el origen
el origen is a German direct-to-consumer organic snack brand selling bio, vegan, and gluten-free chips made from plantain and manioc, serving health-conscious consumers in Germany, Austria, Denmark, and Ireland via its own e-commerce store and 15+ retail partners.
- Company typePrivate
- Founded-
- HeadquartersHamburg-wandsbek, Germany
- Headcount—
- GTM typeB2C
- OfferingHardware or Manufacturing
What el origen does
el origen (operated under the trade name el origen food) is a German-based direct-to-consumer food brand that produces and sells bio, vegan, and gluten-free chips made from plantain (green cooking banana) and manioc (cassava). The product portfolio comprises four SKUs: Bio Plantain Chips with Sea Salt, Bio Manioc Chips with Sea Salt, Bio Plantain Chips BBQ, and Bio Plantain Chips Chili Lime, each priced at €2.29 per bag (€2.86–€3.82 per 100g). Core production technology is food processing of plantain and manioc into organic certified chips, with direct-trade sourcing from Latin American producers and no disclosed proprietary manufacturing IP.
The company operates a hybrid go-to-market model combining a Shopify-powered direct e-commerce storefront (elorigenfood.de), with shipping to Germany, Austria, Denmark, and Ireland and free shipping above €35, alongside retail distribution through 15+ German supermarket chains. Customer segments are primarily health-conscious snack consumers and German-speaking market consumers seeking dietary-compliant (vegan, gluten-free, bio) alternatives to conventional potato chips with authentic Latin American flavor profiles. Marketing is executed through organic social (Instagram, TikTok, LinkedIn), an email newsletter offering a 10% welcome discount, and earned media coverage in German lifestyle publications (Hamburger Abendblatt, Men's Health, Women's Health, Welt am Sonntag, Eat Smarter) and a VOX TV win ("Die leckerste Idee Deutschlands"). The business is privately held, appears founder-led, and has accessed capital via a corporate bond ("Anleihe") rather than disclosed venture funding.
el origen firmographics
Firmographics- Name
- el origen
- Legal name
- el origen
- Website
- https://elorigenfood.com
- Company type
- Private
- Operating status
- Operating
- Short description
- el origen is a German direct-to-consumer organic snack brand selling bio, vegan, and gluten-free chips made from plantain and manioc, serving health-conscious consumers in Germany, Austria, Denmark, and Ireland via its own e-commerce store and 15+ retail partners.
- Ownership category
- akta.pro rank
el origen industry classification
Industry- Product category
- Organic Snack Foods
- NAICS
- Snack Food Manufacturing (31191), All Other Specialty Food Retailers (445298)
- SIC
- Food And Kindred Products (2000)
- akta.pro primary industry
- Chips & Savory Snacks (Potato, Tortilla, Extruded) (CRADABAE)
- akta.pro secondary industry
- Potato & Vegetable Chips Manufacturing (AFAKAIAA)
Keywords
Where el origen is headquartered
LocationHeadquarters
- HQ city
- Hamburg-wandsbek
- HQ country
- Germany
- HQ region
- Europe
Markets served
el origen business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel
Revenue model
- Product sales (chips/snacks): Direct consumer sales of bio/organic certified plantain and manioc chips through e-commerce and retail grocery channels. One-time purchase model per product unit.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Bio Plantain Chips with Sea Salt - €2.29 per unit (€2.86 per 100g) |
| Unit Pricing | Pay-as-you-go | Bio Manioc Chips with Sea Salt - approximately €3.82 per 100g |
| Unit Pricing | Pay-as-you-go | Free shipping threshold |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
el origen product offering
Product offeringCore offering
el origen produces and sells bio-certified, vegan, and gluten-free chips made from plantain (green cooking banana) and manioc (cassava root) sourced via Direct Trade from Latin America. The product line consists of four SKUs (Bio Plantain Chips with Sea Salt, Bio Manioc Chips with Sea Salt, Bio Plantain Chips BBQ, and Bio Plantain Chips Chili Lime), each sold at €2.29 per bag. Products are sold through the company's own Shopify-powered e-commerce storefront (elorigenfood.de) shipping to Germany and Austria, and through 15+ German supermarket/grocery chains.
Product overview
el origen is a direct-to-consumer organic snack brand offering a portfolio of four distinct chip products made from plantain (green cooking banana) and cassava (manioc). The product line is positioned as a crunchy, vegan, gluten-free snack from Latin America, available in four flavors: Sea Salt (plantain), Sea Salt (cassava), BBQ (plantain), and Chili Lime (plantain). Products are sold through the company's own Shopify-powered e-commerce store with shipping to Germany and Austria.
Differentiator
Problem solved
Functional benefit
Products and services
- Bio Kochbananen Chips mit Meersalz (Bio Plantain Chips with Sea Salt) Organic plantain chips seasoned with sea salt, made from green cooking bananas and marketed as crunchy, vegan, and gluten-free. Sold at €2.29 per bag with a unit price of €2.86 per 100g.
- Bio Maniok Chips mit Meersalz (Bio Manioc / Cassava Chips with Sea Salt) Organic cassava (manioc) chips seasoned with sea salt, made from the tropical root vegetable known as the 'potato of the tropics', marketed as crunchy, vegan, and gluten-free, with what the brand describes as more crunch than standard chips. Sold at €2.29 per bag with a unit price of €3.82 per 100g.
- Bio Kochbananen Chips BBQ (Bio Plantain Chips BBQ) Organic plantain chips with BBQ seasoning, offered as a savory flavor alternative in the el origen chip range. Sold at €2.29 per bag.
- Bio Kochbananen Chips Chili Lime (Bio Plantain Chips Chili Lime) Organic plantain chips with chili and lime seasoning, representing an adventurous flavor variant in the el origen product line. Sold at €2.29 per bag with a unit price of €2.86 per 100g.
Companies that use el origen
Customer profileSegments2 records
Ideal customer profiles1 record
el origen technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
el origen partnerships and signals
Strategic signalScale indicators1 record
Recent moves3 records
Expansion highlights5 records
el origen competitors and assessment
Company assessmentDirect peers
- Late July Snacks: Organic, gluten-free, non-GMO snack brand across chips and crackers; closely comparable on certifications, dietary positioning, and premium-organic grocery placement.
- Bossa Chips: Plantain- and cassava-based chip brand with a Latin American origin story — the closest direct competitor by ingredient base, flavor profile, and authentic-craving positioning.
- Bare Snacks: US-based baked fruit and vegetable chip brand; comparable as a clean-ingredient, better-for-you crunchy snack that competes for the same health-conscious snacking occasions.
- Terra Chips: Heritage vegetable chip brand built on root-vegetable bases (including cassava/taro); the same exotic-veggie chip premise that distinguishes el origen from potato-chip incumbents.
- From the Ground Up: Vegetable-based (cauliflower, butternut squash) cracker/chip brand; an emerging plant-based snack competitor pursuing the same better-for-you cracker/chip occasion.
- Made Good: Allergen-free, organic snack brand (granola bars, crackers, cookies); competes in the same bio/vegan/gluten-free shelf set with overlapping health-conscious consumer targeting.
Broad incumbents
- Clif Bar & Company: Established organic snack and energy-bar brand; comparable as a category-defining better-for-you snack incumbent with multi-SKU portfolio expansion playbooks el origen could follow.
- funny-frisch: Leading German potato chip and savory snack brand; the dominant incumbent in the same German retail shelf set where el origen competes for premium placement.
- Rapunzel Naturkost: Major German organic food manufacturer and brand; competes broadly in bio/vegan grocery channels and represents the scale-organic incumbent benchmark in German specialty retail.
Regional players
- Barnhouse Naturprodukte: German organic muesli/cereal brand with overlapping bio/organic positioning and shared retail partners in Germany; relevant peer for shelf-space and organic-credentials benchmarking.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
el origen social profiles
Digital presenceel origen financial estimates
Financial estimateRevenue estimate
Valuation estimate
el origen leadership team
Management profileNumber of profiles
el origen funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
el origen M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about el origen
What does el origen do?
el origen produces and sells bio-certified, vegan, and gluten-free chips made from plantain (green cooking banana) and manioc (cassava root) sourced via Direct Trade from Latin America. The product line consists of four SKUs (Bio Plantain Chips with Sea Salt, Bio Manioc Chips with Sea Salt, Bio Plantain Chips BBQ, and Bio Plantain Chips Chili Lime), each sold at €2.29 per bag. Products are sold through the company's own Shopify-powered e-commerce storefront (elorigenfood.de) shipping to Germany and Austria, and through 15+ German supermarket/grocery chains.
Is el origen a public or private company?
el origen is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was el origen founded?
el origen was founded in -1.
Where is el origen based?
el origen is headquartered in Hamburg-wandsbek, Germany, in the Europe region.
How does el origen make money?
One revenue line is on record: product sales (chips/snacks).
Who are el origen's main competitors?
Direct peers on record are Late July Snacks, Bossa Chips, Bare Snacks, Terra Chips, From the Ground Up and Made Good. Broad incumbents are Clif Bar & Company, funny-frisch and Rapunzel Naturkost. Barnhouse Naturprodukte is listed as a regional player.
Does el origen have an API?
No public API is recorded for el origen.
What industry is el origen in?
el origen's product category is Organic Snack Foods. Its primary akta.pro industry code is CRADABAE, Chips & Savory Snacks (Potato, Tortilla, Extruded), with a secondary code of AFAKAIAA, Potato & Vegetable Chips Manufacturing. Its NAICS code is 31191 and its SIC code is 2000.