Inside Out
Inside Out is a purpose-driven holding company founded in 2025 by Suzy Amis Cameron that develops, acquires, and invests in sustainable brands across six verticals: Science Research & Technology, Fashion Textiles & Home, Food, Education, Media, and Wellness.
- Company typePrivate
- Founded2025
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Inside Out does
Inside Out (IO) is a US-domiciled, purpose-driven holding company founded in March 2025 by Suzy Amis Cameron, operating across six verticals: Science Research & Technology, Fashion Textiles & Home, Food, Education, Media, and Wellness. The company is structured as a 'wayfinding collective' that develops, acquires, and invests in sustainable brands, innovations, and infrastructure, anchored by a Living Labs platform for testing and scaling emerging technologies and a 'reimagined ROI' framework that balances return on investment, impact, and integrity.
The operating model blends wholly-owned subsidiaries and strategic minority investments. Initial inorganic moves include the acquisition of Italian sustainability consultancy Wråd (installed as io. Fashion Textiles & Home) and a 25% stake in carbon-negative knitwear brand Sheep Inc, alongside an investment in New Zealand-based innovation company Rubisco. The company is building the Iora eco-industrial park in Ashburton, New Zealand, combining regenerative farming with research and manufacturing. Operations span the US (New York HQ, Los Angeles, Calabasas), Italy (Rome), and New Zealand, with team members across the USA, NZ, Italy, Germany, and Canada.
Revenue mechanics are mixed and still emerging: brand portfolio sales (Sheep Inc hoodies at $300), fashion consultancy services via Wråd, equity returns from minority investments, and prospective sustainable infrastructure income from Iora. GTM relies on the founder's public profile, earned media across Vogue, WWD, and Business of Fashion, and production of sustainability-focused documentaries (The Game Changers, JUNK docuseries). The company is funded by $65 million of founder capital as part of a $300 million capital plan, with iron-source acquisitions and vertical CEO appointments signaling institutional build-out intent.
Inside Out firmographics
Firmographics- Name
- Inside Out
- Legal name
- Inside Out LLC
- Website
- https://liveio.global
- Company type
- Private
- Founded year
- 2025
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Inside Out is a purpose-driven holding company founded in 2025 by Suzy Amis Cameron that develops, acquires, and invests in sustainable brands across six verticals: Science Research & Technology, Fashion Textiles & Home, Food, Education, Media, and Wellness.
- Ownership category
- akta.pro rank
Inside Out industry classification
Industry- Product category
- Diversified Sustainable Brands
- SIC
- Knit Outerwear Mills (2253)
- akta.pro primary industry
- Apparel Sourcing, Buying Houses & Trading Companies (CRAAAAAN)
- akta.pro secondary industry
- Education Access & EdTech for Equity (Low-cost Learning, Skills Platforms) (BPAGALAH)
Keywords
Where Inside Out is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices5 records
Markets served
Inside Out business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain
Revenue model
- Brand Portfolio Revenue: IO develops and owns brands across fashion, food, wellness, and education verticals. Revenue generated through product sales, including sustainable fashion apparel, plant-based food products, and wellness offerings.
- Fashion Consultancy Services: Through the Fashion Textiles & Home vertical led by Matteo Ward, IO provides sustainability consulting and design services to fashion brands, including workshops on sustainable fashion for children and high school students.
- Investment Returns: IO makes strategic investments in sustainability leaders including regenerative merino wool brand Sheep Inc (25% stake) and New Zealand-based innovation company Rubisco, generating returns through equity appreciation.
- Sustainable Infrastructure: Development and operation of sustainable infrastructure including the Iora eco-industrial park in Ashburton, New Zealand, combining regenerative farming with research and manufacturing facilities.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Premium sustainable fashion products at $300+ price points |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Inside Out product offering
Product offeringCore offering
Inside Out (io.) is a purpose-driven holding company that develops, acquires, and invests in sustainability-focused brands and infrastructure across six verticals: Science Research & Technology, Fashion Textiles & Home, Food, Education, Media, and Wellness. The company generates revenue through owned brand product sales (e.g., Sheep Inc carbon negative knitwear), fashion sustainability consultancy services via Wråd, strategic minority equity investments in regenerative brands, and operation of an eco-industrial park combining regenerative farming with research and manufacturing.
Product overview
Inside Out (io.) is a multi-sector holding company and 'wayfinding collective' that operates across six business verticals: io. Fashion Textiles & Home, io. Wellness, io. Science Research & Technology, io. Education, io. Food, and io. Media. The company develops, acquires, and invests in sustainable brands, innovations, and infrastructure while operating Living Labs for testing and scaling emerging technologies. Notable acquired brands include Wråd (sustainability consultancy) and io.-branded divisions across each vertical. Portfolio investments include Sheep Inc (carbon-negative knitwear) and the Iora eco-industrial park in New Zealand. The company also operates MUSE Global Schools as part of its education vertical.
Differentiator
Problem solved
Functional benefit
Brands
- io. FTH (Fashion Textiles & Home): Vertical focused on sustainable fashion, textiles and home design innovation.
- io. Wellness
- io. SRT (Science Research Technology)
- io. Education
- io. Food
- io. Media
- Wråd
- Sheep Inc
- Iora
Products and services
- io. Fashion Textiles & Home (FTH)
Quantifiable outcome
- Carbon negative knitwear products through Sheep Inc investment
- +2 more outcomes
Companies that use Inside Out
Customer profileSegments7 records
Ideal customer profiles2 records
Inside Out technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Inside Out partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- Wråd (Wrad)coreIO acquired Wråd, an Italian sustainability consultancy and creative agency co-founded by Matteo Ward. Ward was appointed CEO of the Fashion Textiles & Home division. Wråd previously collaborated with Ferragamo and Polimoda, driving sustainable transformations in fashion. The acquisition strengthens IO's fashion vertical with education, media, brands, and consultancy services.
- MUSE Global SchoolcoreSuzy Amis Cameron co-founded MUSE Global School, which IO integrates into its Education vertical through MUSE Global Schools, MICA physical-AI technology, and immersive experiences.
- Verdient FoodsminorSuzy Amis Cameron co-founded Verdient Foods, a plant-based food company that was later sold to Ingredion Corporation. Blair Knippel, IO's CFO, was previously CFO and GM of Verdient Foods.
- Riddet InstitutecoreThe Riddet Institute, a food science research center in New Zealand, works with IO's Science & Technology vertical. Agnes Hutchings serves as Riddet Institute Formulator at IO.
- MITcoreIO works with MIT on research initiatives. Cathy Hogan serves as MIT Project Coordinator at IO, indicating collaborative research relationships.
- Fashion Revolution ItaliaminorMatteo Ward serves as Vice President of Fashion Revolution Italia, connecting IO to global fashion sustainability movements.
- New European BauhausminorMatteo Ward advises the EU on cultural sustainability through the New European Bauhaus initiative, providing IO with regulatory influence and EU positioning.
Scale indicators5 records
Recent moves8 records
Expansion highlights7 records
Inside Out competitors and assessment
Company assessmentDirect peers
- Allbirds: Sustainable apparel and footwear brand emphasizing natural materials (merino wool, eucalyptus) and carbon footprint labeling. Comparable to Inside Out as a publicly listed sustainable consumer brand operating in similar natural-fiber premium apparel categories including merino wool knitwear.
- Eileen Fisher: Woman-owned sustainable apparel company with take-back/recycling program. Comparable to Inside Out's fashion vertical through its longstanding commitment to natural fibers, circularity, and B Corp-certified sustainable practices in apparel.
- Beyond Meat: Plant-based food company addressing sustainability through alternative proteins. Comparable to Inside Out's food vertical through its plant-based ingredients focus and mission to reduce environmental impact of food production, though larger and publicly traded.
- Reformation: Sustainable fashion brand combining trendy design with environmental transparency. Comparable to Inside Out's fashion vertical as a premium apparel brand targeting environmentally conscious consumers with traceable supply chains.
- Stella McCartney: Luxury sustainable fashion brand emphasizing cruelty-free and organic materials. Comparable to Inside Out's fashion vertical through research-led design and premium positioning targeting sustainability-conscious consumers in apparel.
Broad incumbents
- L Catterton: Consumer-focused private equity firm backed by LVMH. Comparable to Inside Out as a capital vehicle acquiring and scaling consumer brands across categories, though with a broader luxury/mass-market focus versus IO's sustainability thesis.
- Patagonia: Iconic sustainable apparel company that transferred ownership to a purpose trust in 2022. Comparable to Inside Out as a flagship sustainable fashion brand that combines environmental mission with commercial apparel sales, though Patagonia is a single brand versus IO's multi-vertical holding structure.
- Bolthouse Farms (Campbell Soup): Plant-based food and beverage company operating in regenerative agriculture. Comparable to Inside Out's food vertical through plant-based ingredients and sustainable farming practices, though larger and more established.
Others
- Whole Planet Foundation (Whole Foods): Philanthropic arm of Whole Foods focused on sustainable sourcing and global community development. Comparable to Inside Out's food and education verticals through combining regenerative agriculture, community impact, and consumer education around sustainable choices.
- Bumble Bee Capital: Sustainability and impact-focused investment platform that deploys capital into planet-positive companies. Comparable to Inside Out as a parallel 'purpose-driven holding/investment' model aggregating sustainability leaders under a single platform.
Market position
Competitive moat6 records
Key risks1 record
Key highlights6 records
Customer concentration
Inside Out social profiles
Digital presenceInside Out financial estimates
Financial estimateRevenue estimate
Valuation estimate
Inside Out leadership team
Management profileNumber of profiles
Profiles12 records
Inside Out subsidiaries and ownership
Company hierarchySubsidiaries2 records
Inside Out funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Inside Out M&A and investment
M&A and investmentM&A1 record
Investments1 record
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Inside Out
What does Inside Out do?
Inside Out (io.) is a purpose-driven holding company that develops, acquires, and invests in sustainability-focused brands and infrastructure across six verticals: Science Research & Technology, Fashion Textiles & Home, Food, Education, Media, and Wellness. The company generates revenue through owned brand product sales (e.g., Sheep Inc carbon negative knitwear), fashion sustainability consultancy services via Wråd, strategic minority equity investments in regenerative brands, and operation of an eco-industrial park combining regenerative farming with research and manufacturing.
Is Inside Out a public or private company?
Inside Out is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Inside Out founded?
Inside Out was founded in 2025. It employs 11 to 50 people.
Where is Inside Out based?
Inside Out is headquartered in New York, United States, in the North America region.
How does Inside Out make money?
Four revenue lines are on record. Brand Portfolio Revenue is the primary driver. The others are fashion Consultancy Services, investment Returns and sustainable Infrastructure.
Who are Inside Out's main competitors?
Direct peers on record are Allbirds, Eileen Fisher, Beyond Meat, Reformation and Stella McCartney. Broad incumbents are L Catterton, Patagonia and Bolthouse Farms (Campbell Soup). Others are Whole Planet Foundation (Whole Foods) and Bumble Bee Capital.
Does Inside Out have an API?
No public API is recorded for Inside Out.
What industry is Inside Out in?
Inside Out's product category is Diversified Sustainable Brands. Its primary akta.pro industry code is CRAAAAAN, Apparel Sourcing, Buying Houses & Trading Companies, with a secondary code of BPAGALAH, Education Access & EdTech for Equity (Low-cost Learning, Skills Platforms). Its SIC code is 2253.