We-are-HR

What We-are-HR does

We-are-HR Ltd is a UK-based, privately-held professional training provider founded in 2016 and headquartered in London. It delivers CIPD and CMI accredited qualifications at Levels 3, 5, and 7, covering People Practice, People Management, Organisational Learning & Development, and Strategic Management & Leadership, alongside bespoke corporate HR solutions spanning recruitment, diversity & inclusion, employee engagement, performance management, health & safety, and HR policies. It also offers CIPD Membership Upgrade consultation services to support progression to Chartered Member or Fellow status.

The business operates a direct-to-consumer e-learning model delivered through its website using Moodle/Teams-based online and blended-live formats. Supporting infrastructure includes the HR Halo learning hub (extra resources, bite-size courses, learner community), the BEAM Success wellbeing framework, and back-office integrations for CRM (Zoho CRM), visitor analytics and live chat (Zoho SalesIQ), email campaigns (Zoho Campaigns), surveys (Zoho Survey), and payment processing (PayPal, Worldpay, Deko). The marketing mix is content-led: a blog authored by named team members, organic social across LinkedIn, Facebook, Instagram, Twitter, and YouTube, low-frequency email campaigns, free skill scans, and enquiry forms. Operational scale is small (1-10 employees), with revenue generated from one-off course fees, interest-free payment plans, corporate solutions, and add-on consultation services. A regional training centre in Lagos, Nigeria — the first CIPD-approved centre in Africa — is operated in partnership with GoldStead Resources Company Ltd and HR Expo Africa. Reported learner satisfaction is 96%+ across overall experience, tutor effectiveness, and content quality based on a 2023 internal survey. The company has won 'The Best Corporate CIPD Training Provider 2024' and been shortlisted for the Personnel Today Awards 2025 Workplace Culture Award (Smaller Employer).

Name

We-are-HR

Legal name

We-are-HR Ltd

Website

https://we-are-hr.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

HR Training & Professional Qualifications

NAICS

Professional and Management Development Training (611430), Professional and Management Development Training (61143), Human Resources Consulting Services (541612)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Human Resources Certification Prep (SHRM, HRCI) (EDANAIAK)

akta.pro secondary industries

Credentialing, Certification Prep & Exam Training (BPACANAJ), Human Resources (HR) & Talent (SHRM/HRCI) Certifications (EDAAANAE), HR Compliance, Employment Law & Employee Relations Training (EDABAIAE)

Keywords

• HR professional qualifications
• CIPD accredited training
• Corporate HR consulting
• Learning and development
• Management leadership courses

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. CIPD/CMI Qualification Courses: Revenue from delivering accredited CIPD and CMI qualification programmes at various levels (Level 3, 5, and 7) through self-paced online and live online blended formats. Includes interest-free payment plans.
2. Corporate HR Solutions: Bespoke training and HR solutions for businesses including R&S and Talent Planning, Diversity and Inclusion, Corporate Training, Employee Engagement, Performance Management, Health and Safety, and HR Policies.
3. CIPD Membership Upgrade Consultation: Consultation services to help professionals upgrade to Chartered Membership level, including CV amendments, career summary drafting, 1-2-1 sessions, and application form support.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

We-are-HR delivers CIPD and CMI accredited professional qualifications at Levels 3, 5, and 7 through self-paced online and live online blended/fast-track formats, targeting individual HR and L&D professionals. Alongside individual qualifications, the company provides bespoke corporate HR solutions spanning recruitment and talent planning, diversity and inclusion, corporate training, employee engagement, performance management, health and safety, and HR policy development. Supplementary services include the HR Halo learner hub and CIPD Membership Upgrade Consultation supporting progression to Chartered Member or Chartered Fellow status.

Product overview

We-are-HR is a UK-based training provider offering a unified platform for professional HR qualifications and business HR solutions. The core offerings consist of CIPD Qualifications (Levels 3, 5, and 7 covering People Practice, People Management, and Learning & Development specialisations) and CMI Management & Leadership Qualifications (Levels 5 and 7), delivered through flexible learning formats including self-paced online, blended live online, and fast-track options. The HR Halo platform serves as a supplementary learning hub providing resources, bite-size courses, and community features. Additional services include CIPD Membership Upgrade Consultation for Chartered status advancement, and Business HR Solutions covering talent planning, diversity & inclusion, corporate training, employee engagement, and performance management. The product portfolio is unified through a learner-first approach with integrated support services including 1-2-1 career coaching, CV revision, and wellbeing initiatives.

Differentiator

Problem solved

Functional benefit

Brands

• HR Halo: A hub for extra resources, bite-size courses, and community for learners

Products and services

• CIPD Qualifications Professional HR and L&D qualifications at Levels 3, 5, and 7, including the Foundation Certificate in People Practice, Associate Diplomas in People Management and Organisational Learning & Development, and Advanced Diplomas in Strategic People Management and Strategic Learning & Development. Delivered to individual learners and corporate cohorts via self-paced, blended, and fast-track modes.
• CMI Qualifications Management and Leadership qualifications at Levels 5 and 7, including Awards, Certificates, and Diplomas in Strategic Management and Leadership Practice. Offered alongside CIPD qualifications for individual learners and corporate clients.
• HR Halo Learner Hub A proprietary learning hub providing extra resources, bite-size courses, and community features that supplement formal CIPD and CMI qualification programmes for enrolled learners.
• CIPD Membership Upgrade Consultation Consultation service to help HR professionals upgrade to Chartered Member or Chartered Fellow level, including CV amendments, career summary drafting, 1-2-1 discussion sessions, and application form support.
• Business HR Solutions Bespoke outsourced HR solutions for businesses covering Recruitment Resourcing & Talent Planning, Diversity & Inclusion, Corporate Training, Employee Engagement, Performance Management, Health and Safety at Work, and HR Policies.

Quantifiable outcome

• 96%+ learner satisfaction rate
• +3 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

Feature2 records

Partnerships

Four partnerships are on record, tiered core.

• GoldStead Resources Company LtdcoreChannel Partner/ Reseller/ DistributorLocal Nigerian partner for We-are-HR's CIPD-approved Training Centre in Africa. Collaborates on training delivery and regional operations.
• HR Expo AfricacoreStrategic or Co-development PartnerStrategic partner supporting We-are-HR's presence in Africa. Provides regional event platform and network for HR Expo Africa collaboration.
• CIPDcoreStrategic or Co-development PartnerOfficial accreditation and regulatory oversight for delivering CIPD qualifications. We-are-HR is a fully approved and recognised CIPD centre.
• CMI (Chartered Management Institute)coreStrategic or Co-development PartnerOfficial accreditation for delivering CMI Level 5 and Level 7 Management and Leadership qualifications.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Mind Tools: Corporate management and leadership training provider offering skill development content for L&D and HR professionals. Overlaps with We-are-HR's CMI management/leadership qualifications and corporate training offerings targeting HR and L&D practitioners.
• Acacia Learning: UK CIPD-approved centre delivering CIPD qualifications online. A direct head-to-head competitor to We-are-HR in the same CIPD qualification market with similar self-paced and tutor-supported delivery.
• Avado Learning: UK professional online learning platform offering CIPD and CMI accredited courses alongside broader professional apprenticeships. Closely mirrors We-are-HR's core CIPD/CMI qualification offering and target learner.
• Croner-i (Croner): Established UK provider of HR support, compliance, and training services including HR consultancy and learning content. Closely overlaps with We-are-HR's combined HR training and corporate solutions offering for UK SMEs.
• HR Dept: UK HR support franchise providing outsourced HR solutions and HR consultancy to SMEs. Directly comparable to We-are-HR's corporate HR solutions business across recruitment, D&I, employee engagement, and HR policies.
• ICS Learn: UK-based online professional training provider offering CIPD, CMI, and AAT accredited qualifications. Directly competes with We-are-HR in the same CIPD/CMI learner market using similar online and blended delivery formats.

Emerging players

• Reed Courses: UK aggregator of professional short courses and qualifications including CIPD-adjacent content. Comparable to We-are-HR as a UK professional training marketplace though operating more as a course aggregator than an accredited centre.

Broad incumbents

• Kaplan UK: Large UK professional training provider delivering CIPD and other professional qualifications as part of a wider portfolio including accountancy, financial, and leadership courses. Comparable to We-are-HR on the CIPD offering but operates at significantly greater scale.
• BPP University College: Major UK professional education institution offering CIPD qualifications as part of a much broader professional and academic portfolio. Competes with We-are-HR for HR professional learners but from a much larger established base with significantly more resources.
• LinkedIn Learning: Global professional e-learning platform with broad management, leadership, and HR content. Competes with We-are-HR for the same working professional audience, particularly in the CMI management/leadership and corporate L&D segments.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/wearehruk

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about We-are-HR