klubKaffe ApS

What klubKaffe ApS does

klubKaffe ApS is a Danish private limited company (ApS) that operates a direct-to-consumer e-commerce storefront at klubkaffe.dk, selling branded coffee capsules and capsule machines to individual consumers across Denmark. The company is headquartered in Birkerød, has 1-10 employees, and is owned by founder Michael Larsen, who personally signs company communications. KlubKaffe positions itself as having Denmark's largest selection of capsules and machines for the Italian Caffitaly system and also carries Nespresso- and Dolce Gusto-compatible capsules (manufactured by Caffitaly System S.p.A. as an independent producer, with no direct relationship to Nestlé), along with complementary brands such as Löfbergs, Caprimo, and Twinings. The product range spans espresso, lungo, cappuccino, decaffeinated, flavored, organic/Fairtrade, cocoa, and green tea capsules, plus whole beans and machines in multiple models (S27 Iris, S35 VOLTA, S18 Ambra, S04).

The commercial model is a standard online retailer: one-time purchases via a WordPress/WooCommerce shop, prices quoted in Danish kroner inclusive of 25% VAT, kr. 80 flat shipping (waived above kr. 500), 24/7 ordering, same-day dispatch for orders placed before 16:30, and next-business-day delivery through PostNord. A recurring element was introduced via a 12-month capsule subscription that includes a free Caffitaly S04 Espresso machine, but the business remains fundamentally transactional with no subscription-required core flow. The firm relies on category-specialist positioning, broad assortment within the Caffitaly ecosystem, and aggressive clearance pricing (including past-expiry stock at 75%+ off list) rather than on proprietary technology or differentiated software; marketing is limited to on-site social sharing CTAs and organic word-of-mouth, with no disclosed paid acquisition channels.

Name

klubKaffe ApS

Legal name

KlubKaffe ApS

Website

https://klubkaffe.dk

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

klubKaffe ApS is a Danish direct-to-consumer e-commerce retailer of branded coffee capsules and capsule machines (primarily Caffitaly, plus Nespresso- and Dolce Gusto-compatible), selling to individual Danish consumers via its WordPress-based storefront at klubkaffe.dk.

Ownership category

akta.pro rank

Product category

Online Coffee and Capsule Retail

akta.pro primary industry

Specialty Coffee & Tea Retail (Beans, Leaves, Accessories) (CRAHAGAI)

akta.pro secondary industry

Single-Serve Coffee (Pods, Capsules) (CRADAHAH)

Keywords

• Coffee capsule retail
• Espresso machine sales
• Online coffee shop
• Italian coffee capsules
• Specialty beverage retail

Headquarters

HQ city

Kolding

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. E-commerce retail sales: Direct-to-consumer online sales of branded coffee capsules and capsule machines. Customers purchase individual products at listed prices via the web store. Revenue is generated entirely through one-time transaction fees per order. No subscription or recurring revenue model is indicated.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

klubKaffe ApS is a Danish e-commerce retailer that sells branded coffee capsules, capsule machines, coffee beans, cocoa and tea capsules through its own online store at klubkaffe.dk. The company's core assortment centers on Caffitaly-system capsules and machines (positioned as Denmark's largest Caffitaly selection), with complementary Nespresso-compatible and Dolce Gusto-compatible capsule lines from independent producers, plus coffee beans and specialty hot-drink capsules from brands such as Caprimo, Löfbergs and Twinings. Orders are dispatched the same day when placed before 16:30, with next-business-day delivery across Denmark via PostNord.

Product overview

Klubkaffe ApS operates a Danish e-commerce platform specializing in coffee capsules and machines. The product portfolio centers on three main capsule systems: Caffitaly capsules and machines (their primary focus and largest category), Nespresso-compatible capsules, and Dolce Gusto-compatible capsules. The company also offers whole coffee beans, specialty drinks including cocoa and green tea capsules, and various Caffitaly capsule machines in multiple models (S27 Iris, S35 VOLTA, S18 Ambra, S04) and colors. The business model combines direct-to-consumer online sales with subscription options where 12-month capsule subscriptions include a free Caffitaly S04 Espresso machine. The company positions itself as having Denmark's largest selection of coffee capsules with Italian coffee as the core focus area.

Differentiator

Problem solved

Functional benefit

Products and services

• Caffitaly Coffee Capsules Original Italian Caffitaly-compatible coffee capsules sold in 10-packs, 16-packs and 96-packs, including espresso, lungo, cappuccino, decaffeinated, hazelnut, mocaccino and other specialty blends. Targeted at Danish consumers using Caffitaly capsule machines at home.
• Nespresso Coffee Capsules Nespresso-compatible coffee capsules manufactured by Caffitaly System S.p.A. as an independent producer (no relationship with Nestlé), including Deciso, Robusto and single-origin varieties such as Brasile and Ethiopia.
• Dolce Gusto Coffee Capsules Dolce Gusto-compatible coffee capsules manufactured by Caffitaly System S.p.A. as an independent producer, including Deciso and Lungo varieties for Danish consumers using Dolce Gusto machines.
• Caffitaly Capsule Machines Italian Caffitaly capsule coffee machines including the S27 Iris, S35 VOLTA, S18 Ambra and S04 models, available in multiple colors and offered standalone or bundled with starter capsule packs. A free S04 Espresso machine is offered with a 12-month capsule subscription.
• Coffee Beans Whole coffee beans including Caffitaly Cremoso (500g) and Caffitaly Intenso (1000g) varieties, sold for Danish consumers who grind their own coffee at home.
• Cocoa and Hot Drink Capsules Hot chocolate, cappuccino, mocaccino, chai-latte and green tea capsules (including Twinings Pure Green Tea) compatible with Caffitaly machines, plus related specialty beverages from Caprimo and Caffitaly.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Caffitaly System S.p.A.coreTechnology or IntegrationPrimary brand partner. KlubKaffe markets itself as having Denmark's largest selection of Caffitaly capsules and machines. The company exclusively focuses on the Caffitaly capsule system as its core platform. All Caffitaly-compatible capsules sold are 100% original from Caffitaly System S.p.A.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Caffitaly System S.p.A. Italian capsule-system manufacturer and KlubKaffe's primary brand partner. Materially comparable as the upstream supplier of most of KlubKaffe's hero SKUs; represents both a critical dependency and a potential direct-to-consumer competitor.
• Nespresso (Nestlé): Global capsule-coffee system owned by Nestlé with proprietary retail, e-commerce, and club model. KlubKaffe sells Nespresso-compatible capsules, so Nespresso is both an ecosystem anchor and the dominant direct competitor for capsule market share.
• Dolce Gusto (Nestlé): Nestlé-owned multi-beverage capsule system with pan-European e-commerce and retail distribution. KlubKaffe resells Dolce Gusto-compatible capsules, positioning Dolce Gusto as both an ecosystem anchor and a direct competitor for capsule wallet share.
• JDE Peet's (Jacobs Douwe Egberts): Global coffee and capsule company owning brands such as Jacobs, Douwe Egberts, L'OR, and Senseo. Comparable as a large-scale capsule competitor with private-label and branded SKUs across European grocery and online channels relevant to KlubKaffe's category.
• Lavazza: Italian coffee manufacturer and capsule-system operator with strong European retail and e-commerce presence. Comparable as a branded capsule/bean/machine supplier operating in many of the same channels and consumer segments KlubKaffe serves.
• Melitta: German coffee and housewares brand with filter coffee, whole bean, and capsule offerings across retail and e-commerce. Comparable on multi-format coffee assortment and European consumer base, though broader portfolio than KlubKaffe's capsule focus.

Direct peers

• Coffee Circle: German specialty coffee e-commerce retailer with direct-to-consumer capsule and bean offerings. Comparable in online-only DTC model, capsule-plus-machine assortment, and EU cross-border growth path relevant to KlubKaffe.
• Kaffekapslen.dk: Danish e-commerce retailer specializing in coffee capsules compatible with Nespresso, Dolce Gusto, and other systems. Directly competes with KlubKaffe on assortment breadth, price, and same-country online distribution.
• KaffeBox: Danish coffee capsule subscription service delivering freshly roasted capsules on a recurring basis. Overlaps with KlubKaffe on capsule assortment and Danish consumer base, and represents the subscription model KlubKaffe is partially adopting.
• The Coffee Collective: Danish specialty coffee roaster and retailer with both café and online channels. Comparable on Danish specialty-coffee consumer targeting, though positioned more premium than KlubKaffe's discount-led value proposition.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/intent/post?text=Nespresso%20Deciso%20SPAR%2075%20%25%20UDL%C3%98BSDATO%20overskredet&url=https%3A%2F%2Fwww.klubkaffe.dk%2Fvare%2Fnespresso-deciso%2F
• Facebookfacebook.com/sharer.php?u=https%3A%2F%2Fwww.klubkaffe.dk%2Fvare%2Fnespresso-deciso%2F
• LinkedInlinkedin.com/company/klubkaffe-aps

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about klubKaffe ApS