Weidmüller Brasil
Weidmüller Brasil (Weidmüller Conexel do Brasil) is the Brazilian subsidiary of Germany's Weidmüller Group, selling industrial connectivity, electronic systems, automation hardware, IIoT software, and panel-building solutions to Brazilian manufacturers, energy producers, OEMs, and infrastructure operators across 14+ verticals.
- Company typePrivate
- Founded1975
- HeadquartersDiadema, Brazil
- Headcount—
- GTM typeB2B
- OfferingHardware or Manufacturing
What Weidmüller Brasil does
Weidmüller Brasil (legal entity: Weidmüller Conexel do Brasil) is the Brazilian operating subsidiary of Germany's Weidmüller Group, a 175-year-old industrial connectivity specialist with presence in more than 30 countries. Headquartered in Diadema, São Paulo, the company sells industrial connectivity, electronic systems, automation hardware, IIoT software, and workplace/panel-building solutions to Brazilian industrial customers. It serves at least 14 vertical segments including traditional energy, wind, photovoltaic, hydrogen, energy storage, panel building, factory automation, device manufacturing, railways, data centers, building infrastructure, shipbuilding, oil and gas, and water/wastewater treatment.
The company's product portfolio spans terminal blocks, plug-in and PCB connectors, relay modules, power supplies, signal conditioning, surge protection, I/O systems (u-remote), industrial Ethernet switches/routers, HMIs, industrial printers (PrintJet CONNECT and PrintJet MINI), marking systems, automated assembly machines (Klippon RailAssembler, Wire Processing Center), and Single Pair Ethernet. It is anchored by proprietary connection technologies — SNAP IN and PUSH IN — that enable tool-free wire termination, and has expanded into software with the u-OS edge computing platform, the easyConnect cloud platform, the Weidmüller Configurator digital engineering tool (covering over 8,000 products), and the Weidmüller Industrial AI automated machine learning module.
Revenue is generated primarily through hardware sales across connectivity, electronic systems, automation, and workplace solutions, supplemented by professional services such as connectivity consulting, PCB connector services, laboratory services, and Weidmüller Academy training. Go-to-market combines direct enterprise field sales with a regional sales office covering São Paulo state, a multi-tier distribution network including global distributors (Digi-Key, Mouser, RS Components), flagship electrical distribution groups (Rexel, Sonepar), European-affiliated buying groups (FEGIME, IDEE, IMELCO), regional Brazilian distributors across all five macro-regions, the Weidmüller eShop, and a certified IIoT Solution Partners network.
Weidmüller Brasil firmographics
Firmographics- Name
- Weidmüller Brasil
- Legal name
- Weidmüller Conexel do Brasil
- Website
- https://weidmueller.com.br
- Company type
- Private
- Founded year
- 1975
- Operating status
- Operating
- Short description
- Weidmüller Brasil (Weidmüller Conexel do Brasil) is the Brazilian subsidiary of Germany's Weidmüller Group, selling industrial connectivity, electronic systems, automation hardware, IIoT software, and panel-building solutions to Brazilian manufacturers, energy producers, OEMs, and infrastructure operators across 14+ verticals.
- Ownership category
- akta.pro rank
Weidmüller Brasil industry classification
Industry- Product category
- Industrial Connectivity and Automation
- NAICS
- Relay and Industrial Control Manufacturing (335314), Current-Carrying Wiring Device Manufacturing (335931), Other Measuring and Controlling Device Manufacturing (334519), Computer Terminal and Other Computer Peripheral Equipment Manufacturing (334118), Other Communications Equipment Manufacturing (334290)
- SIC
- Electronic & Other Electrical Equipment (No Computer Equip) (3600), Electronic Connectors (3678), Industrial Instruments For Measurement, Display, And Control (3823), Computer Communications Equipment (3576), Switchgear & Switchboard Apparatus (3613)
- akta.pro primary industry
- Industrial IoT/Edge Electronics Manufacturing (Gateways, Edge Controllers) (IMAGAGAC)
- akta.pro secondary industries
- Industrial Control Cabinets & Power Distribution (Panels, Switchgear for Automation) (IMAHAHAK), Industrial Networking & Communication Electronics Manufacturing (Ethernet switches, Fieldbus, Wireless) (IMAGAGAE), Embedded & HMI Electronics Manufacturing (Industrial PCs, HMIs, Panel PCs) (IMAGAGAD), Industrial Controllers & Control Systems (PLCs, PACs, CNC Controllers) (IMAHAHAH)
Keywords
Where Weidmüller Brasil is headquartered
LocationHeadquarters
- HQ city
- Diadema
- HQ country
- Brazil
- HQ region
- Latin America
Offices2 records
Markets served
Weidmüller Brasil business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Industrial Connectivity Products: Core revenue from terminal blocks, connectors (PCB, plug-in), cable systems, interface modules, and enclosure systems. These are manufactured components sold to industrial customers for panel building and equipment manufacturing.
- Electronic Systems: Power supplies, relay modules, signal conditioning equipment, surge protection, and electronic enclosures.
- Automation and Software: I/O systems, industrial Ethernet equipment, HMIs, controllers, and IIoT software solutions including u-OS edge computing platform.
- Workplace Solutions: Industrial tools, automated machines (Wire Processing Center), printers (PrintJet), marking systems, and intelligent measurement equipment for panel building optimization.
- Professional Services: Connectivity consulting, digital engineering services, PCB connector services, laboratory services, and training (Weidmüller Academy).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | B2B industrial products sold via quote requests and e-commerce |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels7 records
Weidmüller Brasil product offering
Product offeringCore offering
Weidmüller Brasil manufactures and distributes industrial connectivity and automation products including terminal blocks (bornes), PCB connectors, relay modules, power supplies, signal conditioning, I/O systems (u-remote), industrial Ethernet, HMI touch panels, energy measurement systems, surge protection, and PV combiner boxes. The company also delivers proprietary digital solutions: SNAP IN and PUSH IN tool-free connection technologies, the u-OS edge computing platform, the easyConnect cloud services platform, Weidmüller Configurator (WMC) digital engineering tool covering 8,000+ products, Industrial AI/Automated ML, and the u-link remote maintenance service. Panel assembly services (pre-mounted terminal strips, customized enclosures, custom cable assemblies) are also offered.
Product overview
Weidmüller Brasil offers an extensive industrial connectivity and automation portfolio organized into several product lines: (1) Connectivity — terminal blocks, plug-in connectors, PCB connectors, enclosure systems, cable entry systems, patch cords and cables, PLC wiring interfaces, and service interfaces; (2) Electronic Systems — relay modules, solid state relays, signal conditioning, power supplies, electronic enclosures, surge protection, PV combiner boxes, and Fieldbus distributors; (3) Automation & Software — controllers, I/O systems (u-remote), Industrial Ethernet (switches/routers), touch panels (HMI), engineering tools, energy measurement, Weidmüller Industrial AI (automated ML), remote access (u-link), and the easyConnect platform; (4) Workplace & Accessories — tools (stripax), automatic machines, software, identifiers, industrial printers (PrintJet CONNECT, PrintJet MINI), industrial lighting, and panel infrastructure; (5) Assembly Services — pre-mounted terminal strips, customized enclosures, and custom cable assemblies. Key technology platforms include SNAP IN and PUSH IN connection technologies, u-OS (edge computing OS), and the easyConnect cloud platform. The portfolio serves industries including energy, automation, transportation, data centers, and electric vehicle charging.
Differentiator
Problem solved
Functional benefit
Brands
- Linha Conexel by Weidmüller: Product line including e-Connect Wallbox, DPS Linha Conexel, Luminárias Linha Conexel, and Conector de ema for electrical connectivity solutions.
Products and services
- SNAP IN Connection Technology Proprietary tool-free snap-in wire termination technology enabling extremely fast wiring in industrial cabinet assembly; eliminates the need for tools for conductor connection.
- PUSH IN Connection Technology Push-in connection technology allowing tool-free wire insertion for quick and reliable electrical connections in industrial applications.
- u-OS Edge Computing Platform Flexible operating system for industrial IoT and automation providing edge computing capabilities for data acquisition, preprocessing, and control at the field level, enabling IIoT from sensor to cloud.
- easyConnect Industrial Services Platform Industrial services platform providing cloud connectivity, data management, and remote access for industrial IoT applications.
- Weidmüller Industrial AI (Automated Machine Learning) Automated machine learning solution enabling machine intelligence without requiring data science expertise, allowing users to program machines easily for industrial applications.
- Terminal Blocks (Bornes) Industrial terminal blocks (bornes) for reliable electrical connections in control cabinets and field installations; the foundational product line of Weidmüller since the invention of the terminal block 75 years ago.
- PCB Connectors and PCB Terminals PCB connectors and terminal blocks providing reliable electrical connections for electronic device manufacturing, sold to OEMs and device manufacturers.
- Relay Modules and Solid State Relays Relay modules and solid state relays for signal switching and isolation in industrial automation applications.
- Power Supplies Industrial power supplies providing reliable power conversion and distribution for automation systems.
- Signal Conditioning and Isolation Amplifiers Signal conditioning and isolation amplifiers for accurate analog signal processing and measurement in industrial applications.
- I/O Systems (u-remote) Modular I/O system for flexible fieldbus and industrial Ethernet connectivity in automation applications.
- Industrial Ethernet (Switches and Routers) Industrial Ethernet switches and routers for robust network communication in factory and field environments.
- Touch Panels (HMI) Human-machine interface touch panels for industrial visualization and control.
- Energy Measurement and Monitoring Systems Energy measurement and monitoring solutions for industrial power management and optimization.
- Remote Access Service (u-link) Remote maintenance and access service for secure remote monitoring and troubleshooting of industrial machines and systems; ISO 27001 certified.
- Weidmüller Configurator (WMC) Digital engineering tool supporting configuration of Weidmüller products with over 8,000 digital products, available as cloud or download version for cabinet building.
- PrintJet CONNECT Industrial printer with network connectivity for efficient marking and labeling in cabinet assembly workflows; recognized with an Innovation Award in 2021.
- PrintJet MINI Compact industrial printer for direct marking operations in industrial environments.
- Klippon Automated RailAssembler Automated rail assembly system for efficient mounting of components on DIN rails in cabinet construction.
- Klippon Automated RailLaser Laser-based marking system for high-precision rail labeling in industrial cabinet assembly.
- Wire Processing Center Semi-automated cable assembly system for efficient wire processing in panel building.
- stripax Wire Stripping Tool Professional wire stripping tool for precise and reliable wire preparation.
- Industrial 5G Solutions Industrial 5G connectivity solutions for high-speed, low-latency communication in factory and field applications.
- Single Pair Ethernet Single Pair Ethernet technology enabling continuous Ethernet communication from sensor to cloud with simplified cabling.
- DC Microgrids DC microgrid solutions for efficient energy distribution in industrial facilities and renewable energy systems.
- PV Combiner Boxes Photovoltaic combiner boxes for safe and efficient aggregation of solar panel connections in PV installations.
- Lightning and Surge Protection Protection against lightning strikes and voltage surges for industrial electrical systems.
- e-Connect Wallbox (Conexel by Weidmüller) Electric vehicle charging solutions under the Conexel by Weidmüller brand for future-oriented vehicle charging infrastructure.
- Weidmüller IndustryMatch 3D Experience Platform Interactive 3D platform where industrial challenges become tangible and Weidmüller solutions can be experienced virtually across industries.
- Panel Assembly Services (Montagem) Custom assembly services including pre-mounted terminal blocks, modified enclosures, and custom cable assemblies for industrial customers.
Quantifiable outcome
- Factory data utilization gap: Average factory generates 1TB of data daily but less than 1% is used profitably - presenting 99% opportunity for optimization
Companies that use Weidmüller Brasil
Customer profileSegments14 records
Ideal customer profiles4 records
Weidmüller Brasil technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability4 records
Feature7 records
Weidmüller Brasil partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and flagship.
- Digi-KeycoreMajor global electronic component distributor offering immediate shipping and online purchasing of Weidmüller products to customers worldwide.
- Mouser ElectronicscoreGlobal semiconductor and electronic component distributor serving over 1,100 leading brands with Weidmüller products available through their platform.
- RS ComponentscoreHigh-service level industrial distributor with over 800,000 items in stock offering Weidmüller products globally with rapid delivery.
- RexelflagshipWorld specialist in multi-channel professional distribution of energy products and services. Over 26,000 employees in 21 countries with more than 1,900 branches and 66 logistics centers.
- SoneparflagshipLeading multi-channel electrical distributor operating 145 companies with 3,000 branches and 1,000 local customer branches serving 48 countries.
- FEGIMEcoreUnion of family businesses with 19 national organizations and more than 250 independent electrical merchants across Europe, Middle East, and South America.
- IDEEcoreLeading European electrical wholesale distributor group managed by owners with 12 members present in 16 countries, 870 stores, and 25 years of market success.
- IMELCOcoreLargest international marketing group of independent electrical wholesale distributors with over 1,100 wholesale stores with 5,500 points of sale in 22 countries.
- Orange CyberdefensecoreCybersecurity consulting partnership providing customers with security implementation support for machines and production facilities. Orange Cyberdefense operates Security Operations Centers (SOC) monitoring systems 24/7 and provides lifecycle security management guidance.
- FortinetcorePartnership for greater integration of security functions in Weidmüller products into IT/OT systems. Collaboration focuses on TI-OT convergence and regulatory requirements (NIS2, CRA). Fortinet software made available on Weidmüller hardware.
- IIoT Solution Partners NetworkcoreGlobal network of certified IIoT solution partners and system integrators including ACS Buildings (Netherlands), ADAMANTE Cyber (France), AVENTI TECHNOLOGY (Norway), Black Box Engineering (Netherlands), Kensan (Netherlands), SF2i (France), and others specializing in IoT solutions, automation (CODESYS), HMI/SCADA, energy management, and industrial security.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Weidmüller Brasil competitors and assessment
Company assessmentBroad incumbents
- Siemens: Siemens offers the broadest industrial automation portfolio (PLCs, drives, industrial software, IIoT/MindSphere) of which Weidmüller's controllers, I/O, and u-OS compete as a subset. Acts as both a competitor in automation and an upstream customer for connectivity components.
- Rockwell Automation: Rockwell is a major industrial automation incumbent (ControlLogix PLCs, FactoryTalk) targeting similar OEM and end-user customers as Weidmüller in North America and increasingly in Latin America; a competitor in factory automation and IIoT adjacencies.
- ABB: ABB competes in industrial automation (PLC, drives) and energy management, with ABB Ability as its IIoT platform. Overlaps with Weidmüller in process automation, energy monitoring, and data center power distribution customer segments.
- Schneider Electric: Schneider Electric's Industrial Automation business (Modicon PLCs, EcoStruxure IIoT platform) competes with Weidmüller's automation/IIoT stack, while Schneider's broader electrical distribution overlaps with panel builder customers served by Weidmüller Brasil.
- Eaton: Eaton's electrical business (power supplies, surge protection, relays) overlaps with Weidmüller's electronic systems portfolio, and both sell through the same electrical distribution channel into panel builders and OEMs.
Direct peers
- Wago: Wago is a German family-owned industrial connectivity company competing directly in terminal blocks, PCB connectors, and push-in connection technology (Wago's 221 series is a direct analogue of Weidmüller's SNAP IN/PUSH IN). Both target panel builders with similar product categories.
- Harting: Harting is a German family-owned industrial connector specialist with overlapping portfolios in heavy-duty connectors, PCB connectors, and industrial Ethernet. Comparable in ownership structure, German heritage, and industrial-grade connectivity focus.
- Phoenix Contact: Phoenix Contact is Weidmüller's closest direct competitor in industrial connectivity - terminal blocks, PCB connectors, surge protection, and industrial automation. Both serve panel builders and OEMs with overlapping portfolios in Brazil and globally, making them the primary head-to-head peer.
- Beckhoff Automation: Beckhoff specializes in PC-based control, I/O systems (EtherCAT), and industrial PCs - directly comparable to Weidmüller's u-remote I/O, controllers, and HMI touch panels. Both serve discrete and process automation customers in Brazil and globally.
- TE Connectivity: TE Connectivity is a global leader in industrial and electronic connectors, including terminal blocks and PCB interconnects. Overlaps with Weidmüller's core connectivity portfolio, particularly for device manufacturers and PCB applications.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks4 records
Key highlights5 records
Customer concentration
Weidmüller Brasil social profiles
Digital presenceWeidmüller Brasil compliance and trust
Trust signalCompliance6 records
Weidmüller Brasil financial estimates
Financial estimateRevenue estimate
Valuation estimate
Weidmüller Brasil leadership team
Management profileNumber of profiles
Profiles6 records
Weidmüller Brasil funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Weidmüller Brasil M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Weidmüller Brasil
What does Weidmüller Brasil do?
Weidmüller Brasil manufactures and distributes industrial connectivity and automation products including terminal blocks (bornes), PCB connectors, relay modules, power supplies, signal conditioning, I/O systems (u-remote), industrial Ethernet, HMI touch panels, energy measurement systems, surge protection, and PV combiner boxes. The company also delivers proprietary digital solutions: SNAP IN and PUSH IN tool-free connection technologies, the u-OS edge computing platform, the easyConnect cloud services platform, Weidmüller Configurator (WMC) digital engineering tool covering 8,000+ products, Industrial AI/Automated ML, and the u-link remote maintenance service. Panel assembly services (pre-mounted terminal strips, customized enclosures, custom cable assemblies) are also offered.
Is Weidmüller Brasil a public or private company?
Weidmüller Brasil is a private company. It is classified as corporate owned and is currently operating.
When was Weidmüller Brasil founded?
Weidmüller Brasil was founded in 1975.
Where is Weidmüller Brasil based?
Weidmüller Brasil is headquartered in Diadema, Brazil, in the Latin America region.
How does Weidmüller Brasil make money?
Five revenue lines are on record. Industrial Connectivity Products are the primary driver. The others are electronic Systems, automation and Software, workplace Solutions and professional Services.
Who are Weidmüller Brasil's main competitors?
Broad incumbents on record are Siemens, Rockwell Automation, ABB, Schneider Electric and Eaton. Direct peers are Wago, Harting, Phoenix Contact, Beckhoff Automation and TE Connectivity.
Does Weidmüller Brasil have an API?
No public API is recorded for Weidmüller Brasil.
What industry is Weidmüller Brasil in?
Weidmüller Brasil's product category is Industrial Connectivity and Automation. Its primary akta.pro industry code is IMAGAGAC, Industrial IoT/Edge Electronics Manufacturing (Gateways, Edge Controllers), with a secondary code of IMAHAHAK, Industrial Control Cabinets & Power Distribution (Panels, Switchgear for Automation). Its NAICS code is 335314 and its SIC code is 3600.