Vignoble Ste-Pétronille

What Vignoble Ste-Pétronille does

Vignoble Ste-Pétronille is a privately held, family-owned vineyard and distillery operating from a single estate on Île d'Orléans, Quebec, originally founded in 1988 and acquired by the Denault family in 2003. The current operations are run by two parents (a former civil engineer and a former accountant, both now career winemakers) and their three adult children, who occupy defined operational roles. The estate produces still, sparkling, rosé, fortified wines plus a grape-based gin (Les Jambes Molles) and grape spirit (L'remontant) distilled on-site from pomace, as well as a collaborative cider (Cidre de Pinot) made with island orchards. Vinification is minimal-intervention, certified organic since 2021, and built around cool-climate grape varieties (Pinot Gris, Riesling, Chardonnay, Pinot Noir, Marquette, Frontenac) grown in the region's schist and silt soils.

The business model is multi-revenue-stream and vertically integrated on a small estate footprint. Direct-to-consumer revenue is generated through the on-site boutique, self-service wine bar and terrace, structured tasting experiences (CAD 3–30 per pour or platter), vineyard walks, and the seasonal Neapolitan pizzeria restaurant (open May 23 to September 27 in 2026). Wholesale revenue flows through the SAQ monopoly for select SKUs, fine gourmet grocery accounts across Quebec (William J. Walter, Marché du Faubourg, Les Pères Natures, Chez Wilfrid, Épiceries LOCO), and named fine-dining restaurants such as La Monnaguette, La Goéliche, Chez Boulay, La Tanière and Le Siboire. Bottle prices range from CAD 19 to 29 for still wines and CAD 27 to 29 for sparkling wines; spirits retail at CAD 35 to 49.

There are no external institutional investors, no public listing, no disclosed funding rounds, and no reported revenue figures. Marketing is direct and digital-led, centred on a bilingual website, Instagram (@vignoblesp), and Facebook, supported by word-of-mouth driven through on-site wine tourism. The competitive position rests on a unique Île d'Orléans terroir designation, organic certification, vertical integration into spirits, and embedded SAQ and Quebec fine-grocery distribution.

Name

Vignoble Ste-Pétronille

Legal name

Vignoble Ste-Pétronille

Website

https://vs-p.ca

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

11–50 employees

Short description

Vignoble Ste-Pétronille is a family-owned vineyard and distillery on Île d'Orléans, Quebec, producing organic cool-climate wines, grape-based gin and brandy, and cider for direct-to-consumer estate sales, wholesale through SAQ and Quebec grocers, and on-site wine tourism.

Ownership category

akta.pro rank

Product category

Winery and craft distillery

NAICS

Wineries (312130), Wine and Distilled Alcoholic Beverage Merchant Wholesalers (42482)

SIC

Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Wine Production & Winemaking (AFAFAAAB)

akta.pro secondary industries

Wineries & Vineyards (Tasting Rooms) (THAFALAE), Wine Tastings & Vineyard/Winery Tours (THAJAGAD), Wine Shops (Off-Premise) (CRANAAAB), Spirits Distilling & Brands (CRADAIAC), Organic Vineyard & Wine Grape Farming (AFAGAKAI)

Keywords

• Organic winery
• Estate vineyard
• Wine tourism
• Craft distillery
• Cool-climate viticulture

Headquarters

HQ city

Sainte-thérèse

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Others

Revenue model

1. Direct wine and spirit sales: In-store pickup only sales of wines, spirits (grappa, gin), and cider at the vineyard boutique. Products include sparkling wines, still wines (white, rosé, red), fortified wine, cider, and gift certificates.
2. On-site restaurant: Seasonal Neapolitan pizzeria restaurant open from May to September, serving wood-fired pizzas made with local ingredients and seasonal menu items including appetizers, pizzas, and desserts.
3. Wine tourism experiences: Tasting experiences including sharing platters (2-4 people), à la carte tastings at self-serve wine machines, wine bar & terrace service, vineyard walks, and interpretation centre visits.
4. Wholesale to SAQ and retailers: Distribution of select wines through SAQ (Société des alcools du Québec) and fine gourmet grocery stores and restaurants across Quebec.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Vignoble Ste-Pétronille produces and sells certified-organic wines (sparkling, white, rosé, and red), distilled spirits (grape brandy and gin), and cider at its Île d'Orléans vineyard estate in Quebec, Canada. The business combines its wine production with an on-site seasonal Neapolitan pizzeria restaurant, wine tasting experiences, and wine tourism activities.

Product overview

Vignoble Ste-Pétronille is a family-owned winery and distillery on Île d'Orléans, Quebec, established in 2003 by the Denault family. The product portfolio centers on wines (sparkling, white, rosé, and red), spirits (grape brandy and agricultural gin), and cider. Key wine products include Le Brut (sparkling), Le Deno Fondo (col fondo sparkling), Le Pinogri (Pinot Gris), Le Gentil (Riesling), Le Voile (Acadie-Gewurztraminer blend), Le Bout de l'île (Chardonnay), Latitude 46 (Pinot Noir red), and Saison Terrasse (Marquette rosé). The vineyard also produces fortified wine (L'insula Blanc), spirits (L'remontant grape spirit, Les Jambes Molles gin), and cidre de Pinot from partner orchards. Hospitality offerings include a seasonal Neapolitan pizza restaurant, wine tasting experiences at the wine bar, self-guided vineyard walks, and an interpretation center. Products are sold online (in-store pickup only) and at the boutique, with select wines available at SAQ. Certified organic since 2021, the vineyard practices sustainable, regenerative agriculture combining organic methods with agroecology.

Differentiator

Problem solved

Functional benefit

Products and services

• Le Brut Brut sparkling wine made from Chardonnay, aged 24 months on lees using the traditional method and disgorged à la volée. Features notes of ripe apple, linden blossom, candied lemon, and brioche.
• Le Deno Fondo Sparkling wine made from Chardonnay and Pinot Noir using the col fondo method (with the lees). Refreshing with notes of ripe apple and juicy pear.
• Ste-Pet Dry sparkling rosé wine from Frontenac Rouge grapes produced using the traditional method. Ruby red with fine bubbles, featuring red cherry and raspberry notes.
• Le Pinogri Pinot Gris wine with 14-hour skin maceration before pressing. Displays aromatic complexity with yellow peach, pineapple, mango, orange peel, and mint notes.
• Le Gentil Riesling wine aged in stainless steel tanks and neutral oak barrels. Lime, mandarin, lemongrass, green apple, and mineral notes.
• Le Voile Dry white wine blend of Acadie and Gewurztraminer, aged in stainless steel. Named after the Voile de la Mariée waterfall near Montmorency Falls.
• Le Bout de l'Île 100% Chardonnay dry white wine, the vineyard's second oldest cuvée. Aged in foudre and French oak barrels with malolactic fermentation, offering linden blossom, ripe apple, buttery nuances, and toasted bread aromas.
• Saison Terrasse Dry rosé wine made from Marquette grapes using direct pressing. Wild berries, tropical flowers, and graphite mineral notes.
• Latitude 46 Dry red wine from Pinot Noir planted in 2020. Features 19-day maceration and 12 months aging in foudre. Red cherry, fresh raspberry, forest floor, and sweet spice notes.
• L'insula Blanc Fortified wine made from Acadie and Frontenac Blanc grapes, fortified with the vineyard's own grape pomace eau-de-vie. Sweet wine with grappa, toasted cereals, candied orange peel, pear, mango, and dried apricot notes.
• Cidre de Pinot Flavored dry sparkling cider made from Honey Crisp and McIntosh apples, macerated 3 months on the skins of Pinot Gris, Riesling, and Gewurztraminer from Verger Leclerc.
• L'remontant Grape spirit produced from vineyard grapes in a still. Fragrant and fresh nose with pear, white flowers, and fresh herbs. Best served chilled as a digestif or cocktail base.
• Les Jambes Molles Agricultural gin made from Pinot Gris, Riesling, Chardonnay, and Acadie base spirit. Infused with botanicals hand-picked from Saguenay forests, featuring anise, cardamom, and raisin aromas.
• Gift Certificates Gift certificates available in $20, $50, and $100 denominations, applicable to all vineyard services. Available for mailing or in-store pickup.
• Neapolitan Pizza Restaurant Seasonal on-site restaurant offering Neapolitan pizzas baked in a wood-fired oven, prepared with fresh local and seasonal ingredients. Open May 23 to September 27, 2026. No reservations required.
• Wine Tasting Experiences Wine tasting experiences including shared platters (4 wines + featured wine/spirit for $30, or 4 wines for $25) and à la carte tasting (8 wines for $16, 4 wines for $10, or single pour for $3) at the self-serve wine bar machine.

Quantifiable outcome

• Certified organic since 2021

Named customers9 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Château de Cartes: Quebec winery producing estate-grown wines with on-site tasting room and event programming. Comparable mid-sized Quebec winery combining DTC hospitality with broader distribution.
• Vignoble de la Bauge: Small Quebec winery in the Brome-Missisquoi region with on-site tasting room, vineyard tours, and event programming. Comparable in offering an estate-based wine tourism experience combined with bottled wine sales.
• Vignoble du Marathonien: Small family-run Quebec winery with estate vineyard, on-site shop, and wine tourism. Comparable family-business structure and direct-to-consumer sales model in the Quebec small-winery category.
• Vignoble Isle de Bacchus: Family-run winery located on Île d'Orléans, Quebec, producing wines from estate-grown grapes. Direct neighbour and the closest comparable in scale, terroir, and DTC tourism model to Vignoble Ste-Pétronille.
• Cidrerie Bilodeau: Family-owned Quebec cidery producing craft cider from estate apples with on-site tasting room. Comparable in being a small family-run Quebec producer of alcohol beverages with strong agritourism and DTC focus.
• Domaine Lafrance: Quebec estate combining orchard, cidery, and distillery on Île d'Orléans with on-site restaurant and tasting room. Comparable vertical integration (fruit growing, cider, spirits) and agritourism model on the same island as Vignoble Ste-Pétronille.
• Vignoble Les Pervenches: Certified-organic small Quebec winery producing natural wines with minimal intervention. Comparable organic and terroir-driven positioning, with a similar focus on artisan winemaking and DTC estate experiences.

Others

• SAQ (Société des alcools du Québec): Quebec government monopoly that retails Vignoble Ste-Pétronille's wines. Functions as both a primary wholesale customer and the dominant distribution gatekeeper for the Quebec wine market — material ecosystem participant rather than direct competitor.

Broad incumbents

• Vignoble de l'Orpailleur: One of Quebec's larger and more established wineries, with broader SAQ distribution and broader product range. Comparable in being a Quebec wine producer but operates at significantly larger scale and serves as an incumbent benchmark for the regional category.

Regional players

• Cidrerie & Verger Pedneault: Quebec orchard and cidery producing craft ciders and ice ciders from Charlevoix region with on-site tasting and tourism. Comparable Quebec craft beverage producer with on-site agritourism, though focused on cider rather than wine.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/vignoblesp
• Instagraminstagram.com/vignoblesp/?hl=fr-ca

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vignoble Ste-Pétronille