Edzell Golf Club

What Edzell Golf Club does

Edzell Golf Club is a private members' golf club located in Edzell, Angus, Scotland, founded in 1895. It operates an 18-hole par-71 Old Course originally designed by Bob Simpson and amended in 1934 under recommendations from legendary course architect James Braid, with subsequent sympathetic upgrades by Martin Ebert of Mackenzie & Ebert. The club also runs a complementary 9-hole West Water Course (par 64), a driving range, a pro shop operated by PGA Professional Mike Mackenzie, and a clubhouse with catering facilities. The Old Course measures 6,577 yards from the Blue tees (course/slope rating 72.0/126) and offers White and Yellow tee options, while the West Water Course measures 4,114 yards from the White tees.

The club operates a mixed business model combining recurring membership subscriptions, visitor green fees (Saturday Old Course £120/round, Sunday–Friday £95/round, with off-peak and twilight discounts up to 60% off), pro shop hardware and lesson revenue, open competition entry fees, and individual hole sponsorship from £250+VAT per year. Technology infrastructure is provided by third-party platforms: DotGolf for club management and tee sheets, BRS (brsgolf.com) for online member and visitor tee booking, ClubV1 for competition entries, RTSP.ME for webcam streaming, and YouTube for course flyover content. The club is integrated with Scottish Golf, the national governing body, for member authentication and tournament participation.

Edzell's commercial strategy emphasizes heritage-led brand positioning and reciprocal network participation. It is a member of the Association of James Braid Courses (over 300 reciprocal clubs formed in 2009) and the 1895 Club of historic Scottish courses that celebrated their centenary in 1995. The club has hosted national championships including the 2019 Scottish Senior Women's Open Championship and the 2022 Scottish Boys Amateur Championship, and runs a hole-in-one promotional partnership with Fettercairn Distillery. Marketing is conducted through the club's website, BRS booking system, social media, and word-of-mouth, with a customer base spanning individual golf visitors, local and regional members, competition golfers, and reciprocal-club members from across the James Braid network.

Name

Edzell Golf Club

Legal name

Edzell Golf Club

Website

https://edzellgolfclub.com

Company type

Private

Founded year

1895

Operating status

Operating

Headcount range

1–10 employees

Short description

Edzell Golf Club is a private Scottish members' club founded in 1895, operating an 18-hole James Braid-designed Old Course and a 9-hole West Water course, serving members, golf visitors, competition players, and reciprocal-club members through green fees, subscriptions, and ancillary retail.

Ownership category

akta.pro rank

Product category

Golf Club Services

NAICS

Golf Courses and Country Clubs (713910), Golf Courses and Country Clubs (71391)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Motorsports Leagues & Series (MPAKAAAH)

akta.pro secondary industries

Golf Clubs & Tournament-Host Clubs (Professional/Elite Golf Clubs) (MPAKABAE), Athletic Field & Golf Course Groundskeeping (IMAIAIAH)

Keywords

• Golf course operations
• Membership golf club
• Visitor green fees
• Golf professional services
• Golf competition hosting

Headquarters

HQ city

Edzell

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Marketing or Sales, Supply Chain, Others

Revenue model

1. Visitor Green Fees: Revenue from non-member visitors playing the Old Course (18-hole) and West Water (9-hole) courses at published daily rates
2. Membership Fees: Revenue from club memberships including associate members, with various membership categories
3. Pro Shop Sales: Professional golf shop offering lessons, advice, repairs, and custom orders operated by Mike Mackenzie, PGA Professional
4. Open Competition Entry Fees: Revenue from various open competitions including Mens Opens, Mixed Opens, and Ladies Opens throughout the year
5. Sponsorship: Individual hole sponsorship packages from £250 + VAT per year, plus hole-in-one partner arrangements

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Edzell Golf Club operates two golf courses at its Edzell, Scotland facility: an 18-hole par 71 Old Course originally designed by Bob Simpson in 1895 and amended in 1934 by James Braid, plus a 9-hole par 64 West Water Course. It sells visitor green fees, memberships, open competition entries, driving range access, professional coaching and a pro shop, supported by clubhouse catering and online tee booking.

Product overview

Edzell Golf Club is a traditional Scottish golf club offering two courses: the primary Edzell Old Course (18 holes, par 71) and the supplementary West Water Course (9 holes, par 64). The club provides practice facilities including a driving range, a pro shop with professional coaching services operated by PGA-qualified Mike Mackenzie, and online tee booking through the BRS system. The club organizes various competitions including championships, match play events, and open competitions for men, women, and mixed formats. The facility is powered by DotGolf club management software and offers a webcam for course monitoring.

Differentiator

Problem solved

Functional benefit

Products and services

• Edzell Old Course 18-hole par 71 golf course with Blue tees at 6,577 yards (rating 72.0/126), White tees at 6,106 yards (69.9/122) and Yellow tees at 5,619 yards (67.6/117). Available to members and visitors through green fee play. Sympathetically upgraded by Martin Ebert of Mackenzie & Ebert.
• West Water Course 9-hole par 64 golf course with White tees at 4,114 yards (men's rating 60.8/99) and Red tees at 3,580 yards (women's 59.4/59). Available for daily play at £20 or combined with the Old Course for 27-hole packages.
• Driving Range Practice facility on the club grounds available to members and visitors for warm-up and skill development.
• Pro Shop Well-stocked professional golf shop offering clubs, equipment, lessons, equipment advice, repairs and custom club orders, operated by PGA Professional Mike Mackenzie at the club.
• Professional Coaching Services Golf instruction, equipment advice, custom club ordering and repair services provided by PGA-qualified Professional Mike Mackenzie with twelve years' experience at Edzell Golf Club.
• Club Membership Recurring membership subscription including associate member categories, granting access to the Old Course, West Water Course, clubhouse facilities, member competitions and preferential reciprocal rates at over 300 James Braid member clubs.
• Open Competitions Externally bookable open golf competitions including Men's, Mixed and Ladies Opens hosted throughout the year, with dedicated senior player categories.

Quantifiable outcome

• Course rated 72.0/126 slope rating (Blue tees) indicating challenging but fair test of golf
• +1 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature1 record

Partnerships

Six partnerships are on record, tiered minor and core.

• WDB Fencing GroundworksminorOthersSponsor of Edzell Golf Club, appearing as a partner on the club's website.
• Guild HomesminorOthersSponsor of Edzell Golf Club, appearing as a partner on the club's website.
• RigsolminorOthersSponsor of Edzell Golf Club, appearing as a partner on the club's website.
• Fiddes ArchitectsminorOthersSponsor of Edzell Golf Club, appearing as a partner on the club's website.
• 1895 Club (Reciprocal Clubs)coreChannel Partner/ Reseller/ DistributorEdzell belongs to a group of Clubs who celebrated 100 years in 1995. Members may play at these Clubs by prior arrangement with a letter of introduction from the Secretary. Participating clubs include Prestwick Golf Club and other historic Scottish courses.
• Association of James Braid Courses (AOJBC)coreStrategic or Co-development PartnerEdzell is a member of the AOJBC formed in 2009 with over 300 member clubs. Members enjoy preferential green fees at all member courses when booking in advance. Visitors who are members of James Braid courses receive preferential rates at Edzell.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Trump Turnberry: Scottish luxury golf resort and Open Championship venue on the Ayrshire coast. Operates at a much larger commercial scale than Edzell but competes in the same Scottish premium-golf-tourism segment.
• St Andrews Links: The Home of Golf and Scotland's most-visited golf destination with multiple courses. Functions as a broad incumbent in Scottish heritage golf tourism; while Edzell is much smaller, both compete for the same international visiting golfer segment.
• Gleneagles: Luxury Scottish golf resort with three courses plus hotel. Comparable to Edzell only at the golf-course level — it is a much larger, commercially-operated luxury resort, but both target premium-paying visiting golfers.

Regional players

• Forfar Golf Club: Angus-based Scottish members golf club. Closest direct peer to Edzell in geography, scale, and traditional Scottish members-club operating model, including member/visitor green-fee mix.
• Murcar Links Golf Club: Traditional members-and-visitors links club near Aberdeen in northeast Scotland. Closely comparable to Edzell as a regional Scottish golf club offering visitor tee times alongside membership, with a similar scale and customer profile.
• Prestwick Golf Club: Historic Scottish golf club and one of the original Open Championship venues. Directly comparable to Edzell as a fellow member of the 1895 Club reciprocal arrangement and a traditional Scottish heritage course serving both members and visitors.
• Royal Dornoch Golf Club: Heritage Scottish golf club operating championship links courses in the Highlands. Comparable to Edzell as a traditional Scottish members-and-visitors club with a strong James Braid-design heritage appeal to international golf tourists.
• Royal Troon Golf Club: Open Championship venue on Scotland's west coast. Comparable as a traditional Scottish private members club that also serves visiting golfers, with stronger championship credentials and higher international recognition than Edzell.
• Carnoustie Golf Links: Championship-host Scottish links course in Angus, the same county as Edzell. Directly comparable as a heritage Scottish golf venue targeting visiting golfers and member play, though larger scale and Open Championship status give it greater brand reach.
• Kingsbarns Golf Links: Scottish links course near St Andrews operating primarily as a pay-and-play visitor destination. Comparable to Edzell as a Scottish championship-quality course serving visiting golfers, though without the members-club dimension.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/edzell-golf-club

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Edzell Golf Club