Vintro ApS
Vintro ApS is a privately held Danish natural wine retailer operating a Shopify e-commerce platform and a single boutique in Copenhagen's Nørrebro district, curating organic and biodynamic wines from 70+ producers for Danish consumers, corporate gifting clients, and wholesale buyers.
- Company typePrivate
- Founded1995
- HeadquartersCopenhagen, Denmark
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Vintro ApS does
Vintro ApS is a privately held Danish specialty wine retailer operating as VINTRO, headquartered in Copenhagen's Nørrebro district. The company curates and sells organic, biodynamic, and low-intervention natural wines sourced from over 70 producers across approximately 13 countries spanning France, Italy, Germany, Austria, Portugal, Slovenia, Slovakia, Poland, Georgia, Spain, and Denmark. Beyond its core wine catalog, Vintro sells adjacent product lines including kombucha, cider, vermouth, spirits, wine accessories, and gift cards, and offers curated tasting boxes (Smagekasser) and a '3 for 330' promotional bundle.
The business is built on a Shopify-hosted e-commerce platform (vintrovin.dk) integrated with MobilePay, Quickpay, PayPal, Google Pay, and Facebook Pay, complemented by a single physical boutique at Ravnsborggade 5 in Nørrebro. Distribution is Denmark-only: 1-2 day bike-courier delivery in Copenhagen via partner By Expressen and 2-5 day delivery to the rest of Denmark via Bring/RB9, with free shipping above 850 kr. The company runs an active tasting-event program (private bookings plus scheduled public events) and maintains an Instagram-driven content marketing effort emphasizing producer stories and sustainability credentials.
Vintro generates revenue through three streams: one-time retail sales of bottles, cases, and bundles (priced roughly 100-850 kr, including VAT); a recurring monthly wine subscription (VINABONNEMENT); and B2B revenue from corporate gifting (Firmagaver) and wholesale (Engros). Its customer base consists primarily of Danish natural-wine enthusiasts seeking organic and biodynamic options, with a secondary B2B segment of corporate gift and wholesale buyers. The company is bootstrapped — no external funding rounds, parent entities, or institutional investors are disclosed — and ships only within Denmark.
Vintro ApS firmographics
Firmographics- Name
- Vintro ApS
- Legal name
- VINTRO ApS
- Website
- https://vintrovin.dk
- Company type
- Private
- Founded year
- 1995
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Vintro ApS is a privately held Danish natural wine retailer operating a Shopify e-commerce platform and a single boutique in Copenhagen's Nørrebro district, curating organic and biodynamic wines from 70+ producers for Danish consumers, corporate gifting clients, and wholesale buyers.
- Ownership category
- akta.pro rank
Vintro ApS industry classification
Industry- Product category
- Wine Retail
- NAICS
- Beer, Wine, and Liquor Retailers (4453), Wine and Distilled Alcoholic Beverage Merchant Wholesalers (424820)
- SIC
- Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)
- akta.pro primary industry
- Wine Retail (Bottle Shops & Wine Merchants) (CRANABAB)
- akta.pro secondary industry
- Alcohol Subscription & Wine Clubs (Retail) (CRANABAF)
Keywords
Where Vintro ApS is headquartered
LocationHeadquarters
- HQ city
- Copenhagen
- HQ country
- Denmark
- HQ region
- Europe
Offices1 record
Markets served
Vintro ApS business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Wine retail sales: Direct retail sales of natural wines through e-commerce platform and physical boutique. Products include red wine, white wine, orange wine, sparkling wines, rosé, sweet wine, magnum bottles, as well as non-wine items such as kombucha, cider, vermouth, spirits, and accessories. Revenue generated from individual bottle sales, case discounts (3 for 330 campaign, 12 bottles for 10% discount), and wine subscription service.
- Wine subscription (VINABONNEMENT): Recurring subscription service offering regular deliveries of natural wines to subscribers.
- Corporate gifting and wholesale: Firmagaver (corporate gifts) program and wholesale (Engros) options for business customers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard bottle pricing |
| Unit Pricing | Pay-as-you-go | 3 for 330 promotional bundle |
| Unit Pricing | Pay-as-you-go | Mix 12 bottles discount |
| Subscription | Monthly | Wine subscription (VINABONNEMENT) |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Vintro ApS product offering
Product offeringCore offering
Vintro ApS retails certified organic, biodynamic, and natural (low-intervention) wines direct to Danish consumers through a Shopify e-commerce store and a physical boutique in Copenhagen's Nørrebro district. The curated catalog spans more than 70 winemakers across 13 countries, with ancillary categories (kombucha, cider, vermouth, spirits, accessories) and recurring revenue from a wine subscription (VINABONNEMENT), private tastings, corporate gifting (Firmagaver), and wholesale (Engros).
Product overview
Vintro ApS operates as a natural wine shop and e-commerce platform based in Copenhagen, Denmark. The company offers a curated selection of natural, organic, and biodynamic wines from over 70+ vineyards across 13 countries, along with wine subscriptions, tasting boxes, gift cards, and accessories. The product portfolio includes wine types such as red, white, orange, rosé, sparkling, sweet, and oxidative wines, as well as non-alcoholic alternatives including Kombucha and cider. The company also provides services such as private tastings, wholesale, and corporate gifting.
Differentiator
Problem solved
Functional benefit
Products and services
- Natural Wines (Naturvin)
Companies that use Vintro ApS
Customer profileSegments2 records
Ideal customer profiles2 records
Vintro ApS technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Vintro ApS partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- By ExpressenminorBike courier service used for same-day/next-day deliveries within Copenhagen and Greater Copenhagen area including Nordhavn, Nordvest Frederiksberg, Valby, Brønshøj, Vanløse, and Hellerup.
Scale indicators1 record
Recent moves1 record
Expansion highlights4 records
Vintro ApS competitors and assessment
Company assessmentBroad incumbents
- Vivino: Vivino is a Copenhagen-based wine discovery app and marketplace that lets consumers scan, rate, and buy wine from a global catalog of millions of labels. It is a broad-incumbent comparable operating in the same city and overlapping wine-discovery/purchase category as Vintro, but at vastly larger scale and with a much broader, non-specialist assortment.
- Wine.com: Wine.com is the largest online wine retailer in the United States, offering a broad catalog across price points and categories with nationwide delivery. It is a broad-incumbent comparable for online wine retail and DTC distribution infrastructure, though its scope and assortment are far wider than Vintro's natural wine focus.
- Drizly: Drizly is an on-demand alcohol delivery marketplace aggregating beer, wine, and spirits from local retailers across the US. It is a broad-incumbent comparable for online alcohol distribution and last-mile delivery, though it operates as a neutral marketplace rather than a specialist wine retailer.
Others
- Skurnik Wines: Skurnik Wines is a US-based importer specializing in family-owned European wineries with a strong natural and organic wine portfolio. It is comparable to Vintro through overlapping small-production European natural winemaker relationships, but operates primarily as a B2B distributor rather than a DTC retailer.
- Jenny & François Selections: Jenny & François Selections is a US-based importer focused exclusively on natural wines from small French and European producers. It is an ecosystem peer to Vintro for its parallel natural wine curation focus and overlapping producer base, though it is a wholesale importer rather than a consumer-facing retailer.
Direct peers
- Kermit Lynch Wine Merchant: Kermit Lynch is a Berkeley-based importer and retailer specializing in artisanal French and Italian wines from small, often organic or biodynamic producers. It is highly comparable to Vintro for its shared emphasis on small-producer, terroir-driven curation, producer storytelling, and direct-to-consumer online sales alongside a brick-and-mortar presence.
- Chambers Street Wines: Chambers Street Wines is a New York City wine shop specializing in natural, organic, and biodynamic wines from small European producers. It is one of the closest direct comparables to Vintro given the parallel focus on natural/low-intervention wine curation, small-producer relationships, and a physical boutique-plus-online retail model.
- Flatiron Wines: Flatiron Wines is a New York City wine shop with a curated selection emphasizing small producers and natural winemaking. It is a direct comparable to Vintro in terms of artisanal, small-producer wine curation in a retail format, with a similar boutique-plus-online footprint in a major urban market.
- Naked Wines: Naked Wines is an online wine subscription club that funds independent winemakers and ships exclusive bottles directly to subscribers. It is a direct comparable to Vintro's VINABONNEMENT subscription model and direct-to-consumer distribution, although Naked Wines operates globally and at much larger scale.
- Les Caves de Pyrène: Les Caves de Pyrène is a UK-based natural wine importer and distributor with a portfolio focused on organic and biodynamic producers. It is comparable to Vintro for its natural wine specialization and its hybrid importer-retailer/wholesale model that overlaps with Vintro's Engros arm.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat2 records
Key risks5 records
Key highlights6 records
Customer concentration
Vintro ApS social profiles
Digital presenceVintro ApS financial estimates
Financial estimateRevenue estimate
Valuation estimate
Vintro ApS leadership team
Management profileNumber of profiles
Vintro ApS funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Vintro ApS M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Vintro ApS
What does Vintro ApS do?
Vintro ApS retails certified organic, biodynamic, and natural (low-intervention) wines direct to Danish consumers through a Shopify e-commerce store and a physical boutique in Copenhagen's Nørrebro district. The curated catalog spans more than 70 winemakers across 13 countries, with ancillary categories (kombucha, cider, vermouth, spirits, accessories) and recurring revenue from a wine subscription (VINABONNEMENT), private tastings, corporate gifting (Firmagaver), and wholesale (Engros).
Is Vintro ApS a public or private company?
Vintro ApS is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Vintro ApS founded?
Vintro ApS was founded in 1995. It employs 1 to 10 people.
Where is Vintro ApS based?
Vintro ApS is headquartered in Copenhagen, Denmark, in the Europe region.
How does Vintro ApS make money?
Three revenue lines are on record. Wine retail sales are the primary driver. The others are wine subscription (VINABONNEMENT) and corporate gifting and wholesale.
Who are Vintro ApS's main competitors?
Broad incumbents on record are Vivino, Wine.com and Drizly. Others are Skurnik Wines and Jenny & François Selections. Direct peers are Kermit Lynch Wine Merchant, Chambers Street Wines, Flatiron Wines, Naked Wines and Les Caves de Pyrène.
Does Vintro ApS have an API?
No public API is recorded for Vintro ApS.
What industry is Vintro ApS in?
Vintro ApS's product category is Wine Retail. Its primary akta.pro industry code is CRANABAB, Wine Retail (Bottle Shops & Wine Merchants), with a secondary code of CRANABAF, Alcohol Subscription & Wine Clubs (Retail). Its NAICS code is 4453 and its SIC code is 5180.