Tasty Treat
Tasty Treat is a Bangladesh-based bakery brand founded in 2015, selling cakes, pastries, snacks, and momos exclusively through the Othoba.com e-commerce marketplace to individual consumers across the country.
- Company typePrivate
- Founded2015
- HeadquartersDhaka, Bangladesh
- Headcount501–1,000
- GTM typeB2C
- OfferingHardware or Manufacturing
What Tasty Treat does
Tasty Treat is a Bangladesh-based bakery brand founded in 2015 that operates as an outlet-based bakery chain offering cakes, pastries, snacks, momos, and other baked and savory items. The company serves individual consumers across Bangladesh through both physical outlets and digital commerce, with 501-1000 employees supporting production and retail operations. Distribution is concentrated through a single e-commerce channel, Othoba.com, where the company lists a catalog of 223 cake and pastry SKUs available to retail customers.
The business model is built on one-time transactional sales with unit pricing by weight, ranging from 100 grams to 1 kilogram per item, and includes promotional discounts of 10-15% on select products. The product range spans traditional bakery categories (cakes, pastries) alongside savory items (snacks, momos), indicating some breadth beyond a pure-play sweet bakery. The company does not disclose any subscription, wholesale, B2B, or franchise revenue streams.
Tasty Treat has not disclosed any funding rounds, acquisitions, partnerships, leadership team details, patents, trademarks, or AI/ML capabilities. There is no evidence of geographic expansion beyond Bangladesh, no disclosed parent company, and no public recognition or awards. The company's strategic profile is therefore narrow: a domestically focused consumer bakery with a single online channel and undifferentiated product positioning within a competitive local market.
Tasty Treat firmographics
Firmographics- Name
- Tasty Treat
- Legal name
- Tasty Treat
- Website
- https://tastytreatbd.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Tasty Treat is a Bangladesh-based bakery brand founded in 2015, selling cakes, pastries, snacks, and momos exclusively through the Othoba.com e-commerce marketplace to individual consumers across the country.
- Ownership category
- akta.pro rank
Tasty Treat industry classification
Industry- Product category
- Bakery Products
- NAICS
- Retail Bakeries (311811), Baked Goods Retailers (445291)
- SIC
- Bakery Products (2050)
- akta.pro primary industry
- Online Bakery & Desserts Delivery (CRAHAIAK)
Keywords
Where Tasty Treat is headquartered
LocationHeadquarters
- HQ city
- Dhaka
- HQ country
- Bangladesh
- HQ region
- Asia
Markets served
Tasty Treat business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Direct Product Sales: Tasty Treat generates revenue by selling baked goods (cakes and pastries) directly to consumers through the Othoba.com marketplace. Revenue is transactional, one-time purchase model per product.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Product pricing based on cake type and weight (300gm to 1kg) |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
Tasty Treat product offering
Product offeringCore offering
Tasty Treat is a bakery brand that manufactures and sells cakes, pastries, snacks, momos, and other baked and savory items through outlet-based bakery locations and the Othoba.com e-commerce marketplace in Bangladesh. The product range spans approximately 223 SKUs covering chocolate, vanilla, fruit, and specialty flavor cakes in weight variants from 100gm to 1kg, available for one-time transactional purchase with promotional discounts of 10-15% and home delivery.
Product overview
Tasty Treat is a cake and pastry brand sold exclusively on the Othoba.com e-commerce marketplace. The brand offers a diverse portfolio of bakery products primarily focused on cakes in various flavors including chocolate (Chocolate Indulge, Chocolate Rocky Road, Chocolate Praline, Premium Chocolate, Chocolate Coated, Chocolate Lady), vanilla (Victoria Vanilla, Vanilla Pound Cake, Premium Vanilla, Vanilla Cake), fruit-based (Mango, Blueberry Swirl, Mixed Fruits Pound Cake), specialty (Black Forest, Premium Black Forest, Red Velvet Premium, Premium Red Velvet, Premium Strawberry Shortcake), and flavored varieties (Butterscotch, Coffee, Choco-Vanilla). Products are available in multiple size variants ranging from 100gm individual servings to 1kg family-sized cakes. The brand offers discounts of 10-15% on selected items and provides free delivery on orders.
Differentiator
Problem solved
Functional benefit
Products and services
- Chocolate Rocky Road Cake 500gm Chocolate rocky road cake weighing 500gm, featuring chocolate with rocky road add-ins. Targeted at individual consumers purchasing baked goods through the Othoba.com marketplace.
- Chocolate Praline Cake Medium 500gm Chocolate praline cake in a medium 500gm size with praline flavoring. Targeted at individual consumers purchasing baked goods through the Othoba.com marketplace.
- Chocolate Indulge Cake Chocolate indulge cake available in 500gm and 300gm sizes. Targeted at individual consumers purchasing baked goods through the Othoba.com marketplace.
- Mango Cake 500gm Mango flavored cake weighing 500gm. Targeted at individual consumers purchasing baked goods through the Othoba.com marketplace.
- Victoria Vanilla Cake 500gm Victoria vanilla cake weighing 500gm with classic vanilla flavor. Targeted at individual consumers purchasing baked goods through the Othoba.com marketplace.
- Black Forest Cake Black Forest cake available in multiple sizes including 300gm, 500gm, 750gm, and 1kg. Targeted at individual consumers purchasing baked goods through the Othoba.com marketplace.
- Premium Black Forest Cake 500gm Premium quality Black Forest cake weighing 500gm. Targeted at individual consumers seeking premium-tier baked goods through the Othoba.com marketplace.
- Blueberry Swirl Cake 500gm Blueberry swirl cake weighing 500gm with blueberry swirled throughout. Targeted at individual consumers purchasing baked goods through the Othoba.com marketplace.
- Mini Black Forest Cake 100gm Mini Black Forest cake in an individual 100gm serving size. Targeted at individual consumers seeking single-portion baked goods through the Othoba.com marketplace.
- Mixed Fruits Pound Cake 375gm Mixed fruits pound cake weighing 375gm with assorted fruits. Targeted at individual consumers purchasing baked goods through the Othoba.com marketplace.
- Vanilla Pound Cake 375gm Vanilla pound cake weighing 375gm. Targeted at individual consumers purchasing baked goods through the Othoba.com marketplace.
- Regular Chocolate Cake 750gm Regular chocolate cake weighing 750gm. Targeted at individual consumers purchasing baked goods through the Othoba.com marketplace.
- Special Chocolate Cake 500gm Special chocolate cake weighing 500gm with enhanced chocolate flavor. Targeted at individual consumers purchasing baked goods through the Othoba.com marketplace.
- Chocolate Cake 1kg Large chocolate cake weighing 1kg. Targeted at individual consumers purchasing baked goods for larger gatherings through the Othoba.com marketplace.
- Red Velvet Premium Cake 750gm Premium red velvet cake weighing 750gm. Targeted at individual consumers seeking premium-tier baked goods through the Othoba.com marketplace.
- Mini Cherry Layer Cake 100gm Mini cherry layer cake in an individual 100gm serving. Targeted at individual consumers seeking single-portion baked goods through the Othoba.com marketplace.
- Premium Strawberry Shortcake Premium strawberry shortcake available in 300gm, 500gm, and 1kg sizes. Targeted at individual consumers seeking premium-tier baked goods through the Othoba.com marketplace.
- Butterscotch Cake 500gm Butterscotch flavored cake weighing 500gm. Targeted at individual consumers purchasing baked goods through the Othoba.com marketplace.
- Vanilla Cake 300gm Vanilla cake weighing 300gm. Targeted at individual consumers purchasing baked goods through the Othoba.com marketplace.
- Premium Chocolate Cake Premium chocolate cake available in 500gm and 1kg sizes. Targeted at individual consumers seeking premium-tier baked goods through the Othoba.com marketplace.
- Premium White & Black Forest Cake 1kg Premium combined white and Black Forest cake weighing 1kg. Targeted at individual consumers seeking premium-tier baked goods through the Othoba.com marketplace.
- Premium Cake Vanilla Premium vanilla cake available in 500gm and 1kg sizes. Targeted at individual consumers seeking premium-tier baked goods through the Othoba.com marketplace.
- Premium Red Velvet Cake Premium red velvet cake available in 500gm and 1kg sizes. Targeted at individual consumers seeking premium-tier baked goods through the Othoba.com marketplace.
- Chocolate Lady Cake 500gm Chocolate lady cake weighing 500gm, a chocolate-flavored pastry. Targeted at individual consumers purchasing baked goods through the Othoba.com marketplace.
- Chocolate Coated Cake Chocolate coated cake available in 500gm and 1kg sizes. Targeted at individual consumers purchasing baked goods through the Othoba.com marketplace.
- Coffee Cake 500gm Coffee flavored cake weighing 500gm. Targeted at individual consumers purchasing baked goods through the Othoba.com marketplace.
- Choco-Vanilla Cake Choco-vanilla combination cake available in 500gm and 1kg sizes. Targeted at individual consumers purchasing baked goods through the Othoba.com marketplace.
Companies that use Tasty Treat
Customer profileSegments1 record
Ideal customer profiles1 record
Tasty Treat technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Tasty Treat partnerships and signals
Strategic signalScale indicators1 record
Recent moves2 records
Expansion highlights1 record
Tasty Treat competitors and assessment
Company assessmentOthers
- Daraz: Leading South Asian e-commerce marketplace operating in Bangladesh with broad grocery and bakery assortment. Comparable as the alternative marketplace channel Tasty Treat could leverage for channel diversification away from single-marketplace dependency.
- Ferns N Petals: India-based gifting and celebration platform with strong cake and bakery delivery vertical alongside flowers and gifts. Adjacent competitor for the celebration-occasion basket Tasty Treat targets, though with a broader gifting focus.
Direct peers
- Bakingo: India-based online-first cake and bakery brand delivering across multiple cities via own site and aggregators. Highly comparable to Tasty Treat on digital-led cake delivery, broad SKU range, and celebration-occasion target customer.
- Monginis: One of India's largest bakery chains, selling a wide assortment of cakes, pastries, and snacks across outlets and online. Directly comparable to Tasty Treat on assortment breadth, outlet-plus-digital model, and South Asian price-conscious bakery consumer.
- Theobroma: India-based premium bakery and dessert chain offering cakes, pastries, breads, and savories through retail outlets and online ordering. Closely comparable to Tasty Treat on cake-and-pastry assortment and multi-channel (outlet + delivery) operating model.
- Karachi Bakery: Iconic South Asian bakery brand selling cakes, biscuits, and savory items via retail outlets and online delivery in India and globally. Directly comparable on product mix (cakes plus savory/snacks) and South Asian consumer base.
Emerging players
- Country Delight: India-based D2C dairy and bakery brand delivering fresh products direct-to-consumer via subscription and app ordering. Comparable to Tasty Treat on D2C fresh-food delivery model and South Asian consumer, though broader dairy focus.
- Breadfast: Egypt-based online bakery and breakfast essentials brand delivering bread, pastries, and cakes via subscription. Highly comparable on online-first bakery delivery model, though operating in a different geography with breakfast-skewed assortment.
Market position
Weaknesses5 records
Competitive moat2 records
Key risks7 records
Key highlights7 records
Customer concentration
Tasty Treat social profiles
Digital presenceTasty Treat financial estimates
Financial estimateRevenue estimate
Valuation estimate
Tasty Treat leadership team
Management profileNumber of profiles
Tasty Treat funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Tasty Treat M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Tasty Treat
What does Tasty Treat do?
Tasty Treat is a bakery brand that manufactures and sells cakes, pastries, snacks, momos, and other baked and savory items through outlet-based bakery locations and the Othoba.com e-commerce marketplace in Bangladesh. The product range spans approximately 223 SKUs covering chocolate, vanilla, fruit, and specialty flavor cakes in weight variants from 100gm to 1kg, available for one-time transactional purchase with promotional discounts of 10-15% and home delivery.
Is Tasty Treat a public or private company?
Tasty Treat is a private company. It is classified as unknown and is currently operating.
When was Tasty Treat founded?
Tasty Treat was founded in 2015. It employs 501 to 1,000 people.
Where is Tasty Treat based?
Tasty Treat is headquartered in Dhaka, Bangladesh, in the Asia region.
How does Tasty Treat make money?
One revenue line is on record: direct Product Sales.
Who are Tasty Treat's main competitors?
Others on record are Daraz and Ferns N Petals. Direct peers are Bakingo, Monginis, Theobroma and Karachi Bakery. Emerging players are Country Delight and Breadfast.
Does Tasty Treat have an API?
No public API is recorded for Tasty Treat.
What industry is Tasty Treat in?
Tasty Treat's product category is Bakery Products. Its primary akta.pro industry code is CRAHAIAK, Online Bakery & Desserts Delivery. Its NAICS code is 311811 and its SIC code is 2050.