What Redraw does

Redraw is a cloud-based AI rendering platform purpose-built for the architecture, engineering, and design industry. Founded in 2022 in Brazil by architect Alexandre Kuhn and marketer Sergio Santos, the company operates as Redraw AI Solutions LLC (Wyoming, USA) under parent Thark Group, with engineering based in Cascavel, Paraná and a registered entity in Brazil (CNPJ 51.213.060/0001-23). The platform accepts screenshots or exports from any 3D modeling software — SketchUp, Revit, ArchiCAD, Rhino, Blender, 3ds Max, AutoCAD, or hand-drawn sketches — and returns photorealistic architectural renders in under 30 seconds, without requiring local GPU hardware, software installation, or written prompts.

Core technology combines proprietary AI models trained on millions of real architectural project images with orchestration over third-party foundation models (OpenAI/ChatGPT, Wanx, Kling, Hunyuan, Gemini, Magnific, Seedance, Veo 3). The product surface includes AI Render, Brush Tool, Reference Image matching, Multi-Angle Rendering, Video Generator, Render Enhancement, Idea Generator, Sketch-to-Render, 3D Object Generation, and Text-to-Image, plus the Redraw Academy for education. The company reports 200,000+ registered professionals, 10,000+ active monthly subscribers, and 300,000–500,000 renders generated monthly, with Brazil as the primary market and active expansion into the US, Canada, Mexico, Colombia, Argentina, Chile, Peru, and Spain across three languages.

Redraw monetizes through a freemium-plus-subscription model: a free tier of 10 coins, followed by Basic ($15/month, 600 coins), Expert ($32/month, 2,000 coins, up to 2 users), and Business Elite ($92/month, 7,000 coins, up to 3 users) plans, with annual discounts equivalent to 2 free months. Go-to-market is product-led and community-led — self-serve signup, no credit card for trial, content marketing (blog, YouTube, Instagram), a referral/affiliate program, and event presence including the South Summit 2026 win. Primary customers are individual architects and interior designers (SMB), with secondary segments in civil engineering, real estate, and architecture students; the company has no disclosed enterprise anchors, VC funding, or revenue figures.

Name

Redraw

Legal name

Redraw AI Solutions LLC

Website

https://redraw.pro

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

11–50 employees

Short description

Redraw is a cloud-based AI rendering platform that converts 3D model screenshots from SketchUp, Revit, ArchiCAD, and other software into photorealistic architectural images in under 30 seconds, serving primarily SMB architects and interior designers in Brazil with growing presence in Latin America, the US, Canada, and Europe via a freemium subscription model.

Ownership category

akta.pro rank

Product category

Architectural Rendering Software

NAICS

Software Publishers (513210), Custom Computer Programming Services (541511)

SIC

Services-Prepackaged Software (7372), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Lighting, Rendering & Render Management (Render Farms, Optimization) (MPAHABAG)

akta.pro secondary industry

Rendering, Graphics & Simulation Middleware (MPAFAFAB)

Keywords

• AI architectural rendering
• 3D visualization software
• Generative design tools
• Cloud rendering platform
• Interior design AI

Headquarters

HQ city

Sheridan

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Marketing or Sales, Personnel, Infrastructure, Operations

Revenue model

1. Subscription Plans (Coins/Renders): Monthly and annual subscription plans providing coins (render credits) that are consumed when using platform features. Each feature has a specific coin cost. All plans include full access to every tool — the only difference is the number of coins. Coins do not roll over month-to-month. Annual plans include 2 free months.
2. Freemium / Free Trial: Free plan with 10 coins after account verification. No credit card required. Allows users to test the platform before subscribing. Generation time on free plan is up to 2 minutes per render.
3. Usage-Based (Coin System): Coins are consumed per feature interaction. Render Image costs 2 coins, Text-to-Image costs 1 coin, Improve Render costs 2 coins, Idea Generation costs 1 coin, Sketch-to-Image costs 1 coin, Resolution Upscale costs 2 coins, Brush costs 2 coins, Image-to-Video costs 5 coins. External AI features (GPT, Magnific, etc.) have varying costs from 1 to 20 coins.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

Redraw is a cloud-based AI rendering platform that transforms 3D model screenshots from SketchUp, Revit, ArchiCAD, and other 3D software into photorealistic architectural images in under 30 seconds. The platform offers multiple AI-powered tools including AI Render, Brush Tool, Reference Image, Multi-Angle Rendering, Video Generator, Render Enhancement, Idea Generator, Sketch-to-Render, and 3D Object Generation, all trained specifically for architectural visualization and operating without local GPU or software installation.

Product overview

Redraw is a cloud-based AI rendering platform that operates as a complete ecosystem for architectural visualization. The core platform centers on AI Render, which transforms 3D model screenshots into photorealistic images in under 30 seconds, supported by complementary tools including Brush Tool (area editing), Reference Image (style matching), Multi-Angle Rendering (consistency across views), Video Generator (3D animation), Render Enhancement (improving existing renders), Idea Generator (design variations), and Sketch-to-Render (converting drawings to reality). Recent addition of 3D Object Generation enables creating objects importable into SketchUp. The platform integrates a hub of external AI models (ChatGPT, Kling, Magnific, Seedance, Hunyuan, Wanx) all optimized for architecture. Redraw Academy and Help Center provide educational resources. Three paid subscription tiers (Basic $15/mo, Expert $32/mo, Business Elite $92/mo) provide varying coin allocations and user counts, plus a Free Plan for testing.

Differentiator

Problem solved

Functional benefit

Products and services

• AI Render Core AI rendering feature that transforms any 3D model screenshot into a photorealistic architectural render in under 30 seconds. Works with SketchUp, Revit, ArchiCAD, and any 3D software, supporting interior and exterior scenes. Built for architects, interior designers, and engineers.
• Brush Tool

Quantifiable outcome

• Renders in 20-40 seconds vs 1-8 hours with traditional software
• +5 more outcomes

Named customers7 records

Segments7 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration13 records

AI capability8 records

Feature10 records

Partnerships

One partnership is on record.

• Thark GroupcoreStrategic or Co-development PartnerThark Group is the parent company that developed Redraw. Thark Group is described as a US-based AI company focused on architectural technology solutions. The company was founded by Alexandre Kuhn and Sergio Santos, who built Redraw as the flagship product.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Chaos (V-Ray / Enscape): Chaos owns V-Ray and Enscape, two of the most widely used traditional architectural renderers, and is integrating AI features across its portfolio. Its installed base of architects and tight CAD integrations position it as the leading traditional rendering incumbent Redraw directly displaces on cost, speed, and ease of use.
• D5 Render: D5 Render is a real-time architectural renderer built on Unreal Engine/ray-tracing technology, gaining traction among architects for fast, photorealistic output. It overlaps with Redraw's speed-of-rendering value proposition but still relies on local GPUs and licensed installs, making it a comparable alternative rather than a direct cloud-AI competitor.
• Autodesk: Autodesk is the dominant incumbent in AEC software via Revit, 3ds Max, and AutoCAD, with integrated and rapidly expanding AI features. Its installed base of architects and native CAD integrations make Autodesk the most strategically threatening broad incumbent competing with Redraw for AI-driven visualization workflows.
• Lumion: Lumion (now part of Vectorworks) is a leading real-time architectural visualization tool widely used in AEC firms and schools. It competes with Redraw on speed of visualization for client presentations but requires local hardware and licensed seats, giving Redraw a cost and accessibility advantage for the same use cases.

Emerging players

• Krea AI: Krea AI is a general-purpose generative AI image and video platform increasingly used by architects for concept rendering. While not AEC-specialized, its real-time rendering, image enhancement, and video generation features compete for the same AI-augmented visualization use cases Redraw targets.
• Midjourney: Midjourney is a leading general-purpose AI image generator widely used by architects and designers for early-stage concept visualization. While it lacks Redraw's 3D-screenshot fidelity and AEC-specific models, it competes for the ideation, moodboard, and proposal visualization budget share.

Direct peers

• REimagineHome: REimagineHome is an AI rendering and interior design platform that transforms photos and sketches into styled interiors. It directly competes with Redraw's Render Enhancement, Sketch-to-Render, and Idea Generator features for the interior designer and real estate agent segments.
• Spacely AI: Spacely AI is a direct competitor offering AI-powered rendering and design generation specifically for architects and interior designers. Its product overlaps closely with Redraw's AI Render, Idea Generator, and multi-angle rendering capabilities, targeting the same AEC customer base with a screenshot-based, cloud-delivered workflow.
• Collov AI: Collov AI provides AI-powered interior design generation, including rendering, style transfer, and design variations. It overlaps directly with Redraw's interior designer segment, offering similar cloud-based AI rendering for residential and commercial interiors.
• Maket.ai: Maket.ai is a direct competitor providing generative AI for architectural design, including floor plan generation, rendering, and style exploration. It serves the same architect and interior designer segments as Redraw with similar cloud-based, AI-first workflows, making it one of the closest functional peers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@redrawai/featured
• LinkedInlinkedin.com/company/redraw-ia
• Instagraminstagram.com/redraw.en
• Xx.com/redraw_pro

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Redraw