Green Action Centre

What Green Action Centre does

Green Action Centre is a Winnipeg-based registered Canadian charity (BN: 107878415RR0001) founded in 1985 that operates as Manitoba's environmental services non-profit, delivering programming across sustainable transportation, waste reduction, and green living for households, schools, workplaces, and Indigenous communities (Treaties 1-5). Its service portfolio spans educational presentations and workshops ($180-$400 per session tiered by audience), Green Audits and Waste Audits (BOMA/LEED-aligned), Bike Blender rentals, the No Flyers Please sticker program, and administered national events such as the Commuter Challenge and Jack Frost Challenge. The signature technology asset is GoManitoba, a province-wide digital ridematching and trip-logging platform that supports custom employer/municipality portals and underpins the Commuter Challenge; the organization also operates Compost Winnipeg as a wholly-owned social enterprise subscription food-waste collection service.

Revenue is sourced from individual donations, multi-level government grants (Government of Manitoba, City of Winnipeg, federal Canada, Indigenous Services Canada), foundation funding (Winnipeg Foundation), tiered event sponsorships (Manitoba Hydro, Assiniboine CU, IGM Financial, Manitoba Blue Cross, Tire Stewardship MB, Manitoba Public Insurance), fee-for-service workshops and audits, membership fees, and product/rental sales. Distribution is regional and direct, with services delivered in-person within a 250km radius of Winnipeg plus digital self-serve access to GoManitoba. Anchor enterprise customers include Assiniboine Credit Union (commuter surveys since 2009) and University of Manitoba (~40,000-person biennial campus commute survey since 2015-16), with programming partnerships across the four Winnipeg school divisions and a Council-funded First Nations Waste Minimization Program. Outcome metrics for 2025-2026 include 3,500+ ASRTS event participants, 3,000+ BEST students, 1,358 individuals logging 209,000+ km in the Commuter Challenge, and 17+ tons of CO2 diverted.

Name

Green Action Centre

Legal name

Green Action Centre

Website

https://greenactioncentre.ca

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

11–50 employees

Short description

Green Action Centre is a Winnipeg-based registered Canadian charity founded in 1985 that delivers sustainable transportation, waste reduction, and green-living programming across Manitoba for households, schools, workplaces, and Indigenous communities, anchored by the GoManitoba ridematching platform and Compost Winnipeg social enterprise.

Ownership category

akta.pro rank

Product category

Environmental Services

NAICS

Environment, Conservation and Wildlife Organizations (813312), Civic and Social Organizations (813410), Social Advocacy Organizations (8133)

SIC

Services-Social Services (8300), Sanitary Services (4950)

akta.pro primary industry

Environmental Education & Outreach (BPAGAGAH)

akta.pro secondary industries

Environmental Education, Capacity Building & Community Engagement (BPADALAO), Solid Waste & Recycling Services Administration (BPAIACAH), Sustainable / Low-Emission Ground Transportation Programs (THACAIAL)

Keywords

• Environmental education
• Sustainable transportation
• Waste reduction
• Organic composting services
• Green living programming

Headquarters

HQ city

Winnipeg

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others, Technology or R&D

Revenue model

1. Donations from Individuals: Green Action Centre accepts tax-deductible donations from individuals through its website, which can be targeted to specific programs including waste reduction, sustainable transportation, or green living initiatives.
2. Government and Foundation Grants: Programs and outreach are supported by grants from foundations and governments including Government of Manitoba, City of Winnipeg, and Canada government funding.
3. Workshop and Presentation Fees: Fee-for-service presentations and workshops with tiered pricing: $400 for business in-person, $300 for business virtual, $180 for non-profits. Bike Blender presentations priced at $250 for schools and $400 for workplaces.
4. Green Audit Services: Comprehensive environmental assessments for organizations evaluating climate impact across waste, water, transportation, and food categories, with standalone waste and transportation audits also available.
5. Equipment Rentals: Bike Blender rental services: $300 for workplaces (plus $500 deposit) and $180 for schools/non-profits (plus $500 deposit).
6. Membership Fees: Annual membership providing voting rights at AGM, network access, 1-on-1 resourcing sessions, access to members-only events and workshops, and monthly Living Green newsletter.
7. Product Sales: Sale of 'No Flyers Please' stickers: $1 each for office pickup or $2 each for mailed delivery.
8. Sponsorships: Event sponsorships at various levels for programs including Commuter Challenge and Jack Frost Challenge.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels7 records

Core offering

Green Action Centre delivers environmental education, community programming, and consulting services across sustainable transportation, waste reduction, and green living focus areas, primarily serving Manitoba households, workplaces, schools, and Indigenous communities. The organization operates the GoManitoba digital ridematching platform and the Compost Winnipeg social enterprise for industrial food waste collection, supplementing these with paid workshops, green and waste audits, workplace commuter consulting, and equipment rentals. Programming is funded through a combination of donations, grants, sponsorships, and fee-for-service offerings.

Product overview

Green Action Centre operates as a non-profit organization offering a portfolio of environmental programs and services focused on sustainable transportation, waste reduction, and green living. The core platform is GoManitoba, a province-wide commuting matching system that also supports annual challenges like the Commuter Challenge and Jack Frost Challenge. The organization runs semi-autonomous social enterprises including Compost Winnipeg for food waste collection, and delivers educational services such as Green Audits, Waste Audits, and Presentations & Workshops. Program offerings span Active and Safe Routes to School (ASRTS), School Streets, the First Nations Waste Minimization Program, and the No Flyers Please sticker initiative. The various products function as interconnected community programs and services rather than a unified software platform.

Differentiator

Problem solved

Functional benefit

Brands

• Active and Safe Routes to School (ASRTS): Programs and services coordinated by Green Action Centre to reverse the trend of driving children to school, including events, school travel planning, resources, data collection, and cycling education.
• GoHappy Consulting
• Jack Frost Challenge
• First Nations Waste Minimization Program (FNWM)
• Commuter Challenge
• Bicycle Education Skills Training (BEST)

Products and services

• GoManitoba A province-wide online platform that connects Manitobans for sustainable commuting, facilitating carpools, public transit use, and matching biking and walking mentors. Includes custom networks for workplaces, organizations, and municipalities with data access and rewards programs.
• Green Audits Comprehensive environmental assessments for organizations evaluating climate impact across waste, water, transportation, and food categories, with recommendations for becoming healthier, more sustainable, and climate resilient.
• Waste Audits Waste composition analysis services that sort, weigh, and measure waste from garbage, recycling, and composting streams, aligned with BOMA and LEED standards.
• Presentations and Workshops Educational presentations and workshops on topics including food waste, composting, holiday greening, workplace sustainability, and bike blender demonstrations for schools, workplaces, and community groups, available in-person and virtual formats with tiered pricing.
• GoHappy Consulting Consulting services helping workplaces create comprehensive commuting options through surveying, infrastructure assessment, target-setting, and training sessions.
• Compost Winnipeg A social enterprise subscription service collecting food waste and compostable materials from Winnipeg residents and businesses for industrial composting, diverting organic waste from landfills.
• Bike Blender Rental Rental of a bike-powered blender for workplace and school events, creating smoothies or other drinks through pedal power, with optional staff-led presentations.
• No Flyers Please Stickers A sticker program allowing Manitobans to opt out of unsolicited mail and flyers, with stickers available for $1 office pickup or $2 mailed delivery.
• Annual Membership Annual membership providing voting rights at AGM, network access, 1-on-1 resourcing sessions, access to members-only events and workshops, and the monthly Living Green newsletter.
• Active and Safe Routes to School (ASRTS) A suite of programs and services coordinated by Green Action Centre to reverse the trend of driving children to school, including events, school travel planning, resources, data collection, and cycling education.
• School Streets Car-free zones outside schools that support activity and sustainable transportation among students, running as part of the National Active School Streets Initiative.
• First Nations Waste Minimization Program (FNWM) A program supporting Indigenous communities in Manitoba with waste reduction education, technical advisory services, and resources for implementing zero waste systems in community, school, and waste site settings.

Quantifiable outcome

• 3,500+ students participate annually in ASRTS bike and walk events
• +4 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Twelve partnerships are on record, tiered core, minor and major.

• Green Communities CanadacoreStrategic or Co-development PartnerNational partner organization supporting active and safe routes to school programming. Part of National Active School Streets Initiative including School Streets program.
• Bike WinnipegminorStrategic or Co-development PartnerPartner organization for cycling advocacy and Bike Week Winnipeg programming.
• The WRENCHminorStrategic or Co-development PartnerLocal cycling organization partner for bicycle programming and education.
• University of ManitobamajorStrategic or Co-development PartnerPartner for campus commute surveys since 2015-16, delivering transportation surveys for approximately 40,000 community members every two years.
• Seven Oaks School DivisionminorStrategic or Co-development PartnerSchool division partner for active transportation and sustainability programming.
• Winnipeg School DivisionminorStrategic or Co-development PartnerSchool division partner for active transportation and sustainability programming.
• St. James Assiniboia School DivisionminorStrategic or Co-development PartnerSchool division partner for active transportation and sustainability programming.
• Louis Riel School DivisionminorStrategic or Co-development PartnerSchool division partner for active transportation and sustainability programming.
• Red River College PolytechminorStrategic or Co-development PartnerEducational institution partner for sustainability programming.
• Climate Action TeamminorStrategic or Co-development PartnerCoalition partner for climate action advocacy and policy work in Manitoba.
• GoManitoba Network PartnerscoreChannel Partner/ Reseller/ DistributorWorkplaces and municipalities that create custom networks on the GoManitoba platform to offer commute matching to employees or residents.
• Parks CanadaminorStrategic or Co-development PartnerTeam prize winner in 2026 Commuter Challenge for workplace commuting sustainability.

Scale indicators13 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Pollution Probe: Toronto-based environmental charity focused on waste, water, climate, and sustainability education across Canadian communities, with programming comparable to Green Action Centre's waste reduction and school engagement model.
• Équiterre: Quebec-based environmental non-profit offering sustainable transportation, composting, and green-living education programs to households, schools, and municipalities — a directly comparable Canadian education-and-action model.
• Green Communities Canada: National umbrella organization of which Green Action Centre is a member; both deliver Active and Safe Routes to School, waste reduction programming, and sustainability education at the community level across Canada.
• Centre for Indigenous Environmental Resources: Indigenous-led Canadian non-profit delivering environmental capacity building, waste reduction, and land stewardship programs to First Nations — directly comparable to Green Action Centre's First Nations Waste Minimization Program.
• Smart Commute / Metrolinx: Greater Toronto and Hamilton Area commuter management program operated by Metrolinx, providing ridematching, employer consulting, and commute-mode behavior change analogous to GoHappy/GoManitoba.

Broad incumbents

• Nature Conservancy of Canada: Large Canadian environmental non-profit delivering conservation, education, and stewardship programming; comparable operating model and Canadian funder base, though oriented toward land conservation rather than behavior change.
• Environmental Defence Canada: National environmental advocacy organization addressing climate, plastics, and transportation issues; operating at a more policy-driven scale but competing for similar audiences and grant funding.
• Pembina Institute: Canada-wide clean energy and sustainability think tank that complements Green Action Centre's grassroots work with policy research and analysis on transportation emissions and waste reduction.

Regional players

• Bike Winnipeg: Local Winnipeg cycling advocacy and education organization partnered with Green Action Centre on Bike Week and active transportation programming — comparable end audience and partially overlapping program offerings.
• The WRENCH: Winnipeg-based bicycle education and repair non-profit partnering with Green Action Centre on cycling programming; comparable in mission around active transportation skills and community engagement.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/greenactioncentre
• Xx.com/greenactionctr
• Facebookfacebook.com/GreenActionCentre

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Green Action Centre