Abeceda Komunikacije D.o.o.

What Abeceda Komunikacije D.o.o. does

Abeceda Komunikacije d.o.o. is a privately held Croatian public relations and strategic communications agency headquartered in Zagreb. Founded around 2012 and operating for over 11 years, the firm provides a full-stack service suite spanning strategic PR, crisis communication, media relations, internal and external stakeholder communication, employer branding, events and promotions, digital marketing, ESG campaign strategy, brand building, media training, and creative content production. It also operates two specialized platforms: the internal 20/40 Gen Z Communication Platform and the externally co-developed 'Better Company' consulting platform for ESG and sustainable business implementation, created in partnership with Oikon (Institute for Applied Ecology). The agency does not disclose a proprietary technology stack; its core deliverable is senior human expertise, and it has no disclosed AI/ML capability, patents, or proprietary software product.

The agency's commercial model is professional services: project-based fees and ongoing retainer engagements acquired through a consultative, sales-led motion. The website offers a non-binding meeting request form, and the firm emphasizes 24/7 availability and partnership-style engagement. Distribution is direct — primarily enterprise and government clients sourced via referrals, direct outreach, and industry networking — with no marketplace or self-serve channels. The firm serves a horizontal client base across more than a dozen verticals including retail, food and beverage, finance and insurance, healthcare, telecommunications, energy, consumer goods, and government; named logos include Kaufland, Ledo, Pet Centar, Fine Hygienic Holding, GRAWE, Generali, JYSK, Lactalis, Yves Rocher, Saponia, Jamnica, Intersnack Adria, Telemach, MS Energy, Oktal Pharma, the Croatian National Bank (HNB), the Croatian Institute of Public Health (HZJZ), the Ministry of the Interior (MUP), and the Fund for Environmental Protection and Energy Efficiency (FZOEU), among others, with operations referenced across 8 regional markets under a '8 markets – 1 team' positioning.

The firm is led by CEO Marina Bolanča Radunović and is independently owned with no disclosed parent company, subsidiaries, external investment, or capital structure. It has no public funding rounds and no publicly traded securities. Its primary brand differentiator is its consecutive IPRA Golden World Awards (2021–2024, plus a 2025 IPRA Gold in Social Responsibility) and a Cannes Lions Bronze for Communication Support, positioning it as one of the most awarded PR agencies in the Croatian market. Strategic assets include a continuously published thought-leadership blog, social media presence on LinkedIn, Instagram, and Facebook, and ESG Meet-up events co-organized with Oikon. Revenue, headcount, and pricing are not publicly disclosed, limiting quantitative assessment of scale.

Name

Abeceda Komunikacije D.o.o.

Legal name

Abeceda komunikacije d.o.o.

Website

https://abeceda-komunikacije.hr

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Croatian PR and communications agency headquartered in Zagreb offering strategic PR, crisis communication, media relations, digital marketing, ESG, employer branding, and brand-building services to mid-to-large enterprises and government bodies across 8 regional markets.

Ownership category

akta.pro rank

Product category

Public Relations Services

NAICS

Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Reputation Management & Online PR (BPAFADAN)

akta.pro secondary industries

Event & Experiential PR (Launches, Stunts, Press Events) (MPAAADAM), Brand Campaign & Integrated Communications Agencies (MPAAAAAC)

Keywords

• Public relations services
• Crisis communication consulting
• Employer branding strategy
• Digital marketing agency
• ESG communication campaigns

Headquarters

HQ city

Novi Zagreb

HQ country

Croatia

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Strategic PR and Communications Services: The agency generates revenue by providing a comprehensive suite of communications services including strategic PR, crisis communication, media relations, internal and external stakeholder communication, employer branding, event management, digital marketing, ESG campaign strategy, brand building, media training, and creative content production. Revenue is derived from project-based fees and ongoing retainer engagements with corporate clients.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels8 records

Core offering

Abeceda Komunikacije d.o.o. is a Zagreb-based PR and strategic communications agency that provides a comprehensive suite of services including strategic PR, crisis communication, media relations, internal and external stakeholder communication, employer branding, digital marketing, ESG campaign strategy, brand building, media training, and creative content production. The agency serves enterprises and government organizations across Croatia and the broader region, delivering projects on a retainer or project-fee basis with 24/7 client availability.

Product overview

Abeceda Komunikacije is a PR and digital marketing agency offering a comprehensive suite of communication services. The core offerings include Strategic PR, Crisis Communication, Media Relations, Internal/External Communication, Events & Promotions, Digital Marketing, ESG Campaigns, Brand Building, Media Training, and Creative Content Production. Additionally, the agency operates the 20/40 Gen Z Communication Platform for understanding and engaging with younger audiences, and the Better Company platform (in partnership with Oikon) for sustainable business consulting. The agency serves diverse industries across 8 markets with a team of experts, positioning itself as a strategic partner rather than just a service provider.

Differentiator

Problem solved

Functional benefit

Brands

• Better Company: A consulting platform providing comprehensive support in the implementation and communication of sustainable business, developed in partnership with Oikon.

Products and services

• Strategic PR
• Crisis Communication
• Media Relations
• Internal Communication and Employer Branding
• External Stakeholder Communication
• Events and Promotions
• Digital Marketing
• Sustainable Business Campaigns (ESG)
• Brand Building
• Media Training

Quantifiable outcome

• Award-winning campaign 'Inspire Geniuses, Move the World' won IPRA Golden World Award in the Social Responsibility category, generating wide media coverage and funds for the Dar Association's work with gifted children.

Named customers27 records

Segments2 records

Ideal customer profiles2 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• Oikon — Institute for Applied Ecology / Institute for Sustainability and Climate ResiliencecoreStrategic or Co-development PartnerAbeceda Komunikacije co-organizes the ESG Meet-up and jointly operates the 'Better Company' consulting platform with Oikon, the Institute for Applied Ecology. The partnership combines Abeceda's communications expertise with Oikon's environmental and sustainability science to help companies implement and communicate ESG principles. Marina Bolanča, the agency's director, and Andreja Pavlović, head of Oikon's Institute for Sustainability and Climate Resilience, co-present at these events.
• Dar Association (Udruga Dar)coreStrategic or Co-development PartnerAbeceda Komunikacije collaborated with the Dar Association for the 'Inspire Geniuses, Move the World' (Genijalce potakni, svijet pomakni) social responsibility campaign with client Intersnack Adria. The Dar Association supports gifted students and promotes giftedness as a social asset. The campaign won an IPRA Golden World Award in the Social Responsibility category.
• Generali Insurance CroatiaminorStrategic or Co-development PartnerAbeceda Komunikacije collaborated with Generali Insurance Croatia on the SME EnterPRIZE initiative, a competition for small and medium-sized enterprises focused on sustainable business practices. The agency supported the communication of the initiative, which received 230 applications in its fourth year.

Scale indicators3 records

Recent moves1 record

Expansion highlights5 records

Broad incumbents

• FleishmanHillard: International PR and integrated communications network with offices across Europe. Comparable on the integrated communications and ESG service lines Abeceda sells, but at significantly broader geographic and resource scale.
• Weber Shandwick: Global public relations and communications agency offering strategic communications, crisis management and brand marketing. Frequently pitches regional mandates that overlap with Abeceda's enterprise and government accounts.
• Edelman: Global public relations firm with regional hubs across Central and Southeast Europe. Provides PR, corporate communications and ESG advisory at much larger scale, frequently competing for the same multinational clients as Abeceda.
• Ketchum: International PR and communications agency with strong European presence. Overlaps with Abeceda on corporate communications, brand and digital PR engagements for regional enterprise clients.
• Burson: Global communications firm formed from the merger of BCW and Burson, offering PR, public affairs and integrated communications. Comparable across the strategic PR and crisis communications service lines Abeceda provides to enterprise accounts.
• Hill+Knowlton: Global communications consultancy covering PR, public affairs, crisis and ESG. Competes with Abeceda for multinational and government clients across Central and Southeast Europe.

Direct peers

• Millenium Promocija: Croatian PR and communications agency also serving enterprise and government clients in Zagreb. Directly comparable as a home-market boutique competitor bidding for the same pool of Croatian enterprise clients and similar retainer scopes.
• Pristup: Zagreb-based PR and corporate communications agency. Similar size and client mix to Abeceda, often bidding on the same regional enterprise communications work.
• Apriori Komunikacije: Croatian communications agency providing PR, digital and corporate communications for regional brands. Operates at similar scale and scope in the same Zagreb ecosystem, making it the closest head-to-head peer.
• CTA komunikacije: Croatian communications firm offering PR, media relations, events and digital services to enterprise clients. Comparable in geographic footprint, service mix and target segment (Croatian mid-to-large corporates).

Market position

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/AbecedakomunikacijePR
• LinkedInlinkedin.com/company/abeceda-komunikacije
• Instagraminstagram.com/abeceda_komunikacije

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Abeceda Komunikacije D.o.o.