What SORAI CONSULTING INC. does

Sorai Consulting Inc. (operating as Sorai Limited in the UK) is a London-headquartered AI, design, and digital transformation consultancy that helps enterprises and start-ups translate strategy into market-ready products. The firm operates through a three-pillar model spanning Strategy, Implementation, and Capability Building, with stated experience of 25+ years and a global expert network of 3,000+ practitioners drawn from firms such as QuantumBlack, McKinsey, Google, and Deloitte. Its client base spans regulated and complex industries including financial services, energy, government, pharmaceuticals, and luxury/consumer, with named engagements at Shell, IFS, Novo Nordisk, Saudi Ministry of Labour, and several major banks.

At the core of Sorai's technology stack is Wormhole, a proprietary, patent-pending AI platform that integrates learning, skills, and existing company data into digital project workflows, reportedly reducing a typical four-week workflow to 45 minutes. Wormhole integrates with Figma, Jira, MS Office, and Miro to generate project artefacts directly within the platform. Sorai wraps Wormhole with a portfolio of AI service offerings including AI Optimisation, AI Agents, AI Workflows, AI GTM Strategy, a 12-week AI and Risk Programme (partnered with RiskSmart), and a Regulatory AI Sandbox that produces compliance reports for the FCA. The firm also runs certified training programs in AI Product Management, Sustainable Design, and AI Ethics and Leadership, delivered in partnership with knowledge platform Design3.

Commercially, Sorai runs a primarily enterprise-led, project-based professional services model with quote-based engagements and multi-year contracts for large organizations, alongside a more flexible milestone- and outcome-based engagement model for start-ups. The firm operates from a UK headquarters in London, a Swiss office in Zug under the Trinnovo Group umbrella, and has delivered work through Shell Digital Innovation Hubs in Houston, Amsterdam, and Bangalore. GTM relies on direct enterprise field sales, content marketing (white papers, case studies, blog), SEO, and event-driven demand generation (including FCA TechSprints), with no use of resellers or marketplaces. The firm is privately held with no disclosed external funding rounds.

Name

SORAI CONSULTING INC.

Legal name

Sorai Limited

Website

https://soraiglobal.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

1–10 employees

Short description

Sorai Consulting is a London-headquartered AI, design, and digital transformation consultancy that helps enterprises and start-ups translate strategy into AI-enabled products through its proprietary Wormhole platform, an Explainable AI sandbox for regulated industries, and a three-pillar Strategy, Implementation, and Capability model.

Ownership category

akta.pro rank

Product category

Management and AI consulting services

SIC

Services-Engineering, Accounting, Research, Management (8700)

akta.pro primary industry

AI/ML Engineering & Model Development Services (BPAEAHAF)

akta.pro secondary industries

Model Transparency, Explainability & Interpretability (XAI) (HDAAAMAB), Industry/Domain Analytics Solutions & Accelerators (BPAEAHAK)

Keywords

• AI consulting services
• Digital transformation consulting
• Product design services
• Regulated AI solutions
• AI strategy advisory

Headquarters

HQ city

City Of London

HQ country

United Kingdom

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Others

Revenue model

1. Strategy Consulting: Portfolio strategy to actionable roadmaps that deliver on investment. Includes market analysis, hypothesis testing, and business case development.
2. New Ventures Development: Identifying white space opportunities and launching new digital ventures from concept through MVP using AI capabilities and agile methods.
3. Product Delivery: End-to-end product development from service design through technical delivery, including AI integration, product management, and engineering.
4. Capability Building: Setting up global innovation labs, building design and AI teams from ground-up, including methodology development, talent acquisition, and culture change programs.
5. Training Programs: Bespoke, certified training programs on AI, sustainable design, and leadership. Includes AI Product Management, Sustainable Design, and AI Ethics and Leadership courses.
6. AI Solutions and Products: Delivering AI solutions from discovery to delivery in 10 weeks, including AI optimization, AI agents, AI workflows, and AI GTM strategy.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Sorai is a design and AI engineering consultancy that helps organisations move from strategy to live digital products. It sells three-pillar engagements covering strategy (portfolio strategy, market analysis, business cases), implementation (new ventures, AI workflows, product delivery), and capability building (innovation labs, design/AI team builds, training). It also sells Wormhole, a proprietary patented AI workflow platform that integrates learning, skills, and company data into digital project delivery, plus a Regulatory AI Sandbox for financial and healthcare clients.

Product overview

Sorai is a consultancy that translates strategy into real-world products and experiences through design and AI engineering. The core offering is not a single unified product but a portfolio of service offerings anchored by Wormhole, a proprietary patented AI platform for digital project workflow optimization. This platform integrates with Figma, Jira, MS Office, and Miro to help teams create better products, experiences, and strategies. Complementing Wormhole are AI service offerings including AI Optimisation (workflow automation), AI Agents (autonomous decision-making systems), AI Workflows, and AI GTM Strategy. Sorai also offers specialized programmes like the 12-week AI and Risk Programme for retail banking transformation, and the Regulatory AI Sandbox for testing AI processes in controlled regulatory environments. Training offerings include AI Product Management, Sustainable Design, and AI Ethics and Leadership courses.

Differentiator

Problem solved

Functional benefit

Products and services

• Wormhole A proprietary, patented AI platform that integrates learning, skills, and existing company data into digital project workflows. Teams use it to generate research, analysis, documents, templates, prototypes, and code across Fluid, Guided, and Future-focused user modes, with in-platform generation of Figma prototypes, Jira backlogs, MS Office documents, and Miro artefacts. Sold as part of Sorai's delivery stack to enterprise clients and start-ups.
• Strategy Consulting Portfolio strategy and actionable roadmaps covering market analysis, hypothesis testing, and business case development. Delivered as consulting engagements to enterprise clients and start-ups as the first pillar of Sorai's three-pillar approach.
• New Ventures Development Identifying white-space opportunities and launching new digital ventures from concept through MVP using AI capabilities and agile methods. Delivered to enterprises exploring new business lines and to start-ups going from 0 to 1.
• Product Delivery End-to-end product development from service design through technical delivery, including AI integration, product management, and engineering. Delivered to enterprise clients and start-ups as the second pillar of Sorai's three-pillar approach.
• Capability Building Setting up global innovation labs and building design and AI teams from the ground up, including methodology development, talent acquisition, and culture change programmes. Sold to enterprises as the third pillar of Sorai's three-pillar approach.
• Training Programmes Bespoke certified training programmes on AI, sustainable design, and leadership, including AI Product Management, Sustainable Design, and AI Ethics and Leadership. Includes one-year access to partner knowledge platform Design3 upon course certification.
• Regulatory AI Sandbox Controlled, observable environment for financial and healthcare institutions to design, test, and evaluate AI systems before exposing them to customers or critical business processes. Generates compliance reports for the UK Financial Conduct Authority (FCA).
• AI and Risk Programme A 12-week transformation programme for retail banking that diagnoses existing risk and compliance processes, determines AI-enabled processes, develops test-and-iterate approaches, and implements with governance frameworks. Includes RiskSmart risk-management platform assessment and implementation plans.
• AI Optimisation Service Identifies valuable AI and ML use cases, conducts data diagnostics, and transforms processes with AI and ML engineering for enhanced efficiency and cost savings. Includes the AI Sandbox for safe experimentation before large-scale deployment.
• AI Agents Service Builds and maintains AI agents that automate decision-making and customer interactions, tailored to unique workflows. Covers use-case identification through deployment, maintenance, and integration of off-the-shelf solutions.
• AI GTM Strategy and Performance Marketing Generates and converts leads using AI-enabled tools across social media, Google Ads, and email campaigns. Combines data-driven design and analysis tools with digital archetype systems to create effective content and strategies for clients.

Quantifiable outcome

• Reduces digital workflow time from 4 weeks to 45 minutes
• +5 more outcomes

Named customers8 records

Segments8 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability10 records

Feature4 records

Partnerships

Four partnerships are on record, tiered supporting and minor.

• RiskSmartsupportingTechnology or IntegrationRiskSmart provides risk management platform assessment as part of Sorai's AI and Risk Programme. They propose implementation plans for automating key risk-related activities, integrated into Sorai's 12-week AI transformation programme for retail banking risk and compliance processes.
• Design3supportingTechnology or IntegrationDesign3 is Sorai's partner knowledge platform for all things AI, web3 and sustainable. Participants in Sorai's training programs receive a year's access to Design3 upon course certification completion.
• Smarter ContractsminorStrategic or Co-development PartnerUK-based start-up enabling single data consolidation platform for Open Finance solutions. Referenced in Open Finance blog post as a market solution provider in the space.
• MoximminorStrategic or Co-development PartnerUK-based start-up focused on forward decision making with AI. Referenced in Open Finance blog post as a market solution provider demonstrating shift from static underwriting to dynamic monitoring.

Scale indicators11 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• QuantumBlack (McKinsey): McKinsey's AI consulting arm offering analytics, AI engineering, and digital transformation to Fortune 500 clients including financial services. Direct competitor to Sorai's enterprise AI strategy and implementation practice.
• IDEO: Design and innovation consultancy combining human-centred design, digital product, and AI for enterprise transformation. Comparable in service design, CX, and capability-building pillars.
• Slalom Consulting: US-headquartered tech and business transformation consultancy with strong UK presence serving regulated industries. Comparable in blending strategy, AI, design, and capability-building across enterprise and start-up segments.
• BCG X: BCG's tech-build and design business building AI and digital products for enterprise clients. Comparable in combining venture building, AI engineering, and strategy consulting offerings.
• Thoughtworks: Global technology consultancy providing strategy, design, and AI/ML engineering for enterprise digital transformations. Comparable in regulated-industry depth and integrated software delivery model.
• frog (Capgemini Creative): Design and engineering firm (now part of Capgemini) delivering strategy, product design, and digital transformation for global brands. Comparable in 0-to-1 product builds and design-led AI work.
• Capgemini Invent: Capgemini's digital innovation and transformation arm focused on AI, data, and design for financial services and energy clients. Direct peer in regulated-sector AI strategy and product delivery.

Broad incumbents

• Deloitte Digital / Deloitte AI: Big Four digital transformation practice covering AI strategy, regulatory AI, and implementation. Overlaps heavily with Sorai's regulated-industry AI sandbox and risk programme offerings.
• EPAM Systems: Global digital engineering and AI services provider for financial services, energy, and healthcare enterprises. Comparable in deep technical delivery and AI engineering expertise for regulated industries.
• Accenture AI: Global consultancy with massive scale in AI engineering, platform deployment, and managed services. Competes for the same enterprise AI transformation mandates Sorai targets.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/soraiglobal

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SORAI CONSULTING INC.