Bike Winnipeg

What Bike Winnipeg does

Bike Winnipeg is a Winnipeg-based non-profit cycling advocacy organization, originally founded as Bike to the Future in 1996 and rebranded to its current name prior to 2012. Its mission is to get more people biking more often through three reinforcing pillars: advocacy for protected cycling infrastructure and safer streets, community programming including a portfolio of themed group rides (ArtRide, Kidical Mass, Winter Rides, Fancy Women Bike Ride, Bike for the Future), and a volunteer-run Bike Valet service that provides free secure bike parking at major civic, sports, and cultural events across the city. The organization is funded by individual memberships ($20/year with discounts at partner bike shops), donations, corporate sponsorships (Red River Co-op, Stantec, Landmark Planning and Design, InterGroup Consultants, HTFC Planning & Design, Manitoba Public Insurance), modest event fees, and service contracts for Bike Valet at events such as Winnipeg Sea Bears home games and Princess Auto openings.

Operationally, Bike Winnipeg runs on a small staff of 11-50 led by Executive Director Mark Cohoe, supplemented by a board of directors and an extensive volunteer network organized into five neighborhood-level Local Bike Groups (Northwest, Northeast, Southeast, Southwest, City Centre) coordinated by Ray Grewal. It does not operate proprietary technology products; its digital footprint is a WordPress/CiviCRM website, email newsletters, and social media channels used for community engagement and advocacy calls-to-action. The organization is currently pursuing charitable status from the Canada Revenue Agency, having amended its Articles of Incorporation in June 2026 ahead of a membership vote at a Special General Meeting, a structural milestone intended to expand grant eligibility and donor tax credits. All activity is concentrated in the Winnipeg Metropolitan Region, with no disclosed geographic expansion beyond that footprint.

Name

Bike Winnipeg

Legal name

Bike Winnipeg

Website

https://bikewinnipeg.ca

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Short description

Bike Winnipeg is a Winnipeg-based non-profit cycling advocacy organization founded in 1996 that runs community group rides, a volunteer Bike Valet service at city events, and policy campaigns for safer cycling infrastructure, serving Winnipeg residents, families, year-round cyclists, and government stakeholders through memberships, donations, and corporate sponsorships.

Ownership category

akta.pro rank

Headquarters

HQ city

Winnipeg

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership Fees: Annual membership fees provide revenue and member benefits including discounts at local bike shops and other retailers.
2. Donations: Individual donations and Giving Tuesday campaigns support operations.
3. Sponsorships: Corporate sponsors including Red River Co-op, Stantec, Landmark Planning, InterGroup Consultants, and HTFC Planning & Design provide financial support.
4. Event Fees: Some group rides and events charge nominal fees ($12-$25) that support cycling advocacy and partner organizations.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Bike Winnipeg is a nonprofit cycling advocacy organization that promotes everyday biking and active transportation in Winnipeg. It delivers a portfolio of community services including a free volunteer-monitored Bike Valet parking service at events, an organized Group Rides Program with themed community rides, a discounted Membership Program with local bike shop benefits, and cycling safety education and policy advocacy aimed at expanding safe cycling infrastructure.

Product overview

Bike Winnipeg is a non-profit cycling advocacy organization offering community-based services focused on promoting cycling and active transportation in Winnipeg. The organization's offerings center around its Bike Valet bicycle parking service at events, a diverse Group Rides Program featuring various themed rides (ArtRide, Bike for the Future, Fancy Women Ride, Kidical Mass, Winter Rides), a membership program with local business discounts, newsletter subscriptions, and community engagement activities like Bike Week Bingo. These services work together to advance the organization's mission of getting more people biking more often through encouragement, advocacy, and community building.

Differentiator

Problem solved

Functional benefit

Products and services

• Bike Valet

Quantifiable outcome

• Originated International Winter Bike to Work Day in 2013, now celebrated globally
• +1 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

17 partnerships are on record, tiered core and minor.

• The WRENCHcoreStrategic or Co-development Partner · 1 December 2025Community bike shop partner for 24-Hour Kids Bike Build Marathon. Bike Winnipeg supports this annual tradition that builds 400+ bikes for children.
• Red River Co-opcoreGTM or Marketing PartnerMajor sponsor of Bike Winnipeg providing financial support for advocacy and programming activities.
• StanteccoreGTM or Marketing PartnerEngineering and design firm sponsor supporting Bike Winnipeg's mission.
• Landmark Planning and Design Inc.coreGTM or Marketing PartnerPlanning and design firm sponsor supporting cycling advocacy efforts.
• InterGroup ConsultantscoreGTM or Marketing PartnerConsulting firm sponsor supporting Bike Winnipeg initiatives.
• HTFC Planning & DesigncoreGTM or Marketing PartnerPlanning and design firm sponsor of Bike Winnipeg.
• Manitoba Public Insurance (MPI)coreStrategic or Co-development PartnerMPI executives encourage staff to work with Bike Winnipeg on cyclist-related projects. Bike Winnipeg provides input on driver education and Driver Handbook messaging about sharing the road with cyclists.
• Winnipeg Arts CouncilcoreStrategic or Co-development PartnerOngoing partnership for ArtRide cycling tours of public artworks. Joint programming during Ciclovia and other arts events.
• Winnipeg Sea BearscoreGTM or Marketing PartnerBasketball team that hired Bike Winnipeg for Bike Valet service at Whiteout Parties and home games, providing secure bike parking for fans.
• Princess AutocoreGTM or Marketing PartnerBike Valet service provided during 9-day grand opening celebrations.
• Green Action CentrecoreStrategic or Co-development PartnerPartner for Jack Frost Challenge winter activity challenge and other sustainability initiatives.
• Manitoba Master Gardener AssociationminorStrategic or Co-development PartnerJoint Master Gardeners Ride exploring private and public gardens by bike.
• True North Sports + EntertainmentcoreGTM or Marketing PartnerWinnipeg Jets parent company that hired Bike Winnipeg for bike valet at Whiteout Parties.
• Accessible Sport Connection ManitobaminorStrategic or Co-development PartnerPartner for CycleLoopia event celebrating adaptive cycling with bikes, trikes, hand cycles, and tandems.
• Winnipeg Trails AssociationminorStrategic or Co-development PartnerPartner for CycleLoopia adaptive cycling celebration event.
• Save Our SeineminorStrategic or Co-development PartnerPartner for Cool Bridges ride along Seine River led by Denis DePape.
• Local Bike Groups (5 neighborhoods)coreStrategic or Co-development PartnerFive established Local Bike Groups: Northwest, Northeast, Southeast, Southwest, and City Centre. Each has coordinator Ray Grewal and organizes neighborhood rides.

Scale indicators6 records

Recent moves8 records

Expansion highlights5 records

Regional players

• Winnipeg Trails Association: Local Winnipeg nonprofit focused on trails and active-transportation infrastructure, working as a co-organizer with Bike Winnipeg on events such as CycleLoopia.

Direct peers

• Green Action Centre: Winnipeg-based environmental nonprofit focused on sustainable transportation including active transportation advocacy, and an existing Bike Winnipeg program partner.
• Vélo Québec: Quebec-based cycling advocacy and promotion nonprofit operating similar education, events, and tourism programming; the closest direct Canadian peer to Bike Winnipeg in mission and operating model.
• HUB Cycling: Metro Vancouver cycling advocacy nonprofit providing cycling education, Bike to Work Week events, and municipal infrastructure advocacy; comparable mandate and event-driven model.
• Bike Calgary: Calgary-based cycling advocacy group focused on infrastructure, education, and community rides with a similar Canadian municipal advocacy mandate as Bike Winnipeg.
• Cycle Toronto: Toronto-area cycling advocacy organization running group rides, Bike Valet-equivalent services, and municipal policy engagement with a comparable membership-and-events operating model.

Broad incumbents

• PeopleForBikes: U.S. national bicycle advocacy organization with broader policy, industry, and infrastructure remit; comparable mission at a larger geographic scale.
• League of American Bicyclists: National U.S. cycling advocacy and education organization offering Bicycle Friendly Community programs; a broad incumbent peer with overlapping advocacy and education activities.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/BikeWinnipeg
• YouTubeyoutube.com/channel/UC54s5BzzACS4mrUoehYjEtA
• Facebookfacebook.com/BikeWinnipeg
• LinkedInlinkedin.com/company/bikewinnipeg
• Instagraminstagram.com/bikewinnipeg

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bike Winnipeg