Wandermut

What Wandermut does

Wandermut GmbH is a German adventure travel startup founded in 2018 and headquartered in Cologne by co-founders Tom Martin and Martin. The company organizes guided expedition tours to remote wilderness regions across 11 countries, including Nepal, Mongolia, Kyrgyzstan, Argentina, Morocco, Panama, Iceland, Canada, and Svalbard (Norway), targeting German-speaking participants aged 20-39 who seek experiences beyond mass tourism. Its portfolio consists of 10 named expedition products with durations ranging from 9 to 19 days and pricing from €2,286 to €7,995 per participant, with group sizes of approximately 12-15 people selected via an application-based curation process (Typeform), after which accepted participants join a private Discord group for pre-trip coordination. Notable products include Mission Himalaya (a humanitarian expedition partnering with the aid organization Karma Flights to deliver clothing and medicine to remote Nepali villages), the Spitzbergen arctic crossing with polar bear watches, and the Panama Dschungel Tour traversing the Darien Gap with Embera indigenous guides. Safety infrastructure across expeditions includes satellite telephones, Garmin inReach Mini GPS trackers, first aid provisions, and local guides with deep regional expertise.

Wandermut operates on a direct-to-consumer revenue model, with all bookings processed through its Shopify-powered website (wandermut.de) at fixed participation fees that cover guides, permits, on-tour food, tents, and equipment, while flights and pre/post accommodation are excluded. Payment is collected upfront after acceptance, with installment plans available on request. Beyond tours, the company has extended into B2B services via its Creator & Film Production Support offering, which provides location scouting, safety concepts, rescue chains, and permit handling for external productions, most notably as the operational backbone of the 7 vs. Wild Season 2 YouTube survival show co-produced with German bushcraft YouTuber Fritz Meinecke in Panama. The company also generates ancillary revenue through branded merchandise (Wanderhose ALLROUNDER outdoor pants) sold via its Shopify storefront and runs the Goldene Ticket lottery as a promotional lead-capture mechanism. Marketing is predominantly organic and earned-media-driven, anchored by the 7 vs. Wild co-production (3M+ views on the first episode within one day), influencer partnerships, coverage in Spiegel, GEO, Terra X (ZDF), and ARTE, and a 140k+ social media community following a 4.8/5 average participant satisfaction rating across 59 reviews.

Name

Wandermut

Legal name

Wandermut GmbH

Website

https://wandermut.de

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Wandermut GmbH is a Cologne-based adventure travel startup that organizes curated, small-group guided expeditions to remote wilderness regions worldwide for German-speaking participants aged 20-39, and provides B2B logistics and production support for outdoor film and YouTube productions such as 7 vs. Wild.

Ownership category

akta.pro rank

Product category

Adventure Travel

NAICS

Tour Operators (561520), Tour Operators (56152)

akta.pro primary industry

Hiking, Trekking & Mountain Guiding (THAJABAA)

akta.pro secondary industries

Adventure & Expedition Travel Agencies (THAKAFAB), Private Adventure & Expedition Experiences (Custom Hikes, Safaris, Backcountry) (THAJALAG), Mountain, Glacier & Alpine Nature Tours (THAJAIAF)

Keywords

• Adventure travel expeditions
• Wilderness guided tours
• Outdoor survival experiences
• Remote expedition operator
• Creator production services

Headquarters

HQ city

Cologne

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Supply Chain, Others

Revenue model

1. Adventure Tour Packages: Wandermut sells all-inclusive adventure tour packages to individual consumers. Customers pay a fixed participation fee per tour. The fee covers guides, local transportation, permits, food during the tour, tents, and equipment. Flights, personal equipment, and accommodation before/after the tour are excluded. Payment is made upfront after acceptance; partial payment plans are available on request.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels9 records

Core offering

Wandermut organizes and sells guided, small-group adventure expeditions to remote wilderness regions (Himalayas, Mongolia, Patagonia, Kyrgyzstan, Sahara, Scotland, Panama, Iceland, Canada, Svalbard) primarily targeting adults aged 20-39, complemented by a B2B Creator & Film Production Support service and branded outdoor hiking apparel.

Product overview

Wandermut is an adventure travel startup organized around two core pillars: (1) operating adventure tours and expeditions to remote world regions, and (2) providing B2B production support services for creators and film productions. The tour portfolio consists of 10 named expedition products — Mission Himalaya, Auf Pferden durch die Mongolei, Durch Patagonien bis Feuerland, Pferdetour Kirgistan, Sahara Tour, Schottland Highland Survival, Panama Dschungel Tour, Island Tour, Kanu Tour Kanada, and Spitzbergen Durchquerung — ranging from 9 to 19 days in duration with prices from 2,286 EUR to 7,995 EUR, targeting participants aged 20–39. The company also sells branded outdoor merchandise (Wanderhose Allrounder hiking pants for men and women) via its Shopify store, and operates a promotional Golden Ticket lottery for free tour participation. The B2B Creator & Film Production Support service provides logistics, safety, and execution for external productions such as the 7 vs. Wild Season 2 TV show in Panama.

Differentiator

Problem solved

Functional benefit

Products and services

• Mission Himalaya

Quantifiable outcome

• 4.8 out of 5 stars participant satisfaction rating
• +3 more outcomes

Named customers11 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

Nine partnerships are on record, tiered flagship, core and minor.

• 7 vs. Wild (Fritz Meinecke, Johannes, Max)flagshipStrategic or Co-development Partner · 1 August 2022Wandermut co-produced Season 2 of the 7 vs. Wild YouTube survival show with Fritz Meinecke and his production team. Wandermut handled location scouting (Panama's Isla San Jose), safety concept, rescue chains, permits, helicopter operations, medical support, and base camp logistics. The show generated 3M+ views on the first episode. This partnership is Wandermut's flagship media collaboration, significantly boosting brand awareness.
• Karma FlightscoreStrategic or Co-development PartnerWandermut partners with Karma Flights (a German aid organization) for the Mission Himalaya expedition. Participants help transport clothing for children and medicine to remote Nepali villages that are inaccessible to vehicles. The charity provides the goods and local logistics knowledge; Wandermut provides the physical transport capacity (participants as pack animals). This partnership gives the expedition a humanitarian purpose.
• Tom McElroycoreOthersTom McElroy is Wandermut's island survival expert and guide. He conducted scouting of all potential island spots in Panama in Spring 2022 for the 7 vs. Wild production and serves as a guide on Wandermut's Island Survival tours.
• Rick (Panama Guide)coreOthersRick is Wandermut's primary local guide for Panama Darien Gap expeditions. He has 20+ years of experience guiding in the region without any security incidents. He provides local knowledge, indigenous community relationships (Embera tribe), and jungle survival expertise.
• Mustapha (Sahara Guide)coreOthersMustapha is described as a 'moderner Nomade' and Wandermut's guide for the Sahara Tour in Morocco. He leads the dromedary caravan, knows the route between oases, and teaches nomad cooking techniques.
• Panamanian Tourism MinistrycoreGTM or Marketing PartnerThe Deputy Tourism Minister of Panama provided comprehensive official support for the 7 vs. Wild Season 2 production, including filming permits, logistical backing, and promotion of Panama as a tourism destination. This support was critical for island access and island rental.
• Embera Indigenous Community (Panama)coreStrategic or Co-development PartnerThe Embera tribe of approximately 7,000 people provides local guides, boat transport, and cultural immersion for Wandermut's Panama Dschungel Tour. The partnership enables access to remote jungle routes that would otherwise be inaccessible.
• Terra X (ZDF)minorGTM or Marketing PartnerTerra X, the documentary series on German public broadcaster ZDF, featured Wandermut in an adventure travel segment, contributing to earned media and brand awareness in the German market.
• ARTEminorGTM or Marketing PartnerThe European documentary channel ARTE featured Wandermut's adventures, contributing to continental European media visibility and credibility.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• G Adventures: Major small-group adventure travel company with a worldwide portfolio including remote and off-the-beaten-path itineraries. Comparable to Wandermut in tour format, target traveler profile, and emphasis on local immersion.
• World Expeditions: Australia-based adventure travel company offering small-group trekking and expeditions including remote regions like the Himalaya, Patagonia, and polar areas. Comparable to Wandermut on guided expedition portfolio and premium small-group experience.
• Adventure Life: Small-group adventure travel company with deep expertise in Latin America, the Galápagos, and polar regions. Comparable to Wandermut on small-group, expedition-style trips and curated traveler experience.
• Intrepid Travel: Global small-group adventure tour operator offering guided expeditions across multiple continents. Directly comparable to Wandermut in product format (guided small-group adventure) and customer demographic (experience-seeking millennials), though at much larger scale and broader geography.
• Wikinger Reisen: German active-adventure and trekking tour operator offering worldwide hiking, cycling, and expedition trips with small groups. Direct competitor in the German-speaking market with overlapping active-adventure catalog.
• Hauser Exkursionen: German-speaking adventure trekking and expedition operator specializing in remote mountain destinations (Himalaya, Andes, Karakoram, Africa). Closest direct competitor to Wandermut in language, geography focus, and product type.
• Mountain Travel Sobek: Pioneer of guided adventure expeditions with a premium catalog of trekking, wildlife, and cultural trips in remote regions. Comparable to Wandermut on premium small-group expedition positioning and destination portfolio.
• Exodus Travels: UK-based adventure tour operator running guided small-group trips worldwide including trekking, cycling, and wildlife. Comparable to Wandermut on small-group adventure format and broad destination coverage.

Broad incumbents

• REI Adventures: Adventure trip arm of REI Co-op, the large US outdoor retailer. Comparable to Wandermut on guided small-group adventure trips, but operated as part of a much larger outdoor ecosystem with broader reach and resources.

Emerging players

• Yes Theory: Creator-led media brand producing extreme-adventure video content and occasional guided trips. Comparable to Wandermut on the creator-driven adventure positioning and Gen Z/millennial audience, though primarily a media brand rather than a tour operator.

Market position

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/wandermut/?hl=de
• LinkedInlinkedin.com/company/wandermut

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wandermut