Sky Protect
- Company typePrivate
- Founded-
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingServices
Sky Protect firmographics
Firmographics- Name
- Sky Protect
- Legal name
- Sky Protect Device Insurance
- Website
- https://skyprotect.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Where Sky Protect is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices3 records
Markets served
Sky Protect business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Device Insurance Premiums: Monthly subscription-based insurance premiums collected via Direct Debit. Customers pay recurring premiums for coverage of up to 9 devices including TVs, mobiles, games consoles, laptops, tablets, and audio systems. Premium pricing starts at £10/month for 3 devices with £4/month per additional device.
- Excess Fees: One-time excess fees charged when making mobile phone claims (£75 excess per mobile phone claim).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Base plan covering 3 devices from £10/month |
| Subscription | Monthly | Sky Q add-on for £10/month with extra device slot |
| Unit Pricing | Monthly | Additional devices at £4/month each |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
Sky Protect product offering
Product offeringCore offering
Sky Protect Device Insurance is a subscription-based multi-device insurance product that covers up to nine consumer electronics devices (TVs, mobile phones, games consoles, laptops, tablets, and audio systems) against accidental damage, liquid damage, breakdowns, and theft. Policies are underwritten by Domestic & General Insurance PLC, distributed through Sky UK Limited's customer base, and administered via an online portal and phone support with access to Sky engineers and a next-day Service Pledge for Sky equipment.
Product overview
Sky Protect is a device insurance portfolio offered in partnership with Domestic & General Insurance PLC, comprising three main products: Sky Protect Device Insurance (core multi-device policy covering TVs, mobiles, games consoles, laptops, tablets, and audio systems), Sky Protect Mobile Insurance (specialised mobile phone coverage), and Sky Protect Glass Insurance (screen coverage). The Device Insurance product serves as the primary offering, allowing customers to insure up to nine devices under a single policy with access to Sky engineers and a next-day Service Pledge. Sky Q Equipment Coverage can be added as an add-on module for Sky Q customers. All policies are underwritten by Domestic & General Insurance PLC and administered by Domestic & General Services Limited.
Differentiator
Problem solved
Functional benefit
Products and services
- Sky Protect Device Insurance
Quantifiable outcome
- Next-day repair commitment: reported faults by 4pm are repaired the next day, or customers receive a refund of a week's Sky TV subscription.
- +2 more outcomes
Companies that use Sky Protect
Customer profileSegments2 records
Ideal customer profiles2 records
Sky Protect technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Sky Protect partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- Domestic & General Insurance PLCcoreDomestic & General Insurance PLC is the underwriter of Sky Protect Device Insurance policies and the data controller for insurance policies. They are authorised by the Prudential Regulation Authority and regulated by the Financial Conduct Authority (FCA).
- Domestic & General Services LimitedcoreDomestic & General Services Limited arranges and administers Sky Protect Device Insurance. They are an appointed representative of Domestic & General Insurance PLC, providing service, maintenance, and support plan administration.
- Sky UK LimitedcoreSky UK Limited is the introducer appointed representative of Domestic & General Insurance PLC, introducing customers to Sky Protect Device Insurance. Sky UK Limited is authorised and regulated by the FCA.
Scale indicators1 record
Recent moves4 records
Expansion highlights3 records
Sky Protect competitors and assessment
Company assessmentOthers
- Sky: Parent brand partner and exclusive introducer for Sky Protect. Sky itself is the TV, broadband, and mobile service provider whose customer base feeds Sky Protect insurance distribution — an essential ecosystem partner rather than direct competitor.
Direct peers
- Currys Care & Repair: UK electronics retailer's protection plan covering TVs, laptops, and appliances against breakdowns and accidental damage. Closest UK high-street competitor to Sky Protect for non-Sky devices.
- SquareTrade (Allstate): Specialist in consumer electronics protection plans distributed through retailers and carriers. Highly comparable product offering covering phones, laptops, tablets, and TVs with similar accidental damage and breakdown coverage.
- John Lewis Insurance (Device Cover): UK department store device protection product covering gadgets and home tech. Comparable UK consumer-facing device insurance offering, leveraging trusted retail brand and bundled customer base.
- Samsung Care+: Samsung's official device protection plan covering accidental damage and mechanical breakdowns for Galaxy devices. Directly comparable product structure to Sky Protect Mobile/Glass Insurance, with manufacturer-backed service.
- AppleCare+: Apple's own device protection program covering accidental damage, theft/loss, and battery replacement. Direct competitor in the consumer electronics protection space, with global scale and deep device-level integration.
Broad incumbents
- Asurion: Global leader in device protection and support services, providing insurance and warranty products through major carriers and retailers. Operates at far greater scale than Sky Protect with similar multi-device product structures.
- Domestic & General Insurance: The actual underwriter of Sky Protect policies and parent group entity. Domestic & General is a UK specialist in extended warranties and device protection insurance with a much broader product portfolio across multiple retail partners, making it the closest broad incumbent peer.
Regional players
- Geek Squad Protection (Best Buy): Best Buy's US-based device protection and tech support service bundled with electronics purchases. Comparable bundling and service-promise model to Sky Protect, but operating in the US market with retailer-distributed model.
Emerging players
- Protect Your Bubble: UK-based specialist insurer offering gadget insurance for phones, tablets, laptops, and other electronics. Direct niche competitor in UK device insurance market with similar subscription-style offerings.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Sky Protect social profiles
Digital presenceSky Protect compliance and trust
Trust signalCompliance4 records
Sky Protect financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sky Protect leadership team
Management profileNumber of profiles
Sky Protect funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sky Protect M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sky Protect
What does Sky Protect do?
Sky Protect Device Insurance is a subscription-based multi-device insurance product that covers up to nine consumer electronics devices (TVs, mobile phones, games consoles, laptops, tablets, and audio systems) against accidental damage, liquid damage, breakdowns, and theft. Policies are underwritten by Domestic & General Insurance PLC, distributed through Sky UK Limited's customer base, and administered via an online portal and phone support with access to Sky engineers and a next-day Service Pledge for Sky equipment.
Is Sky Protect a public or private company?
Sky Protect is a private company. It is classified as corporate owned and is currently operating.
When was Sky Protect founded?
Sky Protect was founded in -1. It employs 11 to 50 people.
Where is Sky Protect based?
Sky Protect is headquartered in London, United Kingdom, in the Europe region.
How does Sky Protect make money?
Two revenue lines are on record. Device Insurance Premiums are the primary driver. The others are excess Fees.
Who are Sky Protect's main competitors?
Sky is listed as an others. Direct peers are Currys Care & Repair, SquareTrade (Allstate), John Lewis Insurance (Device Cover), Samsung Care+ and AppleCare+. Broad incumbents are Asurion and Domestic & General Insurance. Geek Squad Protection (Best Buy) is listed as a regional player. Protect Your Bubble is listed as an emerging player.
Does Sky Protect have an API?
No public API is recorded for Sky Protect.