New Musicals Inc.

Name

New Musicals Inc.

Legal name

New Musicals Inc.

Website

https://nmi.org

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Musical Theatre Education & Development

NAICS

Theater Companies and Dinner Theaters (711110), Theater Companies and Dinner Theaters (71111), Performing Arts Companies (7111), Independent Artists, Writers, and Performers (711510)

SIC

Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Musical Theatre (Non-Broadway/Fringe) (MPAGABAG)

akta.pro secondary industries

Theatre Education, Training & Conservatories (MPAGABAN), Theater & Drama Education (Acting, Improvisation, Musical Theater) (EDAMAAAG), Classical & Contemporary Theatre (Plays/Drama) (MPAGABAH)

Keywords

• Musical theatre education
• Dramaturgical feedback services
• New musical development
• Theatrical writing curriculum
• Musical theatre production

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Educational Programs and Curriculum: NMI generates revenue through Core Curriculum courses, online craft labs, and the Academy for New Musical Theatre. The Core Curriculum is offered via video conference worldwide. Classes and workshops for musical theatre writers have been offered for decades.
2. Textbook Sales: Sale of four-volume textbook collection covering musical theatre writing craft, business, and formatting. Available as hardcover, paperback, and Kindle editions through Amazon. Titles include 'A Crash Course in Musical Theatre', 'The Craft of Writing Musicals' (500 pages), 'The Business of Musical Theatre', and 'Format Guidelines for Musical Theatre'.
3. Live Theatre Ticket Sales: Annual 15-Minute Musicals are presented live in Los Angeles theatres, with tickets costing $25. The productions are the final project of the Core Curriculum and have sold out for many years.
4. Merchandise and Store Products: NMI store sells branded merchandise including t-shirts ($20-$30), hoodies ($40), mugs ($15-$18), drinking glasses ($15), note cards ($12), throw pillows ($24), and travel mugs ($22). Also offers developmental services song packages at $5.95 each.
5. Dramaturgical Services and Submissions: NMI offers dramaturgical feedback services including video and audio feedback packages, one-on-one sessions, and an annual contest leading to workshop and concert readings in Los Angeles.
6. Donations and Grants: NMI receives support from foundations including the Helen and Jose Colton Foundation, Peter Glenville Foundation, Anonymous Fund (Marin County), and California Arts Council. The website requests donations for online content.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

New Musicals Inc. develops new musical theatre works through a multi-year Core Curriculum for bookwriters, lyricists, and composers, professional dramaturgical feedback services, an ongoing Writers' Workshop, the annual 15-Minute Musicals showcase, an annual conference, a veterans' storytelling webseries (So Proudly We Hailed), monthly video blog content, and a four-volume published textbook collection. It also sells branded merchandise and individual song developmental services through its online store.

Product overview

New Musicals Inc. (NMI) operates as a musical theatre development organization offering a comprehensive platform for new musical creation. The core offerings include the Core Curriculum for musical theatre writers (bookwriters, lyricists, composers), an ongoing Writers' Workshop, and professional dramaturgy services providing feedback on new musicals. NMI produces annual showcases including the 15 Minute Musicals and an Annual Conference. The organization also maintains an extensive online presence through webseries content including 'So Proudly We Hailed' (a veterans storytelling project), 'Elise's Video Blog' offering craft advice, and various other theatrical content. Educational products include four published textbooks on musical theatre craft, business, and formatting. The company also offers a merchandise store with NMI-branded products.

Differentiator

Problem solved

Functional benefit

Products and services

• Core Curriculum A comprehensive multi-year musical theatre writing curriculum for bookwriters, lyricists, and composers, delivered via video conference to writers worldwide.
• Online Craft Labs Ongoing online classes and workshops for musical theatre writers to develop specific areas of craft.
• Dramaturgy Services Professional dramaturgical feedback services including video/audio feedback packages, one-on-one sessions, and an annual contest leading to workshops and concert readings in Los Angeles.
• 15-Minute Musicals Annual showcase of short musicals created as the final project of the Core Curriculum, presented live in Los Angeles theatres and sold out for many years.
• Annual Conference Annual conference bringing together musical theatre writers for education, networking, and development opportunities.
• Textbook Program (Four-Volume Collection) Four-volume collection of musical theatre textbooks based on NMI's curriculum: 'A Crash Course in Musical Theatre', 'The Craft of Writing Musicals', 'The Business of Musical Theatre', and 'Format Guidelines for Musical Theatre', available via Amazon.
• So Proudly We Hailed - Veterans Project Webseries honoring veterans by dramatizing and musicalizing their stories, also available for licensing as live stage shows for one-person to four-person productions.
• Online Musical Theatre Content (Weekly Webseries) Online streaming platform featuring weekly short musical videos, including 'The Last of Its Kind', '129 Ways to Get A Man', 'Tales from a Darkening Wood', 'The Learned Ladies', and other webseries.
• Ten Second Musicals Extremely short musicals featuring complete storylines with beginning, middle, and end in just ten seconds, released periodically throughout summer.
• NMI Store (Merchandise and Developmental Services) Online store selling NMI logo merchandise (t-shirts, hoodies, mugs, glasses, note cards, throw pillows, travel mugs) and developmental song packages at $5.95 each.

Quantifiable outcome

• Several dozen new musicals developed annually through ANMT
• +2 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature3 records

Partnerships

Three partnerships are on record, tiered minor and core.

• National Arts Disability Center at UCLAminorStrategic or Co-development PartnerCollaborative partner on Tales from a Darkening Wood series featuring Deaf storytellers and ASL performers.
• Broadwater TheatrecoreChannel Partner/ Reseller/ DistributorVenue partner for annual 15-Minute Musicals live presentations in Los Angeles.
• AmazoncoreChannel Partner/ Reseller/ DistributorPrimary distribution channel for NMI textbooks, available in hardcover, paperback, and Kindle formats worldwide.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Primary Stages: Off-Broadway nonprofit theater company dedicated to developing and producing new plays and musicals. Comparable development-to-production model to NMI.
• Dramatists Play Service: Theatrical publishing company representing playwrights and providing script licensing. Comparable publishing role to NMI's textbook program, though in scripts rather than instructional content.
• Ars Nova: Nonprofit theater company that develops and presents new work by emerging artists. Comparable mission of nurturing emerging musical theatre writers through development programs.
• National Alliance for Musical Theatre (NAMT): Nonprofit that discovers, develops, and showcases new musical theatre works through festivals and readings. NAMT is the most direct peer to NMI's ANMT development pipeline and annual contest model.
• New York Theatre Barn: Nonprofit that presents excerpts of new musicals in development through streaming and live events. Comparable to NMI's weekly online musical video release strategy.
• Musical Theatre Factory: Nonprofit incubator developing new musicals by emerging writers through workshops and readings. Highly comparable to NMI's dramaturgy and writer-development mission.

Broad incumbents

• Dramatists Guild of America: National trade association for playwrights, composers, lyricists, and librettists. Adjacent to NMI's customer base of musical theatre writers and offers some educational programming.
• The American Theatre Wing: National nonprofit supporting excellence in American theatre through programs, awards, and educational outreach. Broader peer focused on industry-wide development versus NMI's writer-specific focus.
• Musical Theatre International (MTI): Major licensor of musical theatre properties to schools and community theatres with educational resources. Comparable educational publishing arm but at much larger scale than NMI.

Emerging players

• Sammy Film and Theatre School: Independent theatre training program offering structured curriculum for performers. Adjacent emerging player in the musical theatre education space where NMI also operates.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/NewMusicalsInc
• YouTubeyoutube.com/channel/UCBliJWST2D-Ctma9BbrjW7g
• Facebookfacebook.com/newmusicalsincla
• LinkedInlinkedin.com/company/academy-for-new-musical-theatre

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about New Musicals Inc.