Willibald Farm
Willibald Farm is a privately held Ontario craft distillery, brewery, and farm-to-table restaurant producing beer, spirits, and ready-to-drink cocktails for direct-to-consumer, retail, and on-site hospitality customers primarily in the Waterloo Region.
- Company typePrivate
- Founded2017
- HeadquartersAyr, Canada
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Willibald Farm does
Willibald Farm Distillery & Brewery is a privately held, first-generation craft producer founded in 2017 and headquartered at 1271 Reidsville Rd, Ayr, Ontario. The company operates an integrated farm-based production and hospitality business encompassing a craft brewery, a grain-to-glass distillery, an on-site restaurant led by Chef Brian McCourt, a farm retail shop, and a secondary restaurant concept (Willibald Pizza) in Cambridge, Ontario. Its core technology is small-batch brewing and distilling with proprietary processes including maple syrup cask aging of whisky in partnership with Florio Family Sugarbush, and botanical-forward gin production using juniper, lemon, ginger, lavender, and Mosaic hops.
The product portfolio spans canned craft beer (Hell Premium Lager, Astoria Vienna Lager, Gazzetta Italian Pilsner, Cosmic WCIPA, Supernova IPA, Toro Double IPA), 750ml spirits (Farm Vodka, Dry Gin), ready-to-drink vodka spritzes and seltzers, limited-release whiskies (Sap Lord and Sap Lord 2.0), branded merchandise, and gift cards. Distribution combines DTC e-commerce with Ontario-wide shipping, two farmers market booths (St. Jacobs and Kitchener), select LCBO retail placement, on-site retail and dining, and ticket-based events including Summer Music Nights, Farmtoberfest, and Freestyle Fest.
The business monetizes through one-time transactional sales across all channels, with no disclosed subscription, licensing, or recurring revenue streams. Customer mix is dominated by individual Ontario consumers, supplemented by promotional collaborations with hospitality brands such as CN Tower, Langdon Hall, and Park Hyatt. No funding rounds, revenue figures, headcount, or ownership disclosures are present in the source material; the company is characterized as independently operated with a community-oriented brand identity anchored by the Willibald Community Fund partnership program.
Willibald Farm firmographics
Firmographics- Name
- Willibald Farm
- Legal name
- Willibald Farm Distillery & Brewery
- Website
- https://drinkwillibald.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Willibald Farm is a privately held Ontario craft distillery, brewery, and farm-to-table restaurant producing beer, spirits, and ready-to-drink cocktails for direct-to-consumer, retail, and on-site hospitality customers primarily in the Waterloo Region.
- Ownership category
- akta.pro rank
Willibald Farm industry classification
Industry- Product category
- Craft Distillery and Brewery
- NAICS
- Distilleries (312140), Breweries (31212), Breweries (312120)
- SIC
- Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)
- akta.pro primary industry
- Distilled Spirits Production & Distilling (AFAFAAAC)
- akta.pro secondary industries
- Beer Brewing & Craft Brewing (AFAFAAAA), Craft Distilleries & Microdistilleries (THAFALAH), Packaging & Production Breweries (Limited/No On-site Service) (THAFALAB)
Keywords
Where Willibald Farm is headquartered
LocationHeadquarters
- HQ city
- Ayr
- HQ country
- Canada
- HQ region
- North America
Offices2 records
Markets served
Willibald Farm business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Beverage Sales: Direct sales of craft beer, spirits, vodka seltzers, and cocktails through e-commerce and farm retail. Products include beer ($3.10-$5.53), spirits ($33.58-$35.35), and ready-to-drink cocktails ($3.10-$3.98)
- Merchandise: Branded merchandise including apparel (t-shirts, hoodies, caps), glassware, accessories, and promotional items sold through e-commerce and farm retail
- Restaurant Dining: On-site farm restaurant offering seasonal fare, lunch and dinner service Wednesday through Saturday, with reservation and walk-in seating options
- Event Tickets: Ticketed events including Summer Music Nights, Farmtoberfest, Freestyle Fest, comedy nights, and dinner events with food and beverage pairings
- LCBO Distribution: Wholesale distribution through Ontario LCBO retail locations for select products including Cherry Spritz and City Slicker IPA
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Beer products priced per unit |
| Unit Pricing | Pay-as-you-go | Ready-to-drink cocktails and seltzers |
| Unit Pricing | Pay-as-you-go | Spirits (spirits and liqueurs) |
| Unit Pricing | Pay-as-you-go | Apparel and accessories |
| One time/ perpetual license | Pay-as-you-go | Gift cards |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels5 records
Willibald Farm product offering
Product offeringCore offering
Willibald Farm is a first-generation farm distillery and brewery in Ayr, Ontario that produces craft spirits (vodka and gin), craft beer, ready-to-drink cocktails, and seltzers using on-site grain-to-glass methods. The property also operates a farm-to-table restaurant led by a chef and an on-site retail shop, making it an integrated craft beverage producer and agritourism destination.
Product overview
Willibald Farm is a first-generation farm distillery, brewery, and restaurant in Ayr, Ontario. The product portfolio comprises: (1) Beer — a lineup of canned/bottled craft beers including Supernova IPA, Cosmic West Coast IPA, Gazzetta Italian Pilsner, Toro Double IPA, Astoria Vienna Lager, and Hell Premium Lager (flagship lagered four weeks); (2) Spirits — Farm Vodka and Dry Gin (750ml bottles); (3) Ready-to-Drink Cocktails and Seltzers — canned/vodka-based cocktails including Berry Spritz, Cherry Spritz, Lemon Spritz, Pineapple Spritz, Honey Gin Fizz, and Tropical G&T, plus vodka seltzers in Red/Fruit Punch and Key Lime; (4) Mixed Pack offerings — Mixed Seltzer 12 Pack and Mixed Spritz 12 Pack; (5) Merchandise — apparel (t-shirts, hoodies, hats) and branded glassware, mugs, and accessories; (6) On-site Restaurant — seasonal farm-to-table dining by Chef Brian McCourt with patio/pasture seating. Products are available at the farm retail shop, St. Jacobs Farmers Market, Kitchener Market, select LCBO locations, and via direct delivery across Ontario.
Differentiator
Problem solved
Functional benefit
Products and services
- Willibald Vodka
Quantifiable outcome
- Limited releases of 350-380 bottles sell out, demonstrating strong demand for exclusive products
- +1 more outcomes
Companies that use Willibald Farm
Customer profileNamed customers6 records
Segments2 records
Ideal customer profiles2 records
Willibald Farm technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature3 records
Willibald Farm partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- Rare Charitable Research Reservecore2024 Community Fund partner. Willibald Community Fund supports this urban land trust protecting over 1,200 acres across Waterloo Region. Collaboration includes conservation efforts, education initiatives, and joint events such as comedy nights and collaboration beers to raise awareness and funds for environmental causes.
- Florio Family SugarbushcoreBulk Ontario Grade A Maple syrup supplier. Empty whisky casks are refilled with maple syrup for aging, then whisky is aged in resulting maple syrup casks. Sap water used for proofing. Partner for Sap Lord limited whisky releases.
- Backed By BeesminorBeekeeping partner providing honey for Honey Gin Fizz cocktail collaboration. Honey supplier for products featuring real honey ingredients.
- Langdon HallminorCollaboration on Astoria Vienna Lager, a Vienna Lager brewed in partnership with Langdon Hall property.
- Park HyattminorCollaboration partner on Honey Gin Fizz cocktail, featuring honey from Backed By Bees and calendula tea.
- Drinks Farm AgricultureminorNon-alcoholic honey seltzer producer from Kawartha Lakes, Ontario. Products sold through Friends of the Farm section of Willibald store.
- CN TowerminorSpecial Berry Spritz collaboration created for CN Tower's 50th anniversary, featuring raspberry and blueberry flavours.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Willibald Farm competitors and assessment
Company assessmentDirect peers
- Junction 56 Distillery: Ontario craft distillery producing vodka, gin, and specialty spirits with tasting room. Comparable craft distillery scale, Ontario-only distribution, and on-site retail experience.
- Bench Brewing: Niagara-region Ontario craft brewery with on-site restaurant and retail. Closest comparable for the destination brewery-restaurant-retail model combining craft beer production with agritourism.
- Dillon's Small Batch Distillers: Ontario craft distillery producing grain-to-glass vodka, gin, whisky, and liqueurs with on-site tasting room. Directly comparable to Willibald's distillery operations, premium positioning, and Ontario distribution strategy.
- Beau's All Natural Brewing: Ontario craft brewery with strong community/cultural brand identity and on-site hospitality. Comparable mission-driven craft beer positioning, organic/all-natural narrative, and Ontario distribution depth.
- Collective Arts Brewing: Ontario craft brewery known for limited-release IPAs and artist-label cans with strong retail/LCBO presence. Comparable craft beer portfolio depth, hop-forward positioning, and limited-edition release strategy.
- Mill Street Brewery: Ontario craft brewery with on-site retail/restaurant, broad LCBO distribution, and packaged beer portfolio. Closest comparable to Willibald's brewery operations and farm-brewery destination model.
- Spirit of York Distillery: Toronto-based craft distillery producing vodka, gin, and canned cocktails from Ontario grains. Comparable craft distillery model with adjacent RTD cocktail portfolio and DTC/LCBO distribution.
- Muskoka Brewery: Ontario craft brewery with broad retail distribution and rotating limited releases. Comparable craft beer scale, multi-channel Ontario distribution, and seasonal/event-driven marketing approach.
Broad incumbents
- Creemore Springs: Established Ontario craft brewery now owned by Molson Coors, with broad retail distribution. Comparable craft beer positioning but with significantly greater scale, distribution, and corporate backing.
- Wayne Gretzky Estates Winery & Distillery: Canadian distillery producing whisky, vodka, and ready-to-drink cocktails under a celebrity brand with broad LCBO distribution. Comparable spirits/RTD portfolio and Ontario retail presence, but with national brand recognition and larger scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Willibald Farm social profiles
Digital presenceWillibald Farm financial estimates
Financial estimateRevenue estimate
Valuation estimate
Willibald Farm leadership team
Management profileNumber of profiles
Profiles1 record
Willibald Farm funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Willibald Farm M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Willibald Farm
What does Willibald Farm do?
Willibald Farm is a first-generation farm distillery and brewery in Ayr, Ontario that produces craft spirits (vodka and gin), craft beer, ready-to-drink cocktails, and seltzers using on-site grain-to-glass methods. The property also operates a farm-to-table restaurant led by a chef and an on-site retail shop, making it an integrated craft beverage producer and agritourism destination.
Is Willibald Farm a public or private company?
Willibald Farm is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Willibald Farm founded?
Willibald Farm was founded in 2017. It employs 11 to 50 people.
Where is Willibald Farm based?
Willibald Farm is headquartered in Ayr, Canada, in the North America region.
How does Willibald Farm make money?
Five revenue lines are on record. Beverage Sales are the primary driver. The others are merchandise, restaurant Dining, event Tickets and LCBO Distribution.
Who are Willibald Farm's main competitors?
Direct peers on record are Junction 56 Distillery, Bench Brewing, Dillon's Small Batch Distillers, Beau's All Natural Brewing, Collective Arts Brewing, Mill Street Brewery, Spirit of York Distillery and Muskoka Brewery. Broad incumbents are Creemore Springs and Wayne Gretzky Estates Winery & Distillery.
Does Willibald Farm have an API?
No public API is recorded for Willibald Farm.
What industry is Willibald Farm in?
Willibald Farm's product category is Craft Distillery and Brewery. Its primary akta.pro industry code is AFAFAAAC, Distilled Spirits Production & Distilling, with a secondary code of AFAFAAAA, Beer Brewing & Craft Brewing. Its NAICS code is 312140 and its SIC code is 5180.