VeloConcerts

What VeloConcerts does

VeloConcerts GmbH is a Vienna-based mobile event production company operating a proprietary hardware platform called the VeloStage — a battery-powered concert stage integrated onto an E-cargobike that deploys in minutes without external power, cabling, or diesel generation. The VeloStage combines a folding mechanical stage, battery-powered audio (built around Harman Professional's Soundcraft, JBL, and AKG components), and battery-powered LED lighting in a single mobile unit. A smaller MiniStage variant was added in 2025 for compact deployments. The company was founded in 2019 by Danish-born musician Jonas Skielboe and Austrian product designer Jakob Illera, and is headquartered in Vienna, Austria.

VeloConcerts serves a heterogeneous customer base spanning enterprise events (Berlin Philharmonic / Osterfestspiele Salzburg, London Marathon, London Cycling Festival, GEI Conference, Margareten Klima Tag), festivals, corporate activations, sports events, weddings, and community programming. The company monetizes through two channels: (1) direct event booking services on a quote-based, project-by-project basis, with no public pricing tiers, and (2) an international franchise/licensing model in which licensed operators run VeloStages in their own cities under local brands. Active franchise locations include Vienna (HQ), Las Palmas/Gran Canaria (operating as La Musicleta), Lisbon, London, and Düsseldorf.

The business carries endorsement from the Austrian Federal Ministry of Climate Action, Environment, Energy, Mobility, Innovation and Technology, reflecting the zero-emission, infrastructure-light profile of the platform, and the VeloStage design received the BigSEE Product Design Award in 2022. The product is positioned against diesel-generator stage hire and large-format festival infrastructure on the basis of mobility, low permitting friction, and sustainability credentials, rather than on scale or production value comparable to conventional concert staging.

Name

VeloConcerts

Legal name

VeloConcerts GmbH

Website

https://veloconcerts.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

VeloConcerts GmbH operates mobile battery-powered concert stages mounted on E-cargobikes that deploy in minutes without external power or infrastructure. Founded in 2019 in Vienna, it serves festivals, corporate events, sports events, and community gatherings across five European franchise locations.

Ownership category

akta.pro rank

Headquarters

HQ city

Vienna

HQ country

Austria

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Infrastructure

Revenue model

1. Event Booking Services: Booking VeloConcerts for events including festivals, street parties, conferences, weddings, ceremonies, and sports events. Customers submit booking requests via website forms or contact directly.
2. Franchise Licensing: International franchise operations in Las Palmas, Lisbon, London, and Düsseldorf. Franchisees pay to operate VeloConcerts brand in their territories.

Go-to-market motion3 records

Distribution channels3 records

Marketing channels4 records

Core offering

VeloConcerts designs, builds, and operates the VeloStage — a compact, battery-powered mobile concert stage mounted on an E-cargobike — and delivers it as a turnkey event production service for concerts, conferences, festivals, weddings, corporate activations, and sports events. The company also operates a franchise model licensing the VeloStage concept to operators in multiple European cities.

Product overview

VeloConcerts operates as a mobile culture and events platform built around its proprietary VeloStage technology—a compact, battery-powered stage built onto an E-cargobike that unfolds into a professional performance platform. The core product portfolio centers on two stage variants: the standard VeloStage for full-size events and the MiniStage for more compact deployments. The company offers diverse service offerings including live music events, DJ sets, conferences, street parties, outdoor ceremonies, Ride Along Concerts (where artists perform from a rolling stage while audiences follow on bikes), festival solutions, VeloSports events, and wedding services. A complete event solution includes battery-powered audio and lighting equipment, technical crew, musical act booking, and ecological gastronomy partnerships. VeloConcerts also operates an international franchise model with active operations in Vienna, Las Palmas/Gran Canaria, Lisbon, London, and Düsseldorf. The company positions itself as a net-zero alternative to traditional concert logistics, eliminating the need for trucks, diesel generators, or heavy equipment.

Differentiator

Problem solved

Functional benefit

Brands

• VeloStage: The core mobile concert stage product - a compact, full-featured stage built onto an E-cargobike that unfolds into a professional performance platform with sound and lighting, all battery-powered.
• MiniStage

Products and services

• VeloStage A compact, full-featured stage built onto an E-cargobike that transforms into a professional performance platform with high-quality battery-powered sound and lighting, unfolding in minutes for concerts, conferences, and public events.
• MiniStage A compact and lightweight variant of the VeloStage designed for smaller events that may not require a full-size stage but still want the VeloConcerts experience.
• Ride Along Concert A unique show format where a musical act or DJ performs from a rolling trailer stage, powered by wireless speaker bikes, with the audience following the performance on bicycles.
• Conference & Corporate Event Services Conference presentations and events using the VeloStage for talks, panel discussions, product launches, and brand activations at corporate events.
• Festival & Street Party Event Services Mobile stage solutions for outdoor festivals, street concerts, community events, and pop-up public gatherings.
• Wedding & Private Celebration Services Wedding ceremony, reception, and outdoor ceremony entertainment using the VeloStage for personal celebrations.
• Sports & VeloSports Event Services Sporting event solutions featuring the mobile VeloStage for live music and entertainment along race routes, at finish lines, and at marathon or cycling activations.
• Ride Out Experience Services Cycling-focused experiential events combining live music performances with group bike rides through scenic routes.
• VeloConcerts Franchise Program International franchise opportunity allowing local operators to operate the VeloStage concept and brand in their cities, adapting it to local markets while maintaining brand standards.

Quantifiable outcome

• 100% net-zero emissions for events - zero emissions from transport and battery-powered operation
• +1 more outcomes

Named customers16 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• WienMobilcoreGTM or Marketing Partner · 1 January 2026Partnership for Vienna Tour events where WienMobil provides free bike rentals to participants. Users download the Nextbike app, register, and can unlock WienMobil bikes for free at each Ride Along Concert. Bikes are returned free of charge at VeloConcerts stage locations. This partnership enables the Ride Along Concert experience.
• INSEQ DesigncoreStrategic or Co-development PartnerDesign partnership with Jakob Illera's INSEQ Design. INSEQ collaborated with founder Jonas Skielboe to develop the VeloStage concept, transforming a standard e-cargobike into a fully autonomous concert stage. Ongoing design partner for stage development.
• Harman Professional StudioscoreTechnology or IntegrationHarman Professional provides audio equipment for VeloConcerts. Testimonial states: 'We have been incredibly impressed by the out of the box thinking of Veloconcerts and how they incorporate our products into new, inventive environments to immerse audiences.' Brands include JBL Professional and AKG.
• Wirtschaftsagentur WiencoreStrategic or Co-development PartnerVienna Business Agency supporting VeloConcerts as a Vienna-based innovation startup. Provides resources and support for the company's development and growth in Vienna.
• GreenstartminorStrategic or Co-development PartnerAustrian sustainability initiative supporting innovative green projects. Partner logo displayed indicating alignment with sustainability goals.
• Wiener WürtstelstandminorStrategic or Co-development PartnerEcological gastronomy partner for Vienna Tour events. Provides locally sourced food at VeloConcerts events, enhancing the overall event experience.
• RadlcheckminorGTM or Marketing PartnerBike service partner providing free bike maintenance at Vienna Tour events. Adds value to the cycling-focused event experience.
• Music Declares ÖsterreichminorStrategic or Co-development PartnerAustrian chapter of Music Declares, an organization calling for climate action in the music industry. Shared values partnership for sustainable music events.
• Bike CitizensminorGTM or Marketing PartnerBike-focused app/brand partnership. Logo displayed on testimonials page indicating ecosystem alignment.
• Bundesministerium Verkehr, Innovation & TechnologiecoreStrategic or Co-development PartnerAustrian Federal Ministry providing official endorsement. Testimonial quote: 'VeloConcerts ist die unglaubliche symbiose von umwelfreundlicher, moderner Mobilität, höchst innovativer Bautechnik und vollentender Audioqualität' (incredible symbiosis of environmentally friendly modern mobility, highly innovative construction technology, and full audio quality).
• TheaterradlminorGTM or Marketing PartnerTheatre company performing 'Der Weltuntergang' at VeloConcerts event in Esterházypark. Example of artistic partnership for performances.
• VeloBerlinminorGTM or Marketing PartnerBerlin-based cycling event partner. VeloConcerts performed at Berlin Bike Festival with VeloBerlin, creating visibility in the German market.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• LiteDeck: UK-based supplier of lightweight, portable staging and riser systems for live events, conferences, and touring. Comparable as a portable event-staging vendor serving a similar range of corporate, festival, and community-event customers.
• Rock the Bike: Berkeley-based builder of pedal-powered and bicycle-based event systems, including bike-powered stages and sound systems. Closest functional analog to VeloConcerts in combining bicycles, mobile performance, and sustainable event production for community events.
• Stageline: Canadian manufacturer and renter of mobile hydraulic stage trailers for concerts and events. Comparable because it sells/rents self-contained, rapidly deployable mobile stages to the same festival and live-event buyer base, albeit at larger scale and with engine-driven rather than cargo-bike platforms.
• Nivtec Flexibel: German manufacturer of modular mobile staging systems (Nivtec stage decks and risers). Comparable because it supplies portable, modular staging infrastructure to event production companies and festivals — a substitute buyers consider alongside VeloStage.

Emerging players

• Solar Sound System: Independent operator of solar-powered, mobile outdoor sound systems used for community events and festivals. Comparable as a sustainability-positioned, mobile outdoor audio provider targeting similar community/eco-event use cases as VeloConcerts.
• Big Lemon: UK sustainability-focused transport and events company offering eco-friendly coach and event transport services. Comparable as a fellow European operator monetizing sustainability-led event/transport demand, though focused on passenger transport rather than mobile staging.

Broad incumbents

• Aggreko: Global supplier of temporary power and temperature-control solutions, including for live events and festivals. Relevant as the type of incumbent whose diesel-generator-based offering VeloConcerts explicitly displaces with battery-powered, zero-emission operation.
• PRG (Production Resource Group): Global event production services company providing staging, audio, lighting, and video across concerts, corporate events, and sports. Comparable as a full-service event production vendor competing for the same buyer budgets; VeloConcerts is a niche, sustainability-positioned alternative.
• Stageco: Belgian provider of large-format temporary and mobile stage structures for festivals and major tours. Comparable as a specialist mobile-staging supplier serving the same live-event customers, but operates at the top end of the market (large festivals/tours) with engineered structures rather than cargo-bike platforms.

Regional players

• The Touring Network / mobile stage operators (representative): UK-based network of touring artists and event services providers supporting small-scale community touring and live events. Comparable as a channel for booking live music acts at the kind of small, community-scale events VeloConcerts services with its mobile stage.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/veloconcertsvienna
• LinkedInlinkedin.com/company/veloconcerts

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about VeloConcerts