Ed Video Media Arts Centre

What Ed Video Media Arts Centre does

Ed Video Media Arts Centre is a charitable artist-run centre founded in 1976 in Guelph, Ontario, by artists affiliated with the University of Guelph's Fine Arts Department. The organization provides subsidized access to professional media arts equipment, education, exhibition space, and community programming for emerging and professional media artists, youth, students, independent filmmakers, and local community organizations. Core products include tiered membership programs (Student $40/year, General $60/year, Producer $120/year, Organization $300/year), equipment rentals (cameras, lighting, audio, grip gear at member-only rates), workshops on software including Adobe Creative Cloud, DaVinci Resolve, Final Cut Pro, TouchDesigner, and Blender, on-site and off-site exhibitions, production grants up to $1,200 in equipment access, and the OAC Exhibition Assistance recommendation program ($500-$2,000 grants). Additional benefits include project consultation, youth programs (camps, co-op placements, Reel Stories documentary program), and personal health insurance access through MANO/RAMO and Actra Fraternal Benefit Society.

The organization operates a single physical location, which moved in January 2025 to 46 Essex Street within the Silence music venue after a decade at 404 York Road. Ed Video is governed by a Board of Directors with three named staff: Executive & Artistic Director Julie René de Cotret, Technical Director Elia Morrison, and Education and Communications Manager Stephanie Badoe. The centre is primarily funded by the Canada Council for the Arts and Ontario Arts Council, supplemented by membership fees, donations (via CanadaHelps), equipment rental revenue, and workshop fees. Partnerships with Guelph Arts Council, Art Gallery of Guelph, Guelph Youth Music Centre, Images Festival, InterAccess, Vtape, Inside Out, and the University of Guelph and Conestoga College support co-presented programming and youth experiential learning. The organization marked its 50th anniversary in 2026 and runs the annual Kenny Doren Award ($1,200) for media arts practice with an emphasis on audio.

Revenue is generated through a hybrid model combining recurring membership subscriptions, usage-based equipment rentals and workshop fees, recurring donations and fundraising, and grants from arts councils and foundations. The customer base is distributed across individual artists, students, and small organizations, with no disclosed revenue figures.

Name

Ed Video Media Arts Centre

Legal name

Ed Video Incorporated

Website

https://edvideo.org

Company type

Private

Founded year

1976

Operating status

Operating

Headcount range

1–10 employees

Short description

Ed Video Media Arts Centre is a Guelph, Ontario charitable artist-run centre founded in 1976 that provides subsidized equipment rentals, workshops, exhibitions, grants, and membership programs to media artists, youth, students, and local community organizations in Southern Ontario.

Ownership category

akta.pro rank

Product category

Artist-Run Media Arts Centre

NAICS

Motion Picture and Sound Recording Industries (512), Motion Picture and Video Industries (5121), Museums, Historical Sites, and Similar Institutions (712)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330), Photographic Equipment & Supplies (3861)

akta.pro primary industry

Media Arts & Film/Photography Nonprofits (BPAGAHAJ)

akta.pro secondary industries

Arts Education & Community Arts Programs (BPAGAHAC), Photography & Videography Arts Programs (EDAMAAAC), Media Center & Audiovisual Lending Operations (Equipment Checkout, Production Support) (EDAEAGAG)

Keywords

• Media arts education
• Production equipment rental
• Artist-run centre
• Media arts exhibitions
• Community filmmaking workshops

Headquarters

HQ city

Guelph

HQ country

Canada

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership Fees: Annual membership fees at four tiers providing access to production equipment, computer lab, workshops at member rates, project consultation, and email newsletters. Student $40/year, General $60/year, Producer $120/year, Organization $300/year.
2. Equipment Rentals: Production equipment rentals at two rates: Art Project Rate (reduced pricing for self-initiated creative projects where member maintains complete creative control) and General Rate (for community groups, individuals, or for-profit organizations). Producer, Student, or Organizational membership required.
3. Workshops: Educational workshops on media arts topics including camera operation, cinematography, lighting, animation, editing, sound design. Members receive discounted rates while non-members participate at non-subsidized rates.
4. Donations and Fundraising: Charitable organization accepting donations through CanadaHelps platform. Active fundraising committee that sets yearly goals, solicits corporate and foundation sponsorships, and launches fundraisers for equipment and facility upgrades.
5. Health Insurance Program: Through organizational membership with MANO/RAMO (Media Arts Network of Ontario), eligible members (General and Producer level) can purchase personal health insurance through the Arts & Entertainment Plan offered by Actra Fraternal Benefit Society.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels6 records

Core offering

Ed Video Media Arts Centre is a charitable artist-run centre in Guelph, Ontario that provides affordable access to media arts production equipment (cameras, lighting, audio, grip), post-production facilities (Adobe Creative Cloud, DaVinci Resolve, Final Cut Pro), hands-on workshops, gallery exhibitions, production grants, and youth programming. The organization operates on a tiered membership model (Student, General, Producer, Organization) and is funded by the Canada Council for the Arts, Ontario Arts Council, donations, and earned revenue from rentals and workshops.

Product overview

Ed Video Media Arts Centre operates as a charitable artist-run centre providing a unified suite of media arts services. The core offerings include: Equipment Rentals (cameras, lenses, lighting, audio, grip gear, video mixing equipment); Workshops & Training (Adobe software, animation, filmmaking, VR/AR/XR, TouchDesigner); Exhibitions (gallery space for media art); Membership Programs (Student, General, Producer, Organization tiers); Production Grants (up to $1,200 in equipment access); OAC Exhibition Assistance ($500-$2,000); Kenny Doren Award ($1,200 annual prize); Youth Programs (camps, Reel Stories documentary program); Post-Production Facilities (computer lab with Adobe Creative Cloud, Davinci Resolve, Final Cut Pro); and Health Insurance benefits through Arts & Entertainment Plan. These services work together to support the complete media arts production lifecycle from equipment access through training, production, exhibition, and community building.

Differentiator

Problem solved

Functional benefit

Products and services

• Equipment Rental Rental of production equipment including cameras (Panasonic GH5, BlackMagic Ursa Mini G2, BlackMagic Pocket Cinema Camera 4k), lenses, lighting (Arri L7-C, Kino Diva LED), audio gear (Sennheiser wireless lav kits, Zoom recorders), grip gear, and video mixing equipment to members at subsidized Art Project and General rates.
• Workshops & Training Educational workshops covering camera operation, cinematography, lighting, 2D/3D animation, digital storytelling, screenwriting, filmmaking, video/audio editing, graphic design, photography, VR/AR/XR, live visuals, Adobe Premiere Pro, DaVinci Resolve, TouchDesigner, Blender, Ableton, and grant writing. Members receive discounted rates.
• Exhibitions Gallery space for exhibiting contemporary media art by local, regional, and national artists, serving as a venue for the exchange of ideas and critical dialogue around the intersections of art and technology.
• Membership Programs Tiered membership levels (Student $40/year, General $60/year, Producer $120/year, Organization $300/year) providing access to production equipment, computer lab, workshops at member rates, project consultation, and email newsletters.
• Production Grants Grant program providing up to $1,200 equivalent in equipment or resource access for media artists, supporting both established and emerging practitioners in all forms of media arts production. Producer membership required; rolling applications reviewed by volunteer jury.
• OAC Exhibition Assistance Ontario Arts Council recommender program providing grants between $500 and $2,000 to cover costs related to presenting media arts projects at confirmed exhibitions. Two application deadlines per year; open to applicants from any Ontario zone.
• Kenny Doren Award Annual award of $1,200 recognizing outstanding community members who have demonstrated significant artistic practice or contribution to media art with emphasis on audio. Named after late Canadian media artist and composer Kenny Doren.
• Youth Programs Youth opportunities including co-op/student placements, summer and March break camps, and the Reel Stories documentary filmmaking program for grades 4-12 and 9-12, teaching storytelling through documentary creation.
• Post-Production Facilities Computer lab access with software including Adobe Creative Cloud Suite, DaVinci Resolve, and Final Cut Pro for members to edit and complete their media projects.
• Health Insurance (Arts & Entertainment Plan) Personal health insurance access through MANO/RAMO membership, offered via Actra Fraternal Benefit Society (AFBS) to eligible General and Producer level members.

Quantifiable outcome

• Production grants up to $1200 equivalent in equipment/resource access available to successful applicants
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

13 partnerships are on record, tiered core and minor.

• Art Gallery of GuelphcoreStrategic or Co-development Partner · 28 May 2026Collaborative presentation of film screenings including 'Endless Cookie' (2025), an animated family portrait exploring contrasting upbringings between two half-brothers. Program hosted by Guelph Youth Music Centre.
• Guelph Youth Music CentrecoreChannel Partner/ Reseller/ Distributor · 28 May 2026Host venue for collaborative film programming. Located at 75 Cardigan Street, Guelph. Also partnered for Ed Video's 50th Birthday Party celebration in June 2026.
• Inter Arts MatrixcoreChannel Partner/ Reseller/ Distributor · 1 May 2026Host venue for Ed Video exhibition 'Standing Wave' by Jenn E Norton at Globe Studios in Kitchener, Ontario. Inter Arts Matrix provides exhibition space for media arts programming.
• Images FestivalcoreStrategic or Co-development Partner · 11 April 2026Co-presenter of 'We're here to please you, Baby' screening program featuring Deirdre Logue, E. Jane, Renèe Helèna Browne, Zhongyao Wang. Also co-presented with InterAccess, Vtape, Inside Out.
• Guelph Arts CouncilcoreStrategic or Co-development Partner · 10 February 2026Collaborative partnership for exhibition programming at the Sally Wismer Gallery. Ed Video presents exhibitions highlighting media arts practices, including 'Renegade Love' featuring five short films centered on care and decolonization methodologies. Both organizations have shared history since Ed Video's founding in 1976, with Guelph Arts Council celebrating its 51st anniversary.
• Silence (Music Venue)coreStrategic or Co-development Partner · 1 January 2025Ed Video's new headquarters location as of January 2025. Located at 46 Essex St within Silence, described as an incredible music venue for adventurous new sounds. Collaboration includes tote bag fundraiser celebrating the partnership.
• MANO/RAMO (Media Arts Network of Ontario / Réseau des arts médiatiques de l'Ontario)coreStrategic or Co-development PartnerEd Video is an organizational member of MANO/RAMO since 2009. This membership provides access to the Arts & Entertainment Plan personal health insurance through Actra Fraternal Benefit Society, which can be offered to Ed Video's individual artist members.
• Actra Fraternal Benefit Society (AFBS)minorOthersProvides the Arts & Entertainment Plan, a not-for-profit insurance provider owned by performers and writers. Offers health insurance specifically designed for people who earn their living through creativity. Ed Video members (General and Producer level) can access this plan through Ed Video's MANO/RAMO membership.
• InterAccessminorStrategic or Co-development PartnerCo-presenter of Images Festival 2026 screening program.
• VtapeminorStrategic or Co-development PartnerCo-presenter of Images Festival 2026 screening program.
• Inside OutminorStrategic or Co-development PartnerCo-presenter of Images Festival 2026 screening program.
• Conestoga CollegeminorStrategic or Co-development PartnerLocal college from which Ed Video hosts experiential learning students and co-op students.
• University of GuelphminorStrategic or Co-development PartnerEd Video was originally founded by artists from the University of Guelph Fine Arts Department. Continues to host students and recent graduates for experiential learning opportunities.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Optica: Montreal non-profit centre dedicated to contemporary image-based practices, video art, and new media, offering residencies, exhibitions, and production support. Comparable as a bilingual Canadian media-arts resource centre.
• Struts Gallery: Sackville, New Brunswick artist-run centre with an established history of exhibitions, residencies, and community programming in contemporary and media-based art. Comparable small-city Canadian artist-run-centre model.
• Trinity Square Video: Toronto non-profit providing affordable access to video production equipment, post-production facilities, and workshops. Directly comparable in equipment-rental-plus-workshop model serving independent media artists.
• Vtape: Toronto-based non-profit resource centre for video art distributing, preserving, and providing access to media artworks. Comparable as a co-presenter of Ed Video's Images Festival programming and as a parallel artist-run video resource.
• Oboro: Montreal artist-run centre supporting research, production, and presentation in media arts, sound, and digital practices. Comparable mission and programming footprint in the Canadian artist-run-centre ecosystem.
• Western Front: Vancouver artist-run centre founded in 1973 with a long history of exhibitions, residencies, and production support in video, sound, and new media. Closely comparable 50+-year-old Canadian artist-run-centre model.
• InterAccess: Toronto-based artist-run centre for media arts providing gallery exhibitions, workshops, equipment access, and residencies. Closely comparable model to Ed Video as a co-presenter and ecosystem partner, with a similar membership-and-grant operating model.
• Centre for Art Tapes (CFAT): Halifax-based artist-run media arts centre offering production facilities, equipment access, exhibitions, and workshops for media and audio artists. Comparable in scale, mission, and Canadian artist-run-centre model.
• Images Festival: Toronto annual festival of independent film, video, and media art. Directly comparable as an Ed Video co-presenter serving overlapping audiences of independent media artists.

Others

• MANO/RAMO (Media Arts Network of Ontario): Ontario-wide network of media-arts organizations that Ed Video has been a member of since 2009; not a direct competitor but a key infrastructure/enabling organization that brokers health insurance and collective advocacy for member centres.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/ed-video-media-arts-centre

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ed Video Media Arts Centre