What funny-frisch does

funny-frisch is a German snack food brand owned and operated by Intersnack Deutschland SE, headquartered in Cologne. The company manufactures and distributes a broad portfolio of salty snack products, including over 20 product lines spanning classic kettle-cooked and oven-baked potato chips, popped and lentil-based chips, extruded corn snacks, baked crackers, peanut-based snacks, and salt sticks. Production is concentrated at two facilities in Wevelinghoven and Petersau, with potatoes sourced primarily through contract farming partnerships with German growers located near those sites. The brand employs several proprietary production processes, including kettle roasting for thick-cut Kessel Chips, oven baking for Ofen Chips (60% less fat), heat-and-pressure popping for popchips (up to 40% less fat), and lentil-based extrusion for Linsen Chips (40% less fat).

The company generates revenue through consumer packaged goods sales distributed via German supermarket and convenience-store retail channels, supplemented by direct-to-consumer e-commerce via the knabbershop.de storefront. Pricing is set by retailers rather than the brand itself, with no publicly disclosed price points. The primary customer base consists of German snack consumers for everyday consumption occasions, with secondary segments targeting health-conscious snackers via reduced-fat product lines and football fans via match-day consumption occasions. Marketing is anchored by an official partnership with both the Bundesliga and 2. Bundesliga, supported by social media activations across Instagram, TikTok, Facebook, Snapchat, and YouTube, as well as TV spots and influencer collaborations.

funny-frisch operates as a non-listed subsidiary brand within the Intersnack group structure, with strategic and ownership decisions resting at the Intersnack Deutschland SE parent level. The company is currently operating, with no disclosed acquisitions, IPO events, or independent venture funding. Recent strategic activity has focused on expanding the better-for-you product portfolio and deepening football-culture-driven brand activation rather than pursuing geographic expansion beyond the German market.

Name

funny-frisch

Legal name

Intersnack Deutschland SE

Website

https://funny-frisch.de

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

funny-frisch is a German snack food brand owned by Intersnack Deutschland SE, producing over 20 lines of potato chips, baked snacks, and peanut products at facilities in Wevelinghoven and Petersau for distribution across German retail and e-commerce.

Ownership category

akta.pro rank

Product category

Salty Snacks

NAICS

Other Snack Food Manufacturing (311919), Cookie and Cracker Manufacturing (311821), Bakeries and Tortilla Manufacturing (3118)

SIC

Cookies & Crackers (2052), Food And Kindred Products (2000), Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

Chips & Savory Snacks (Potato, Tortilla, Extruded) (CRADABAE)

Keywords

• Potato chips
• Salty snacks
• Baked crackers
• Peanut snacks
• Consumer packaged goods

Headquarters

HQ city

Cologne

HQ country

Germany

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Consumer Packaged Goods - Snack Sales: funny-frisch generates revenue through the manufacture and sale of branded snack products distributed through retail channels. The company produces a wide range of potato chips, extruded snacks, crackers, and nut products sold in German supermarkets and convenience stores.
2. E-commerce Direct Sales: Products are available through the company's online shop (knabbershop.de), allowing consumers to purchase directly.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels7 records

Core offering

funny-frisch manufactures and sells a diverse portfolio of branded snack products in Germany, including potato chips (Chipsfrisch, Kessel Chips, Ofen Chips, popchips, Riffels), lentil chips (Linsen Chips), extruded corn snacks (Chitos, Cornados, Jumpys, Ringli, Paprika Ecken, Zwiebli-Ringe), baked crackers (Cheese Cracker, Intense Kruspers, Brezli, goldfischli, Sticks), and peanut snacks (Flips, Donuts, Frit-Sticks). The products are sold through German retail channels and a direct e-commerce shop (knabbershop.de), with a focus on both traditional snack offerings and health-conscious reduced-fat alternatives.

Product overview

funny-frisch is a German snack food company owned by Intersnack Deutschland SE, offering a diverse portfolio of potato chips, corn snacks, baked snacks, and peanut products. The product range includes: Chipsfrisch (classic thin-cut chips with multiple flavors), Linsen Chips (lentil-based healthy alternative launched 2019), Intense Chips (extra thin ridged intensely seasoned chips), popchips (popped not fried chips with 40% less fat), Kessel Chips (kettle-cooked premium chips), Ofen Chips (oven-baked chips with 60% less fat), Flips (peanut snacks), Donuts (caramel peanut snacks), Riffels (ridged chips), Cheese Cracker (baked potato-cheese snacks), Cornados (corn tornado snacks), Chitos (corn snacks), Jumpys (kangaroo-shaped snacks), Ringli (ring-shaped snacks), Frit-Sticks (potato sticks), Paprika Ecken (corn corner snacks), Zwiebli-Ringe (onion rings), Intense Kruspers (baked crispy snacks), Brezli (mini pretzels), goldfischli (fish-shaped crackers), and Sticks (salt sticks). The company is an official partner of the Bundesliga football league.

Differentiator

Problem solved

Functional benefit

Brands

• funny-frisch: German snack brand specializing in potato chips, extruded snacks, and crackers. Part of Intersnack group.

Products and services

• Chipsfrisch Classic thin-cut potato chips for everyday snacking, available in multiple flavor varieties including Hungarian, Oriental, Salted, Peperoni, Chakalaka, Sour Cream & Wild Onion, Currywurst, Zaziki, Salt & Vinegar, and Chili Cheese Fries Style. Target consumer: German snack consumers seeking classic flavored potato chips.
• Linsen Chips Lentil-based chips launched in 2019 as a healthier alternative with 40% less fat than regular potato chips. Available in Barbecue Style, Sweet Curry Style, Paprika Style, and Sour Cream Style. Target consumer: health-conscious snackers seeking reduced-fat alternatives.
• Intense Chips Extra thin and deeply ridged potato chips featuring particularly intense seasonings with modern, unusual flavors. Available in Sweet & Spicy Curry Style, Juicy Paprika, and Perky Pepper varieties. Target consumer: snackers seeking bold, intense flavor experiences.
• popchips Popped potato chips made without frying, containing up to 40% less fat than conventional chips. Produced under heat and pressure, avoiding artificial flavors, colors, and preservatives. Available in Red Paprika Style, Sour Cream & Onion Style, and BBQ Style. Target consumer: health-conscious snackers seeking lighter chip alternatives.
• Kessel Chips Premium kettle-cooked potato chips made from the best-quality potatoes from German contract farmers. Potatoes are washed with skin, cut into large thick slices and slowly kettle-cooked to golden perfection for particularly crispy texture. Available in Sweet Chili & Red Pepper, Salt & Vinegar, Spicy BBQ Style, Ranch Sauce Style, and Sweet & Roasted Onion Style. Target consumer: snackers seeking premium, traditional-style chips.
• Ofen Chips Oven-baked chips made from the finest ingredients, baked golden-yellow and aromatic, with 60% less fat than conventional potato chips. Available in Paprika, Sour Cream, and Smoky BBQ Style. Target consumer: health-conscious snackers.
• Flips (Erdnuss Flippies) Peanut-based snacks made from freshly ground ültje peanuts, produced in sunny conditions. Available in regular and Big Erdnuss Flippies sizes. Target consumer: snackers seeking traditional peanut-flavored snacks.
• Donuts Peanut snacks combining the savory taste of original ültje peanuts with caramel sweetness in a unique tornado/ring shape. Target consumer: snackers seeking sweet-and-savory flavor combinations.
• Riffels Ridged potato chips with a special cut that allows selected spices to fully develop their flavor. Made with vegetable oils and premium seasonings. Available in Chili & Paprika and Naturell varieties. Target consumer: snackers preferring ridged-texture chips.
• Cheese Cracker Baked (not fried) crackers combining potato and cheese with particularly crispy texture due to embedded air bubbles. Available in Creamy Cheese and Chili Cheese varieties. Target consumer: snackers seeking cheese-flavored baked crackers.
• Cornados Crunchy roasted corn snacks in a unique tornado/horn shape, ideal for dipping. Made from delicious corn. Available in Nacho Cheese Style, Paprika Style, and Sweet Chili varieties. Target consumer: snackers seeking dippable corn snacks.
• Chitos Extra crunchy, golden-roasted corn snacks in a unique smile-shaped form. Available in Juicy Paprika Style and Chili Cheese Style varieties. Target consumer: snackers seeking crunchy flavored corn snacks.
• Jumpys Air-filled, crispy kangaroo-shaped snacks with a light inside and crunchy outside. Mildly seasoned with paprika flavor. Target consumer: snackers seeking light, airy extruded snacks.
• Ringli Round ring-shaped snacks that are intensely paprika-seasoned and exceptionally crispy-crisp in bite. Target consumer: snackers seeking spicy paprika-seasoned snacks.
• Frit-Sticks Cult snack made from whole potatoes cut into finely sliced sticks, seasoned with legendary Hungarian paprika seasoning. Target consumer: traditional snack enthusiasts.
• Paprika Ecken Corn-based corner-shaped snacks with a spicy-savory seasoning - three corners of pure enjoyment. Target consumer: snackers seeking paprika-flavored corn snacks.
• Zwiebli-Ringe Golden-baked corn rings with the savory taste of roasted onions and fine herbs. Target consumer: snackers seeking onion-flavored baked snacks.
• Intense Kruspers Baked snack pieces slowly and gently baked to golden-yellow in the oven, making them incomparably crispy-crisp. Intensively seasoned all around. Available in Sour Cream Style and Honey Mustard Style varieties. Target consumer: snackers seeking intensely seasoned baked snacks.
• Brezli Small pretzel-shaped baked snacks made from the finest ingredients, baked golden-brown and packaged oven-fresh. Known for their unique crispiness. Target consumer: snackers seeking mini pretzel-style baked snacks.
• goldfischli Crunchy fish-shaped baked snacks with embedded air bubble, naturally baked without artificial flavor enhancers. Available in Original and Sesam (Sesame) varieties. Target consumer: snackers seeking fish-shaped baked crackers.
• Sticks Loose salt sticks that are baked in a particularly gentle way, making them exceptionally delicious and uniquely crispy. Target consumer: snackers seeking traditional salt stick snacks.

Quantifiable outcome

• 40% less fat than conventional chips (Linsen Chips and popchips)
• +3 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Two partnerships are on record, tiered core.

• Bundesliga / DFL (Deutsche Fußball Liga)coreGTM or Marketing Partnerfunny-frisch is an official partner of both the Bundesliga and 2. Bundesliga. This partnership celebrates the emotions of football and brings chips directly to fans at home during match viewing. The brand creates campaigns around match days, produces TV spots, and partners with influencers like Claascloown for weekly highlight content. The partnership positions funny-frisch as the favorite snack of German football fans.
• Intersnack Deutschland SEcoreOthersfunny-frisch is a brand owned by Intersnack Deutschland SE, a leading European snack manufacturer. Intersnack provides corporate functions, distribution infrastructure, and brand portfolio management for funny-frisch.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Lay's (PepsiCo): Global potato chip leader owned by PepsiCo, sharing the German shelf with funny-frisch and competing across mass and premium tiers.
• Pringles (Kellanova): Global stackable crisp brand from a major incumbent competing for the same salty-snack occasions in German retail with significant marketing scale.

Direct peers

• Popchips: US-based popped-chip pioneer whose proprietary popping process is the conceptual and production-method peer to funny-frisch's popchips line.
• Kettle Brand: Premium kettle-cooked potato chip brand whose core production method directly overlaps funny-frisch's Kessel Chips line and better-for-you positioning.
• Tyrrells: Premium hand-cooked potato chip and snack brand, a closer peer to funny-frisch's Kessel Chips and Riffels premium-tier offerings in the better-for-you-adjacent crispy-snack space.
• Kelly's (Zweifel): Austrian/German-targeting chip brand with classic salted and flavored potato chips directly comparable to funny-frisch's Chipsfrisch line, distributed through overlapping DACH retail.
• Lorenz Snack-World: Germany-headquartered salty-snack manufacturer (Crunchips, Pom-Bär, NicNacs) competing in the same German grocery aisles with overlapping potato chips, extruded snacks, and peanut SKUs.
• Ültje: Peanut-flips and roasted-nut snack brand under the same Intersnack parent (Flips/Donuts product line of funny-frisch is the same platform), making it the closest intra-portfolio peer.
• Chio Chips: German potato chip brand competing head-to-head in the same category with overlapping flavor platforms and DACH retail distribution.

Emerging players

• Harvest Snaps: Legume-based baked snacks (pea) overlapping with funny-frisch's Linsen Chips lentil-based better-for-you platform.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/funnyfrisch
• TikToktiktok.com/@funnyfrisch
• Facebookfacebook.com/funnyfrisch
• LinkedInlinkedin.com/company/funny-frisch

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about funny-frisch