White Plains Performing Arts Center

What White Plains Performing Arts Center does

White Plains Performing Arts Center (WPPAC) is a 501(c)(3) nonprofit professional Equity theatre operating a 410-seat venue on the third floor of City Center in downtown White Plains, New York, founded in November 2003. The organization self-produces Mainstage productions featuring union and non-union actors from Broadway, national tours, and regional theatres, accompanied by large live orchestras, professional sets, and costumes. Over 19+ years it has produced 63 productions including 15 regional premieres (e.g., Les Miserables, The Color Purple, Disney's The Little Mermaid) and hosted 131 dance school recitals as a venue rental venue.

WPPAC runs four interlocking program areas: Mainstage Productions (self-produced, professional), Stage 2 (bridge program for college/community performers), Special Events (concerts, comedy, guest artists such as Megan Hilty, Cheyenne Jackson, Kool and the Gang, Art Garfunkel), and an Education Department anchored by the 22-year-old Summer Theatre Academy for ages 6-25 and an In School Residency Program. Its revenue model blends ticket sales (individual $16-$125, 3-show season subscription $171), education registrations ($550-$1,500 per camp session), venue rentals, an Annual Fund and named donations (e.g., Henry G. Miller Fund), tiered corporate sponsorships (Gold/Silver/Bronze), restaurant partnerships, program advertising, and non-expiring gift cards.

Distribution is direct-to-consumer via online (Ovations), phone, and in-person box office, supplemented by a segmented Constant Contact email program and group sales for 21+ parties with 15%+ discounts. The institution is anchored by municipal and county relationships (City of White Plains, ArtsWestchester, Westchester County Government) and a small core team of 1-10 employees supplemented by professional contractors and a volunteer program. The only notable proprietary technology disclosed is a GPS Ionization air purification system in the HVAC unit (99.4% viral particle inactivation), positioned as a post-COVID audience safety investment.

Name

White Plains Performing Arts Center

Legal name

White Plains Performing Arts Center

Website

https://wppac.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

1–10 employees

Short description

White Plains Performing Arts Center is a 501(c)(3) nonprofit professional Equity theatre operating a 410-seat venue in downtown White Plains, self-producing mainstage productions, concerts, rentals, and a 22-year-old youth theatre academy serving Westchester and the Tri-State area.

Ownership category

akta.pro rank

Headquarters

HQ city

White Plains

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Ticket Sales: Primary revenue stream from individual performance tickets, season subscriptions, and group sales. Mainstage productions, special events, and education program performances all generate ticket revenue. Individual tickets range from $16-$125 depending on show type and seat location.
2. Education Programs: Revenue from Summer Theatre Academy registrations including multi-week camps (Session 1: $1,500, Session 2: varies, Session 3: $1,100, Session 4: $550) and before/after care services. Programs serve youth ages 6-25 with professional theatre training.
3. Venue Rentals: The 410-seat theatre is rented to local arts organizations, educational institutions, special interest groups, and businesses for their own performances and events at reasonable rates with professional staff assistance. Past clients include dance schools, pageants, and cultural organizations.
4. Donations and Annual Fund: As a 501(c)(3) not-for-profit, WPPAC accepts tax-deductible donations to support operations. The Annual Fund directly supports venue operations. Additional named funds include the Henry G. Miller Fund established in 2020.
5. Corporate Sponsorships: Corporate sponsors receive direct benefits plus community arts support recognition. Sponsorship tiers include Gold, Silver, and Bronze partners with various recognition levels. Restaurant partnerships offer promotional placement and email marketing to ticket buyers.
6. Gift Cards: Gift cards never expire, can be used on any WPPAC event, camp or class, can be customized to any amount, and can be delivered digitally or physically. They do not need to be used in one purchase.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels12 records

Core offering

WPPAC operates a 410-seat professional Equity theatre that self-produces Broadway-quality musicals and plays featuring live orchestras, professional sets and costumes, and cast from Broadway, national tours, and regional theatres. Beyond its Mainstage season, the organization presents Special Events (concerts, comedy, family programming), supports Stage 2 and Guest co-productions, runs a year-round Education Department (Summer Theatre Academy for youth ages 6–25, In-School Residency), and rents the venue to arts groups, schools, and businesses.

Product overview

White Plains Performing Arts Center (WPPAC) is a 501(c)(3) not-for-profit professional theatre venue offering a comprehensive portfolio of performing arts experiences. The organization operates as a single unified venue with multiple interconnected program areas: Mainstage Productions (self-produced professional theatrical productions with live orchestras), Stage 2 (bridging education and professional work for college/community performers), Special Events (concerts, comedy, and guest performances), Guest Productions (community co-productions), and an Education Department (offering Summer Theatre Academy camps and In School Residency programs). WPPAC also provides venue rentals, season subscriptions, group sales, and gift cards as supporting services. The 410-seat theatre, located in downtown White Plains, has produced 63 productions including NY Regional Premieres and hosts approximately 8,000 different live performances with over 131 dance school recitals since opening in November 2003.

Differentiator

Problem solved

Functional benefit

Brands

• Summer Theatre Academy (STA): The region's top professional theatre training program for young actors, now in its 22nd year. Offers programs for students of all ages and levels of experience, ranging from one to three weeks.
• WPPAC Mainstage Productions
• STAGE 2
• WPPAC Education Department

Products and services

• Mainstage Productions Self-produced professional theatrical productions featuring union and non-union actors from Broadway, national tours, and regional theatres, with large live orchestras and high-quality sets and costumes.
• Stage 2 Program providing college and community performers the opportunity to work in a regional theatre setting under professional artists, bridging education and Mainstage work.
• Special Events Hand-picked world-class entertainment including talented performers, bands, comedians, children's theatre, dancers, and self-contained acts from around the country (e.g., Megan Hilty, Cheyenne Jackson, Seth Rudetsky Broadway concert series, NY Tenors Christmas concert).
• Guest Productions Co-productions and partnerships with community-based organizations and programs, including collaborations with Westchester Sandbox Theatre and Harrison Summer Theatre.
• Summer Theatre Academy Professional theatre training program for young actors ages 6–25 with camps ranging from one to three weeks, with before/after care and culminating performances in a state-of-the-art professional theatre.
• Venue Rentals Rental of the 410-seat professional multipurpose theatre for concerts, recitals, performing arts programs, corporate events, social outings, business meetings, or fundraisers, with professional staff support.
• Mainstage Season Subscription Annual 3-show Mainstage season subscription sold at $171, offering discounted tickets, free exchanges up to 24 hours in advance, 10% off special events series, 10% off additional mainstage tickets, seat locking, and early access to ticket buying.
• Gift Cards Gift cards for any WPPAC event, camp, or class that never expire, can be customized to any amount, and can be delivered digitally or physically.

Quantifiable outcome

• Patrons report Broadway-quality experience at significantly lower prices than Manhattan theatres
• +2 more outcomes

Named customers27 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature1 record

Partnerships

21 partnerships are on record, tiered minor and core.

• THE FOUR C NOTESminorStrategic or Co-development Partner · 28 October 2020World premiere virtual concert produced in partnership with WPPAC in October 2020 during COVID-19 pandemic. The tribute group to Frankie Valli and the Four Seasons partnered with WPPAC to provide virtual programming. 50% of proceeds went directly to WPPAC. Premiered on BroadwayWorld.com as live stream.
• Hudson GrilleminorGTM or Marketing PartnerRestaurant partnership providing pre-theatre dining options for WPPAC patrons. Partners receive promotional placement on WPPAC website with click-through and reservation links, company name and logo on promotional materials, listing in season program as official restaurant sponsor, and automated follow-up email to ticket purchasers recommending dining partners.
• SerafinaminorGTM or Marketing PartnerItalian restaurant partnership offering pre-theatre dining options. Benefits include promotional placement on WPPAC website with click-through and reservation links, company name and logo on promotional materials, listing in season program as official restaurant sponsor, and automated follow-up email recommendations to ticket buyers.
• Frankie & Anthony's City PizzeriaminorGTM or Marketing PartnerLocal pizzeria partnership offering pre-theatre dining options for WPPAC patrons with promotional placement and email marketing benefits.
• TVB by PAX ROMANAminorGTM or Marketing PartnerRestaurant partner offering pre-theatre dining options with promotional placement on WPPAC website, season program sponsorship, and email marketing to 10,000+ patrons.
• RXRminorGTM or Marketing PartnerGold corporate sponsor - real estate company providing financial support to WPPAC with promotional recognition benefits.
• Cappelli OrganizationminorGTM or Marketing PartnerGold corporate sponsor - real estate development organization supporting WPPAC with recognition benefits including logo placement on promotional materials.
• The Complete GolferminorGTM or Marketing PartnerGold corporate sponsor with promotional recognition on WPPAC website and materials.
• IBMminorGTM or Marketing PartnerBronze corporate sponsor providing financial support with recognition benefits.
• Gallagher InsuranceminorGTM or Marketing PartnerBronze corporate sponsor providing financial support with recognition benefits.
• Bradsell ContractingminorGTM or Marketing PartnerBronze corporate sponsor providing financial support with recognition benefits.
• Scully Construction LLCminorGTM or Marketing PartnerBronze corporate sponsor providing financial support with recognition benefits.
• Silverman Foundation Marich FamilyminorGTM or Marketing PartnerSilver-level donor supporting WPPAC operations with recognition benefits.
• The Monahan FamilyminorGTM or Marketing PartnerSilver-level donor supporting WPPAC operations with recognition benefits.
• The Delfino FamilyminorGTM or Marketing PartnerSilver-level donor supporting WPPAC operations with recognition benefits.
• ArtsWestchestercoreGTM or Marketing PartnerMajor institutional partner providing grant funding to WPPAC made possible by Westchester County government with support of County Executive Kenneth W. Jenkins and the Board of Legislators.
• Westchester County GovernmentcoreGTM or Marketing PartnerCounty government partner providing funding through ArtsWestchester grants, supporting WPPAC as part of cultural and economic development initiatives.
• City of White PlainscoreGTM or Marketing PartnerMunicipal partner that built WPPAC as fulfillment of a 20-year dream. The City Center building houses the theatre on its third floor. City installed ionization air purification system and upgraded filtration. Part of downtown revitalization and renaissance efforts.
• Harrison Summer TheatreminorStrategic or Co-development PartnerCo-production partner for shows including Spring Awakening, Bare, Dogfight, and other productions that have appeared at WPPAC.
• New Musical Theatre SeriesminorStrategic or Co-development PartnerCo-production partner responsible for premieres of Edges, Songs for a New World, Party Worth Crashing, and Disney's On the Record at WPPAC. Founded by Stephen Ferri.
• Westchester Sandbox TheatreminorStrategic or Co-development PartnerGuest production collaborator including co-productions such as Once Upon A Pastime.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key highlights7 records

Customer concentration

• Xx.com/WPPAC
• YouTubeyoutube.com/whiteplainspac
• Facebookfacebook.com/wppac
• Instagraminstagram.com/wppac
• LinkedInlinkedin.com/company/white-plains-performing-arts-center

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about White Plains Performing Arts Center