Windmill Gardens

What Windmill Gardens does

Windmill Gardens is a privately held, family-owned retail garden center headquartered in Sumner, Washington, operating continuously since 1984. The company runs two physical locations in Sumner — the original town shop and the expanded Riverside Drive East nursery property — where it grows more than 60% of its plants on-site year-round in the Sumner Valley, with the balance sourced from external growers. Its core product offering spans indoor and outdoor plants (annuals, perennials, shrubs, fruit trees, houseplants, succulents, hanging baskets), garden tools and supplies, and decorative accessories, complemented by greenhouse-grown hydroponic lettuce and herbs from its DeGoede Farms sub-brand, floral arrangements via the Windmill Floral Studio, fundraising programs for community organizations, and recurring educational classes and events including a Kids Thyme series. The company drives repeat engagement through a free Green Club loyalty program and a Kids Club for children ages 3-10, while supporting online ordering for fresh produce via the Farmbrite platform with farm pickup. Revenue is generated primarily through direct-to-consumer in-store purchases in the Sumner/Puyallup trade area, with marketing concentrated on Instagram, email, content/SEO, and community events; pricing is not publicly disclosed and operates largely on a transactional basis with member-only discounts and seasonal sale promotions.

The underlying operational technology centers on greenhouse hydroponic production for DeGoede Farms and conventional nursery growing practices for the main plant catalog, supported by a Squarespace-hosted marketing website, an Instagram presence, and the Farmbrite e-commerce integration for produce. There are no disclosed AI/ML systems, APIs, or software platforms of note; the technology footprint is utilitarian and consistent with a local specialty retailer. The company employs between 11 and 50 people and reports no external funding, institutional investors, parent company, or M&A activity, indicating an independent, locally controlled ownership structure. The combined retail nursery, hydroponic farm, floral studio, and community-class business model differentiates Windmill Gardens from single-channel competitors by bundling multiple recurring-revenue touchpoints around the local gardening household, though all activity remains confined to the Puget Sound region of Washington State.

Name

Windmill Gardens

Legal name

Windmill Gardens

Website

https://windmillgarden.com

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

11–50 employees

Short description

Windmill Gardens is a family-owned garden center in Sumner, WA that sells plants, garden supplies, hanging baskets, floral arrangements, and hydroponic produce to local home gardeners, gift purchasers, and community groups across the Puget Sound region.

Ownership category

akta.pro rank

Product category

Retail Garden Center & Nursery

NAICS

Nursery, Garden Center, and Farm Supply Retailers (44424), Greenhouse, Nursery, and Floriculture Production (1114)

SIC

Retail-Building Materials, Hardware, Garden Supply (5200)

akta.pro primary industry

Plants, Seeds & Nursery Retail (Garden Centers) (CRAIAIAB)

akta.pro secondary industries

Lawn & Garden Equipment Retail (Mowers, Trimmers, Snow Blowers) (CRAIADAG), Seasonal Color & Flower Rotation (Spring/Fall Plantings) (HSAIAFAE), Home & Garden Hobbies (Gardening, Floral Design, Home Decor) (EDAAAGAL)

Keywords

• Retail garden center
• Nursery plants supplies
• Hydroponic produce farm
• Custom hanging baskets
• Floral arrangement studio

Headquarters

HQ city

Sumner

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Retail plant and garden product sales: Primary revenue from selling indoor/outdoor plants, flowers, vegetables, herbs, garden tools, supplies, and decor at their garden center locations.
2. Hanging baskets and floral products: Sale of custom hanging baskets, floral bouquets, and gift items including Valentine's Day flowers through Windmill Floral Studio.
3. Fresh produce (hydroponic lettuce and herbs): Sale of greenhouse-grown lettuce, ready-to-eat salad mixes, and herbs from DeGoede Farms via online ordering with farm pickup.
4. Classes and events: Revenue from educational gardening classes, make-and-take projects, and special activities like Kids Thyme sessions.
5. Loyalty program and membership: Green Club loyalty program offering members-only pricing, exclusive discounts, and special sales to drive repeat purchases.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Windmill Gardens is a family-owned retail garden center that sells indoor and outdoor plants, annuals, perennials, shrubs, trees, herbs, vegetables, hanging baskets, garden tools, supplies, and decor across two physical locations in Sumner, WA. The company also offers custom hanging basket design, floral arrangements through the Windmill Floral Studio sub-brand, greenhouse-grown hydroponic lettuce and herbs via DeGoede Farms, educational gardening classes and events, community fundraising programs, and a free Green Club loyalty program.

Product overview

Windmill Gardens operates as a traditional retail garden center and nursery with a multi-location presence in Sumner, WA. The company grows over 60% of its plants on-site in the Sumner Valley while supplementing with products from global growers. The core product portfolio centers on Plants & Supplies (annuals, perennials, vegetables, herbs, shrubs, houseplants, hanging baskets), Garden Tools & Accessories, and Fresh Produce from its adjacent DeGoede Farms hydroponic operation. Supporting offerings include Custom Hanging Baskets, Floral Services (via Windmill Floral Studio), Fundraising Programs, and Events & Classes. The business operates a two-tier loyalty program structure: the Green Club for adult customers offering rewards and exclusive pricing, and the Kids Club for children ages 3-10. Products are available through both physical retail locations and e-commerce channels.

Differentiator

Problem solved

Functional benefit

Brands

• DeGoede Farms: Local urban farm operation nestled on the same property as Windmill Gardens, growing nutritious food year-round using greenhouse hydroponic farming systems with a mission to bring local, sustainable food to the Puget Sound area.
• Windmill Floral Studio
• Green Club
• Windmill Gardens Kids' Club

Products and services

• Plants & Supplies Year-round selection of outdoor and indoor plants including annuals, perennials, flower bulbs, vegetables, herbs, seeds, shrubs, house plants, succulents, fruit trees, berries, and hanging baskets for home gardeners and local residents.
• Garden Tools, Supplies & Decor Hand tools, garden tools, seeds, soil, fertilizers, pest control, herbicides, decorative and growing pots, statuary, birdbaths, trellis, arbors, and garden art accessories for residential gardening projects.
• Local Lettuce & Herbs (DeGoede Farms) Greenhouse-grown lettuce, ready-to-eat salad mixes, and herbs from DeGoede Farms, available for online ordering with farm pickup, targeted at health-conscious local consumers seeking fresh, locally-grown produce.
• Custom Hanging Baskets Bespoke hanging basket design services allowing customers to create personalized seasonal arrangements grown on-site, with custom and pre-made options featuring premium varieties.
• Community Fundraising Programs Community fundraising programs supporting local organizations through plant and basket bulk sales, targeted at schools, clubs, and local groups seeking reliable fundraising merchandise.
• Floral Bouquets & Gifts (Windmill Floral Studio) Fresh floral arrangements, gift items, and seasonal gift selections for various occasions offered through the Windmill Floral Studio, with online ordering and local delivery or shop pickup.
• Events & Classes Educational gardening classes, make-and-take projects, plant nerd series, and kids activities including the Kids Thyme program held monthly for local residents and families.

Quantifiable outcome

• Over 40 years of continuous operation as a family-owned garden center
• +1 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered core and minor.

• DeGoede FarmscoreStrategic or Co-development PartnerDeGoede Farms is an urban hydroponic farm located on Windmill Gardens' property. They grow nutritious food year-round using greenhouse hydroponic systems, with a mission to bring local, real food to the Puget Sound area. Their fresh produce (lettuce, herbs, salad mixes) is sold alongside Windmill Gardens' plants, creating a synergistic farm-to-table offering for customers.
• WordSparrowminorImplementation/ SI/ Consulting PartnerWordSparrow is the web design agency responsible for Windmill Gardens' website design and development.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Sky Nursery: Independent garden center in Shoreline, WA selling plants, trees, supplies, and offering design services — directly comparable in PNW local market focus and independent garden center format.
• Molbak's Garden + Home: Long-established PNW garden center and home store in Woodinville, WA selling plants, garden supplies, gifts, and home décor — directly comparable in product mix, regional customer base, and multi-department retail format.
• Al's Garden & Home: Multi-location independent garden center chain in Oregon selling plants, nursery stock, home goods, and gifts — directly comparable in assortment, regional PNW positioning, and family-run retail format.
• Portland Nursery: Independent, family-owned garden center with two locations in Portland, OR selling plants, trees, supplies, and offering classes — directly comparable in operating model, regional PNW positioning, and educational programming.
• Swanson's Nursery: Family-owned independent garden center in Seattle, WA offering plants, supplies, gifts, classes, and a loyalty program in the same Pacific Northwest market — directly comparable in assortment, customer base, and community-driven model.
• Bauman Farms & Garden: Family-owned farm and garden center in Gervais, OR combining nursery plants, produce, baked goods, and agritourism — comparable in farm-to-retail integration, fresh-produce adjacency, and family-run community positioning.

Broad incumbents

• Pike Nurseries: Multi-store independent garden center chain in the Atlanta, GA market — broadly comparable as a large-format independent garden retailer but operating in a different region and at greater scale.
• Monrovia Nursery Company: National wholesale grower and branded plant supplier — adjacent as a plant-supply partner/competitor but operates at dramatically larger scale across the U.S. with branded finished plants.
• Armstrong Garden Centers: Large multi-location independent garden center chain across California selling plants, supplies, and offering design services — broadly comparable in assortment but at much greater scale and geographic breadth than Windmill.
• The Home Depot Garden Center: National big-box home improvement retailer with extensive garden centers carrying plants, tools, and supplies — competes on price and convenience but lacks Windmill's local expertise, on-site growing, and community programming.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/windmill_gardens
• Facebookfacebook.com/WindmillGarden
• LinkedInlinkedin.com/company/windmill-gardens

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Windmill Gardens