Behind the Blue LLC
Behind the Blue LLC operates "Behind the Gloves," a London-based digital sports media publication delivering free, advertising-supported boxing, MMA, football, and broader sports journalism to a global readership of combat sports and football enthusiasts.
- Company typePrivate
- Founded2012
- HeadquartersLas Vegas, United States
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
What Behind the Blue LLC does
Behind the Blue LLC operates "Behind the Gloves" (behindthegloves.com), a London-headquartered digital sports media publication founded circa 2012. The company delivers free, advertising-supported editorial coverage across four content verticals: boxing (all weight divisions with fight predictions, post-fight breakdowns, ranking updates, and exclusive interviews), MMA and UFC (covering UFC, ONE Championship, Bellator, PFL, and regional circuits with tactical breakdowns and fighter profiles), football and soccer (Premier League, La Liga, Serie A, Bundesliga, and international competitions with tactical and transfer analysis), and a general sports blog covering basketball, tennis, Formula 1, and athletics. The publication is built around a globally distributed network of writers, former fighters, and correspondents located in major fight cities and football hubs across Europe, North America, and the Middle East.
The business model is content-led digital media, monetized primarily through advertising. There is no paywall, subscription tier, or paid offering of any kind — all content is freely accessible to readers globally. Distribution channels are limited to owned digital surfaces: the behindthegloves.com website, organic social media, SEO-driven search traffic, and an email newsletter. The underlying technology is a standard WordPress content management system with no proprietary technology, no API, no integrations, and no AI/ML capabilities disclosed. The go-to-market motion is purely content-led, relying on organic audience acquisition and editorial positioning around independence from promotional narratives and access journalism.
The company is privately held with no disclosed parent, no external funding rounds, no institutional investors, and no management team publicly disclosed. The contact point is a single general email address. Notably, the publicly scraped site currently shows only a single default WordPress "Hello world!" post, which is materially inconsistent with the described multi-daily publication cadence and ten-plus year operational history — a discrepancy that warrants verification before any commercial assessment.
Behind the Blue LLC firmographics
Firmographics- Name
- Behind the Blue LLC
- Legal name
- Behind The Gloves
- Website
- https://behindthegloves.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Behind the Blue LLC operates "Behind the Gloves," a London-based digital sports media publication delivering free, advertising-supported boxing, MMA, football, and broader sports journalism to a global readership of combat sports and football enthusiasts.
- Ownership category
- akta.pro rank
Behind the Blue LLC industry classification
Industry- Product category
- Sports Journalism
- NAICS
- Periodical Publishers (513120), All Other Publishers (513199)
- SIC
- Miscellaneous Publishing (2741), Periodicals: Publishing Or Publishing & Printing (2721)
- akta.pro primary industry
- White-Label/Hosted Publishing Platforms (MPACAIAJ)
Keywords
Where Behind the Blue LLC is headquartered
LocationHeadquarters
- HQ city
- Las Vegas
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Behind the Blue LLC business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Content and Audience Revenue: Operates as a digital sports media publication delivering boxing, MMA, football, and wider sports coverage to readers at no direct charge. Revenue is implied to derive from advertising, sponsored content, and reader engagement-driven monetization. No subscription or paywall model is referenced in the available sources.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Behind the Blue LLC product offering
Product offeringCore offering
Behind the Gloves (operated by Behind the Blue LLC) is a free digital sports media publication delivering in-depth boxing, MMA, UFC, football/soccer, and broader sports journalism. The publication publishes multiple times daily with breaking news, exclusive interviews, tactical analysis, fight predictions, post-fight breakdowns, and unfiltered perspectives from a global network of writers, analysts, and correspondents based in major fight cities and football hubs.
Product overview
Behind the Gloves is a sports journalism platform delivering in-depth coverage of boxing, MMA, UFC, football/soccer, and broader sporting events. The company offers four distinct content verticals: Boxing News & Analysis covering all weight divisions with fight predictions and post-fight breakdowns; MMA & UFC Coverage tracking multiple promotions and fighters; Football & Soccer Analysis providing tactical breakdowns and transfer analysis; and The Wider World of Sport covering basketball, tennis, Formula 1, and athletics. The platform publishes multiple times daily with breaking news, exclusive interviews, and unfiltered perspectives from industry insiders.
Differentiator
Problem solved
Functional benefit
Products and services
- Boxing News & Analysis In-depth boxing coverage including fight predictions, post-fight breakdowns, ranking updates, and exclusive access to trainers, promoters, and champions across all weight divisions from heavyweight to flyweight. Targeted at boxing fans and fight enthusiasts.
- MMA & UFC Coverage Mixed martial arts coverage spanning UFC, ONE Championship, Bellator, PFL, and regional circuits, featuring event recaps, fighter profiles, tactical breakdowns of grappling and striking, and behind-the-scenes stories. Targeted at MMA and UFC fans.
- Football & Soccer Analysis Football coverage including tactical breakdowns, transfer window analysis, match reports, and player and manager profiles, covering major European leagues (Premier League, La Liga, Serie A, Bundesliga) and international competitions such as the Champions League and World Cup. Targeted at football and soccer enthusiasts.
- The Wider World of Sport Coverage of basketball, tennis, Formula 1, and athletics, featuring standout moments, controversial decisions, and human stories from across the sporting globe. Targeted at general sports enthusiasts.
Quantifiable outcome
- Over a decade of continuous operation and coverage
- +1 more outcomes
Companies that use Behind the Blue LLC
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles4 records
Behind the Blue LLC technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Behind the Blue LLC partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights5 records
Behind the Blue LLC competitors and assessment
Company assessmentDirect peers
- Boxing News 24: Long-running independent boxing-focused digital publication delivering daily news, previews, and post-fight coverage to a global fight audience. Closely comparable to Behind the Gloves in product (boxing journalism), business model (ad-supported), and audience (boxing enthusiasts).
- Combat Press: Independent digital publication covering MMA, boxing, kickboxing, and grappling with reviews, previews, and interviews. Closely comparable to Behind the Gloves in niche combat-sports focus and editorial depth over speed.
- MMA Junkie: One of the largest dedicated MMA news outlets, covering UFC, Bellator, and PFL with daily news, event coverage, and analysis. Directly comparable to Behind the Gloves' MMA vertical in audience, content type, and ad-supported model.
- The Ring Magazine: Iconic boxing publication with a long editorial history covering fights, rankings, and exclusive interviews. Comparable to Behind the Gloves in its boxing-first editorial authority, ranking content, and global fight-fan audience.
- MMA Mania: SB Nation's MMA vertical delivering fight news, analysis, and opinion across UFC and global MMA promotions. Comparable in audience targeting (MMA/UFC fans), content cadence, and digital publishing model.
- Bad Left Hook: SB Nation's boxing vertical providing in-depth coverage of boxing and broader combat sports with feature analysis and fight previews. Comparable to Behind the Gloves in its combat-sports focus, editorial depth, and digital publishing format.
Broad incumbents
- ESPN: Dominant global sports media company with rights-holding coverage across boxing, MMA, football, and nearly every major sport. Comparable as the largest incumbent competing for the same audience and advertising spend, especially in combat sports and football.
- Bleacher Report: Large-scale multi-sport digital media outlet with strong social distribution covering boxing, MMA, football, and broader sports. Comparable as a direct competitor for ad dollars and reader attention across the same sports verticals, though operating at vastly greater scale.
- The Athletic: Subscription-based sports media outlet delivering in-depth, ad-light coverage across major sports including boxing and football. Comparable to Behind the Gloves' football and boxing verticals in audience expectation for depth, and illustrates an alternative monetization path (subscription) the peer has successfully executed.
Emerging players
- SportBible: Digital sports media brand built around social-first distribution and a younger audience, covering football, MMA, and viral sports stories. Comparable as an independent digital sports publisher reliant on social channels for audience growth, though positioned more broadly than combat sports.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Behind the Blue LLC social profiles
Digital presenceBehind the Blue LLC financial estimates
Financial estimateRevenue estimate
Valuation estimate
Behind the Blue LLC leadership team
Management profileNumber of profiles
Behind the Blue LLC funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Behind the Blue LLC M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Behind the Blue LLC
What does Behind the Blue LLC do?
Behind the Gloves (operated by Behind the Blue LLC) is a free digital sports media publication delivering in-depth boxing, MMA, UFC, football/soccer, and broader sports journalism. The publication publishes multiple times daily with breaking news, exclusive interviews, tactical analysis, fight predictions, post-fight breakdowns, and unfiltered perspectives from a global network of writers, analysts, and correspondents based in major fight cities and football hubs.
Is Behind the Blue LLC a public or private company?
Behind the Blue LLC is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Behind the Blue LLC founded?
Behind the Blue LLC was founded in 2012. It employs 1 to 10 people.
Where is Behind the Blue LLC based?
Behind the Blue LLC is headquartered in Las Vegas, United States, in the North America region.
How does Behind the Blue LLC make money?
One revenue line is on record: content and Audience Revenue.
Who are Behind the Blue LLC's main competitors?
Direct peers on record are Boxing News 24, Combat Press, MMA Junkie, The Ring Magazine, MMA Mania and Bad Left Hook. Broad incumbents are ESPN, Bleacher Report and The Athletic. SportBible is listed as an emerging player.
Does Behind the Blue LLC have an API?
No public API is recorded for Behind the Blue LLC.
What industry is Behind the Blue LLC in?
Behind the Blue LLC's product category is Sports Journalism. Its primary akta.pro industry code is MPACAIAJ, White-Label/Hosted Publishing Platforms. Its NAICS code is 513120 and its SIC code is 2741.