Viok Sport Sl.

What Viok Sport Sl. does

Viok Sport S.L.U. is a Spanish e-commerce retailer specializing in cross training and functional fitness equipment, operating from Yecla, Murcia and serving customers across Spain (Peninsula and Balearic Islands) and Portugal. The company sells a broad catalog that spans strength equipment (kettlebells, dumbbells, Olympic bars, weight plates, benches, power racks, multi-stations), functional training tools (Bulgarian bags, battle ropes, gymnastic rings, plyometric boxes, resistance bands, weight vests), and cardio machines (treadmills, spin bikes, ellipticals, rowing machines). It combines its own Viok Sport private-label products (notably Bulgarian sand bags and OKPRO-style gymnastic rings) with third-party brands, including a Concept2 reseller relationship that introduces premium rowing machines and BikeErg units at €1,250.

The storefront is built on WooCommerce and integrates standard payments (credit card, PayPal, Bizum, bank transfer, cash on delivery) alongside financing partnerships with La Caixa (0% interest installments over €80, up to 12 months) and Sequra (bank-agnostic installments). Distribution is fully direct-to-consumer with a single warehouse in Yecla, free shipping on orders exceeding €29.99 across the Iberian Peninsula and Portugal, and a stated 48-72 hour delivery window to mainland Spain. Marketing is content-led, centered on an educational blog covering training tutorials and equipment selection advice, plus an Instagram channel (@viok_sport) showcasing products and professional installations.

The business model is a hybrid B2B/B2C retailer. Individual consumers and home-gym buyers form the long-tail volume base, while professional sports clubs (UCAM Murcia CB, ElPozo Murcia Costa Cálida FS), functional training gyms, and institutional buyers (universities, prisons, police athletic facilities) anchor larger equipment installations. Viok Sport is structured as an S.L.U. (Sociedad Limitada Unipersonal), indicating a single-owner entity, and operates with a headcount of 1-10 employees. No parent company, institutional investors, funding rounds, or acquisitions are disclosed, and revenue figures have not been publicly released.

Name

Viok Sport Sl.

Legal name

Viok Sport S.L.U.

Website

https://vioksport.es

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Viok Sport S.L.U. is a Spanish e-commerce retailer based in Yecla, Murcia that sells cross training, functional training, and gym equipment to individual consumers, professional sports clubs, and institutional buyers across Spain and Portugal.

Ownership category

akta.pro rank

Product category

Fitness Equipment

NAICS

Sporting and Athletic Goods Manufacturing (33992), Sporting and Athletic Goods Manufacturing (339920)

SIC

Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Fitness Equipment & Performance Accessories Retail (CRAMABAD)

akta.pro secondary industries

Strength Training Equipment Retail (Racks, Benches, Barbells, Plates) (CRAMADAB), Home Gym Systems & Smart Fitness Equipment Retail (Connected Mirrors, Smart Bikes, All-in-One Gyms) (CRAMADAG), Fitness, Exercise & Gym Equipment Distribution (CRAOAJAG)

Keywords

• Cross training equipment
• Functional training gear
• Strength training products
• Gym fitness equipment
• Home gym supplies

Headquarters

HQ city

Yecla

HQ country

Spain

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. E-commerce Product Sales: Direct online sales of fitness equipment through vioksport.es. One-time product purchases with various payment methods including card, PayPal, Bizum, bank transfer, and cash on delivery. Offers 0% financing through La Caixa and installment payments through Sequra.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels2 records

Core offering

Viok Sport S.L.U. operates vioksport.es, a Spanish e-commerce store that designs, sources, and sells Cross Training and functional training fitness equipment — including own-brand kettlebells, dumbbells, Olympic bars, bumper plates, power racks, benches, Bulgarian bags, gymnastic rings, cardio machines, rubber flooring, and accessories — to individual home-gym consumers and to professional gyms, sports clubs, and public institutions across Spain and Portugal. The company also provides custom gym design, professional installation, and financing through La Caixa and Sequra for commercial projects.

Product overview

Viok Sport is a specialized e-commerce retailer of Cross Training and functional fitness equipment, operating primarily in Spain. The product portfolio centers on strength and conditioning equipment for both home gyms and commercial fitness facilities. Core offerings include free weights (kettlebells, dumbbells, barbells, weight plates), resistance training equipment (power cages, benches, cable machines, multi-stations), cardio equipment (rowing machines, treadmills, spin bikes, ellipticals), and functional training tools (Bulgarian bags, battle ropes, gymnastics rings, plyometric boxes). The company also supplies specialty items like rubber flooring, climbing ropes, resistance bands, and weight vests. Products are sold primarily through their WooCommerce-powered online store with financing options via Sequra and La Caixa. The company serves both individual consumers and commercial clients including gyms, sports clubs, physiotherapy centers, and public institutions.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Free shipping for orders exceeding €29.99 in Peninsula and Portugal
• +2 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

Feature3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• UCAM Murcia CBcoreStrategic or Co-development Partner · 1 January 2025Viok Sport collaborated with UCAM Murcia CB (professional basketball club) to create a high-performance training gym. Viok Sport provided equipment design and supply for the professional sports facility.
• ElPozo Murcia Costa Cálida FScoreStrategic or Co-development Partner · 1 January 2025Viok Sport collaborated with ElPozo Murcia Costa Cálida FS (professional futsal team) to create a high-performance training gym. Viok Sport provided professional gym equipment for the sports facility.
• Concept2minorChannel Partner/ Reseller/ DistributorReseller of Concept2 products including rowing machines (Model D PM5) priced at €1,250 and BikeErg. Viok Sport distributes Concept2 brand fitness equipment in Spain.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Others

• Concept2: Manufacturer of indoor rowers and BikeErgs that Viok Sport distributes in Spain. Not a competitor on the broader assortment, but a vendor relationship that defines Viok's premium cardio offering.

Direct peers

• Mirafit: UK-based online specialist in home and commercial strength equipment, including racks, barbells, bumper plates, and accessories. Comparable DTC model targeting home-gym buyers and small commercial facilities in a European market.
• Powertrain Fitness: UK-based specialist retailer of functional training and CrossFit-style equipment (kettlebells, Bulgarian bags, battle ropes, plyo boxes). Directly comparable niche positioning and product mix to Viok's cross-training line.
• Rogue Fitness: US-origin specialist in strength and CrossFit equipment (racks, bars, plates, rigs) with European distribution through rogueeurope.com. Most directly comparable to Viok's strength and functional-training assortment for both home and commercial buyers.
• GymCompany: Spanish-origin online retailer of strength and cardio equipment for home and professional use, with pan-European shipping. Overlaps directly with Viok on assortment, target segments, and Iberian distribution.
• Titanium Strength: European fitness equipment brand and retailer offering strength machines, functional rigs, and cardio, with distribution across Spain and the EU. Closely comparable on assortment, customer segments, and geographic reach within Spanish-speaking markets.

Emerging players

• Crossfit Equipment Box: Smaller European specialist focused on CrossFit affiliate boxes' equipment needs, including rigs, rings, bumper plates, and accessories. Comparable buyer persona (boxes, functional gyms) and equipment niche.

Regional players

• El Corte Inglés (Deportes): Spain's largest department-store chain with a sporting goods section covering strength and cardio equipment. Comparable Spanish buyer base but a generalist retailer rather than a cross-training specialist.

Broad incumbents

• Decathlon: Global sporting-goods retailer with a substantial strength, cardio, and functional-training assortment in Spain. Overlaps with Viok on every core SKU category but competes on scale, price, and omnichannel footprint rather than on specialized cross-training curation.
• Amazon Spain: Marketplace listing the same kettlebell, dumbbell, barbell, treadmill, and spin-bike SKUs at competitive prices with Prime delivery. The dominant alternative for self-serve Spanish buyers and a structural competitive threat.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/viok_sport
• LinkedInlinkedin.com/company/viok-sport

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Viok Sport Sl.