Brandbikes - Bedrijfsfietsen In Huisstijl

What Brandbikes - Bedrijfsfietsen In Huisstijl does

BrandBikes designs, produces, and maintains custom-branded business bicycles and e-bikes exclusively for Dutch B2B customers. Founded in 2017 by Koen Grosman and Floris Wilmink and headquartered in Arnhem, the company operates a one-stop-shop model covering design consultation, production, branding, direct delivery, and optional multi-year maintenance, marketed as the only bicycle producer in the Netherlands exclusively focused on the business-bike segment.

The core product portfolio centers on two platforms, the Standaard Bedrijfsfiets (standard company bike, from €525 ex. VAT) and the Elektrische Bedrijfsfiets (electric company bike, from €1,690 ex. VAT), built around hi-tensile galvanized steel frames with powder-coated finishes, hand-spoked aluminum wheels, anti-puncture tires, and Shimano drivetrains and Rollerbrake components. These are extended into eight specialized variants including loan bikes, construction-site bikes, hotel bikes, realtor bikes, horticulture bikes, healthcare bikes, and advertising/promotional bikes, all fully customizable in RAL colors with frame and wooden-crate branding. All bicycles are 100% hand-built in the Netherlands at certified social workshops (Pantar, Scalabor, Leger des Heils), which enables the company to issue an official SROI declaration on every order, a meaningful differentiator in Dutch public and construction procurement.

Revenue is generated primarily through tiered one-time bike sales (Startup €539, Business €521, Business Plus €485, Corporate on calculation) supplemented by recurring service contracts (€18.80–€28.50 per bike per month over 48 months) that bundle on-site maintenance, theft insurance without deductible, 24/7 breakdown cover, and extended battery warranty. Operational and financial lease options are offered for hospitality and other customers. Go-to-market is direct B2B sales through website quote forms, dedicated multi-location online configuration portals for franchise chains (e.g., Profile Nederland with 180+ locations), and a large content library of sector-specific case studies, with no retail channel. The customer base spans construction (Heijmans, BAM, KWS, VolkerWessels, Van Gelder, Rijkswaterstaat), healthcare (Cordaan, ActiVite, Leger des Heils, Thuiszorg Groot Gelre, DriegasthuizenGroep, 's Heerenloo, Lead Healthcare), automotive (Profile, Autotaalglas, Trekhaakcentrum), retail/consumer (HEMA, Uniekaas, Rituals), hospitality, real estate, horticulture, and government (KVK).

Name

Brandbikes - Bedrijfsfietsen In Huisstijl

Legal name

BrandBikes

Website

https://brandbikes.nl

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

BrandBikes is a Dutch B2B manufacturer of custom-branded business bicycles and e-bikes, operating a one-stop-shop from design through delivery and maintenance. The company manufactures 100% in the Netherlands via certified social workshops, serving enterprise customers in construction, healthcare, automotive, hospitality, and other sectors.

Ownership category

akta.pro rank

Product category

Custom Business Bicycles

NAICS

Motorcycle, Bicycle, and Parts Manufacturing (336991)

SIC

Motorcycles, Bicycles & Parts (3751)

akta.pro primary industry

Cycling & Bike Retail (Sales, Service & Accessories) (CRAMABAH)

akta.pro secondary industry

Bicycle Retail (New Bikes) (CRAMAHAA)

Keywords

• Custom business bicycles
• Branded company bicycles
• Electric business bikes
• Fleet bicycle manufacturing
• Corporate bike branding

Headquarters

HQ city

Klein Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Bike Hardware Sales (One-Time Purchase): BrandBikes sells standard business bikes starting at €525 ex. VAT and electric business bikes starting at €1,690 ex. VAT. Pricing is tiered by volume: Startup (4–10 bikes) from €539, Business (11–20) from €521, Business Plus (21–50) from €485, and Corporate (50+) on calculation. This is the primary revenue stream.
2. Service Contract (Monthly Subscription): An optional monthly service contract covers maintenance, repairs, full theft insurance (no deductible), and 24/7 breakdown assistance across the Netherlands. Extended battery warranty is included for e-bikes. Pricing: €18.80/month for standard bikes and €28.50/month for electric bikes. Contract term: 48 months.
3. Operational Lease: Hotelfietsen can be taken on a full operational lease basis — a fixed monthly amount covers the bikes and all services, with no upfront investment required. This is offered as an alternative to outright purchase for the hospitality segment.
4. Financial Lease: A financial lease option is available for organizations preferring to own the bikes while spreading costs over time.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

BrandBikes designs, produces, brands, delivers, and maintains custom standard and electric business bicycles for organizations in the Netherlands. Operating as a true one-stop-shop, the company handles everything from initial design consultation and custom corporate-identity branding through production, direct delivery, and optional ongoing maintenance contracts. All bikes are 100% hand-built in the Netherlands at social workshops (Pantar, Scalabor, Leger des Heils), enabling the company to issue SROI declarations for public procurement compliance.

Product overview

BrandBikes is a Dutch company specializing exclusively in B2B custom company bikes, operating as a one-stop-shop that handles the entire process from design to delivery and maintenance. The core product portfolio centers on two main bike types: the Standaard Bedrijfsfiets (standard company bike) and the Elektrische Bedrijfsfiets (electric company bike), both fully customizable in company branding. These are complemented by specialized variants including Leenfiets (loan bikes for garages), Reclamefietsen (advertising/promotional bikes), Bouwfiets (construction site bikes), Hotelfiets (hotel bikes), Makelaarsfiets (realtor bikes), Fietsen voor Tuinbouw en Kassenbouw (horticulture bikes), and Zorgfiets (healthcare bikes). All bikes are 100% manufactured in the Netherlands through social workshops, combining quality craftsmanship with social impact. The offering is supported by an optional Servicecontract providing full maintenance, repairs, and insurance coverage.

Differentiator

Problem solved

Functional benefit

Products and services

• Standaard Bedrijfsfiets (Standard Company Bike) A robust standard company bike built for intensive daily business use, featuring a hi-tensile galvanized steel frame, double-wall aluminum rims with stainless steel spokes, anti-puncture tires, LED lighting, AXA Defender lock, and front transport rack. Fully customizable in the customer's corporate colors with RAL color options, logo application on the frame, and optional accessories such as handmade wooden crates, bagage carriers, and Shimano gears.
• Elektrische Bedrijfsfiets (Electric Company Bike) An electric company bike designed for intensive business use, featuring a 250W front or mid-motor, 470Wh/13Ah battery pack (expandable to 720Wh/20Ah), Shimano Nexus hub gears, Shimano Rollerbrake braking system, LCD display, and integrated LED lighting. Provides 50–80 km range with standard battery and 70–100 km with the extended battery. Fully customizable in the customer's corporate branding.
• Leenfiets (Loan Bike) Robust, low-maintenance loan bikes for businesses where customers temporarily borrow a bike as alternative transportation while their car is in service. Commonly used by car garages, dealerships, windscreen repair and tow-bar fitting businesses. Available in normal and electric variants, with bulk discounts and an online ordering platform for franchise chains.
• Reclamefietsen (Advertising Bikes) Fully personalized promotional bikes used for marketing campaigns, win promotions, brand activations, events, and customer/employee gifting. Features more prominent branding than standard company bikes, including full-color wraps on jacket protectors and various color combinations in company style. Can be used as rolling advertising, retail display items, or promotional giveaway prizes with decentralized winner delivery.
• Bouwfiets (Construction Bike) Robust and low-maintenance bike specifically developed for intensive use on construction sites. Features thick tires, sturdy frames, durable components, and solid luggage carriers for transporting small tools or materials. Available as standard and electric variants, ideal for large construction sites or as shuttle bikes between site locations.
• Hotelfiets (Hotel Bike) Hotel bikes fully customized in the hotel's branding, offered to guests for borrowing or renting to explore the surroundings. Available as standard bikes and e-bikes with up to 80 km range. Can optionally include SmartLock for real-time location tracking via an online dashboard. Available for purchase or full operational lease.
• Makelaarsfiets (Realtor Bike) Bikes and e-bikes designed for real estate agencies, ideal for local property viewings in city centers where traffic congestion and parking problems are common. Fully customized in company branding for local visibility. Available with adjustable seat post for multiple users per office.
• Fietsen voor Tuinbouw en Kassenbouw (Horticulture and Greenhouse Bikes) Company bikes designed for the greenhouse and greenhouse construction sector with extensive facilities, increasing efficiency and productivity through faster, lighter, and smarter internal transport across large grounds. Available as electric bikes, optionally with crate, basket, box and bag carriers.
• Zorgfiets (Healthcare Bike) Healthcare bikes (zorgfiets) for healthcare organizations, enabling staff to travel flexibly, quickly, and sustainably between clients and locations. Available in both standard and electric versions, fully branded in the healthcare organization's house style with optional full service contracts.
• Servicecontract (Service Contract) A full-service maintenance contract providing fixed monthly rates covering maintenance, repairs, parts, (theft) insurance with no deductible, and 24/7 breakdown assistance across the Netherlands. For e-bikes, extended battery warranty is included. Each bike under contract is fitted with a QR code for rapid defect reporting, triggering on-site service response. Pricing: €18.80/month per standard bike or €28.50/month per e-bike, billed annually in advance for a 48-month term.

Quantifiable outcome

• Up to 85% lower per-kilometer cost compared to cars for e-bike use
• +4 more outcomes

Named customers30 records

Segments8 records

Ideal customer profiles7 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Four partnerships are on record, tiered core and minor.

• ScalaborcoreOthersBrandBikes collaborates with Scalabor, a social workshop organization, to assemble bikes. Scalabor provides work and training opportunities for people with a distance to the labor market. This partnership enables BrandBikes to deliver SROI-compliant social production declarations for public procurement projects.
• Leger des Heils (Salvation Army Netherlands)coreOthersThe Leger des Heils (Army of Salvation) operates social workshops where BrandBikes bikes are assembled by participants with a distance to the labor market. The 50|50 Workcenter of the Leger des Heils is specifically cited for assembling bikes for clients such as BOM Group. Additionally, the wooden bike crates are handmade by Leger des Heils participants, with logos laser-engraved. BrandBikes is also a customer of Leger des Heils, having purchased e-bikes for its own ambulance care teams.
• PantarcoreOthersPantar is a social workshop where BrandBikes bikes are assembled by participants with a distance to the labor market. Assembling bikes at Pantar provides participants with practical work experience and recognized certifications within a training trajectory. Bikes produced at Pantar are used for clients including Volker Stevin Materieel, Rijkswaterstaat, SuperNova Hotel, and Boulevard5 Hotel. Pantar is cited alongside Scalabor and Leger des Heils as BrandBikes' key social production partners.
• ENRA FietsverstanderingminorOthersBrandBikes works with ENRA Fietsverzekering to provide dedicated insurance products for standard bikes and e-bikes, in addition to the theft coverage included in the service contract.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• WorkCycles: Amsterdam-based manufacturer of custom cargo, utility and city bikes, including bespoke builds for businesses and institutions. Highly comparable as a small Dutch custom-bike maker serving organizations with tailored designs and fleet orders.
• Roetz-Bikes: Amsterdam-based custom bike maker producing circular/upcycled and bespoke-branded bicycles for businesses and consumers. Closest direct peer: also a small Dutch custom-bike workshop with a sustainability/social-impact narrative and B2B customization capability.

Broad incumbents

• Babboe: Largest Dutch cargo-bike brand (Accell Group), selling to families, businesses and municipalities. Comparable as an established Dutch bike maker with strong B2B and municipal exposure, especially in utility/load-carrying applications.
• Batavus: Historic Dutch bicycle brand owned by Accell Group, producing city, e-bike and family bikes. Comparable as a broad Dutch incumbent in the cycling category that competes for the same organizational procurement budgets.
• Koga: Premium Dutch bike manufacturer owned by Pon Holdings, producing high-end trekking, e-bikes and corporate fleet solutions. Comparable as an established Dutch premium bike maker with B2B fleet experience.
• Sparta: Long-established Dutch e-bike and city bike brand, part of Accell Group. Comparable as an incumbent Dutch e-bike maker that organizations could choose as an alternative for staff mobility fleets.
• VanMoof: Amsterdam-based premium e-bike brand (relaunched under new ownership) known for tech-forward urban e-bikes. Comparable as a recognizable Dutch e-bike brand competing for the same corporate mobility and sustainability narratives.
• Gazelle: One of the largest Dutch bicycle manufacturers (part of Pon Holdings), offering a full range of city, e-bike and business-oriented bikes. Comparable as the dominant Dutch incumbent in the broader category in which BrandBikes competes.
• Cortina: Dutch city and e-bike brand (Accell Group) with broad retail distribution across the Netherlands. Comparable as an established Dutch bike brand competing in the same organizational procurement budgets for staff mobility.

Emerging players

• Swapfiets: Dutch-origin bike subscription service offering monthly membership-based access to city and e-bikes, including a growing B2B fleet channel. Comparable business-model overlap through subscription/operational-lease-style recurring revenue rather than product overlap.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Brandbikes - Bedrijfsfietsen In Huisstijl