vignoble du marathonien

What vignoble du marathonien does

Vignoble du Marathonien is a family-owned vineyard and winery founded in 1990 in Havelock, Québec, near the US border along the Covey Hill corridor. The estate spans 2 hectares with 7,000-7,500 vines aged 15-25 years, producing eight wines annually: three whites (Seyval Blanc, Boisé d'Havelock, Cuvée Spéciale), two reds (Marathonien Rouge, Vinifera Rouge), one rosé (Rosé Marie-Line), one ice wine (Vin de Glace), and one late harvest (Vendange Tardive). The portfolio is built on French hybrid grape varieties — Seyval Blanc, Vidal, Cayuga, Geisenheim, Maréchal Foch, De Chaunac, Frontenac — adapted to Quebec's cold climate, with selective use of Vitis vinifera (Cabernet Franc, Merlot) and oak barrel aging. The vineyard is recognized as the producer of Quebec's first ice wine (November 1994) and holds Vin du Québec and IGP certifications, with 110+ international medals accumulated across competitions in Paris, London, the USA, and Canada.

The business operates as a vertically integrated producer-distributor combining direct-to-consumer wine sales at the Havelock boutique, wine tourism (self-guided visits and $15/person guided group tours), and provincial retail distribution through the Société des alcools du Québec (SAQ). Products are priced at $13-$50 per bottle at the vineyard and distributed through SAQ for Ice Wine (200ml and 375ml), Late Harvest, and Seyval Blanc. The company is operated by founders and winemakers Line and Jean Joly, with their children Jean-Luc, Patrice, Simon, Marie-Line, and son-in-law Thibaut participating in operations. The estate operates May-October daily for on-site visits (10AM-5PM) and November-April by appointment only, with annual winter harvest (vendange hivernale) events documented on social media since 2011.

Name

vignoble du marathonien

Legal name

Vignoble du Marathonien

Website

https://marathonien.qc.ca

Company type

Private

Founded year

1990

Operating status

Operating

Short description

Vignoble du Marathonien is a family-owned Quebec vineyard producing eight wines including ice wine, selling direct-to-consumer at its Havelock estate and through SAQ retail, with complementary wine tourism offerings.

Ownership category

akta.pro rank

Product category

Winery / Wine Production

NAICS

Wineries (31213), Grape Vineyards (111332)

SIC

Beverages (2080)

akta.pro primary industry

Wine & Sparkling Wine Wineries & Brands (CRADAIAB)

akta.pro secondary industries

Grape Growing & Canopy Management (In-Season Vineyard Operations) (AFAGAJAB), Wineries & Vineyards (Tasting Rooms) (THAFALAE), Wine Tastings & Vineyard/Winery Tours (THAJAGAD)

Keywords

• Quebec wine production
• Ice wine
• Vineyard tourism
• Wine tastings
• Family winery

Headquarters

HQ city

Havelock

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Direct Wine Sales: Wine sales directly to consumers at the vineyard boutique and through on-site tastings and tours
2. SAQ Retail Distribution: Products distributed through Société des alcools du Québec (SAQ) provincial liquor stores including Ice Wine (200ml and 375ml formats), Late Harvest, and Seyval Blanc
3. Vineyard Tours and Tastings: Self-guided visits are free; guided group visits priced at $15 per person including tour, wine press, winery visit, and tasting in INAO glass

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

Vignoble du Marathonien is a family-owned vineyard in Havelock, Québec that cultivates French hybrid grape varieties on 2 hectares to produce eight distinct wines including white, red, rosé, late harvest, and ice wine (Vin de glace). The business sells wines directly to consumers through its on-site boutique and group visits/tastings, and distributes select products through SAQ (Société des alcools du Québec) provincial liquor stores.

Product overview

Vignoble du Marathonien is a family-owned winery founded in 1990 in Havelock, Québec, near the U.S. border. The vineyard spans 2 hectares with 7,000-7,500 vine plants aged 15-25 years. The winery produces eight distinct wines including three white wines (Seyval Blanc, Boisé d'Havelock, Cuvée Spéciale), two red wines (Marathonien Rouge, Vinifera rouge), one rosé (Rosé Marie-Line), and two dessert wines (Vin de glace/Ice Wine and Vendange tardive/Late Harvest). The products are available at the vineyard and through SAQ (Société des alcools du Québec).

Differentiator

Problem solved

Functional benefit

Products and services

• Cuvée Spéciale Dry white wine blend of Cayuga, Vidal, and Geisenheim grapes with delicate fruit, flower, and honey aromas. Sold at $16 for 750ml.
• Vinifera Rouge Dry red wine blend of Cabernet Franc and Merlot, oak-aged, with pepper, fruit, and mineral aromas. IGP certified, $13 for 375ml.
• Vin de Glace (Ice Wine) Ice wine made from 100% Vidal grapes using traditional freeze-on-vine methods at -8°C to -14°C, with dried apricot, honey, and caramel notes. $30 (200ml) / $50 (375ml), certified Vin du Québec.
• Vendange Tardive (Late Harvest) Late harvest sweet white wine from the same pressing as ice wine when temperatures do not drop below -10°C. Caramelized pear, apricot, and vanilla notes, $28.
• Seyval Blanc Dry white wine made from Seyval Blanc grapes, light and fruity with green apple, white flowers, and honeysuckle notes. Distributed through SAQ.
• Boisé d'Havelock White wine made from 100% Seyval Blanc, aged 6-9 months in American oak barrels with subtle wood and vanilla aromas, $18.
• Rosé Marie-Line Dry rosé wine from Seyval Noir and Frontenac Gris grapes, with strawberry and raspberry aromas, $14-$15.
• Marathonien Rouge Red wine blend of Frontenac (50%), Maréchal Foch (25%), and De Chaunac (25%), aged 10 months in oak barrels. Cherry, blackberry, blueberry with spicy notes. IGP certified, $18 for 750ml.
• Guided Group Vineyard Visit Guided group tour of the vineyard including vineyard walk, wine press demonstration, winery visit, and tasting in official INAO glass. Priced at $15 per person (minimum 10 persons, reservations required).

Quantifiable outcome

• 110+ medals won internationally since 1994
• +1 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Société des alcools du Québec (SAQ)coreChannel Partner/ Reseller/ DistributorProvincial liquor store distribution partnership. SAQ retails Vignoble du Marathonien products including Ice Wine (vintage 2012 in 200ml, vintage 2013 in 375ml), Late Harvest, and Seyval Blanc across Quebec.

Scale indicators4 records

Recent moves6 records

Expansion highlights3 records

Direct peers

• Vignoble de l'Orpailleur: One of Quebec's largest and most decorated family-owned wineries, producing a wide range of wines including ice wine and late harvest, with on-site tasting room and restaurant; highly comparable in DTC, Quebec distribution, and award-winning positioning.
• Domaine Pinnacle: Quebec estate specializing in ice cider and ice wine from hybrid varieties in the Eastern Townships, with on-site tastings and tourism; directly comparable as a Quebec cold-climate dessert-wine specialist with tasting room.
• Inniskillin Wines: Pioneer of Canadian ice wine (Vidal-based), producing at scale across VQA channels with extensive international awards; comparable as ice wine category creator with similar hybrid-grape focus and DTC/tourism.
• Pillitteri Estates Winery: Ontario family-owned winery and one of Canada's largest ice wine producers, with on-site tasting room and international awards; directly comparable as family-run, ice-wine-led estate with DTC tourism.
• Château des Charmes: Boutique Niagara winery with strong DTC and award-winning portfolio including ice wine; comparable Canadian boutique estate combining vineyard tours, tastings, and provincial retail distribution.
• Quails' Gate Estate Winery: Family-owned BC estate with DTC tasting room, restaurant, and broad wine portfolio with provincial retail distribution; comparable boutique family-run estate combining tourism and retail distribution.

Broad incumbents

• Mission Hill Family Estate: One of Canada's largest premium wineries with extensive tasting room, restaurant, and provincial/international distribution; comparable in tourism-led DTC model and broad wine portfolio including ice-style wines.
• Jackson-Triggs Niagara Estate: Large Canadian winery with broad wine portfolio including ice wine and prominent tasting room experience; comparable in cold-climate Canadian winemaking with tourism and provincial retail reach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/VignobleduMarathonien
• LinkedInlinkedin.com/company/vignoble-du-marathonien

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about vignoble du marathonien