Al's Garden & Home

What Al's Garden & Home does

Al's Garden & Home is a third-generation family-owned garden center operator headquartered in Sherwood, Oregon, founded in 1948 as Al's Fruit Stand in Woodburn. The company runs four retail garden centers across the greater Portland metropolitan area (Woodburn, Sherwood, Gresham, Wilsonville) totaling over 24 acres of retail space, anchored by a 10.5-acre flagship in Sherwood featuring a retractable-roof retail building. It also operates three proprietary growing facilities — Hubbard ('the Farm'), Mt. Angel, and Woodburn — that produce over 80% of the plants, trees, and shrubs the company sells, enabling vertical integration, fresher inventory, and cost control versus wholesale-dependent competitors.

The core product portfolio centers on locally grown plants (annuals, perennials, houseplants, trees, shrubs, vines, roses, and edibles with over 318 perennial and 196 annual varieties), complemented by garden supplies (soil, amendments, tools, fertilizer, wildlife accessories), outdoor living (premium patio furniture from vendors such as Ebel, Castelle, Hanamint, Tropitone, and Ratana; outdoor décor and pottery), and an extended home décor, fashion, and gifts category featuring brands including Habitat, Tribal, Neon Buddha, and Baggallini. A single AI-powered 'Design Inspiration Tool' (Plantista) lets customers upload yard photos and visualize pre-curated plant combinations across seasons, producing personalized plant and supply lists and exclusive coupons.

The business model is primarily omnichannel retail — physical garden centers supplemented by a Shopify-powered e-commerce store with curbside pickup at Sherwood/Woodburn/Wilsonville and delivery from Sherwood and Woodburn. Revenue mechanics include transactional plant and hardgoods sales, a Garden Rewards loyalty program (2% rebate, 25% off Member Days), Color Dollars promotional program (up to 50% off during redemption periods), a Commercial Discount Program for landscape professionals (25% off plants, 10% off non-plant items), a B2B fundraising program for schools and community organizations, the in-store Sip at Al's café, and free educational programming (Garden Gab seminars, Kids' Club classes, workshops). The customer base is dominated by individual home gardeners in the Pacific Northwest, with secondary segments in commercial landscape businesses and community organizations.

Name

Al's Garden & Home

Legal name

Al's Garden & Home

Website

https://als-gardencenter.com

Company type

Private

Founded year

1948

Operating status

Operating

Headcount range

251–500 employees

Short description

Al's Garden & Home is a third-generation, family-owned garden center operating four retail stores and three growing facilities in Oregon's Portland metro area, selling locally grown plants, garden supplies, premium patio furniture, home décor, and gifts to individual home gardeners, commercial landscapers, and community organizations.

Ownership category

akta.pro rank

Product category

Retail Garden Center

NAICS

Nursery, Garden Center, and Farm Supply Retailers (444240), Lawn and Garden Equipment and Supplies Retailers (4442)

SIC

Retail-Building Materials, Hardware, Garden Supply (5200)

akta.pro primary industry

Plants, Seeds & Nursery Retail (Garden Centers) (CRAIAIAB)

akta.pro secondary industries

Soils, Mulch, Fertilizers & Lawn Care Chemicals Retail (CRAIAIAC), Patio & Outdoor Furniture Retail (Seating, Dining, Umbrellas) (CRAIAIAF), Indoor Plants, Faux Florals & Botanical Décor Retail (CRAIACAG), Lawn & Garden Equipment Retail (Mowers, Trimmers, Snow Blowers) (CRAIADAG)

Keywords

• Retail garden center
• Nursery plants
• Outdoor living
• Garden supplies
• Landscape services

Headquarters

HQ city

Woodburn

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Retail Plant Sales: Core revenue from selling locally grown plants including annuals, perennials, houseplants, trees, shrubs, vines, roses, and edibles at four retail garden center locations and online.
2. Garden Supplies & Hardgoods: Sales of soil, amendments, fertilizers, tools, equipment, remedies, wildlife accessories, and other gardening supplies in-store and online.
3. Patio Furniture & Outdoor Living: Sales of premium patio furniture from vendors such as Ebel, Erwin, Castelle, Hanamint, Tropitone, Gensun, Ratana, Mallin, O.W. Lee, and Portica, creating a high-margin outdoor living category.
4. Home Décor, Fashion & Gifts: Women's apparel, jewelry, handbags, home décor, candles, tabletop accents, and specialty gifts sold in stores, with brands including Habitat, Tribal, Kerisma, Neon Buddha, Hobo, and Baggallini.
5. Landscape Design Services: Design Your Space service offering AI-powered landscape design inspiration tools, generating personalized plant lists, supply lists, and coupons that drive product sales.
6. Commercial Discount Program: Commercial discount program for landscape installers, designers, and grounds maintenance businesses offering 25% off plants and 10% off non-plant items, creating a B2B revenue stream.
7. Fundraising Programs: Hanging basket and poinsettia fundraisers for schools, sports teams, and community organizations, generating revenue from bulk pre-orders of locally grown plants.
8. Garden Rewards Loyalty Program: Loyalty program earning 2% rebate on purchases, with points redeemable year-round and special Member Days discounts (25% off), driving customer retention and repeat purchases.
9. Color Dollars Promotional Program: Periodic promotional program where customers earn $1 Color Dollar per $10 spent and redeem for up to 50% off purchases during designated redemption periods.
10. Sip at Al's Café: Café and gathering space inside the Sherwood store offering locally roasted coffee, Oregon wines, craft beer, cider, and fresh baked goods, creating an experiential retail environment.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels13 records

Core offering

Al's Garden & Home is a third-generation family-owned retail garden center operating four stores in Oregon that sells locally grown plants (annuals, perennials, houseplants, trees, shrubs, vines, edibles, roses), garden supplies (soil, fertilizer, tools, wildlife accessories), patio furniture, outdoor decor, pottery, and home decor/fashion/gifts. Over 80% of plants are grown in-house across three growing facilities. The company also offers an AI-powered Design Inspiration Tool, the Garden Rewards loyalty program, Garden Gab educational seminars, and a Commercial Discount Program for landscape professionals.

Product overview

Al's Garden & Home is a third-generation family-owned garden center operating four retail locations in Oregon's Willamette Valley (Sherwood, Woodburn, Gresham, Wilsonville). The company grows over 80% of its plants in its own facilities. The product portfolio centers on plants (annuals, perennials, houseplants, trees/shrubs, edibles), garden supplies (soil, fertilizer, tools, wildlife accessories), outdoor living (decor, pottery, patio furniture), and home decor/fashion. The company also offers services including the AI-powered Design Inspiration Tool for landscape visualization, Garden Rewards loyalty program, Commercial Discount Program for B2B customers, and Garden Gab educational seminars. The business operates both physical retail stores and an online e-commerce store powered by Shopify.

Differentiator

Problem solved

Functional benefit

Products and services

• Plants (Annuals, Perennials, Houseplants, Trees, Shrubs, Vines, Edibles, Roses) Living plant material including annuals, perennials, houseplants, trees, shrubs, vines, roses, and edibles. The company grows over 80% of its plants in its own growing facilities and offers 318+ perennial varieties, 196+ annual varieties, 86+ tree/shrub varieties, 53+ houseplant varieties, and 32+ edible varieties for Pacific Northwest conditions.
• Garden Supplies Garden supplies including bulbs, seeds, fertilizer, pest control remedies, soil amendments, tools, equipment, and wildlife accessories (bird feeders, hummingbird feeders, suet, nectar concentrate) from brands like Black Gold, Kellogg, Dramm, and Corona.
• Patio Furniture Premium outdoor patio furniture from vendors including Ebel, Erwin, Castelle, Hanamint, Tropitone, Gensun, Ratana, Mallin, O.W. Lee, Portica, Kingston, and houe, in materials like wood, wicker, aluminum, and wrought iron.
• Home Decor, Fashion & Gifts Non-garden retail including women's apparel, jewelry, handbags, home decor items, candles, tabletop accents, and unique gifts from brands like Habitat, Tribal, Kerisma, Neon Buddha, Hobo, and Baggallini.
• Design Inspiration Tool (Plantista) AI-powered landscape design visualization tool that allows customers to upload photos of their yard, select design styles (Pollinator Garden, Deer Resistant, Northwest Tropical, All-Season, Low Maintenance), visualize plant combinations across seasons, and receive personalized plant lists, supply lists, and exclusive coupons redeemable at any Al's location.
• Commercial Discount Program B2B service program offering 25% off regular retail price of all plant purchases and 10% off non-plant items for approved commercial businesses including landscape installers, interior/exterior designers, and grounds maintenance businesses. Requires Oregon or Washington landscape license or business license for approval.
• Fundraising Programs Seasonal fundraising program offering hanging basket and poinsettia pre-orders for schools, youth sports teams, and community organizations. Plants are grown at Al's Hubbard facility with structured pre-order and delivery logistics for fundraiser campaigns.
• Garden Rewards Loyalty Program Free customer loyalty program offering 2% rebate on all purchases, with points redeemable at $1 per point anytime during the year and special Member Days discounts of 25% off. Points expire after 12 months if unused.
• Color Dollars Promotional Program Periodic promotional reward program where customers earn $1 Color Dollar per $10 spent, redeemable for up to 50% off purchases during designated redemption periods (e.g., June 25th - July 15th, 2026).
• Sip at Al's Café Experiential café and gathering space inside the Sherwood store offering locally roasted coffee, Oregon wines, craft beer, cider, and fresh baked goods, creating an experiential retail environment.

Quantifiable outcome

• Over 80% of plants, trees, and shrubs grown in-house, enabling fresher and higher-quality inventory than competitors
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature2 records

Partnerships

Twelve partnerships are on record, tiered minor.

• EbelminorChannel Partner/ Reseller/ DistributorEbel is a premium patio furniture vendor whose products are sold through Al's Garden & Home's Sherwood store and outdoor living department, offering customers high-quality outdoor furnishings.
• ErwinminorChannel Partner/ Reseller/ DistributorErwin is a patio furniture brand featured at Al's Garden & Home, known for bringing paradise home with their outdoor living collections.
• CastelleminorChannel Partner/ Reseller/ DistributorCastelle provides hand-crafted luxury outdoor furnishings sold through Al's Garden & Home stores.
• HanamintminorChannel Partner/ Reseller/ DistributorHanamint is a patio furniture vendor whose collections are available at Al's Garden & Home, with products designed to create lasting memories.
• TropitoneminorChannel Partner/ Reseller/ DistributorTropitone is a premium patio furniture brand available at Al's Garden & Home, known for beautifully crafted and time-tested outdoor furniture.
• GensunminorChannel Partner/ Reseller/ DistributorGensun is a patio furniture brand featured at Al's Garden & Home, bringing outdoor living to life with their product line.
• RatanaminorChannel Partner/ Reseller/ DistributorRatana offers elegant outdoor furniture available at Al's Garden & Home, allowing customers to enjoy nature in elegance.
• MallinminorChannel Partner/ Reseller/ DistributorMallin provides casual outdoor furniture for rooms without walls, available at Al's Garden & Home locations.
• O.W. LeeminorChannel Partner/ Reseller/ DistributorO.W. Lee is a fine, hand-crafted casual furniture brand available at Al's Garden & Home.
• PorticaminorChannel Partner/ Reseller/ DistributorPortica offers refined outdoor living space furniture available through Al's Garden & Home.
• KingstonminorChannel Partner/ Reseller/ DistributorKingston provides unique and comfortable outdoor furniture available at Al's Garden & Home.
• houeminorChannel Partner/ Reseller/ Distributorhoue is a contemporary outdoor furniture brand (Danish design) available at Al's Garden & Home, offering great comfort and creativity.

Scale indicators7 records

Recent moves10 records

Expansion highlights6 records

Direct peers

• Portland Nursery: Two-store independent garden center serving the Portland metro with plants, supplies, and design services. Most direct local competitor to Al's with overlapping customer base and product mix.
• Cornell Farm: Independent Portland-area garden center combining plants, gifts, and a café. Comparable scale and experiential retail positioning to Al's flagship Sherwood store.
• Tsugawa Nursery: Long-standing family-owned garden center in Woodland, Washington serving the Portland metro. Comparable independent PNW garden center with similar plant and supply assortment.

Regional players

• Armstrong Garden Centers: California-based independent garden center chain with multiple retail locations, vertically integrated growing, and similar product breadth. Comparable business model but geographically distinct (West Coast but not PNW).
• Bachman's: Sixth-generation family-owned garden center and growing operation in Minnesota with multiple locations, in-house growing, and full-service floral/garden retail. Comparable vertically integrated, multi-generational family business model.

Broad incumbents

• Monrovia Nursery Company: Major U.S. ornamental plant grower and supplier with proprietary branded plants. Comparable on the production/growing side; competes indirectly as a wholesale supplier and increasingly as a direct-to-consumer brand.
• Costco Garden Centers: Big-box retailer with seasonal garden centers selling plants, patio furniture, and outdoor living at scale. Comparable product categories but radically different business model and price positioning.

Emerging players

• Terrain: Crate & Barrel's garden and outdoor living concept blending plants, home décor, and lifestyle retail. Comparable premium positioning and lifestyle/garden crossover merchandising strategy.
• The Sill: Direct-to-consumer online houseplant retailer with strong digital brand. Comparable on houseplant category and younger urban demographic, though distribution model is digital-first vs. Al's brick-and-mortar.
• Star Roses and Plants: National woody plant and rose brand supplying independent garden centers. Comparable on the growing/production side and operates as a key supplier to similar retailers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/GrownByAls
• Facebookfacebook.com/AlsGardenAndHome
• LinkedInlinkedin.com/company/als-gardenandhome
• Instagraminstagram.com/alsgardenandhome
• Pinterestpinterest.com/alsgardenandhome/_created
• TikToktiktok.com/@alsgardenandhome?lang=en
• Xx.com/AlsGardenAnHome

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Al's Garden & Home