RE/MAX Partners Realty
RE/MAX Partners Realty is a privately held, Grinnell-Iowa-based residential and commercial real estate brokerage operating under the RE/MAX brand, serving Poweshiek, Marshall, Jasper, and Polk Counties via roughly 10 independent contractor agents.
- Company typePrivate
- Founded2014
- HeadquartersGrinnell, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What RE/MAX Partners Realty does
RE/MAX Partners Realty is a privately held, full-service residential and commercial real estate brokerage headquartered in Grinnell, Iowa, operating under the RE/MAX franchise brand. Founded in 2014 and wholly owned by Broker Matthew Karjalahti since December 2016, the firm serves Poweshiek, Marshall, Jasper, and Polk Counties through a team of roughly 10 independent contractor agents operating out of Grinnell, Brooklyn, Des Moines, and Marshalltown. The company earns revenue via traditional real estate brokerage commissions on transactions, with agents retaining the majority of gross commission income under a split arrangement typical of RE/MAX affiliates. Pricing is not publicly disclosed and engagements are quote-based.
The firm's core technology stack relies on standard industry components rather than proprietary infrastructure: MLS/IDX integration through NoCoast MLS, the Southeast Iowa Board of REALTORS, and the Des Moines Area Association of REALTORS, IDX-powered property search via iHomefinder, Mapbox-based mapping, Matterport 3D and video virtual tours, and an online mortgage calculator. Self-service website tools sit alongside agent-led sales as a hybrid sales-led/product-led growth motion, with social channels, email newsletters, community sponsorships, a weekly KGRN radio show ('Right at Home'), and referral/testimonial-driven lead capture as supporting marketing infrastructure.
RE/MAX Partners serves residential buyers and sellers (single-family, condos, townhomes) as its primary segment, with commercial property transactions, lakefront property specialization (Brooklyn / Holiday Lake), and real estate investor advisory as secondary segments. Distribution is regionally concentrated: face-to-face meetings at the Grinnell office, phone/email inbound handling, and the self-serve website all route through individual agent relationships rather than an enterprise sales motion, consistent with a small-scale, owner-operated brokerage franchise.
RE/MAX Partners Realty firmographics
Firmographics- Name
- RE/MAX Partners Realty
- Legal name
- RE/MAX Partners Realty
- Website
- https://remaxcentralia.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- RE/MAX Partners Realty is a privately held, Grinnell-Iowa-based residential and commercial real estate brokerage operating under the RE/MAX brand, serving Poweshiek, Marshall, Jasper, and Polk Counties via roughly 10 independent contractor agents.
- Ownership category
- akta.pro rank
RE/MAX Partners Realty industry classification
Industry- Product category
- Residential and Commercial Real Estate Brokerage
- NAICS
- Offices of Real Estate Agents and Brokers (5312), Offices of Real Estate Agents and Brokers (531210)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)
- akta.pro secondary industries
- Buyer Representation Services (BPAJAAAJ), Residential Real Estate Teams & Agent Networks (Team-Based Brokerage) (BPAJAAAL)
Keywords
Where RE/MAX Partners Realty is headquartered
LocationHeadquarters
- HQ city
- Grinnell
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
RE/MAX Partners Realty business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure
Revenue model
- Real Estate Commission: Traditional real estate brokerage commission on property sales and purchases. Agents act as transaction facilitators earning commissions split between the brokerage and agent.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
RE/MAX Partners Realty product offering
Product offeringCore offering
RE/MAX Partners Realty operates a full-service real estate brokerage providing residential and commercial property sales, purchases, and rentals across Poweshiek, Marshall, Jasper, and Polk Counties in Iowa. A team of approximately 10 independent contractor agents delivers transaction representation, supported by an IDX-powered property search website, virtual tours, and a mortgage calculator. The firm also offers specialized services for lakefront properties around Brooklyn, Iowa and relocation assistance for incoming buyers.
Product overview
RE/MAX Partners Realty is a full-service real estate brokerage operating as a single, unified service offering rather than a platform with modular products. The company provides residential and commercial property sales, purchases, and rentals through a team of independent contractor agents. Core offerings include a property search platform (with basic and advanced search capabilities), mortgage calculator, and virtual tour integration. Specialized services include lakefront property expertise and relocation assistance. The company operates under the RE/MAX franchise brand and serves Poweshiek, Marshall, Jasper, and Polk Counties in Iowa, with agents in Grinnell, Brooklyn, Des Moines, and Marshalltown.
Differentiator
Problem solved
Functional benefit
Products and services
- Real Estate Brokerage Services Full-service residential and commercial real estate brokerage providing property sales, purchases, and rentals across Poweshiek, Marshall, Jasper, and Polk Counties in Iowa, delivered by independent contractor agents.
- Help Me Relocate Service Relocation assistance service helping clients coordinate their move by capturing preferred contact method and desired home specifications, connecting them with an agent for guided relocation.
Companies that use RE/MAX Partners Realty
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles4 records
RE/MAX Partners Realty technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
RE/MAX Partners Realty partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights4 records
RE/MAX Partners Realty competitors and assessment
Company assessmentEmerging players
- Redfin: Tech-forward brokerage with salaried agents and lower commission structure; competes for the same buyer/seller clients in Iowa through discount pricing and digital tools.
- Compass: Tech-enabled residential brokerage that has expanded into Iowa markets; offers similar agent-led residential brokerage services with proprietary technology stack as differentiation.
- HomeSmart International: Fast-growing brokerage with 100% commission model and low fees; comparable to RE/MAX Partners as it actively recruits independent contractor agents from traditional franchises like RE/MAX.
- eXp Realty: Cloud-based brokerage with a heavily agent-recruiting model and aggressive revenue share; competes directly for the same Iowa independent contractors that RE/MAX Partners relies on.
Broad incumbents
- Coldwell Banker: National residential real estate franchise network with local franchisee offices in Iowa markets. Directly comparable as a competing franchise system offering similar commission-based brokerage services to buyers and sellers.
- Century 21 Real Estate: Global residential real estate franchise with a comparable agent-led brokerage model serving small/mid markets. Competes for the same independent agent pool and buyer/seller clients in Iowa counties.
- Keller Williams Realty: Largest real estate franchise by agent count in the US; comparable as an agent-centric brokerage model with local market centers competing for residential seller/buyer clients in Iowa.
- Berkshire Hathaway HomeServices: National residential brokerage franchise network with comparable agent-led service model and similar commission economics; competes for the same Iowa buyer/seller pool.
- RE/MAX: Global franchisor of which RE/MAX Partners Realty is an independently owned franchise. Directly comparable as parent brand; offers the same brokerage model and marketing tools that anchor RE/MAX Partners' value proposition.
Others
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
RE/MAX Partners Realty social profiles
Digital presenceRE/MAX Partners Realty financial estimates
Financial estimateRevenue estimate
Valuation estimate
RE/MAX Partners Realty leadership team
Management profileNumber of profiles
Profiles1 record
RE/MAX Partners Realty funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
RE/MAX Partners Realty M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about RE/MAX Partners Realty
What does RE/MAX Partners Realty do?
RE/MAX Partners Realty operates a full-service real estate brokerage providing residential and commercial property sales, purchases, and rentals across Poweshiek, Marshall, Jasper, and Polk Counties in Iowa. A team of approximately 10 independent contractor agents delivers transaction representation, supported by an IDX-powered property search website, virtual tours, and a mortgage calculator. The firm also offers specialized services for lakefront properties around Brooklyn, Iowa and relocation assistance for incoming buyers.
Is RE/MAX Partners Realty a public or private company?
RE/MAX Partners Realty is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was RE/MAX Partners Realty founded?
RE/MAX Partners Realty was founded in 2014. It employs 1 to 10 people.
Where is RE/MAX Partners Realty based?
RE/MAX Partners Realty is headquartered in Grinnell, United States, in the North America region.
How does RE/MAX Partners Realty make money?
One revenue line is on record: real Estate Commission.
Who are RE/MAX Partners Realty's main competitors?
Emerging players on record are Redfin, Compass, HomeSmart International and eXp Realty. Broad incumbents are Coldwell Banker, Century 21 Real Estate, Keller Williams Realty, Berkshire Hathaway HomeServices and RE/MAX. Sotheby's International Realty is listed as an others.
Does RE/MAX Partners Realty have an API?
No public API is recorded for RE/MAX Partners Realty.
What industry is RE/MAX Partners Realty in?
RE/MAX Partners Realty's product category is Residential and Commercial Real Estate Brokerage. Its primary akta.pro industry code is BPAJAAAA, Traditional Residential Brokerage (Existing Homes), with a secondary code of BPAJAAAJ, Buyer Representation Services. Its NAICS code is 5312 and its SIC code is 6531.