Martial Arts Industry Association

What Martial Arts Industry Association does

The Martial Arts Industry Association (MAIA), operating as MAIA LLC and domiciled in California with offices listed in Oklahoma City, is a privately-held industry association founded in 2001 that serves owners and operators of martial arts schools. The organization provides business coaching, proprietary curriculum products, marketing resources, and an annual industry event to help school owners improve enrollment, retention, and profitability. Its primary customer segment is SMB martial arts school owners ranging from new operators to multi-school owners, segmented further into small schools, large schools, multi-school operators, and after-school program operators.

MAIA's product portfolio is built on a Kajabi-powered platform and includes: (1) curriculum products such as PreSKILLZ (ages 3-6, co-developed with child development expert Melody Johnson), the Flow System weapons curriculum (taught by world champions Jackson Rudolph and Mackensi Emory), and Retention Based Sparring (a 12-month sparring curriculum with five-time world champion Chris Rappold); (2) coaching programs including Core4 (4-week foundational), Elite (one-on-one and group coaching), and MAIA Wealth (personal financial planning with Executive Director Frank Silverman); (3) business courses and mini-courses such as Black Belt in Business Blueprint, Holiday Mini-Course, Referral Rewards Mini-Course, and Partners in Education; (4) MAIA Edge, a SaaS-style business management tool providing marketing assets, event generators, and monthly planning resources; and (5) MASuccess Magazine, a monthly publication and blog serving as the top-of-funnel content engine.

The revenue model combines one-time course purchases ($47–$3,564), recurring subscriptions at $99/month for curriculum access, and engagement-based coaching fees sold via scheduled consultations. The company employs a hybrid go-to-market motion: a coach-led sales layer using scheduled appointments via the Connect platform combined with self-serve digital checkout, supported by content marketing through the MASuccess blog and the annual Martial Arts SuperShow — co-hosted with Century Martial Arts for 19 years — as the flagship demand-generation event. Geographic footprint is described as nationwide in the USA with no disclosed international expansion, and customer concentration is spread across hundreds of independently owned schools.

Name

Martial Arts Industry Association

Legal name

Martial Arts Industry Association

Website

https://maiahub.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

The Martial Arts Industry Association (MAIA) is a privately-held industry association, founded in 2001 and based in Oklahoma City, that sells business coaching, proprietary curriculum programs, and training events to SMB owners of martial arts schools across the United States through a Kajabi-powered platform.

Ownership category

akta.pro rank

Product category

Business Coaching and Curriculum Services for Martial Arts Schools

NAICS

Professional and Management Development Training (61143), Software Publishers (5132)

SIC

Services-Management Consulting Services (8742), Services-Prepackaged Software (7372)

akta.pro primary industry

Traditional Martial Arts Schools (Karate, Taekwondo, Kung Fu, etc.) (HSADADAA)

akta.pro secondary industries

Kids & Youth Martial Arts Programs (HSADADAG), Integrated Tutoring + Learning Content Platforms (Curriculum + Tutors) (EDANAGAL)

Keywords

• Martial arts business coaching
• School owner education
• Martial arts curriculum licensing
• Industry association events
• Student retention programs

Headquarters

HQ city

Oklahoma City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others, Technology or R&D

Revenue model

1. Courses and Mini-Courses: One-time purchase digital courses including Black Belt in Business ($297), Holiday Mini-Course ($147), Referral Rewards Mini-Course ($47), and Partners in Education Mini-Course. Delivered via Kajabi platform with immediate access.
2. Coaching Programs: Tiered coaching services including Core4 (4-week foundational program), Elite coaching (one-on-one and group coaching with accountability), and Wealth coaching. Sold via consultation and direct sales.
3. Event Recordings: One-time purchase access to recorded SuperShow event content, including 2021 Virtual SuperShow ($99) and 2022 SuperShow recordings ($249).
4. Subscription Programs: Monthly subscription access to curriculum programs including PreSKILLZ ($99/month) and Retention Based Sparring ($99/month).
5. Lifetime Access Purchases: One-time lifetime purchases for programs including PreSKILLZ Lifetime ($3,564) and Retention Based Sparring ($799 one-time).

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

MAIA sells business coaching, proprietary martial arts curriculum programs, and short-form digital courses to owners and operators of martial arts schools. Its portfolio covers the full business lifecycle (startup through multi-location scaling) with practitioner-consultant coaching, age-specific and discipline-specific curricula (PreSKILLZ, Flow System, Retention Based Sparring), and the annual SuperShow industry event.

Product overview

The Martial Arts Industry Association (MAIA) operates a multi-product platform built on Kajabi, offering martial arts school owners a comprehensive suite of programs, coaching services, and curriculum products. The portfolio includes: marketing and business management tools (MAIA Edge); curriculum products for specific age groups and disciplines (PreSkillz for ages 3-6, Flow System for weapons, Retention Based Sparring); coaching programs ranging from self-paced (Core4) to intensive one-on-one (Elite Coaching) and specialized (MAIA Wealth for retirement planning); educational mini-courses on topics like holiday events, referrals, and school partnerships; event recordings from the annual SuperShow; and MASuccess Magazine for ongoing industry insights. These products serve martial arts school owners at various stages, from startup through multi-school operation.

Differentiator

Problem solved

Functional benefit

Brands

• Flow System: Weapons curriculum program featuring Jackson Rudolph and Mackensi Emory, offering online courses for teaching bo staff and other weapons.
• PreSKILLZ
• Retention Based Sparring
• MAIA Edge
• MASuccess

Quantifiable outcome

• Schools report nearly tripling monthly revenue
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Century Martial ArtsflagshipStrategic or Co-development PartnerLong-standing strategic partnership for hosting the annual Martial Arts SuperShow. Century and MAIA have co-hosted the industry-leading SuperShow event for 19 years, combining educational content with equipment and curriculum resources for martial arts school owners.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• American Taekwondo Association (ATA): One of the largest martial arts organizations in the US, operating a network of licensed schools with its own curriculum, instructor certification, and events — directly comparable to MAIA's school-owner support model, with deeper specialization in a single discipline.
• Century Martial Arts: Long-standing strategic partner of MAIA and co-host of the SuperShow for 19 years. Century supplies uniforms, equipment, and curriculum resources to the same martial arts school owner customer base that MAIA serves, with overlapping sales channels and brand recognition in the industry.
• National Association of Professional Martial Artists (NAPMA): Industry association specifically serving martial arts school owners with business resources, marketing tools, and conventions — the closest functional analog to MAIA as a business-support organization for the martial arts school vertical.

Broad incumbents

• IHRSA (International Health, Racquet & Sportsclub Association): Global trade association for the fitness and sports club industry, offering research, advocacy, and conferences. A scaled analog to MAIA's association model, but operating across all club-based fitness rather than martial arts specifically.
• Club Industry: Trade publication and resource hub for fitness and boutique studio operators. Adjacent to MAIA's MASuccess Magazine and SuperShow, but serves a broader fitness audience rather than the narrow martial arts vertical.
• Black Belt Magazine (Active Interest Media): Long-running media brand covering martial arts training, culture, and school business topics. Comparable to MAIA's MASuccess Magazine as a content channel targeting martial arts practitioners and school operators, but operating at much larger scale within a media portfolio.

Emerging players

• Mastermind.com: Platform for running paid mastermind groups and cohort-based coaching programs. Comparable to MAIA's tiered coaching (Core4, Elite, Wealth) in delivery model, but serves many verticals rather than specializing in martial arts school owners.
• Karate City / Martial Arts Industry Listings: Directory and resource site serving martial arts schools with marketing exposure and lead-generation tools. Adjacent to MAIA's MASuccess content brand, but focused on directory/lead-gen rather than full-stack coaching and curriculum licensing.
• DojoBoost: Marketing and lead-generation software built specifically for martial arts schools, with automated texting, lead capture, and campaign tools. Comparable to MAIA Edge as a school-business tool, but more software-led versus MAIA's coaching-and-content-led approach.

Regional players

• USA Martial Arts (USAMART): US-based martial arts industry association and event organizer serving school owners with competitions, seminars, and business resources. Comparable to MAIA in mission and audience, but oriented more toward tournaments and rankings than business coaching.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/groups/1631003847163671
• LinkedInlinkedin.com/company/martial-arts-industry-association-maia-

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Martial Arts Industry Association