Willow Drive Nursery
Willow Drive Nursery is a family-owned Washington-State fruit tree nursery producing apple, cherry, pear, peach, and nectarine trees — including the industry's largest Geneva® rootstock collection — for commercial orchard operators in the Pacific Northwest and Michigan.
- Company typePrivate
- Founded1972
- HeadquartersEphrata, United States
- Headcount101–250
- GTM typeB2B
- OfferingHardware or Manufacturing
What Willow Drive Nursery does
Willow Drive Nursery, Inc. is a privately held, family-owned fruit tree nursery headquartered in Ephrata, Washington. Founded by Paul V. Adams in 1963 (as an apple rootstock venture) and formally established in 1972, the company grows and sells finished fruit trees — primarily apples, cherries, pears, peaches, and nectarines — to commercial orchard operators. Its core product is the Two-Year Finished Tree, complemented by one-year grafts, dormant grafts, and Certified Virus-free Inspected budwood. The nursery holds inbound licenses from Cornell University for the Geneva® fireblight- and crown-rot-resistant rootstock series (G.11, G.41, G.210, G.214, G.890, G.935, G.969) and the Gisela® rootstock series for cherry (Gisela 6, Gisela 12), and claims the largest collection of Geneva Rootstocks in the industry. Proprietary production methods include a Twin-Leader tree training technique and a Two-Year Finished Tree process emphasizing strong root systems.
The company operates a sales-led, direct-to-grower go-to-market: customers reach Willow Drive via phone (retail line and main office), online inquiry forms, private tours, downloadable catalogs, and a client portal. Field coverage is delivered through named regional sales representatives and channel partners in Michigan (Summit Tree Sales, Matt Moser, Stan Peterson), supplementing the Pacific Northwest base. Washington State certification under WAC Chapter 16-350 and virus-indexed product tags provide third-party quality assurance; the Cosmic Crisp® variety is sold only to Washington growers per WSU release terms. Pricing is contract-based with deposits and net-30 terms; small orders under 30 trees carry a $15-per-tree surcharge. The Adams family remains actively involved across Sales & Marketing (Jim), Production (Brett), and R&D (Stuart, Richard), with non-family leadership in sales management (Tyson McCallum) and inventory control (Matt Black). No external funding, acquisitions, or AI/technology platform are evident in the input data; the business model is fundamentally a horticulture production and distribution operation rather than a software or data business.
Willow Drive Nursery firmographics
Firmographics- Name
- Willow Drive Nursery
- Legal name
- Willow Drive Nursery, Inc.
- Website
- https://willowdrive.com
- Company type
- Private
- Founded year
- 1972
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Willow Drive Nursery is a family-owned Washington-State fruit tree nursery producing apple, cherry, pear, peach, and nectarine trees — including the industry's largest Geneva® rootstock collection — for commercial orchard operators in the Pacific Northwest and Michigan.
- Ownership category
- akta.pro rank
Willow Drive Nursery industry classification
Industry- Product category
- Fruit Tree Nursery
- NAICS
- Nursery and Tree Production (111421), Apple Orchards (111331)
- SIC
- Agricultural Production-Crops (100)
- akta.pro primary industry
- Tree Nursery Stock Production (Seedlings, Saplings, Clonal Material) (AFAMACAA)
- akta.pro secondary industry
- Orchard Establishment & Replanting (New Plantings, Rootstock Selection, Trellising Systems) (AFAGACAK)
Keywords
Where Willow Drive Nursery is headquartered
LocationHeadquarters
- HQ city
- Ephrata
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Willow Drive Nursery business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales
Revenue model
- Fruit Tree Sales: Sale of finished fruit trees (apples, cherries, pears, peaches, nectarines), rootstocks, dormant grafts, and budwood. Product types include Two-Year Finished Trees, One-Year Grafts, Sleeping Eyes, and bench grafts.
- Rootstock Sales: Sale of proprietary and licensed rootstocks including Geneva series and Gisela series rootstocks for apple and cherry cultivation
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Small Orders (<30 trees) |
| One time/ perpetual license | Pay-as-you-go | Standard Orders |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
Willow Drive Nursery product offering
Product offeringCore offering
Willow Drive Nursery grows and sells commercial-grade fruit trees (apples, cherries, pears, peaches, and nectarines) along with proprietary and licensed rootstocks. The company produces Two-Year Finished Trees, dormant and one-year bench grafts, Certified Virus-free Inspected budwood, and self-cultivated rootstocks including the industry's largest Geneva® collection and the Gisela® cherry series. Products are sold primarily to commercial fruit growers for orchard establishment and replanting.
Product overview
Willow Drive Nursery is a single-product fruit tree nursery (not a software platform) offering a comprehensive portfolio of fruit trees and rootstocks. The company's core product is the Two-Year Finished Tree, supplemented by dormant and one-year bench grafts, Certified Virus-free Inspected budwood, and self-produced rootstocks. The nursery specializes in apple, cherry, and pear trees with extensive variety collections including proprietary club varieties like Cosmic Crisp®, PINK LADY®, and EverCrisp®, as well as Geneva® fireblight-resistant rootstocks and Gisela® cherry rootstocks. The product portfolio spans from rootstock production through finished orchard-ready trees, with varieties categorized by harvest timing, patent status, and royalty requirements.
Differentiator
Problem solved
Functional benefit
Products and services
- Two-Year Finished Trees Premier orchard-ready fruit trees (apple, cherry, pear, peach, nectarine varieties) produced over a two-year cycle with strong root systems and a One-Year top, intended for commercial orchard establishment and replanting.
- Dormant Grafts
Companies that use Willow Drive Nursery
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles1 record
Willow Drive Nursery technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Willow Drive Nursery partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- Summit Tree SalescoreRegional sales partner for Michigan territory located in Lawrence, Michigan. Contact: 800-424-2765, [email protected]
- Matt MosercoreRegional sales partner for Michigan territory located in Coloma, Michigan. Contact: 800-386-5600
- Stan PetersoncoreRegional sales partner for Michigan territory located in Ludington, Michigan. Contact: 888-333-1464
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
Willow Drive Nursery competitors and assessment
Company assessmentDirect peers
- Burchell Nursery: California wholesale fruit tree nursery specializing in almond, stone fruit, and walnut varieties with proprietary rootstocks. Comparable as a wholesale nursery supplying commercial orchard growers with specialized genetics.
- Sierra Gold Nurseries: California-based fruit tree nursery producing apple, cherry, pear, peach, and stone fruit varieties with proprietary rootstocks. Directly comparable as a wholesale fruit tree nursery serving commercial orchard growers on the West Coast.
- Wafler Nursery: New York-based wholesale fruit tree nursery specializing in apple and stone fruit trees, including Geneva® and other dwarfing rootstocks. Closely comparable business model—finished fruit tree production for commercial growers using two-year cycles.
- C&O Nursery: Washington State wholesale fruit tree nursery offering apple, cherry, pear, and stone fruit varieties on dwarfing rootstocks, including Geneva® selections. Directly comparable as a Pacific Northwest finished-tree producer.
- Van Well Nursery: Washington State-based wholesale fruit tree nursery producing apple, pear, cherry, peach, and apricot varieties for commercial growers in the Pacific Northwest. Direct geographic and product peer to Willow Drive.
- Adams County Nursery: Pennsylvania-based fruit tree nursery specializing in apple, peach, cherry, and pear varieties on dwarfing rootstocks, including Geneva® selections. Comparable as a wholesale fruit tree nursery serving commercial orchard growers in the eastern US.
- Fowler Nurseries: Northern California wholesale fruit tree nursery growing almond, stone fruit, walnut, and some apple and cherry varieties. Comparable as a multi-generation, family-owned nursery selling trees to commercial growers with a focus on rootstock quality.
Broad incumbents
- Bailey Nurseries: Minnesota-based large wholesale nursery producing ornamental shrubs, trees, and a smaller fruit tree line. Comparable only on the nursery production and wholesale distribution model; serves landscapers and garden centers more than commercial orchard growers.
- Dave Wilson Nursery: California-based wholesale deciduous fruit, nut, and shade tree nursery, one of the largest in the US, serving commercial growers with a broad variety portfolio. Comparable as a wholesale nursery but much larger scale and broader crop mix than Willow Drive.
- Stark Bro's Nurseries & Orchards Co. Long-established Missouri-based nursery selling fruit trees, shade trees, and ornamentals across retail and wholesale channels. Comparable fruit tree catalog but broader retail consumer base than Willow Drive's commercial-grower focus.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Willow Drive Nursery social profiles
Digital presenceWillow Drive Nursery compliance and trust
Trust signalCompliance3 records
Willow Drive Nursery financial estimates
Financial estimateRevenue estimate
Valuation estimate
Willow Drive Nursery leadership team
Management profileNumber of profiles
Profiles6 records
Willow Drive Nursery funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Willow Drive Nursery M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Willow Drive Nursery
What does Willow Drive Nursery do?
Willow Drive Nursery grows and sells commercial-grade fruit trees (apples, cherries, pears, peaches, and nectarines) along with proprietary and licensed rootstocks. The company produces Two-Year Finished Trees, dormant and one-year bench grafts, Certified Virus-free Inspected budwood, and self-cultivated rootstocks including the industry's largest Geneva® collection and the Gisela® cherry series. Products are sold primarily to commercial fruit growers for orchard establishment and replanting.
Is Willow Drive Nursery a public or private company?
Willow Drive Nursery is a private company. It is classified as family owned and is currently operating.
When was Willow Drive Nursery founded?
Willow Drive Nursery was founded in 1972. It employs 101 to 250 people.
Where is Willow Drive Nursery based?
Willow Drive Nursery is headquartered in Ephrata, United States, in the North America region.
How does Willow Drive Nursery make money?
Two revenue lines are on record. Fruit Tree Sales are the primary driver. The others are rootstock Sales.
Who are Willow Drive Nursery's main competitors?
Direct peers on record are Burchell Nursery, Sierra Gold Nurseries, Wafler Nursery, C&O Nursery, Van Well Nursery, Adams County Nursery and Fowler Nurseries. Broad incumbents are Bailey Nurseries, Dave Wilson Nursery and Stark Bro's Nurseries & Orchards Co..
Does Willow Drive Nursery have an API?
No public API is recorded for Willow Drive Nursery.
What industry is Willow Drive Nursery in?
Willow Drive Nursery's product category is Fruit Tree Nursery. Its primary akta.pro industry code is AFAMACAA, Tree Nursery Stock Production (Seedlings, Saplings, Clonal Material), with a secondary code of AFAGACAK, Orchard Establishment & Replanting (New Plantings, Rootstock Selection, Trellising Systems). Its NAICS code is 111421 and its SIC code is 100.