Fast Beauty Co (Amazon brand)

What Fast Beauty Co (Amazon brand) does

Fast Beauty Co is a private skincare brand that sells facial care products through an Amazon-hosted online retail storefront (amazon.com brand store page). The company is registered in Seattle, United States, and operates as a digital-native, single-channel consumer products business with no evidence of physical retail, wholesale, or DTC distribution outside Amazon.

The brand's commercial identity is anchored by a named Founding Formulator (Dhaval Bhanusali), suggesting that formulation credibility and ingredient-led positioning are central to its value proposition in the facial skincare category. No product catalog, pricing, formulation technology, or proprietary IP is disclosed in the available source material, and the brand's operational scope (SKU count, manufacturing model, contract manufacturing vs. in-house production) is not documented.

From a business-model standpoint, revenue mechanics are not explicitly disclosed. The brand appears to monetize through Amazon's standard third-party or private-label marketplace mechanisms, but no revenue figures, pricing tiers, subscription models, or unit economics are available. The company is privately held with no disclosed funding history, parent company, or ownership structure beyond its presence on Amazon's platform. The 10,000+ employee figure in the firmographic record is inconsistent with the profile of a single Amazon-native skincare brand and is not corroborated by any other source; it should be treated as unverified.

Customer-base information is absent: there are no named retail or wholesale partners, no end-consumer segmentation, and no geographic footprint data beyond the United States. Strategic moves, partnerships, certifications, patents, leadership team (beyond the founder/formulator), and corporate history are likewise undocumented in the source material. Any deeper assessment of competitive position, growth, or financial trajectory is constrained by the thinness of the underlying data.

Name

Fast Beauty Co (Amazon brand)

Website

https://amazon.com

Company type

Private

Founded year

1994

Headcount range

5,001–10,000 employees

Short description

Fast Beauty Co is a private, Seattle-based skincare brand that sells facial care products exclusively through its Amazon brand storefront, with formulation credibility anchored by a named Founding Formulator. The brand operates as a single-channel, digital-native consumer products business with no disclosed retail, wholesale, or DTC presence.

Ownership category

akta.pro rank

Product category

Skincare

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Cosmetics, Beauty Supplies, and Perfume Retailers (45612), Health and Personal Care Retailers (4561)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844), Retail-Catalog & Mail-Order Houses (5961)

akta.pro primary industry

Beauty & Personal Care Online Retailers (CRAFADAC)

akta.pro secondary industries

Beauty & Personal Care Omnichannel (CRAFAEAB), Skincare Devices (Cleansing Brushes, Microcurrent, LED, Dermaplaning) (CRABAKAI)

Keywords

• Facial care products
• Skincare brand
• Beauty products
• Anti-aging skincare
• Online retail beauty

Headquarters

HQ city

Seattle

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel

Core offering

Fast Beauty Co. is a skincare brand that sells facial care products through an online retail platform (Amazon). The company distributes facial care SKUs via Amazon's branded storefront, leveraging Amazon's e-commerce fulfillment and customer reach to deliver skincare offerings to consumers.

Differentiator

Problem solved

Functional benefit

Products and services

• Fast Beauty Co. facial care products

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves2 records

Expansion highlights2 records

Broad incumbents

• Paula's Choice: Ingredient-led skincare brand with strong Amazon and DTC presence. Comparable as a focused facial-care competitor with similar online distribution strategy.
• CeraVe: Dermatologist-developed skincare brand (now under L'Oréal) selling facial cleansers, moisturizers, and treatments through mass and online channels. Comparable as a dermatologist-credible facial care competitor sold on Amazon.
• Neutrogena: Kenvue-owned mass-market skincare brand with deep Amazon distribution and broad facial care assortment. Comparable as a mass skincare incumbent sold online at scale.
• Cetaphil: Galderma-owned dermatologist-recommended facial care brand distributed through Amazon and drug-retail channels. Comparable as a clinical/drugstore skincare brand competing in cleansers and moisturizers.
• La Roche-Posay: L'Oréal-owned dermatologist skincare brand with strong facial care range and Amazon presence. Comparable as a premium dermatologist-anchored skincare line in the same category.
• The Ordinary: Cult ingredient-led skincare brand by Deciem, heavily sold via Amazon and DTC. Comparable as a focused facial-care line competing on ingredient transparency and value pricing.

Others

• Amazon (private label portfolio): Parent platform and operator of multiple private-label beauty/personal care brands. Relevant as the controlling ecosystem that defines this brand's distribution, shelf, and survival.

Direct peers

• Belei: Amazon-owned skincare private label selling facial care products through the Amazon storefront. Directly comparable as a sibling Amazon brand operating in the same channel and category with similar positioning.
• Solimo: Amazon's broader private-label brand spanning personal care, including skincare-adjacent products. Closely comparable as another Amazon-owned house brand competing on the same shelf.

Emerging players

• Vivier Pharma: Canadian skincare brand with pharmacy-grade positioning selling through Amazon and specialty channels. Comparable as a smaller, dermatologist-anchored skincare competitor.

Market position

Strengths3 records

Weaknesses3 records

Competitive moat2 records

Key risks4 records

Key highlights4 records

Customer concentration

• LinkedInlinkedin.com/company/amazon

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fast Beauty Co (Amazon brand)