What VAN WELL NURSERY does

Van Well Nursery, Inc., founded in 1946 and headquartered at 2821 Grant Road in East Wenatchee, Washington, is a privately held, family-owned fruit tree nursery that propagates and sells apple, pear, cherry, peach, plum, prune, apricot, and nectarine trees, plus specialty crab apples, cider apples, and matching rootstocks (EMLA, Geneva®, Budagovsky, Mazzard, Mahaleb, Gisela®, Krymsk®, OHxF). The company produces more than 1 million trees per year across roughly 100 acres adjacent to its headquarters and additional farms near Quincy and Moses Lake, Washington, operating under Washington Administrative Code Chapter 16-350 fruit tree certification standards. The catalog spans approximately 50 apple varieties — nearly half trademarked or registered, including exclusive introductions such as Red Cameo™ and Gale Gala® — and an analogous licensed pipeline for cherries, peaches, plums, and pears through partners including the International New Varieties Network, WSU (Cosmic Crisp®), Cornell (WhiteGold®, BlackGold™), Rutgers (Gloria™), and Adams County Nursery.

Commercial revenue is generated via tiered volume pricing on per-tree unit sales (e.g., apple trees at $11.47–$14.29 across 50–5,000-lot tiers and $37.50–$60.00 at single and 15-lot non-commercial tiers), plus per-tree royalty add-ons of $0.50–$1.50 for trademarked and patented varieties (Geneva®, Cosmic Crisp®, EverCrisp™, Red Cameo™, Red Rubens®, etc.). Growing contracts for future delivery (2026 contracts require a $2/tree non-refundable deposit on a 2,000-tree minimum at $12.00–$13.00/tree contract rates) and rootstock sales round out the revenue model. The go-to-market is sales-led across three segments — commercial orchardists, wholesale/retail nurseries, and backyard gardeners — supported by a regional field sales network spanning at least 12 US states, toll-free phone/fax ordering, print and digital catalogs, trade show participation (Northwest Horticulture Expo, Great Lakes Fruit Expo), and FedEx, motor freight, and temperature-controlled pool truck shipping.

Name

VAN WELL NURSERY

Legal name

VAN WELL NURSERY, INC.

Website

https://vanwell.net

Company type

Private

Founded year

1946

Operating status

Operating

Short description

Van Well Nursery is a family-owned Washington State fruit tree nursery founded in 1946 that grows and sells more than 1 million apple, pear, cherry, peach, plum, prune, apricot, and nectarine trees annually to commercial orchardists, wholesale and retail nurseries, and backyard gardeners across the United States.

Ownership category

akta.pro rank

Product category

Fruit Tree Nursery & Horticulture

NAICS

Nursery and Floriculture Production (11142)

SIC

Agricultural Production-Crops (100)

akta.pro primary industry

Landscape Plant & Nursery Stock Wholesalers (Grower-Wholesalers) (AFAGAHAM)

Keywords

• Fruit tree nursery
• Commercial orchard stock
• Apple rootstock varieties
• Tree propagation wholesale
• Stone fruit nursery

Headquarters

HQ city

Wenatchee

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Personnel, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Fruit Tree Sales: Van Well Nursery generates revenue through the sale of fruit trees (apple, pear, cherry, peach, plum, prune, apricot, and nectarine) with tiered volume pricing. Trees are sold at different price points based on size (3/8" to 3/4") and lot quantity (single, 15 lot, 50 lot, 500 lot, 2500 lot, 5000 lot). Additional royalties apply for trademarked or patented varieties.
2. Growing Contracts: The company offers growing contracts for future delivery (e.g., 2026 contracts) requiring minimum orders of 2,000 trees with a non-refundable $2/tree deposit at signing. Contract pricing offers reduced rates (5,000 lot at $13.00/tree + royalties or 10,000 lot at $12.00/tree + royalties).
3. Non-Commercial Sales: Sale of trees to non-commercial customers (home gardeners) at premium pricing: $35.00 per tree for 15-lot bundles or $60.00 each for single purchases, plus shipping and taxes.
4. Rootstock Sales: Sale of apple, cherry, and pear rootstocks (Gisela®, Mahaleb, Mazzard, Krymsk®, EMLA series, Geneva® series, Budagovsky, OHxF series, Bartlett Seedling) for orchard grafting and propagation.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels6 records

Core offering

Van Well Nursery grows and sells commercial quantities of fruit tree nursery stock — apple, pear, cherry, peach, plum, prune, apricot, and nectarine trees — plus rootstocks for apple, pear, and cherry, producing more than 1 million trees annually. Customers include commercial orchardists, wholesale and retail nurseries, and backyard gardeners, with volume-tiered pricing, separate commercial and non-commercial price lists, and contract growing for future delivery.

Product overview

Van Well Nursery is a fruit tree nursery established in 1946, operating as a single unified business offering commercial fruit tree nursery stock to orchardists and gardeners. The company grows over 1 million trees annually across eight fruit categories: apples (with nearly 50 varieties including Gala, Fuji, Honeycrisp, and trademarked strains), pears, cherries, peaches, nectarines, plums/prunes, apricots, and crab apples/cider apples. Product portfolio also includes specialized rootstocks for each fruit type (apple, pear, cherry rootstocks) to support various orchard configurations and growing conditions. Services include contract growing arrangements for commercial growers. All trees are grown in the USA.

Differentiator

Problem solved

Functional benefit

Products and services

• Apple Trees Nearly 50 varieties of apple trees offered to commercial orchardists, wholesale/retail nurseries, and backyard gardeners, including Gala strains (Gale Gala®, Galaval, RedRidge, Foxtrot), Fuji strains (Aztec Red Fuji), Honeycrisp, Cosmic Crisp®, Pink Lady, Ambrosia, Red Cameo™, Red Jonaprince™, Gibson Golden Delicious, and numerous other trademarked varieties.
• Pear Trees Pear varieties including Bartlett, Anjou, Columbia Red Anjou®, Bosc strains, Comice, Seckel, and Kalle, grown for commercial orchardists, nurseries, and home gardeners.
• Cherry Trees Sweet and tart cherry varieties including Chelan, BlackPearl, Coral Champagne, Santina, Tieton™, Cristalina, Bing, Lapins, Regina™, Skeena, Sweetheart, Rainier, Montmorency, Danube, and Balaton, sold for commercial orchards and home planting.
• Peach Trees Peach varieties including Redhaven, Suncrest, Sweet Cap™, Flamin Fury, RisingStar, BlazingStar, Starfire, CoralStar®, and Gloria™ for commercial growers and home gardeners.
• Nectarine Trees Nectarine varieties including Arctic Glo, Independence, Firebright, Red Gold, and Fantasia, sold for commercial orchards and home planting.
• Plum & Prune Trees Japanese plum varieties (Shiro, Santa Rosa, Satsuma, Duarte) and European plum/prune varieties (Early Italian, Italian, Stanley, Empress, President, Elephant Heart), sold for commercial orchards and home planting.
• Apricot Trees Apricot varieties including Robada, Goldstrike, Goldbar, Goldrich, Goldcot, Rival, Perfection, Chinese, and Wenatchee Moorpark, sold for commercial orchards and home planting.
• Crab Apple Trees

Quantifiable outcome

• Washington state produces 68% of freshly consumed U.S. apples
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Four partnerships are on record, tiered core and minor.

• International New Varieties Network (INN)coreStrategic or Co-development PartnerVan Well Nursery is a proud member of INN, an organization that develops and licenses new fruit tree varieties. This partnership allows them to offer proprietary varieties like Sweet Cap™ and access new variety development for their customers.
• Washington State Nursery and Landscape Association (WSNLA)minorStrategic or Co-development PartnerIndustry association membership providing networking, advocacy, and industry standards alignment for Washington State nursery operations.
• AmericanHortminorStrategic or Co-development PartnerNational horticulture industry association providing research, education, and advocacy for nursery and greenhouse growers.
• Adams County NurserycoreStrategic or Co-development PartnerLicensing partner for Gloria™ peach variety from Rutgers University breeding program. Van Well Nursery offers this variety under license with Adams County Nursery.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Adams County Nursery: Adams County Nursery is a Pennsylvania-based fruit tree nursery propagating apple, peach, cherry, and other commercial varieties. It is a direct peer to Van Well — both are grower-wholesalers of fruit tree nursery stock serving commercial orchardists, and they already have an active licensing relationship (Van Well offers Gloria™ peach under license from Adams County).
• Carlton Plants: Carlton Plants is an Oregon-based nursery specializing in fruit trees, rootstocks, and related nursery stock for commercial growers. It is a direct peer of Van Well, and is already connected via licensing — Van Well holds a license from Carlton for Golden Russet Bosc®, Columbia Red Anjou, and OHxF 87™.
• Wafler Nursery: Wafler Nursery is a New York-based wholesale fruit tree nursery specializing in apple, pear, and cherry trees on commercial rootstocks for Eastern U.S. orchardists. It is a direct peer to Van Well, with similar product mix but a competing East Coast/Midwest geography.
• Tree Connection / Brandt's Fruit Trees: Brandt's Fruit Trees is a Washington-state wholesale fruit tree nursery growing apple, pear, peach, cherry and other stone-fruit varieties for commercial orchards. It is a direct regional competitor to Van Well and shares the same Wenatchee-area customer base.
• Dave Wilson Nursery: Dave Wilson Nursery is a California-based fruit tree nursery and one of the largest wholesale propagators of deciduous fruit trees in the U.S., selling to commercial orchardists and garden centers. It is a direct competitor to Van Well in apple, pear, peach, cherry, and stone-fruit nursery stock across the West Coast.
• Stark Bro's Nurseries & Orchards Co. Stark Bro's is a long-established U.S. fruit tree nursery growing and shipping apple, pear, peach, cherry, and other fruit trees to commercial growers and home gardeners. It is a direct peer to Van Well on the nursery-stock-and-rootstock offering, and has stronger direct-to-consumer brand presence.
• C&O Nursery: C&O Nursery is a Wenatchee, Washington-based fruit tree nursery producing apple, pear, cherry, peach and other nursery stock for the Pacific Northwest commercial orchard market. It is a direct competitor to Van Well, sharing the same Washington apple-belt geography and customer base.
• Willow Drive Nursery: Willow Drive Nursery is a Washington-state propagator of apple and cherry trees on commercial rootstocks, serving commercial orchardists and the wholesale nursery channel. It directly competes with Van Well in the core Washington apple rootstock-and-tree market.

Broad incumbents

• Bailey Nurseries: Bailey Nurseries is a large, multi-state U.S. nursery based in Minnesota that grows a broad range of ornamentals, fruit, and landscape plants. It is a broad incumbent peer — overlapping with Van Well in fruit tree and nursery-stock categories but operating as a much wider portfolio grower.

Others

• Washington State University Tree Fruit Research & Extension Center: WSU TFREC is the public breeding and research program that developed Cosmic Crisp® (WA 38) and Tieton™ cherry. It is not a competitor but is adjacent to Van Well as a variety licensor and research partner, linked via Van Well's industry-association memberships and managed-cultivar program participation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/van-well-nursery-inc.

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about VAN WELL NURSERY