Upper Valley Partners

What Upper Valley Partners does

RE/MAX Upper Valley Partners is a privately held real estate brokerage franchise operating under the RE/MAX LLC umbrella from its headquarters at 120 South Main Street, West Lebanon, New Hampshire. The firm serves residential buyers and sellers in the Upper Valley region spanning New Hampshire and Vermont, with a particular emphasis on the Dartmouth/Lake Sunapee area, including the towns of Hanover, Lebanon, Hartford, Woodstock, Enfield, Canaan, and surrounding communities. Its operational scope also extends modestly into vacation rentals and commercial office space.

The company is staffed by a small team of five named agents — Broker Owner Gerry Stark, Deborah Roberts, Jenna Luce, Jill Stark, and Richard Ballou — who deliver full-service buyer and seller representation. The supporting technology stack includes a consumer-facing property listings platform (uvmaxre.com), the RE/MAX Mobile App on iOS and Android with saved searches and push notifications, an interactive map-based listing search with filters, a FRED API-powered mortgage calculator, embedded virtual tour capability via WolfReel and Vimeo, and integrations with PrimeMLS for listing data and major social platforms for sharing. The site was built in partnership with Union Street Media.

Revenue is generated primarily through transaction-based real estate commissions on residential sales and purchases, with secondary income from vacation rental listings and commercial office space rental. The franchise derives brand recognition and referral flow from RE/MAX's national marketing and global agent referral network. The firm participates in RE/MAX's charitable partnership with Children's Miracle Network Hospitals. No public revenue figures, funding history, or expansion announcements are disclosed.

Name

Upper Valley Partners

Legal name

RE/MAX Upper Valley Partners

Website

https://uvmaxre.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

RE/MAX franchise brokerage serving residential buyers and sellers in the New Hampshire and Vermont Upper Valley region with a five-agent team, a property listings platform, and supporting mobile app and mortgage tools.

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (5312), Offices of Real Estate Agents and Brokers (53121), Offices of Real Estate Agents and Brokers (531210)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)

Keywords

• Residential real estate brokerage
• Buyer agent representation
• Seller agent representation
• Vacation rental listings
• Commercial space rental

Headquarters

HQ city

West Lebanon

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Real Estate Commission Revenue: Traditional real estate brokerage earning commissions on residential property sales and purchases. Agents represent buyers and sellers in transactions, earning a percentage of the sale price upon successful closings. Commission rates typically split between listing agent and buyer's agent, with RE/MAX franchise fees deducted.
2. Property Rental/Management Services: Vacation rental listings and property management services generating rental income. The company lists seasonal rentals such as 240 Bay Point Road at $3,000/week and office space rentals at $1,100/month.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Upper Valley Partners is a RE/MAX-affiliated real estate brokerage providing residential buyer and seller representation, vacation rental listings, and commercial space rental across the Upper Valley region of New Hampshire and Vermont. The firm operates a property search website and mobile app integrated with the regional MLS, alongside agent-led transaction services delivered by licensed New Hampshire and Vermont brokers.

Product overview

RE/MAX Upper Valley Partners operates a consumer-facing real estate brokerage platform serving the Dartmouth/Lake Sunapee region of New Hampshire and Vermont. The core offering is a unified platform combining the property listings portal with mobile app access, enabling buyers to search listings with advanced filtering, save favorites, receive real-time alerts, and view virtual tours. The platform integrates MLS data through PrimeMLS and offers complementary tools including mortgage calculator (using FRED API), home valuation, market analysis, and community data. Agent directory services connect consumers with individual agents (Gerry Stark, Deborah Roberts, Jenna Luce, Jill Stark, Richard Ballou). The product architecture centers on the main website as the primary interface, supplemented by native iOS/Android mobile apps with real-time synchronization, and integrates third-party virtual tour providers (WolfReel, Vimeo) for property viewing.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Buyer Representation

Quantifiable outcome

• Team of local experts serving the Dartmouth/Lake Sunapee Region

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration13 records

Feature4 records

Partnerships

Three partnerships are on record, tiered core and minor.

• RE/MAXcoreChannel Partner/ Reseller/ DistributorFranchise partnership with RE/MAX providing brand licensing, national marketing support, referral database access, training resources, and brokerage infrastructure. The franchise affiliation enables agents to leverage the #1 brand in real estate awareness with global exposure and connections with industry experts.
• PrimeMLScoreTechnology or IntegrationMultiple Listing Service provider delivering comprehensive property listing data across Vermont and New Hampshire. Powers the property search functionality and listing information displayed on the company website.
• Children's Miracle Network HospitalsminorStrategic or Co-development PartnerRE/MAX agents participate in the Children's Miracle Network fundraising program, which is a core RE/MAX charitable initiative supporting children's hospitals across North America.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Four Seasons Sotheby's International Realty: Regional luxury brokerage with strong New England and Vermont/New Hampshire presence. Directly comparable for higher-ticket Lake Sunapee and waterfront listings that RE/MAX Upper Valley Partners also markets, serving overlapping affluent buyer demographics.

Broad incumbents

• Berkshire Hathaway HomeServices: National residential brokerage franchise with active New England presence. Comparable because it sells existing residential homes via a similar commission-based agent model and competes for the same Upper Valley luxury and primary-residence inventory.
• RE/MAX LLC: Parent franchisor of RE/MAX Upper Valley Partners. Operates the global RE/MAX network with over 140,000 agents; directly comparable because the subject firm is a franchisee of this brand and uses its technology, marketing, and referral infrastructure.
• Keller Williams Realty: Largest real estate franchise by agent count in the US. Competes with RE/MAX franchises for the same pool of buyer/seller transactions in the Upper Valley and offers a similar full-service brokerage model with an agent-centric commission structure.
• Better Homes and Gardens Real Estate: National residential brokerage franchise affiliated with the Better Homes and Gardens brand. Comparable offering to RE/MAX franchise brokerages for existing-home buyer and seller representation in regional markets.
• Coldwell Banker: Established national residential brokerage franchise with strong presence in New England. Directly competes for the same residential listings and buyer representation in the Dartmouth/Lake Sunapee region.
• Century 21: Global residential real estate franchise. Competes head-to-head with RE/MAX at the franchise level and likely has local offices serving overlapping towns in the Upper Valley.

Emerging players

• Redfin: Technology-driven residential brokerage and portal. Indirectly competes with RE/MAX Upper Valley Partners by capturing online buyer demand in New England and offering lower-commission listing services that pressure traditional brokerages.
• Compass: Tech-forward brokerage rapidly recruiting agents from traditional franchises. Direct competitor for agent talent and listing inventory in suburban and lifestyle markets such as the Upper Valley, with an in-house technology platform that RE/MAX franchises cannot match.
• eXp Realty: Cloud-based brokerage with high commission splits and equity participation for agents. Increasingly competing for independent and franchise agents in rural and suburban markets, including New England, by offering lower overhead and equity upside.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/uvmaxre
• LinkedInlinkedin.com/company/re-max-upper-valley

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Upper Valley Partners