Women Rock

Name

Women Rock

Legal name

Women Rock, Inc.

Website

https://womenrockinc.org

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Sherman

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Donations: Individual and corporate donations collected through the website donation portal (one-time or recurring options) and at events
2. Event Fundraising: Revenue generated from ticket sales, sponsorships, and auctions at events like Bras for a Cause, Drink for Pink, 5K runs, and pickleball tournaments
3. Corporate Sponsorships: Various sponsorship tiers (Presenting, Pink Warrior, Pink Ribbon, Pink Angel, Hope, Courage, Faith) at events
4. Grant Funding: Government-funded programs providing screening exams for qualifying women; partnership with Patient Access Network for financial assistance

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

Women Rock, Inc. is a 501(c)(3) nonprofit organization that provides financial assistance to underinsured and underprivileged women for breast imaging services and biopsies, along with support for everyday living expenses during breast cancer treatment. The organization also runs survivor and caregiver support groups and operates a mobile breast health education unit that delivers awareness programming to underserved communities across Northeast Texas and Southern Oklahoma.

Product overview

Women Rock is a nonprofit organization (501(c)(3)) offering a portfolio of breast cancer awareness and support services, rather than a technology product company. The organization provides a unified approach to breast cancer support through financial assistance programs for imaging and biopsies, survivor/caregiver support groups, and mobile education initiatives. These core services are complemented by signature fundraising events (Bras for a Cause, Drink for Pink, Susan Hicks Memorial 5K/10K/Fun Run) that generate resources for program delivery, along with educational publications (Keep Abreast! and Pink Chronicles newsletters). The organization serves the Texoma region of North Texas and Southern Oklahoma.

Differentiator

Problem solved

Functional benefit

Products and services

• Financial Assistance Program Provides financial assistance to underinsured and underprivileged women to obtain breast imaging services and biopsies, as well as assistance with everyday life essentials during treatment. Free to qualifying clients.
• Survivor and Caregiver Support (Breast Friends) Support groups and fellowship in a healing, nurturing environment for breast cancer survivors and their caregivers, including in-person and Facebook-based 'Breast Friends' support groups. Free to participants.
• TITTS (Taking It To The Streets) Mobile Education Mobile breast cancer awareness education station (Angie Bow Rushing Breast Cancer Awareness Education Station) that travels to communities providing education and awareness programs on breast health, early detection, and risk assessments. Free community service.
• Bras for a Cause Annual Gala Annual fundraising gala featuring creative bra designs, entertainment, and breast cancer survivor celebrations to raise funds for Women Rock's programs. Ticketed event.
• Drink for Pink Annual Casino Night Annual fundraising event featuring live and silent auctions, appetizers, signature cocktails, and survivor stories to support breast cancer awareness and assistance programs. Ticketed event.
• Susan Hicks Memorial 5K, 10K, and Fun Run Annual race event honoring Susan Hicks while raising funds and awareness for breast cancer early detection and support services. Registration-based event.

Quantifiable outcome

• Over $150,000 raised at 4th Annual Drink for Pink event in 2025
• +2 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

22 partnerships are on record, tiered core, minor and major.

• Patient Access Network (PAN) FoundationcoreStrategic or Co-development Partner · 1 January 2025National nonprofit dedicated to providing financial assistance and support services to underinsured individuals living with chronic and rare diseases. Partnership aims to deepen resources and expand support in the North Texas region for breast cancer patients.
• National Consortium of Breast Centers (NCBC)coreStrategic or Co-development Partner · 1 January 2025Partnership enhances resources and support for patients and healthcare providers, giving Women Rock access to NCBC's network of experts and educational programs to improve breast health services.
• Frank M. Halley Charitable TrustcoreGTM or Marketing Partner · 1 January 2025Presenting sponsor for Drink for Pink events, providing major funding and visibility for the annual fundraiser.
• Secily CommonsminorGTM or Marketing Partner · 1 January 2025Event organizer for the 2025 Drink For Pink Casino Night, assisting with event coordination.
• The Star (Frisco, Texas)minorGTM or Marketing Partner · 1 January 2025Venue host for the 4th Annual Drink for Pink event in 2025, providing premium location for the fundraiser.
• TowBoatU.S. Lake TexomaminorGTM or Marketing Partner · 1 January 2025Host of Paddle for the Battle paddle poker run event benefiting Women Rock, bringing active community engagement.
• Cleavage: The MusicalminorGTM or Marketing Partner · 1 January 2025Vibrant production supporting women's empowerment and health through partnerships with Women Rock and other nonprofits.
• Texas OncologyminorGTM or Marketing Partner · 1 January 2025Pink Warrior sponsor for Drink for Pink event - healthcare provider supporting breast cancer awareness.
• Crescent EnergyminorGTM or Marketing Partner · 1 January 2025Bar sponsor for 2025 Drink for Pink & Casino Night event.
• Radiology Associates of North TexasminorGTM or Marketing Partner · 1 January 2025Courage sponsor providing radiology expertise and event support.
• American Radiology AssociatesminorGTM or Marketing Partner · 1 January 2025Courage sponsor supporting breast cancer awareness efforts.
• Myriad GeneticsminorGTM or Marketing Partner · 1 January 2025Courage sponsor - genetic testing company supporting breast cancer awareness.
• ARSA HealthminorGTM or Marketing Partner · 1 January 2025Pink Ribbon sponsor for Drink for Pink event.
• Institute for Advanced ReconstructionminorGTM or Marketing Partner · 1 January 2025Pink Ribbon sponsor supporting breast reconstruction awareness.
• Kendra ScottminorGTM or Marketing Partner · 1 January 2025Kendra Scott Gives Back events - shopping events that donate a portion of sales to Women Rock.
• Texoma Council of GovernmentsminorStrategic or Co-development Partner · 1 January 2025Mindi Jones, Women Rock's bookkeeper, serves as director of finance for the Texoma Council of Governments.
• Social Venture Partners (SVP)majorStrategic or Co-development Partner · 1 January 2024Training partnership that equipped Women Rock with valuable insights and resources to enhance programs and expand community reach.
• Frisco RoughRidersminorGTM or Marketing Partner · 1 January 2014Women Rock Day at Dr Pepper Ballpark - joint awareness and fundraising events at minor league baseball games.
• Plano Fire-Rescue and Plano Firefighters AssociationminorGTM or Marketing Partner · 1 January 2014Battle of the Bras event with firefighters modeling decorated bras for breast cancer awareness.
• The Community Resource DatabaseminorStrategic or Co-development PartnerConnecting Texoma residents with local resources - external resource linked for clients.
• The Bridge Breast NetworkminorStrategic or Co-development PartnerDiagnostic and treatment services for breast cancer patients in Dallas area (214-821-3820).
• eBay for CharityminorChannel Partner/ Reseller/ DistributorPlatform for selling items with proceeds going to Women Rock.

Scale indicators7 records

Recent moves8 records

Expansion highlights4 records

Regional players

• Bridge Breast Network: Dallas-area nonprofit providing diagnostic and treatment services to uninsured breast cancer patients — Women Rock explicitly partners with/referrals to this organization, making it a closely aligned regional peer.

Direct peers

• The Pink Fund: Pays non-medical living expenses for breast cancer patients in active treatment. Highly comparable to Women Rock's financial-assistance-for-everyday-essentials component of its mission.
• CancerCare: Provides free professional support services and financial assistance to anyone affected by cancer. Closely comparable to Women Rock's combination of financial assistance and emotional support for patients and caregivers.
• National Breast Cancer Foundation: Provides mammography financial assistance and breast health education to underserved women nationwide — the closest direct functional peer to Women Rock's imaging/biopsy funding and education programs.
• Young Survival Coalition: Focuses on breast cancer in younger women through peer support, advocacy, and education. Comparable survivor-led, community-driven model targeting a breast cancer sub-population.
• Living Beyond Breast Cancer: Delivers survivor support, education, and peer connection for those impacted by breast cancer. Directly comparable to Women Rock's 'Breast Friends' survivor support groups and caregiver resources.

Emerging players

• METAvivor: Dedicated to metastatic breast cancer awareness, research, and patient support. Comparable as a mission-specific breast-cancer nonprofit operating in the same donor and event ecosystem.
• Sharsheret: Supports Jewish women and families facing breast and ovarian cancer through peer support and education. Comparable culturally-specific, community-embedded breast cancer support model.

Broad incumbents

• American Cancer Society: Largest U.S. cancer nonprofit offering screening programs (e.g., Making Strides) and patient services. Functions as a broad incumbent that overlaps with Women Rock's awareness, screening-access, and survivor-support offerings.
• Susan G. Komen: The largest U.S. breast cancer nonprofit, funding research and providing direct patient support/navigation. Comparable as the dominant breast-cancer awareness/assistance organization against which regional players like Women Rock must position.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xtwitter.com/womenrockinc
• YouTubeyoutube.com/user/WomenRockInc
• Facebookfacebook.com/WomenRockInc
• LinkedInlinkedin.com/company/women-rock-inc

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Women Rock