Alexa's Catering Inc.

What Alexa's Catering Inc. does

Alexa's Catering Inc. operates a dual-format hospitality business under the Alexa's Cafe & Catering brand in the Pacific Northwest. The company was founded by Leigh Henderson in 1991 as a catering operation, with a physical cafe added in 1995 on Main Street in downtown Bothell, Washington, in a remodeled 1927 brick building. The cafe serves as a daily breakfast-and-lunch restaurant (open 8am-3pm every day) offering dine-in, takeout, and online order-ahead via a Heartland POS integration. The catering arm provides full-service event catering for weddings, corporate events, and social gatherings, including menu planning, venue coordination, table design, rental equipment management (via CORT Party Rental Co), professional wait staff, and alcohol service under Washington State permits. Catering operates on a project basis with a $1,000 non-refundable deposit at contract signing, $1,000 minimum event size, and milestone payments.

The business generates revenue through two primary streams: high-velocity, low-ticket cafe transactions (individual breakfast and lunch purchases, gift cards) and lower-velocity, higher-ticket catering projects (weddings, corporate functions, box lunches, holiday parties, picnics). The company is pre-approved or preferred at 15+ Pacific Northwest venues, including Chateau Lill, Craven Farm, Crystal Lake Lodge, Dairyland/Woodland Meadow Farms, Edmonds Yacht Club, Twin Willow Gardens, and The Winemakers Reserve, which functions as the core distribution channel for the catering arm. Marketing channels include the company website, wedding directories (The Knot, WeddingWire, Seattle Bride Magazine), organic social media, SEO, and word-of-mouth referrals. Target customers span individual cafe patrons, wedding couples and families, corporate event planners, and social event hosts.

The company is privately held, family-owned, and bootstrapped with no external investors, parent company, or subsidiaries. Leadership is concentrated in the Henderson/Shaich family, with Alexa Shaich (namesake of the business) serving as COO of the catering division. Headcount is small, with a 5-person named management team. The technology stack is intentionally lean — third-party POS (Heartland HRPOS), payment processing (Authorize.Net, IPOS Pays), and partner-managed rentals (CORT) — with no proprietary technology platform. General liability insurance coverage of $2M and full alcohol service licensing support catering operations at scale.

Name

Alexa's Catering Inc.

Legal name

Alexa's Cafe & Catering

Website

https://alexascafe.com

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

11–50 employees

Short description

Alexa's Cafe & Catering is a family-owned Pacific Northwest hospitality business operating a daily breakfast-and-lunch cafe in downtown Bothell, WA, and a full-service catering division serving weddings, corporate events, and social gatherings across the region through 15+ venue partnerships.

Ownership category

akta.pro rank

Product category

Catering and Event Services

NAICS

Caterers (72232), Full-Service Restaurants (722511)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Event Catering (Weddings, Social, Private Parties) (THAFAIAB)

akta.pro secondary industries

Wedding & Social Event Catering (THAHAKAE), Full-Service Catering (Off-Premise) (HSACAGAA), Corporate Catering & Refreshment Services (HSACADAD)

Keywords

• Full-service catering
• Wedding catering services
• Corporate event catering
• Breakfast and lunch cafe
• Event catering menus

Headquarters

HQ city

Bothell

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Cafe Operations: Physical cafe serving breakfast and lunch with dine-in, takeout, and online ordering capabilities. Revenue generated from food and beverage sales at 10115 Main Street, Bothell location.
2. Full-Service Catering: Comprehensive catering services for weddings, corporate events, and social gatherings. Includes event consulting, venue coordination, table decorations, rental equipment, and food/beverage service. Revenue is project-based per event with deposit and milestone payment structure.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Alexa's Catering Inc. operates a community breakfast and lunch cafe at 10115 Main Street in Bothell, WA, and provides full-service catering for weddings, corporate events, and social gatherings throughout the Pacific Northwest. The catering division delivers end-to-end event support including menu customization, venue coordination, table decorations, rental equipment management, professional wait staff, and bartender service.

Product overview

Alexa’s Cafe & Catering operates as a dual-component hospitality business. The core offerings consist of Alexa's Cafe (a breakfast and lunch restaurant in Bothell, WA established in 1995) and Alexa's Catering (a full-service catering company serving the Pacific Northwest since 1991). The catering division functions as a modular service portfolio with specialized menu offerings for different event types: Wedding Catering, Appetizers, Lunches, Breakfast, Desserts, Holidays, Picnics, and Box Lunches. All catering services include event consulting, venue coordination, table decorations, and equipment rentals. The company also partners with 15+ venues across the Pacific Northwest for event hosting.

Differentiator

Problem solved

Functional benefit

Products and services

• Alexa's Cafe A community breakfast and lunch restaurant located on Main Street in downtown Bothell, WA. Open every day 8am-3pm with indoor, outdoor, and take-out seating, serving a wide variety of breakfast and lunch items including all-day breakfast.
• Alexa's Catering A full-service catering company headquartered in Bothell, Washington, offering event consulting, venue coordination, table decorations, rental equipment management, and personalized culinary experiences for weddings, corporate events, and social gatherings throughout the Pacific Northwest.
• Wedding Catering Wedding catering service offering delectable dishes that blend elegance and flavor, with table design, settings, professional wait staff, and bartenders. Includes complimentary tastings for prospective wedding clients.
• Box Lunches

Quantifiable outcome

• Serving Pacific Northwest since 1991 (30+ years in business)

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

16 partnerships are on record, tiered core, secondary and minor.

• Chateau LillcoreChannel Partner/ Reseller/ DistributorPremier event venue in Woodinville spanning 10 acres with Barrel Room, Grand Room, and summer tented terrace. Alexa's is pre-approved to provide catering services at this flagship venue.
• Craven FarmcoreChannel Partner/ Reseller/ DistributorTop wedding venue in Snohomish Valley with customer-focused approach. Alexa's provides catering services for events at this venue.
• Crystal Lake LodgesecondaryChannel Partner/ Reseller/ DistributorIdyllic wedding venue in Woodinville, WA beside Crystal Lake with rustic yet elegant charm. Alexa's is pre-approved catering provider.
• Dairyland/Woodland Meadow FarmscoreChannel Partner/ Reseller/ DistributorLeading Seattle area outdoor wedding and event venue on sustainable farms. Expanded over past decade with collaborative ventures. Alexa's provides catering services.
• Edmonds Yacht ClubsecondaryChannel Partner/ Reseller/ DistributorWaterfront venue with spectacular Puget Sound views, majestic mountains, and vibrant sunsets. Banquet room and spacious outdoor patio. Alexa's is preferred caterer.
• Gray Bridge VenuesecondaryChannel Partner/ Reseller/ DistributorSophisticated garden wedding setting with simplified, inclusive, cost-saving pricing. Alexa's provides catering services.
• Green Gates At Flowing LakesecondaryChannel Partner/ Reseller/ DistributorUnique five-acre wedding and events venue on Flowing Lake in Snohomish, Washington with romantic and serene rustic elegance. Alexa's is pre-approved caterer.
• Hidden MeadowssecondaryChannel Partner/ Reseller/ DistributorEloquently designed wedding and event facility in Snohomish valley with gorgeous landscape, rustic elegant and serene feel. Alexa's provides catering.
• Jardin del SolsecondaryChannel Partner/ Reseller/ DistributorBoutique venue on seven acres of rolling pasture and lush woodlands in Snohomish area. Features outdoor dance floor, serene gardens, and star-lit celebrations. Alexa's is catering partner.
• Liljebeck FarmssecondaryChannel Partner/ Reseller/ DistributorExceptional wedding venue on 12 private acres in Woodinville, WA near Seattle. Top-tier amenities for dream weddings. Alexa's is pre-approved catering provider.
• Pine Creek NurseryminorChannel Partner/ Reseller/ DistributorEvent venue with rustic craftsman style buildings and sweeping gardens in Woodinville area. Alexa's provides catering services.
• Rosehill Community CenterminorChannel Partner/ Reseller/ DistributorModern facility with breathtaking Puget Sound views on Whidbey Island. Convenient access to public transportation. Alexa's is approved caterer.
• Twin Willow GardenscoreChannel Partner/ Reseller/ DistributorUnique wedding and event venue in Snohomish, WA with old-growth cedar, hemlock, and maple canopy alongside lush gardens cultivated by master gardener.
• The Winemakers ReservesecondaryChannel Partner/ Reseller/ DistributorDistinguished wedding venue in Woodinville wine country with sophisticated ambiance, elegant indoor spaces, and charming outdoor areas. Alexa's provides catering.
• Woodland MeadowssecondaryChannel Partner/ Reseller/ DistributorPart of Woodland Meadow Farms venue family in Seattle area. Alexa's provides catering services for events at this venue.
• CORT Party Rental CosecondaryImplementation/ SI/ Consulting PartnerAlexa s Catering manages CORT Party Rental Co orders directly for clients, placing preliminary orders upon event date confirmation and allowing clients to make their own selections up to one month before events.

Scale indicators2 records

Recent moves10 records

Expansion highlights5 records

Direct peers

• El Gaucho Catering: Bellevue/Seattle fine-dining catering operation serving high-end weddings and corporate events. Alexa's own sales manager Robbi Hedger previously worked at El Gaucho, indicating direct employee-flow and operational model overlap in PNW premium catering.
• Lisa Dupar Catering: Woodinville, WA-based full-service event caterer specializing in weddings, corporate events, and social gatherings across the Pacific Northwest. Closest geographic and segment competitor to Alexa's, offering comparable off-premise full-service catering at premium PNW venues.
• Herban Feast: Seattle-based farm-to-table full-service catering company emphasizing locally sourced ingredients for weddings, corporate, and social events. Direct peer on PNW regional event catering with overlapping target customer segments and venue-based service model.
• Kaspar's Special Events & Catering: Established Seattle-area event venue and full-service catering operation serving weddings and corporate events for decades. Directly comparable on PNW premium event catering, professional wait staff service, and venue partnership model.

Peers

• McCormick & Schmick's Catering:

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights4 records

Customer concentration

• Facebookfacebook.com/alexascafe

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alexa's Catering Inc.