22. juli-Senteret

What 22. juli-Senteret does

22. juli-Senteret (The 22 July Centre) is a Norwegian national remembrance and learning centre (nasjonalt minne- og læringssenter) dedicated to the terrorist attacks of 22 July 2011, which killed 77 people — 8 in a bombing of Oslo's Government Quarter and 69 in a shooting on Utøya island. Established in 2015 as a temporary information centre and now operating as a permanent national institution (organisation number 922727457), the centre preserves the memory of victims, curates witness testimonies, and educates visitors about extremism, radicalisation, and democratic resilience. The centre relocated in July 2026 from Teatergata 10 to a permanent site at Akersgata 42 inside Oslo's Government Quarter itself, opening on the 15th anniversary of the attacks.

Its core offerings consist of a permanent main exhibition ('Hovedutstillingen om 22. juli'), a temporary exhibition on online radicalisation running through 1 March 2027, and structured education programmes for school classes and teachers. Supporting digital products include a minute-by-minute timeline of the attacks, witness testimonies, victim memorial profiles, and resources on long-term consequences for survivors. The digital infrastructure runs on Sanity.io CMS with content delivered via Sanity's CDN; web analytics are handled by Piwik PRO (Norwegian) and Matomo (English); an online ticketing system (billetter.22julisenteret.no) handles group bookings; and Jobbnorge is used for recruitment. The centre is small (11–50 employees) and operates with free admission for all visitors, with no commercial revenue model.

The centre is funded by the Norwegian government and operates as a non-profit with no disclosed parent entity, subsidiaries, funding rounds, or commercial revenue streams. Distribution occurs through a single physical site in Oslo, an online booking system for school and group visits, and teacher training courses conducted in partnership with Wergelandsenteret at locations across Norway including Tromsø. Marketing and outreach rely on the centre's own website (22julisenteret.no), Facebook, Instagram, and direct email contact for education enquiries. The institution's reach is presently domestic, with no international footprint claimed.

Name

22. juli-Senteret

Legal name

22. juli-senteret

Website

https://22julisenteret.no

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

22. juli-Senteret is a Norwegian national remembrance and learning centre dedicated to the 22 July 2011 terror attacks, serving school groups, teachers, and the public through exhibitions, educational programmes, and witness testimonies, funded by the Norwegian government and operated with free admission.

Ownership category

akta.pro rank

Headquarters

HQ city

Oslo

HQ country

Norway

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Revenue model

1. Government Funding: As a national remembrance and learning centre established by the Norwegian government, 22. juli-senteret operates on public funding. The centre's mission to preserve memory of the 22 July 2011 terrorist attacks and educate about extremism and democracy is funded through government appropriations.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

22. juli-Senteret (The 22 July Centre) is a Norwegian national remembrance and learning centre dedicated to the 22 July 2011 terror attacks. It operates permanent and temporary exhibitions in Oslo's Government Quarter, offers free admission to the public, and delivers educational programmes for school groups, teachers, and teacher students about the attacks, violent extremism, radicalisation, and democracy. Supporting offerings include a detailed minute-by-minute timeline, witness testimonies, victim stories, site documentation, and resources on the long-term impact of terrorism.

Product overview

22. juli-Senteret is a national remembrance and learning centre dedicated to the 22 July 2011 terrorist attacks in Norway. The centre operates as a single unified offering combining exhibitions, education, and remembrance activities. Its core products include a permanent exhibition (Hovedutstillingen om 22. juli) and a temporary radicalisation exhibition (Radikalisering), alongside educational programmes for school groups. Supporting products include witness testimonies, stories of victims, a detailed timeline, site documentation, and resources about living with the aftermath of terrorism. All services are free admission and the centre is located in Oslo's Government Quarter.

Differentiator

Problem solved

Functional benefit

Products and services

• Permanent Exhibition about 22 July (Hovedutstillingen om 22. juli) The main permanent exhibition at the 22 July Centre exploring the 22 July 2011 terrorist attacks through original artefacts, personal testimonies, and unseen material. Examines the ideas behind the attacks and how violent extremism emerges through fear, dehumanisation, and normalisation of hate. Open to the general public with free admission.
• Radicalisation Exhibition (Radikalisering) A temporary exhibition on online radicalisation exploring how extremist content spreads on social media through algorithms, humour, coded language, and appealing aesthetics. Based on conversations with young people drawn into extremist environments. Includes content warnings for disturbing material.
• Education Programmes (Undervisning) Educational programmes for school classes and teachers/teacher students. Includes pre-booked visits, teaching materials, and facilitation by centre staff. Available for school groups visiting the centre. Contact: [email protected].
• Timeline (Tidslinje) Minute-by-minute documentation of what happened on 22 July 2011, covering events in the Government Quarter and Utøya from 15:20 to after midnight, including photos, videos, and social media posts.
• Witness Testimonies (Vitnefortellinger) Collection of recorded witness accounts from before, during, and after the 22 July 2011 terror attack. Includes video testimonies from survivors and those affected.
• Stories of Those We Lost (Historier om de vi mistet) Memorial collection profiling individuals who lost their lives on 22 July 2011, including Bendik Rosnæs Ellingsen, Bano Rashid, Margrethe Bøyum Kløven, Thomas Margido Antonsen, Lejla Selaci, and Andrine Bakkene Espeland.
• Sites of Terrorism (Åstedene) Educational resource about the two locations of the terror attack: the Government Quarter (Regjeringskvartalet) and Utøya island. Includes historical context, photos, and analysis of why these symbolic locations were chosen.
• To Live On (Å leve videre) Thematic section exploring the long-term consequences of the attacks on survivors, bereaved families, and affected individuals, including psychological and physical health impacts, the Utøya Study, and bereavement research.

Quantifiable outcome

• Free admission to all visitors ensuring accessibility

Segments3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Partnerships

One partnership is on record.

• WergelandsenteretcoreStrategic or Co-development PartnerWergelandsenteret is a collaborative partner for teacher training courses. The 22 July Centre and Wergelandsenteret jointly conduct teacher courses, including sessions at Universitetsbiblioteket in Tromsø, helping educators learn how to teach about the 22 July 2011 attacks and extremism.

Scale indicators4 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• National September 11 Memorial & Museum: New York-based memorial and museum dedicated to the 9/11 terror attacks, combining remembrance, exhibitions, and education. Directly comparable as a Western national memorial/museum at the site of a major terrorist attack, with similar educational mission and free/sponsored admission model.
• Utøya Island (Utøya AS / HEART): The site of the 2011 mass shooting, now operated as a memorial and youth political education centre. Direct thematic peer - both institutions cover the 22 July attacks from complementary angles (Oslo site vs. Utøya site) and share overlapping educational missions.
• Anne Frank House: Amsterdam museum at the actual site where Anne Frank hid during WWII, focused on remembrance, witness testimony, and education about the Holocaust. Comparable as a site-authentic memorial combining exhibitions, education programmes, and primary-source testimony.
• Hiroshima Peace Memorial Museum: Japanese national memorial and museum at the site of the 1945 atomic bombing, combining remembrance with peace and disarmament education. Comparable as a government-supported national memorial at the site of mass casualty events with strong educational mission.
• Wergelandsenteret: Norwegian centre for education about the Holocaust, democracy, and human rights. Direct peer and active partner - co-delivers teacher training with the 22 July Centre, shares the same target audience (teachers/students) and educational mission around extremism prevention.
• House of Terror: Budapest museum dedicated to victims of fascist and communist regimes in Hungary, combining exhibitions with educational programming. Comparable as a European national memorial focused on political violence/extremism with educational outreach to schools.
• Holocaust Memorial Centre (Falstad Center): Norwegian national centre for Holocaust and human rights education located in Levanger. Closest direct peer in Norway - comparable as a national remembrance and learning centre with educational programmes for schools and teachers, focused on atrocity remembrance and democratic education.

Emerging players

• International Centre for the Study of Radicalisation (ICSR): King's College London-based academic research centre on radicalisation and political violence. Comparable as an institution focused on understanding and preventing extremism, though operating in research/policy rather than public exhibitions and remembrance.

Others

• European Shoah Legacy Institute: Cross-border organisation addressing material restitution and Holocaust remembrance across European countries. Comparable as a peer institution working in atrocity remembrance education and cross-border collaboration, though with a different specific mandate.
• European Network Remembrance and Solidarity: International network coordinating remembrance of 20th-century European history among national institutions. Comparable as a peer institution in the European remembrance ecosystem, though operating as a coordinating body rather than a single site.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/22julisenteret
• Instagraminstagram.com/22julisenteret
• LinkedInlinkedin.com/company/22.-juli-senteret

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 22. juli-Senteret