What Learn 2 Swim LLC does

Learn 2 Swim LLC is a privately held limited liability company founded in 2021 and headquartered in Rexburg, Idaho. The company delivers one-on-one, semi-private, and group swim instruction across four pool locations in Idaho (Rexburg at AmericInn Lodge, Idaho Falls at Club Apple, Pocatello at Red Lion Hotel) and seasonal operations in Alta, Wyoming (Grand Targhee). Its service portfolio covers four core offerings: Kids' Private Swim Lessons, Adults' Private Swim Lessons, Semi-Private Swim Lessons (two children simultaneously), Therapeutic Aquatics for swimmers with autism, sensory or motor challenges, anxiety, or unique learning needs, and Parent/Baby Group Classes available during the fall season.

The company has no proprietary technology platform; its sole technical dependency is Pike13, a third-party scheduling and PCI-compliant payment processing system that manages registrations, instructor scheduling, and credit card transactions. Lessons are delivered by licensed, certified instructors with aquatic safety credentials, and the instructor pool includes students with seasonal availability constraints. The company has delivered more than 1,000 swim lessons cumulatively since inception.

Revenue is generated on a transactional, pay-as-you-go basis per lesson or class, with no subscription or recurring contract structure disclosed. Customer acquisition relies on a direct-to-consumer model through the company website (learn2swimllc.com), supplemented by Instagram and Facebook organic social presence and word-of-mouth referrals via customer testimonials. A differentiated feature is the company's acceptance of third-party education funding programs (FDS Support Broker and Empowering Parent Grant) for Therapeutic Aquatics services, which broadens the addressable market for adaptive instruction to families who cannot self-pay. The company is bootstrapped, with no external funding, parent organization, or institutional investors disclosed.

Name

Learn 2 Swim LLC

Legal name

Learn 2 Swim LLC

Website

https://learn2swimllc.com

Company type

Private

Founded year

2021

Operating status

Operating

Short description

Learn 2 Swim LLC is a Rexburg, Idaho-based private swim instruction provider founded in 2021, offering private, semi-private, therapeutic aquatics, and parent-baby classes across four pool locations in Idaho and seasonal operations in Wyoming, with specialization in adaptive instruction for swimmers with special needs.

Ownership category

akta.pro rank

Product category

Swim Instruction Services

NAICS

Sports and Recreation Instruction (61162), Sports and Recreation Instruction (611620), Fitness and Recreational Sports Centers (71394)

SIC

Services-Educational Services (8200), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Aquatics Programs (Pools, Swim Lessons, Lifeguarding) (EDALAIAF)

Keywords

• Swim instruction services
• Therapeutic aquatics
• Adaptive swim lessons
• Parent baby swim classes
• Private swim coaching

Headquarters

HQ city

Rexburg

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Private Swim Lessons: One-on-one personalized swim instruction for individuals of all ages, including babies from 6 months, children, teens, and adults. Lessons focus on building water safety, confidence, and swimming skills at each swimmer's own pace.
2. Semi-Private Swim Lessons: Small group instruction for 2 children at the same time, offering a balance of personalized attention and peer learning environment.
3. Therapeutic Aquatics: Tailored swim instruction for swimmers with special needs including autism, sensory or motor challenges, anxiety, or those who learn in unique ways. This service utilizes specialized funding support programs such as FDS Support Broker and Empowering Parent Grant.
4. Parent/Baby Group Classes: Seasonal group classes for babies as young as 6 months introduced to water in a safe, supportive setting with parent participation. Available during fall season only.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Learn 2 Swim LLC delivers in-person swim instruction at four partner pool locations across Idaho and Wyoming, offering kids' and adults' private lessons, semi-private lessons for pairs of children, seasonal parent/baby group classes, and specialized therapeutic aquatics for swimmers with autism, sensory or motor challenges, or anxiety. Customers register through the company website, scheduling and payments are managed via the Pike13 platform, and lessons are billed on a pay-as-you-go basis.

Product overview

Learn 2 Swim LLC is a swim instruction service established in 2021, offering a portfolio of lesson types delivered by licensed and experienced instructors. The core offerings include: Therapeutic Aquatics for swimmers with special needs and varying abilities; Parent/Baby Group Classes (available seasonally in fall); Kids' Private Swim Lessons for children as young as 6 months; Adults' Private Swim Lessons for all adult levels; and Semi-Private Swim Lessons for two children simultaneously. The company uses Pike13 as its scheduling and payment management platform. Lessons are conducted at pool locations across Idaho (Rexburg, Pocatello, Idaho Falls) and Alta, Wyoming, with instructors who are certified and hold aquatic safety credentials.

Differentiator

Problem solved

Functional benefit

Products and services

• Kids' Private Swim Lessons

Quantifiable outcome

• 1000+ swim lessons taught

Named customers1 record

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

One partnership is on record.

• Pike13coreTechnology or IntegrationPike13 is the scheduling and payment management platform used by Learn 2 Swim LLC. The company uses Pike13 for managing all lesson schedules and processing credit card payments. Customers set up Pike13 accounts and add credit card information through the platform, with charges processed within 24 hours after the first lesson.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Emler Swim School: Established swim school offering private and group lessons for infants through adults. Comparable on multi-format lesson offerings and family-focused customer base.
• Goldfish Swim School: National franchise offering year-round swim lessons for children 4 months and older, with a focus on small group and private instruction. Directly comparable as a multi-format swim instruction provider serving families with similar core offerings.
• SafeSplash Swim School: Large swim school franchise providing private, semi-private, and group lessons for all ages and abilities. Comparable as a multi-format lesson provider with similar customer segments and instructor-led delivery model.
• SwimLabs Swim School: Swim instruction franchise combining small-group classes with stroke development and competitive training for kids. Comparable as a structured swim school with private/semi-private formats.
• Sunsational Swim School: Provider of private in-home and at-facility swim lessons across many U.S. markets, with mobile instructor network. Comparable asset-light instructional model with mobile/private lesson delivery.
• British Swim School: Franchise offering swim lessons for all ages hosted at partner pools (YMCAs, hotels, recreation centers). Closely comparable asset-light model delivering lessons at partner facilities.
• Aqua-Tots Swim Schools: Franchise operating swim schools with structured curricula for infants through adults, including adaptive needs instruction. Comparable on multi-age lesson format, instructional specialization, and franchise-driven geographic reach.
• Big Blue Swim School: Swim school franchise specializing in small group and private lessons for children, with year-round facilities. Comparable as a structured lesson provider for families seeking recurring swim instruction.

Emerging players

• Little Fishes Swim School: Independent swim school focused on infant and toddler water safety with small-group lessons. Comparable on parent-baby segment focus and small-format instruction.

Broad incumbents

• YMCA (National Programs): National nonprofit operating aquatic facilities with group and private swim lessons across all age groups, including adaptive programs. Comparable as a broad incumbent with overlapping lesson services and adaptive aquatics offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/profile.php
• Instagraminstagram.com/learn2_swimllc

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Learn 2 Swim LLC