360viewPR

What 360viewPR does

360viewPR is a privately held boutique public relations and communications agency founded in 2015 by Michelle Rodriguez and headquartered in Los Angeles, California. The company delivers integrated PR campaigns, media relations, influencer partnerships, crisis management, thought leadership positioning, and social media management services to enterprise and mid-market clients. Its stated '360view Theory' methodology frames each engagement around the client's overall business goals and integrates PR with adjacent marketing channels. Core verticals served are tourism and destinations, hotels and resorts, wine and spirits, and lifestyle and consumer goods.

The agency operates through direct enterprise engagements with no intermediary distribution channel, and new business is acquired via referrals (including being referred by a top travel editor), industry relationships, and network partnerships rather than inbound performance marketing. Pricing is not publicly disclosed but is described as customized per engagement, consistent with professional services retainers. Case studies published by the firm document material client outcomes: 174 pieces of coverage in one year for the city of Buellton (combined readership of 1.86 billion and a 46.1% TOT revenue increase, described as the highest increase on record for the city), and a 159% year-over-year sales lift for Bacara Resort's Food and Wine event driven by 29 placements in six weeks across outlets including the LA Times, Forbes, Sunset, and NBC.

360viewPR is a leading partner of IPREX, a global agency network of approximately 65 independent owners spanning 100 cities and roughly 2,000 staff; this partnership effectively extends 360viewPR's delivery capability internationally without inorganic build, while the agency itself maintains offices in Los Angeles (headquarters), San Francisco, Palm Springs, and Phoenix. The named client roster spans national and regional tourism boards (Visit California, Tahiti Tourisme, LA Tourism and Convention Board, Visit Phoenix, Greater Palm Springs, City of Buellton), luxury hotels and resorts (Bacara Resort and Spa, Westin Mission Hills, Kirkwood Collection), wine associations and producers (Santa Barbara Vintners, Il Molino di Grace Winery, Santa Barbara Food and Wine Weekend), and lifestyle brands (Borsetta Toscana, Portos Bake at Home). The company has no disclosed subsidiaries, no public listing, and no disclosed external funding, consistent with a founder-controlled boutique operating model.

Name

360viewPR

Legal name

360viewPR

Website

https://360viewpr.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

360viewPR is a privately held boutique public relations agency founded in 2015, delivering integrated PR, media relations, influencer partnerships, and social media campaigns to enterprise clients across tourism, hospitality, wine, and lifestyle sectors from offices across the US West Coast.

Ownership category

akta.pro rank

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. PR and Communications Services: Professional services revenue generated through strategic PR campaigns, media relations, influencer partnerships, crisis management, thought leadership, and social media management services for clients.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

360viewPR is a boutique public relations agency that develops fully integrated communications campaigns for tourism boards, hotels and resorts, lifestyle brands, and wine & spirits clients. Its core deliverables include strategic PR campaigns, media relations, influencer partnerships, crisis management, thought leadership positioning, and social media management, packaged under the proprietary "360view Theory" methodology. Services are delivered directly by agency account teams, with international reach enabled through its IPREX global agency network partnership.

Product overview

360viewPR operates as a fully integrated public relations agency, offering a suite of coordinated PR and communications services rather than a modular software platform. The core offering consists of strategic PR campaigns, media relations, influencer partnerships, crisis management, thought leadership, and social media management services. The agency is structured around its '360view Theory' methodology—developing fully integrated communications campaigns that assess how PR can best serve client business goals, ensuring all marketing efforts are maximized for optimal results. Founded in 2015 with origins in hospitality and tourism PR, the agency has expanded to serve diverse industries including consumer goods, luxury items, and travel sectors.

Differentiator

Problem solved

Functional benefit

Products and services

• Strategic PR Campaigns
• Media Relations
• Influencer Partnerships
• Crisis Management
• Thought Leadership
• Social Media Management

Quantifiable outcome

• 174 pieces of coverage in one year with 1.86 billion combined readership for Buellton destination
• +3 more outcomes

Named customers14 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• IPREXcoreStrategic or Co-development Partner360viewPR is a leading partner of IPREX, a global agency network spanning 100 cities with 2,000 staff. IPREX consists of 65 independent owners, many former executives of global holding companies who built a better model. The network allows partner agencies to tap into diverse expertise, talent, and locations based on client needs while maintaining boutique agency personalized service without quarterly holding company constraints.

Scale indicators5 records

Recent moves3 records

Expansion highlights3 records

Direct peers

• Lou Hammond Group: Established boutique agency focused on travel, hospitality, and lifestyle public relations. Comparable in vertical specialization and integrated PR/social service mix, with a longer operating history.
• Murphy O'Brien: Boutique PR firm focused on hospitality, lifestyle, and real-estate clients. Directly comparable in agency scale, vertical mix, and integrated communications offering to 360viewPR.
• The Brandman Agency: Hospitality and travel public relations agency serving hotels, resorts, and destinations. Comparable to 360viewPR in vertical focus, boutique scale, and integrated campaign approach.
• Development Counsellors International: Specialist in tourism and economic development marketing and PR. Highly comparable for destination-marketing clients like Buellton and Visit California, with overlapping destination-PR service offering.
• Cheryl Andrews Marketing: Luxury hospitality and lifestyle public relations firm. Comparable in boutique scale and vertical alignment with 360viewPR's luxury hotel and lifestyle client base.
• J Public Relations: NYC-based boutique public relations agency specializing in hospitality, travel, and lifestyle brands. Highly comparable as a similarly-sized boutique competitor targeting the same destination, hotel, and lifestyle client verticals.
• Hemsworth Communications: Miami-based PR agency specializing in hospitality, travel, and lifestyle brands. Comparable in vertical mix, boutique scale, and regional alignment with US hospitality markets.

Broad incumbents

• Finn Partners: Global public relations firm with a dedicated travel and lifestyle practice. Overlaps with 360viewPR in hospitality/travel PR but operates at much larger scale across many industries.
• Weber Shandwick: Global PR network with deep travel, hospitality, and lifestyle experience. Competes with 360viewPR for premium destination and brand PR retainers from a much larger, multi-practice platform.
• Edelman: World's largest public relations firm with a travel and hospitality practice. Competes for enterprise destination and brand PR work that 360viewPR also targets, but from a global full-service platform.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 360viewPR