Arabia

Name

Arabia

Legal name

Arabia (brand of Fiskars Group)

Website

https://arabia.fi

Company type

Private

Founded year

1873

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Helsinki

HQ country

Finland

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Distribution channels2 records

Marketing channels5 records

Core offering

Arabia designs and manufactures ceramic and porcelain tableware, oven-safe cookware, vases, plant pots, and home decor products organized into multiple product series under the Arabia brand. The company sells directly to consumers through the Iittala e-commerce platform and Iittala's network of over 20 physical retail stores across Finland, with international reach via Iittala's regional websites.

Product overview

Arabia is a Finnish tableware and home goods brand that has been a pioneer in Finnish design for 150 years. The company offers a diverse portfolio of ceramic tableware products organized into distinct series including everyday collections (24h, Krouvi), heritage lines (Arabia 1873, Runo, Sunnuntai), collaborations (Arabia x Vuokko), decorative items (Paratiisi, Poppoo), oven-safe cookware (Uunikokki), plant pots (SN ruukut), and customizable tableware (Oma). The brand is part of the Iittala brand portfolio under Fiskars Group, with products available through Iittala's e-commerce platform and retail stores.

Differentiator

Problem solved

Functional benefit

Brands

• 24h: Product collection under the Arabia brand
• Arabia 1873
• Arabia x Vuokko
• Arctica
• Kirnu
• Krouvi
• Mainio
• Oma
• Paratiisi
• Poppoo
• Roosa nauha
• Runo
• SN ruukut
• Sunnuntai
• Uunikokki
• Verna
• Lumi
• Arabian rakastetut kuviot
• Arabia Museum

Products and services

• 24h Arabia Tableware Series A functional and beautiful Arabia tableware series designed for everyday use by individual consumers.
• Arabia 1873 Heritage Collection Heritage tableware collection celebrating Arabia's history and 150 years of design, named after the brand's founding year.
• Arabia x Vuokko Collaboration Series A collaborative design tableware series co-developed with Finnish designer Vuokko for Arabia customers.
• Arabian rakastetut kuviot (Beloved Patterns) Collection featuring Arabia's most beloved and classic patterns, curated for consumers and gift purchasers.
• Arctica Tableware Series An Arabia tableware series available to individual consumers through Iittala retail channels.
• Kirnu Tableware Collection An Arabia tableware collection sold through Iittala's e-commerce and physical stores.
• Krouvi Tableware Series An Arabia tableware series designed for everyday dining by individual consumers.
• Lumi Tableware Series An Arabia tableware series referenced in the Arabia brand portfolio.
• Mainio Tableware Series An Arabia tableware series sold as part of the brand's everyday and decorative collections.
• Oma Personalizable Tableware Collection A personalizable Arabia tableware collection that allows customers to create their own combinations of pieces and patterns.
• Paratiisi Tableware Series An Arabia tableware series featuring a tropical paradise decorative pattern, sold through Iittala retail.
• Poppoo Tableware Series An Arabia tableware series included in the brand's product portfolio.
• Roosa nauha (Pink Ribbon) Charity Series A charity collaboration Arabia series supporting breast cancer awareness through product sales.
• Runo Tableware Series An Arabia tableware series featuring Finnish poetry-inspired decorative designs.
• SN ruukut Plant Pots A collection of Arabia ceramic plant pots and flower pots for home decor use.
• Sunnuntai Tableware Collection An Arabia tableware collection positioned for festive and Sunday dining occasions.
• Uunikokki Oven-Safe Cookware An Arabia oven-safe cookware and baking dishes line designed for cooking and baking use at home.
• Verna Tableware Series An Arabia tableware series within the brand's ceramic product portfolio.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves5 records

Expansion highlights5 records

Direct peers

• Iittala: Sister brand under Fiskars Group, sold through the same e-commerce platform and physical stores. Directly comparable product category (premium Nordic tableware and homeware) and target customer, though Iittala is more glass-led and Arabia is ceramic-led.
• Rörstrand: Swedish heritage porcelain manufacturer with a similar Nordic design tradition and comparable product mix (dinnerware, gift ceramics). Direct regional peer with overlapping customer base in the Nordics.
• Stelton: Danish design housewares brand producing premium tableware, thermos, and home accessories with a Scandinavian design identity. Comparable Nordic design positioning and overlapping target customer in design-conscious homewares consumers.
• Royal Copenhagen: Danish heritage porcelain and tableware brand with a similarly long history and premium Scandinavian positioning. Directly competes in the same consumer segment and product category (collectible patterned porcelain, gift-grade tableware).
• Bernardaud: French family-owned heritage porcelain maker in Limoges, producing premium tableware and decorative ceramics. Comparable heritage positioning, comparable product category, and comparable target customer (gift and design-led homewares).
• Rosenthal: German heritage porcelain manufacturer producing premium designer tableware and gift ceramics. Comparable positioning, comparable product category, and a similar designer-collaboration business model.

Broad incumbents

• Wedgwood: English heritage porcelain brand (founded 1759) under Fiskars Group competitor Waterford Wedgwood portfolio. Directly comparable as a centuries-old premium tableware brand with global licensing and gift-market reach, but operates at significantly larger scale.
• Georg Jensen: Danish heritage design house producing premium silverware, hollowware, and homeware. Comparable Scandinavian design positioning and gift/luxury customer base, but broader portfolio across jewellery, silver, and home.
• Villeroy & Boch: Major European premium tableware, bathroom, and tile manufacturer with a comparable premium porcelain product line. Overlaps with Arabia in ceramic tableware and gift categories but operates at much larger scale across multiple home categories.

Regional players

• Marimekko: Finnish design lifestyle brand selling home textiles, tableware, and decor through company-owned stores and online. Comparable Finnish design heritage and overlapping customer base, but primarily a textile-led brand rather than ceramic-led.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks4 records

Key highlights5 records

Customer concentration

• YouTubeyoutube.com/channel/UCntPUOww77XgIK3iAz7e0bA
• Facebookfacebook.com/Iittala
• Instagraminstagram.com/iittala
• TikToktiktok.com/@iittala
• LinkedInlinkedin.com/company/arabia

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Arabia