applecare
AppleCare Urgent Care operated walk-in urgent care clinics in Savannah, Georgia, providing non-emergency medical treatment, diagnostic testing, and occupational health services to adult and pediatric patients. Acquired by HCA Healthcare's CareNow subsidiary on January 13, 2026.
- Company typePrivate
- Founded2004
- Headquarters—
- Headcount—
- GTM typeB2B and B2C
- OfferingServices
What applecare does
AppleCare Urgent Care operates walk-in urgent care clinics providing treatment for non-emergency medical conditions to adult and pediatric patients. Founded in 2004, AppleCare operated three clinic locations in Savannah, Georgia (Pooler, Bull Street, and Savannah Mall), offering services spanning urgent care treatment for common illnesses and injuries, diagnostic testing (X-rays, EKG, laboratory testing), immunizations, occupational medicine for businesses, and COVID-19 testing. The clinics operated seven days a week with extended evening hours and accepted walk-in patients without appointments, supported by a Web Check-In feature allowing patients to save their spot in line and receive text notifications.
The business model is primarily transaction-based, generating revenue through patient co-pays, insurance reimbursements (including Medicare and Medicaid), and self-pay payments. Self-pay pricing was structured in three tiers: Standard Services at $180, Advanced Services at $235, and Complex Services at $350, with telehealth visits at $75 and follow-up visits at $50. A SaveNow Membership program offered $20/month subscription pricing for $20 per visit in Utah markets. The customer base was horizontally segmented between individual patients seeking convenient urgent care access and businesses requiring occupational medicine services including employment screenings, drug testing, and workers' compensation treatment.
On January 13, 2026, AppleCare's three Savannah clinics were acquired by CareNow Urgent Care, a subsidiary of HCA Healthcare (NYSE: HCA), and rebranded to the CareNow brand. Post-acquisition, patients gained access to HCA Healthcare's resources, Memorial Health's network, and the MyHealthONE patient portal. As a standalone entity, AppleCare no longer exists as an independent brand, having been fully integrated into CareNow's network of 200+ urgent care clinics operating across multiple states including Texas, Tennessee, Nevada, Colorado, Virginia, Utah, Florida, Missouri, California, and Georgia.
applecare firmographics
Firmographics- Name
- applecare
- Legal name
- HCA Healthcare, Inc.
- Website
- https://applecareurgentcare.com
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Short description
- AppleCare Urgent Care operated walk-in urgent care clinics in Savannah, Georgia, providing non-emergency medical treatment, diagnostic testing, and occupational health services to adult and pediatric patients. Acquired by HCA Healthcare's CareNow subsidiary on January 13, 2026.
- Ownership category
- akta.pro rank
applecare industry classification
Industry- Product category
- Walk-In Urgent Care Services
- NAICS
- Offices of Physicians (except Mental Health Specialists) (621111), All Other Outpatient Care Centers (621498)
- SIC
- Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Specialty Outpatient Facilities, Nec (8093)
- akta.pro primary industry
- After-Hours & Walk-In Primary Care Clinics (HLAFADAH)
- akta.pro secondary industry
- Occupational Medicine & Work Injury Urgent Care Clinics (HLAFADAG)
Keywords
applecare business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales
Revenue model
- Urgent Care Services: Fee-for-service urgent care visits covering treatment of non-emergency conditions, diagnostic tests, screenings, and physicals. Revenue generated through patient co-pays, insurance reimbursements, and self-pay payments.
- Membership Plans (SaveNow): Monthly membership subscription ($20/month) offering discounted urgent care visits at $20 per visit instead of standard self-pay rates starting at $180. Covers up to six family members.
- Occupational Medicine Services: Employment screenings, drug testing, workers' compensation treatment, and physical examinations for businesses.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard Services - $180 |
| Unit Pricing | Pay-as-you-go | Advanced Services - $235 |
| Unit Pricing | Pay-as-you-go | Complex Services - $350 |
| Unit Pricing | Pay-as-you-go | Telehealth Visit - $75 |
| Unit Pricing | Pay-as-you-go | Follow-Up Visit - $50 |
| Subscription | Monthly | SaveNow Membership - $20/month |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
applecare product offering
Product offeringCore offering
AppleCare/CareNow operates walk-in urgent care clinics delivering non-emergency medical care to adults and children, including treatment of common illnesses and minor injuries, diagnostic services (X-rays, EKG, laboratory testing), immunizations, COVID-19 testing, and occupational medicine for employers. The clinics operate seven days a week with extended evening hours and accept walk-in patients, supplemented by telehealth/virtual visits and the SaveNow membership program that offers discounted visits for self-pay patients in Utah.
Product overview
AppleCare/CareNow offers urgent care services through a network of walk-in clinics. AppleCare Urgent Care clinics in Savannah, Georgia were acquired by HCA Healthcare and rebranded to CareNow Urgent Care as of January 13, 2026. The core offering includes walk-in treatment for non-emergency medical conditions for adults and children, with services spanning urgent care treatment, diagnostic testing (X-rays, lab work, EKG), immunizations, and occupational medicine. Key patient-facing tools include Web Check-In for queue management and MyHealthONE patient portal for accessing health records. The SaveNow Membership program provides discounted pricing for self-pay patients in Utah markets. The company accepts most major insurance plans including Medicare and Medicaid.
Differentiator
Problem solved
Functional benefit
Companies that use applecare
Customer profileSegments2 records
Ideal customer profiles2 records
applecare technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
applecare partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- HCA HealthcarecoreHCA Healthcare owns and operates CareNow urgent care clinics. AppleCare Urgent Care clinics in Savannah, Georgia will become part of CareNow urgent care, owned and operated by HCA Healthcare, on January 13, 2026. The transition provides AppleCare patients access to HCA Healthcare's resources and Memorial Health's network.
Scale indicators1 record
Recent moves4 records
Expansion highlights4 records
applecare competitors and assessment
Company assessmentDirect peers
- CareNow Urgent Care: HCA Healthcare's 200+ clinic urgent-care network that acquired AppleCare in January 2026; offers identical walk-in urgent care, occupational medicine, telehealth, and Web Check-In services across Texas, Tennessee, Florida, and other states.
- American Family Care (AFC): National walk-in urgent care chain offering similar services (urgent care, occupational medicine, lab testing, telehealth) with comparable tiered self-pay pricing; directly comparable business model and target customer base.
- CityMD: Large Northeast-focused urgent care chain providing walk-in treatment for non-emergency conditions, occupational health, and on-site diagnostics; operates a near-identical model to AppleCare/CareNow with similar Web Check-In style queue management.
- GoHealth Urgent Care: Technology-enabled urgent care operator with hundreds of locations partnered with major health systems; competes head-to-head in walk-in urgent care, occupational medicine, and online check-in/Save Your Spot functionality.
- Patient First: Mid-Atlantic and Southeast urgent care operator offering walk-in care 365 days a year with on-site lab, X-ray, and occupational health services; directly comparable geographic and service overlap with AppleCare's Savannah footprint.
- NextCare Urgent Care: National urgent care chain operating walk-in clinics across 11+ states with strong occupational medicine and employer services focus, similar to AppleCare's B2B offerings.
- Concentra: Select Medical subsidiary operating 500+ occupational health and urgent care clinics; directly comparable on the occupational medicine, employer screenings, and workers' compensation segments that AppleCare targets.
Broad incumbents
- MedExpress Urgent Care: National urgent care chain now owned by Optum/UnitedHealth Group; operates 200+ clinics offering walk-in care, occupational medicine, and is integrated into a much larger healthcare platform—comparable as a broad incumbent in the same space.
- CVS MinuteClinic: Retail-clinic operator inside CVS pharmacies offering basic urgent care, vaccinations, and screening services; competes for low-acuity walk-in visits as part of a much broader retail health and pharmacy portfolio.
Regional players
- Memorial Health (Savannah): Savannah-based health system now partnered with HCA Healthcare; the AppleCare-to-CareNow transition specifically references integration with Memorial Health's network for expanded specialty referrals and care coordination in the same market.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights5 records
Customer concentration
applecare social profiles
Digital presenceapplecare financial estimates
Financial estimateRevenue estimate
Valuation estimate
applecare leadership team
Management profileNumber of profiles
applecare subsidiaries and ownership
Company hierarchySubsidiaries1 record
applecare funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
applecare M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about applecare
What does applecare do?
AppleCare/CareNow operates walk-in urgent care clinics delivering non-emergency medical care to adults and children, including treatment of common illnesses and minor injuries, diagnostic services (X-rays, EKG, laboratory testing), immunizations, COVID-19 testing, and occupational medicine for employers. The clinics operate seven days a week with extended evening hours and accept walk-in patients, supplemented by telehealth/virtual visits and the SaveNow membership program that offers discounted visits for self-pay patients in Utah.
Is applecare a public or private company?
applecare is a private company. It is classified as corporate owned and is currently operating.
When was applecare founded?
applecare was founded in 2004.
How does applecare make money?
Three revenue lines are on record. Urgent Care Services are the primary driver. The others are membership Plans (SaveNow) and occupational Medicine Services.
Who are applecare's main competitors?
Direct peers on record are CareNow Urgent Care, American Family Care (AFC), CityMD, GoHealth Urgent Care, Patient First, NextCare Urgent Care and Concentra. Broad incumbents are MedExpress Urgent Care and CVS MinuteClinic. Memorial Health (Savannah) is listed as a regional player.
Does applecare have an API?
No public API is recorded for applecare.
What industry is applecare in?
applecare's product category is Walk-In Urgent Care Services. Its primary akta.pro industry code is HLAFADAH, After-Hours & Walk-In Primary Care Clinics, with a secondary code of HLAFADAG, Occupational Medicine & Work Injury Urgent Care Clinics. Its NAICS code is 621111 and its SIC code is 8011.