Behind The Scenes Design Inc
Behind The Scenes Design, Inc. is a Raleigh, NC-based firm founded in 2014 offering integrated residential interior design, general contracting, and licensed real estate services to homeowners, leveraging founders' HGTV 'Love It or List It' experience.
- Company typePrivate
- Founded2014
- HeadquartersRaleigh, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Behind The Scenes Design Inc does
Behind The Scenes Design, Inc. is a privately held, Raleigh, North Carolina-based residential services firm founded in 2014 by Jason Byrd and Jenny Mahorney after collaborating on more than 90 renovations for HGTV's 'Love It or List It.' The company operates an integrated three-pillar service model spanning full-service interior design (layout, function, finish selection), general contracting (project management and skilled trades), and licensed Realtor services, marketed as a single end-to-end offering for residential clients. It holds an Unlimited License for general contracting in the state of North Carolina, which underpins its ability to act as the prime contractor on integrated design-build projects. Customer acquisition is sales-led and direct, driven by the founders' HGTV brand credibility, an SEO/portfolio-driven website, and referrals; pricing is quote-based and not publicly disclosed. The firm is founder-owned, operates without external institutional investment, and serves individual residential homeowners in the Raleigh metro area on a project-by-project basis, with no disclosed revenue, funding, or enterprise-scale customers.
Behind The Scenes Design Inc firmographics
Firmographics- Name
- Behind The Scenes Design Inc
- Legal name
- Behind The Scenes Design, Inc.
- Website
- https://behindthescenesdesigninc.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Behind The Scenes Design, Inc. is a Raleigh, NC-based firm founded in 2014 offering integrated residential interior design, general contracting, and licensed real estate services to homeowners, leveraging founders' HGTV 'Love It or List It' experience.
- Ownership category
- akta.pro rank
Behind The Scenes Design Inc industry classification
Industry- Product category
- Residential Home Renovation & Design Services
- NAICS
- Interior Design Services (54141)
- SIC
- General Bldg Contractors - Residential Bldgs (1520), Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Interior Design Services (BPAHAKAB)
- akta.pro secondary industries
- Residential Design-Build & Renovation-Integrated Builders (IMAFABAE), Design-Build / EPC General Contracting (IMAFAAAD), New Construction & Builder Sales (BPAJAAAB)
Keywords
Where Behind The Scenes Design Inc is headquartered
LocationHeadquarters
- HQ city
- Raleigh
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Behind The Scenes Design Inc business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Others
Revenue model
- Design Services: Full service interior and architectural design services including layout, function planning, finish selection, and project coordination. Charged as professional service fees.
- Construction/General Contracting: Project management and construction services. Company holds Unlimited License for general contracting in North Carolina. Revenue generated through construction project fees.
- Real Estate Services: Licensed Realtors provide real estate services including helping clients find homes, purchase properties, and renovation consultation. Revenue through real estate commissions.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
Behind The Scenes Design Inc product offering
Product offeringCore offering
Behind The Scenes Design, Inc. provides an integrated suite of residential services in the Raleigh, NC market: full-service interior design (layout, function, and finish selection), project management and general contracting for renovations and additions, and licensed real estate brokerage that helps clients buy homes and then reimagine and renovate them. All three services are delivered in-house by a small team led by the co-founders.
Product overview
Behind The Scenes Design, Inc. is a service-based company offering an integrated suite of home renovation and real estate services. The business operates across three core service areas: Design Services (full-service interior design from layout through finish selection), Construction Services (project management and skilled tradespeople), and Real Estate Services (licensed Realtor support combined with renovation capabilities). Founded by Jason Byrd and Jenny Mahorney after collaborating on more than 90 renovations for HGTV's 'Love It or List It,' the company serves clients in the Raleigh, North Carolina area.
Differentiator
Problem solved
Functional benefit
Products and services
- Design Services Full-service residential interior design for homeowners in the Raleigh, NC area, covering layout planning, function optimization, and finish selection including light fixtures, door hardware, tile, and paint colors. Handles all design decisions from early planning through final details.
- Construction Services Project management and general contracting services for residential renovations and additions in the Raleigh, NC market, backed by an Unlimited License for general contracting in the state of North Carolina. Brings designs to life through experienced project management and trusted tradespeople with a focus on schedule and budget adherence.
- Real Estate Services Licensed Realtor services for residential clients in the Raleigh, NC area, including helping clients find homes and providing renovation consultation. The unique integration allows the team to help clients reimagine a property in the right neighborhood and then transform it through the firm's design and construction services.
Companies that use Behind The Scenes Design Inc
Customer profileNamed customers4 records
Segments1 record
Ideal customer profiles1 record
Behind The Scenes Design Inc technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Behind The Scenes Design Inc partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- HGTV / Love It or List ItcoreCo-founders Jason Byrd and Jenny Mahorney worked together as the design and construction team on HGTV's 'Love It or List It' starting in 2014. Jason served as project manager and carpenter; Jenny served as in-house designer working directly with Hilary Farr. This partnership generated 90+ renovations of experience and continues to provide brand credibility and marketing visibility.
Scale indicators1 record
Recent moves5 records
Expansion highlights3 records
Behind The Scenes Design Inc competitors and assessment
Company assessmentBroad incumbents
- Power Home Remodeling: Large, multi-region U.S. residential remodeling company offering exterior and interior renovations with integrated design consultation, representing a scaled incumbent in BTS's adjacent categories.
Others
- Houzz: Home design marketplace and pro-software platform that connects homeowners with local designers and contractors, an enabling ecosystem competitor to BTS's local lead-generation channel.
Emerging players
- Modsy: Online interior design service that delivers rendered room designs and shopping recommendations, an emerging alternative path for homeowners who would otherwise engage a local design-build firm.
- Sweeten: Tech-enabled marketplace that matches homeowners with vetted general contractors for residential renovations, directly overlapping BTS's design-build value proposition for the same homeowner customer.
- Veev (formerly Block Renovations): Tech-enabled residential design-build operator using vertical integration and offsite construction methods, competing for the same premium renovation customer that BTS serves in Raleigh.
Direct peers
- Studio McGee: Design-led residential interior design and renovation firm with an integrated product line, sharing BTS's positioning as a celebrity-influenced, design-forward home brand serving affluent homeowners.
- Re-Bath: Franchise-based residential bathroom and kitchen remodeling brand operating with similar project-based general contracting and design services across multiple U.S. metros.
Regional players
- Case Architects & Remodeling: Mid-Atlantic integrated design-build firm offering architecture, interior design, and remodeling services, comparable in service mix but operating in a different regional footprint.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Behind The Scenes Design Inc social profiles
Digital presenceBehind The Scenes Design Inc compliance and trust
Trust signalCompliance1 record
Behind The Scenes Design Inc financial estimates
Financial estimateRevenue estimate
Valuation estimate
Behind The Scenes Design Inc leadership team
Management profileNumber of profiles
Profiles2 records
Behind The Scenes Design Inc funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Behind The Scenes Design Inc M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Behind The Scenes Design Inc
What does Behind The Scenes Design Inc do?
Behind The Scenes Design, Inc. provides an integrated suite of residential services in the Raleigh, NC market: full-service interior design (layout, function, and finish selection), project management and general contracting for renovations and additions, and licensed real estate brokerage that helps clients buy homes and then reimagine and renovate them. All three services are delivered in-house by a small team led by the co-founders.
Is Behind The Scenes Design Inc a public or private company?
Behind The Scenes Design Inc is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Behind The Scenes Design Inc founded?
Behind The Scenes Design Inc was founded in 2014. It employs 1 to 10 people.
Where is Behind The Scenes Design Inc based?
Behind The Scenes Design Inc is headquartered in Raleigh, United States, in the North America region.
How does Behind The Scenes Design Inc make money?
Three revenue lines are on record. Design Services are the primary driver. The others are construction/General Contracting and real Estate Services.
Who are Behind The Scenes Design Inc's main competitors?
Power Home Remodeling is listed as a broad incumbent. Houzz is listed as an others. Emerging players are Modsy, Sweeten and Veev (formerly Block Renovations). Direct peers are Studio McGee and Re-Bath. Case Architects & Remodeling is listed as a regional player.
Does Behind The Scenes Design Inc have an API?
No public API is recorded for Behind The Scenes Design Inc.
What industry is Behind The Scenes Design Inc in?
Behind The Scenes Design Inc's product category is Residential Home Renovation & Design Services. Its primary akta.pro industry code is BPAHAKAB, Interior Design Services, with a secondary code of IMAFABAE, Residential Design-Build & Renovation-Integrated Builders. Its NAICS code is 54141 and its SIC code is 1520.