What Wago Brasil does

WAGO Brasil is the Brazilian operating subsidiary of the WAGO Group, a privately held, family-owned German industrial automation and electrical connection multinational. The company supplies electrical interconnection components (terminals, splice connectors, PCB connectors, identification solutions), interface electronic modules, uninterruptible power supplies (UPS), and programmable logic controllers including the newly introduced CC100 compact PLC, supported by the proprietary WAGO-I/O-PRO programming environment. Its offering is organized into three product categories — electrical connections, interface electronics, and automation — and four vertical solutions: industrial digitalization, energy management, lighting management, and explosion protection.

The company sells exclusively to enterprise customers in Brazil across five verticals: building automation (its primary segment), energy generation and distribution, public lighting, manufacturing, and process industries. The go-to-market is direct enterprise field sales, with no public pricing and no disclosed channel partners or distributors. WAGO Brasil operates as a local sales, marketing, and technical-support presence for the parent group's catalog, localized in Portuguese and headquartered in Jundiaí.

The business model is hardware sales of engineered industrial components priced via negotiated enterprise contracts rather than publicly listed pricing. No revenue, headcount, funding, M&A, or partnership data is disclosed for the Brazilian entity; the strategic direction is effectively set at the WAGO Group level, with local execution focused on portfolio promotion (e.g., CC100 launch in 2025, UPS featured offering) and vertical-segment marketing rather than autonomous capital allocation.

Name

Wago Brasil

Legal name

WAGO Brasil

Website

https://wago.com.br

Company type

Private

Founded year

2005

Operating status

Operating

Short description

WAGO Brasil is the Brazilian subsidiary of Germany's WAGO Group, selling industrial automation hardware — electrical connectors, interface modules, UPS systems, and PLCs — directly to enterprise customers across building automation, energy, manufacturing, and process industry verticals in Brazil.

Ownership category

akta.pro rank

Product category

Industrial Automation

NAICS

Relay and Industrial Control Manufacturing (335314), Electrical Equipment Manufacturing (33531), Automatic Environmental Control Manufacturing for Residential, Commercial, and Appliance Use (334512)

SIC

Electrical Industrial Apparatus (3620), Industrial Instruments For Measurement, Display, And Control (3823)

akta.pro primary industry

Process Control & Automation Electronics Manufacturing Services (PLCs, I/O, DCS/SCADA hardware) (IMAGAGAK)

akta.pro secondary industries

Industrial Power & Energy Electronics Manufacturing Services (UPS, converters, inverters, chargers) (IMAGAGAI), Industrial I/O, Signal Conditioning & Remote Terminal Units (RTUs) (IMAGABAD), Embedded & HMI Electronics Manufacturing (Industrial PCs, HMIs, Panel PCs) (IMAGAGAD)

Keywords

• Industrial automation
• Electrical connection systems
• Programmable logic controllers
• Interface electronics
• Power supply systems

Headquarters

HQ city

Jundiaí

HQ country

Brazil

HQ region

Latin America

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Hardware Product Sales: Sale of industrial automation products including controllers, interface modules, electrical connection components, UPS systems, and related hardware. Products are sold through direct sales and distribution channels to enterprise customers in manufacturing, building automation, and energy sectors.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

WAGO Brasil supplies electrical connection components, interface electronics, and industrial automation products and solutions to enterprise customers across Brazil. The portfolio includes control panels, UPS systems, compact PLC controllers (CC100), interface modules, electrical connection solutions (terminals, splice connectors, PCB connectors, identification solutions), and supporting programming software (WAGO-I/O-PRO). Products are organized for building automation, energy generation and distribution, public lighting, manufacturing industry, and process industry applications.

Product overview

WAGO Brasil offers a comprehensive portfolio of automation and electrical connection solutions organized into three main product categories (Conexões Elétricas, Interfaces, and Automação) complemented by four vertical solutions (Digitalização Industrial, Gerenciamento de Energia, Gerenciamento de Iluminação, and Proteção contra Explosão). The portfolio includes control panels (Painel de Controle), compact controllers like the CC100, uninterruptible power supplies (UPS), interface modules, and electrical connection components (terminals, splice connectors, PCB connections). The offering operates as a platform approach where hardware products are supported by software tools like WAGO-I/O-PRO for programming and configuration. Products serve multiple industry segments including building automation, power generation and distribution, public lighting, manufacturing industry, and process industry.

Differentiator

Problem solved

Functional benefit

Products and services

• Control Panels (Painel de Controle) Control panels built using WAGO products and solutions for industrial automation and building automation applications, provided to enterprise customers integrating WAGO hardware into panel-building projects.
• Uninterruptible Power Supplies (UPS) Uninterruptible power supply units engineered for system power protection and continuous operation in industrial automation environments, sold to enterprise customers requiring reliable backup power for control and automation systems.
• CC100 (Compact Controller 100) Compact programmable logic controller for automation and control applications in industrial and building environments, differentiated by its miniaturized form factor for control panel use.
• Electrical Connections (Conexões Elétricas) Electrical connection solutions including terminals, splice connectors, PCB connections, and identification solutions that provide quick, secure, and maintenance-free connections for industrial and building wiring applications.
• Interface Modules (Módulos de Interface) Interface electronic modules engineered to meet stringent industrial demands, suitable for various automation and control tasks and designed to interoperate with WAGO controllers and field-level devices.
• WAGO-I/O-PRO Programming Software Automation programming software development environment used to program and configure WAGO programmable controllers and PLCs, supporting industrial automation and control programming tasks.

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Recent moves3 records

Expansion highlights4 records

Direct peers

• Phoenix Contact Brasil: Brazilian subsidiary of Phoenix Contact, a German competitor with a nearly identical product portfolio: terminal blocks, PCB connectors, PLCs, I/O systems, and interface modules. The closest direct peer to WAGO Brasil on both product and origin.
• Weidmüller Brasil: Brazilian subsidiary of Weidmüller, a German specialist in electrical connectivity, terminal blocks, and industrial electronics. Direct peer in electrical connection solutions and industrial interface products.
• Omron Brasil: Brazilian subsidiary of Omron, a Japanese automation specialist offering PLCs, I/O systems, and control components. Competes with WAGO Brasil in compact PLCs and industrial automation.

Broad incumbents

• Schneider Electric Brasil: Brazilian operations of Schneider Electric, providing industrial automation (Modicon PLCs), power management, and building automation. Competes with WAGO Brasil in PLCs, UPS, and energy management.
• Eaton Brasil: Brazilian subsidiary of Eaton, offering power management, UPS systems, and industrial control components. Direct overlap with WAGO Brasil's UPS and electrical apparatus portfolio.
• Rockwell Automation Brasil: Local subsidiary of Rockwell Automation, a major US-based industrial automation vendor (Allen-Bradley PLCs). Competes with WAGO Brasil in manufacturing automation and process control.
• ABB Brasil: Local subsidiary of ABB, offering PLCs, I/O modules, drives, and process automation solutions. Overlaps with WAGO Brasil in process industry, manufacturing, and energy distribution.
• Siemens Brasil: Brazilian subsidiary of Siemens, a global industrial automation leader offering PLCs (SIMATIC), I/O systems, drives, and building automation. Directly competes with WAGO Brasil across manufacturing, process, and building automation verticals.
• Honeywell Brasil: Brazilian subsidiary of Honeywell, offering process control, building automation, and industrial instrumentation. Competes with WAGO Brasil in building management and process industry.
• Mitsubishi Electric Brasil: Brazilian subsidiary of Mitsubishi Electric, offering PLCs (MELSEC), variable frequency drives, and industrial automation. Overlaps with WAGO Brasil in manufacturing and process automation.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/WAGOBrasil
• LinkedInlinkedin.com/company/wago-brasil

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wago Brasil