Prague Visitor Pass
Prague Visitor Pass is the official Prague city card, bundling unlimited public transport with free or discounted access to 70+ attractions, museums, and tours. It sells 48/72/120-hour passes to tourists via airport counters, metro TICs, website, and mobile app.
- Company typePrivate
- Founded-
- HeadquartersPrague-vinohrady, Czechia
- Headcount—
- GTM typeB2C
- OfferingServices
What Prague Visitor Pass does
Prague Visitor Pass operates as the official city tourism card for Prague, Czech Republic, bundling unlimited access to Prague's public transport system (metro, trams, buses, trolleybuses, and ferries, including Václav Havel Airport transfers) with free or discounted admission to over 70 attractions, museums, galleries, guided tours, and river cruises. The product is sold in three duration tiers (48, 72, and 120 hours) and three demographic tiers (Adult, Student, Child) priced in Czech Koruna, with the 72-hour Adult pass at 3,300 Kč positioned as the most popular variant.
The company distributes the pass through both physical and digital channels: physical cards are sold at airport terminals, metro station tourist information centres (Můstek, Anděl, Hlavní nádraží, Florenc, Hradčanská, and others), Prague Castle, Petřín, and Old Town Hall, while the e-Pass mobile application (iOS and Android) enables digital purchase, activation, and QR-code-based verification at attractions and on transit. The platform supports eight languages (English, Czech, French, German, Italian, Korean, Spanish) and integrates with key partners including Prague Public Transport (DPP), the National Gallery Prague, the Prague Castle Complex, the Jewish Museum Prague, Prague Boats, and Guides&Tours.
The revenue model is one-time per-pass consumer sales at fixed price points, with no disclosed subscription or recurring component despite the schema labeling. Pricing is publicly listed on the website. The company appears to operate as a private entity affiliated with Prague city tourism (contact domain prague.eu, "official city card" branding) with no disclosed headcount, funding history, or financial performance data.
Prague Visitor Pass firmographics
Firmographics- Name
- Prague Visitor Pass
- Legal name
- Prague Visitor Pass
- Website
- https://praguevisitorpass.eu
- Company type
- Private
- Operating status
- Operating
- Short description
- Prague Visitor Pass is the official Prague city card, bundling unlimited public transport with free or discounted access to 70+ attractions, museums, and tours. It sells 48/72/120-hour passes to tourists via airport counters, metro TICs, website, and mobile app.
- Ownership category
- akta.pro rank
Prague Visitor Pass industry classification
Industry- Product category
- Tourism Pass / City Visitor Card
- NAICS
- Tour Operators (561520), Transit and Ground Passenger Transportation (485)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990), Local & Suburban Transit & Interurban Hwy Passenger Trans (4100)
- akta.pro primary industry
- Travel Subscription, Membership & Deal Clubs (THAKAAAL)
- akta.pro secondary industry
- Destination/Activity Booking Marketplaces (Tours & Tickets Aggregators) (THAKAAAH)
Keywords
Where Prague Visitor Pass is headquartered
LocationHeadquarters
- HQ city
- Prague-vinohrady
- HQ country
- Czechia
- HQ region
- Europe
Offices1 record
Markets served
Prague Visitor Pass business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Marketing or Sales, Technology or R&D, Personnel, Infrastructure
Revenue model
- Prague Visitor Pass Sales: The company generates revenue through the sale of time-limited visitor passes (48, 72, or 120 hours) that bundle unlimited public transport with free or discounted admission to partner attractions. Passes are available in three tiers for Adults, Students, and Children. Revenue is one-time per pass, with different validity periods.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | 48-hour pass - a weekend getaway |
| Subscription | Pay-as-you-go | 72-hour pass - the most popular variant |
| Subscription | Pay-as-you-go | 120-hour pass - exclusive experience |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels4 records
Prague Visitor Pass product offering
Product offeringCore offering
Prague Visitor Pass is an official Prague city card that bundles unlimited travel on Prague's public transport (metro, trams, buses, trolleybuses, and ferries, including airport transfers) with free or discounted admission to over 70 attractions, museums, galleries, historical sites, river cruises, and guided tours. The product is available as a physical card or a digital e-Pass through a mobile app, sold in 48-, 72-, or 120-hour durations with pricing tiers for adults, students, and children.
Product overview
Prague Visitor Pass is a single unified city tourism product consisting of a physical card and mobile application that combines unlimited public transport in Prague with discounted or free admission to over 70 experiences. The product is available in three duration variants: 48 hours, 72 hours (the most popular), and 120 hours (exclusive experience), with pricing tiers for adults, students, and children. The e-Pass mobile application serves as the digital alternative to the physical card, enabling users to purchase, activate, and use the pass directly from their smartphone.
Differentiator
Problem solved
Functional benefit
Products and services
- Prague Visitor Pass (Physical Card) Official Prague city card providing unlimited travel on Prague's public transport (metro, trams, buses, trolleybuses, ferries, including airport connections) and free or discounted admission to over 70 attractions, museums, galleries, historical sites, river cruises, and guided tours. Available in 48, 72, and 120-hour durations with Adult, Student, and Child pricing tiers.
- Prague Visitor Pass e-Pass (Digital Mobile Pass) Digital version of the Prague Visitor Pass purchased and activated directly in the mobile application, generating a unique QR code displayed at public transport and partner experiences for verification. Available in 48, 72, and 120-hour durations with Adult, Student, and Child pricing.
- Prague Visitor Pass Mobile Application Free iOS and Android application that enables purchase and activation of the Prague Visitor Pass e-Pass, generates the QR code for transport and experience verification, and serves as a guide with information and updates about Prague experiences and partner attractions.
Quantifiable outcome
- Save 2,710 Kč with 72-hour pass on 6,010 Kč worth of individual tickets
Companies that use Prague Visitor Pass
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles1 record
Prague Visitor Pass technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Prague Visitor Pass partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered minor and core.
- Café and Bar AnežkaminorCafé Anežka, located within the Convent of St. Agnes, joined the Prague Visitor Pass with a 10% discount on bills for pass holders.
- Mozart Interactive MuseumminorMozart Interactive Museum rejoined the Prague Visitor Pass network offering unique interactive musical experiences.
- Prague Public Transport (DPP)corePrague Public Transport (Dopravní podnik hl. m. Prahy - DPP) provides the unlimited public transport access included with the pass. The pass covers metro, trams, buses, trolleybuses, and ferries throughout Prague, including airport connections.
- National Gallery PraguecoreNational Gallery Prague joined the Prague Visitor Pass network, offering free admission to permanent exhibitions at Trade Fair Palace, Salm Palace, Šternberský Palace, Schwarzenberg Palace, and Convent of St Agnes of Bohemia.
- Guides&TourscoreOfficial Prague tour guides offering group tours including Medieval Underground, Old Town and Jewish Quarter, Prague Castle District, Communist Prague, Prague of Dan Brown, and Food tours. Tours available in multiple languages.
- Prague BoatsminorPrague Boats offers river cruises on the Vltava River including sightseeing cruises, evening cruises, and Grand Cruise options, with discounted rates for pass holders.
- POP AIRPORTminorPOP AIRPORT is an outlet shopping centre near the airport offering VIP DAYPASS and 10% additional discount on outlet prices for Prague Visitor Pass holders.
- Fashion Arena Prague OutletminorFashion Arena Prague Outlet provides VIP DAYPASS and 10% discount on outlet prices for pass holders.
- Rekola BikesharingminorRekola offers bike rental services 24/7, discover the city with Rekola Bikesharing.
- Prague Castle ComplexcorePrague Castle complex and its historical buildings including St. George's Basilica, Old Royal Palace, Golden Lane, and Lobkowicz Palace are included with the pass.
- Jewish Museum PraguecorePrague Jewish Town route including Maisel Synagogue, Pinkas Synagogue, Spanish Synagogue, Old New Synagogue, Old Jewish Cemetery, and Klausen Synagogue are part of the pass network.
Scale indicators1 record
Recent moves6 records
Expansion highlights4 records
Prague Visitor Pass competitors and assessment
Company assessmentDirect peers
- Lisboa Card: Lisbon's official tourist pass offering unlimited transport and free/reduced museum entry — a directly comparable European city tourism pass bundled product.
- Go City: Global operator of multi-city tourist passes (London, New York, Paris, etc.) bundling attraction admissions with optional transport add-ons — the closest direct analogue to Prague Visitor Pass's bundled city-card model.
- The London Pass: London's bundled-attraction and optional-transit city pass; one of the best-known examples of a multi-day city tourist pass product directly comparable in duration tiers and partner-attraction network depth.
- Vienna Pass: Vienna's official tourist pass bundling free admission to 90+ attractions with optional hop-on-hop-off transit — directly mirrors Prague Visitor Pass's structure of bundled attractions plus transport in a Central European capital.
- VisitBerlin WelcomeCard: Berlin's official tourism card combining unlimited public transport with discounts at attractions — a near-identical city-card structure operated with city-tourism backing, comparable to the official Prague positioning.
- Barcelona Card: Barcelona's official city tourism pass combining public transport with attraction discounts — comparable structure and target market to Prague Visitor Pass in another major European leisure destination.
Broad incumbents
- Viator: Tripadvisor-owned tours-and-experiences marketplace offering attraction bundles and guided tours in Prague — broader incumbent addressing overlapping demand with a different delivery model.
- GetYourGuide: Global tours-and-attractions marketplace that increasingly competes with city passes by bundling discounted attraction admissions in major cities, including Prague — broader incumbent with overlapping functionality.
- Klook: Asia-Pacific-rooted OTA offering attraction tickets, transportation and bundled passes in European destinations, competing for the same tourist wallet share in Prague.
- Tiqets: Specialist attraction-ticketing platform selling direct mobile entry tickets to museums and landmarks in Prague and other cities — substitutes for the per-attraction leg of the Prague Visitor Pass bundle.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Prague Visitor Pass social profiles
Digital presencePrague Visitor Pass financial estimates
Financial estimateRevenue estimate
Valuation estimate
Prague Visitor Pass leadership team
Management profileNumber of profiles
Prague Visitor Pass funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Prague Visitor Pass M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Prague Visitor Pass
What does Prague Visitor Pass do?
Prague Visitor Pass is an official Prague city card that bundles unlimited travel on Prague's public transport (metro, trams, buses, trolleybuses, and ferries, including airport transfers) with free or discounted admission to over 70 attractions, museums, galleries, historical sites, river cruises, and guided tours. The product is available as a physical card or a digital e-Pass through a mobile app, sold in 48-, 72-, or 120-hour durations with pricing tiers for adults, students, and children.
Is Prague Visitor Pass a public or private company?
Prague Visitor Pass is a private company. It is classified as unknown and is currently operating.
When was Prague Visitor Pass founded?
Prague Visitor Pass was founded in -1.
Where is Prague Visitor Pass based?
Prague Visitor Pass is headquartered in Prague-vinohrady, Czechia, in the Europe region.
How does Prague Visitor Pass make money?
One revenue line is on record: prague Visitor Pass Sales.
Who are Prague Visitor Pass's main competitors?
Direct peers on record are Lisboa Card, Go City, The London Pass, Vienna Pass, VisitBerlin WelcomeCard and Barcelona Card. Broad incumbents are Viator, GetYourGuide, Klook and Tiqets.
Does Prague Visitor Pass have an API?
No public API is recorded for Prague Visitor Pass.
What industry is Prague Visitor Pass in?
Prague Visitor Pass's product category is Tourism Pass / City Visitor Card. Its primary akta.pro industry code is THAKAAAL, Travel Subscription, Membership & Deal Clubs, with a secondary code of THAKAAAH, Destination/Activity Booking Marketplaces (Tours & Tickets Aggregators). Its NAICS code is 561520 and its SIC code is 7990.