Boo Williams Summer League

What Boo Williams Summer League does

Boo Williams Summer League, operating under the legal name Boo Williams AAU Basketball, is a private non-profit amateur athletic organization based in New Hampton, United States. It runs a youth basketball program and tournament circuit (the Boo Williams Summer League) serving athletes ages 8-19, providing competitive AAU (Amateur Athletic Union) basketball tournament opportunities for youth players and their families. The organization's primary customer segment is youth basketball families seeking competitive tournament play and AAU circuit exposure.

The organization operates as a single product entity — the AAU basketball program itself is the offering — with no modular product architecture, add-ons, or platform-plus-products structure. Its digital infrastructure consists of a website powered by SportsEngine's Sports Relationship Management (SRM) software, which manages sports organization operations. The organization also lists its tournaments on the Exposure Events platform, which provides tournament visibility and athlete registration capabilities.

No revenue model, pricing, or financial disclosures are available. The organization has no disclosed parent company, institutional investors, or venture backing. No management team, headcount specifics beyond an 11-50 employee band, or operating geographies are documented. Distribution is handled through tournament events and the Exposure Events integration; marketing is limited to the official website at boowilliamsbball.org.

Name

Boo Williams Summer League

Legal name

Boo Williams AAU Basketball

Website

https://boowilliamsbball.org

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Boo Williams Summer League is a non-profit amateur athletic organization based in New Hampton, United States, that operates AAU basketball tournaments and a summer league program for youth athletes ages 8-19.

Ownership category

akta.pro rank

Product category

Youth Amateur Basketball / AAU Sports Leagues

NAICS

Sports and Recreation Instruction (61162), Promoters of Performing Arts, Sports, and Similar Events (7113)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Youth & Scholastic Sports Organizations (K–12, AAU, Club Leagues) (MPAKACAF)

akta.pro secondary industries

Youth & Junior Tournament Organizers (MPAKADAL), Sport-Specific Amateur Leagues & Circuits (Non-Professional) (MPAKACAJ)

Keywords

• Youth basketball tournaments
• AAU basketball programs
• Summer league athletics
• Amateur basketball events
• Youth sports leagues

Headquarters

HQ city

New Hampton

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Marketing channels1 record

Core offering

Boo Williams Summer League operates a non-profit youth AAU basketball organization and summer league program that hosts competitive basketball tournaments and league play for athletes ages 8 to 19. The product is delivered as in-person tournament events across the U.S. amateur athletic circuit, with tournament listings and athlete registration handled through a SportsEngine-powered website and Exposure Events integration.

Product overview

Boo Williams AAU Basketball is a single offering — an AAU basketball organization providing youth basketball tournaments and competitive league play. The program operates under Boo Williams Summer League and participates in Exposure Events, a basketball tournament platform. There are no separate modules, add-ons, or platform-plus-products architecture; the organization is the product.

Differentiator

Problem solved

Functional benefit

Products and services

• Boo Williams AAU Basketball An AAU basketball organization and summer league program that provides competitive basketball tournaments and league events for youth athletes ages 8 to 19.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Exposure EventsminorGTM or Marketing PartnerBoo Williams Summer League tournaments are listed on Exposure Events platform, providing visibility and registration capabilities for athletes and families seeking to participate in AAU basketball competitions.

Recent moves3 records

Expansion highlights1 record

Direct peers

• NY Rens: NY Rens is a prominent AAU boys basketball program based in the Northeast that fields multiple age-division teams and competes on the AAU grassroots circuit. It is directly comparable to Boo Williams as a same-circuit, multi-age youth basketball organization.
• Oakland Soldiers: Oakland Soldiers is a longstanding West Coast AAU basketball organization with a national profile that competes in elite youth tournaments. It is directly comparable to Boo Williams as a brand-led, multi-age AAU basketball program.
• Mokan Elite: Mokan Elite is a Kansas City-area AAU basketball program that fields teams across multiple age groups on the AAU grassroots circuit. It is comparable to Boo Williams in structure, mission, and target athlete demographic.
• Mac Irvin Fire: Mac Irvin Fire is a Chicago-based AAU basketball organization named for a coach/founder figure, fielding multiple age-group teams nationally. It is closely comparable to Boo Williams as a named-brand, coach-led AAU program.
• Spiece Indy Heat: Spiece Indy Heat is an Indiana-based AAU basketball program that operates multiple age-division teams in national competition. It mirrors Boo Williams' model of regional AAU program with national circuit participation.
• Team Takeover: Team Takeover is a Mid-Atlantic AAU basketball program that fields teams across youth age divisions and competes on the AAU circuit. It is a structural peer to Boo Williams in offering and target market.

Others

• Exposure Events: Exposure Events is the tournament-listing and registration platform on which Boo Williams tournaments are published. It is an ecosystem enabler comparable to Boo Williams as a distribution channel partner in the same youth basketball market.

Broad incumbents

• Amateur Athletic Union (AAU): AAU is the national governing body under which Boo Williams and other youth basketball programs are sanctioned. It is the broader umbrella organization that sets rules and sanctions the circuit in which the subject operates.
• Nike Elite Youth Basketball League (EYBL): The Nike EYBL is a shoe-sponsored elite amateur basketball league that aggregates top AAU programs for national competition. It is a broader incumbent in the same AAU amateur basketball circuit in which Boo Williams competes.
• Under Armour Association: The Under Armour Association is a national grassroots basketball league that brings together elite amateur teams and competes for the same athlete pool. It is a broader incumbent and competitive circuit-level player relative to Boo Williams.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights4 records

Customer concentration

• LinkedInlinkedin.com/company/boo-williams-summer-league

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Boo Williams Summer League