Smarter Contracts

What Smarter Contracts does

Smarter Contracts Ltd is a UK-based data privacy technology company founded in 2018 and headquartered in London, with an EU legal representative office in Helsinki. It has built Pulse, a consent and permissions management platform that combines blockchain architecture with AI capabilities to provide enterprises with a single, immutable, real-time view of customer data permissions across global regulatory frameworks. The platform includes a core Pulse Permissions Protocol, an enterprise dashboard (PulsePro), a consumer-facing wallet application (Pulse+), and specialised modules for marketing permissions, HR permissions, open banking, embedded finance, delegated consent, children's privacy, preference management, AI governance, data rights management, and licensed EU/EEA data intermediation services.

The company's go-to-market is enterprise field sales targeting financial services, energy, telecoms, healthcare and government clients, with revenue generated through annual SaaS licensing, managed data intermediation services, and API/integration professional services on a quote-based pricing model. Distribution is direct with no self-serve channel; consortium-style deployments with regulators (FCA Smart Data Sprint) and ecosystem partners (Vulnerability Registration Service, Open Future World) are central to deal flow. The company has raised approximately £2.65M in equity (November 2023, Elder Research), $1.095M (June 2023), $100K AWS Credits (October 2022), and up to $350K in Google Cloud credits (May 2024), and maintains ISO 27001 and ISO 9001 certifications for four consecutive years. Named enterprise customers include a Global Payments Company, a Global Events Company, a Global Healthcare Company, Open Future World (5,000+ organisations), and the Vulnerability Registration Service (1.1 million+ end users).

Name

Smarter Contracts

Legal name

Smarter Contracts Ltd

Website

https://smartercontracts.co.uk/

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Smarter Contracts is a UK-based data privacy company that built Pulse, an enterprise consent and permissions management platform combining blockchain and AI to deliver a single, real-time, immutable view of customer data permissions across global regulatory frameworks. It serves financial services, healthcare, and public sector clients.

Ownership category

akta.pro rank

Product category

Consent Management Software

NAICS

Software Publishers (5132)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Data Privacy, Consent & Compliance Management (HDAEADAG)

Keywords

• Consent management platform
• Data privacy software
• Permissions management
• Blockchain consent
• GDPR compliance solutions

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Pulse Platform Licensing: SaaS licensing of the Pulse Permissions Protocol for consent and permissions management. Clients access the platform via dashboards (PulsePro for businesses, customer portal for data subjects).
2. Data Intermediation Services: Facilitation of secure, compliant data sharing between individuals and organisations. Licensed to operate across EU and EEA as a data intermediary.
3. API and Integration Services: Pre-built integrations and custom API development for enterprise clients requiring deep system connectivity.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Smarter Contracts provides Pulse, a blockchain and AI-powered consent and permissions management platform that captures, stores, and automates the management of customer data permissions and preferences across all global regulatory frameworks. The platform delivers a real-time, immutable single view of consents for enterprises in financial services, healthcare, marketing, telecoms, energy, and government sectors. Complementary products include the PulsePro enterprise dashboard, the Pulse+ consumer wallet, licensed EU/EEA Data Intermediation Services, the Vulnerability Passport, and the emerging Open Data Bureau dApp.

Product overview

Smarter Contracts offers Pulse as a unified consent and permissions management platform with a core protocol (Pulse Permissions Protocol) and enterprise client portal (PulsePro), supplemented by a consumer-facing wallet application (Pulse+). The platform includes specialized modules for different use cases: Marketing Permissions, HR Permissions, Open Banking, Embedded Finance, Delegated Consent, Children's Privacy, and Preference Centre for consent and permissions management. Data Management capabilities include AI Governance, Open Data Bureau (in development), Data Rights Management, and licensed Data Intermediation Services. The platform combines blockchain and AI technologies to provide real-time, immutable, and verifiable permissions records across global regulatory frameworks.

Differentiator

Problem solved

Functional benefit

Brands

• Pulse®: The consent and permissions management platform that allows management of customer data permissions in a single, immutable view. Combines blockchain and AI technology for secure, transparent, and verifiable permissions records.
• Pulse Permissions Protocol®
• PulsePro

Products and services

• Pulse Permissions Protocol The core consent and permissions management platform that captures, stores, and automates the management of any type of data permission or preference across all industry verticals and global regulatory frameworks. Combines blockchain and AI to provide a real-time, immutable view of customer data permissions for enterprise clients.
• PulsePro Enterprise dashboard for clients to view and manage permissions on the blockchain. The blockchain viewer provided to businesses for monitoring and administering customer data permissions in real time.
• Pulse+ Consumer-facing wallet application that allows individuals to verify and share their data permissions, credentials, and vulnerability status across organisations. Used to power the Vulnerability Passport and Business Credit Passport implementations.
• Data Intermediation Services UK-licensed data intermediary services across EU/EEA facilitating secure, compliant, and efficient data sharing. Provides granular real-time data intermediation on a cell-by-cell level with blockchain-based audit trails, enabling trusted cross-border data exchange.
• Vulnerability Passport Consumer-controlled credential that allows vulnerable individuals to share their vulnerability status with regulated firms on their own terms. Powered by the Pulse+ consumer wallet and Pulse Permissions Protocol, and deployed with the Vulnerability Registration Service (VRS) serving over 1.1 million vulnerable people.
• Open Data Bureau Dual-structured solution integrating a clean room environment for data analytics with a real-time data exchange. The first tokenised dApp built on top of Pulse Permissions Protocol, representing a shift in consumer personal data empowerment and equitable value distribution.
• Pulse for Marketing Permissions Consent management module for capturing, storing, and managing marketing permissions through a single, real-time, immutable dashboard view with patented gamified dashboard views designed to drive engagement and trust in data sharing for marketing campaigns.
• Pulse for Open Banking Multi-party consent management solution designed for banks and third-party service providers, decreasing data drop-offs and increasing customer engagement rates within Open Banking and Open X ecosystems.
• Pulse for Embedded Finance Multi-party consent orchestration module enabling frictionless data sharing across open and closed embedded finance networks, activating a one-to-many consent feature across partner ecosystems for fintech platforms and lenders.
• Pulse for Children's Privacy Privacy protection module for children's data featuring advanced parental controls, automatic stricter privacy settings for child accounts, and COPPA and GDPR-K compliance capabilities. Enables children to delegate permissions to parents or guardians.
• Pulse Delegated Consent Module allowing individuals to securely delegate data permissions to trusted third parties such as parents, caregivers, or business partners using a blockchain-based immutable ledger with granular controls.
• Pulse AI Governance Module embedding ethics into AI systems, ensuring AI understands and respects data permissions. Features Whitebox AI transparency, real-time bias monitoring, dynamic regulatory compliance, and auditable records of data usage in AI processes.
• Pulse Data Rights Management Data rights management feature bridging regulatory requirements and user-centric control, with immutable view of incoming data requests, full audit trails, and automated compliance deadline tracking for GDPR and other data rights requests.
• Pulse Preference Centre Customer preference management centre enabling granular preference data collection, immutable preferences tracking, and personalised customer off-boarding journeys that go beyond simple subscribe/unsubscribe functionality.

Quantifiable outcome

• 594% rise in fines for businesses breaching GDPR, 2021
• +6 more outcomes

Named customers6 records

Segments6 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability4 records

Feature9 records

Partnerships

Nine partnerships are on record, tiered flagship, minor and core.

• CreditsafeflagshipStrategic or Co-development Partner · 25 November 2025Part of FCA Smart Data Sprint consortium working on portable Business Credit Passport. Creditsafe contributing business intelligence and alternative data source identification for SME credit scoring.
• GroovflagshipStrategic or Co-development Partner · 25 November 2025Consortium partner in FCA Smart Data Sprint providing SME access and mapping typical lending pipelines for credit passport integration.
• RecapflagshipStrategic or Co-development Partner · 25 November 2025Lending partner in FCA consortium validating how the credit passport performs in real underwriting journeys for SME finance.
• Factotum GroupflagshipStrategic or Co-development Partner · 25 November 2025Consortium partner contributing expertise to research components of FCA Smart Data Sprint project.
• Vulnerability Registration Service (VRS)flagshipStrategic or Co-development Partner · 11 November 2025Joint development of Vulnerability Passport allowing vulnerable individuals to verify status once and share across organisations. VRS licensing Pulse+ wallet and protocol for national vulnerability register serving 1.1M+ people.
• PA Media GroupminorStrategic or Co-development Partner · 5 August 2025Andrew Dowsett, former COO/CTO of PA Media Group, joins as executive advisor bringing M&A expertise and enterprise governance experience.
• Publicis SapientminorStrategic or Co-development Partner · 5 August 2025Atul Mehta, former Managing Director at Publicis Sapient, joins as executive advisor bringing global governance, compliance and digital transformation expertise.
• Elder ResearchcoreTechnology or Integration · 23 November 2023Collaboration with Elder Research to accelerate integration of generative AI capabilities into the Pulse Permissions Protocol. Part of £2.65M funding round focused on extending protocol functionalities.
• Open Future WorldcoreStrategic or Co-development Partner · 6 September 2021Implementing Pulse consent management platform. Partnership with largest global source of open banking information serving 5,000+ organisations. Multi-year partnership beginning with consent management integration.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Usercentrics: Usercentrics offers a consent management platform (CMP) focused on GDPR-compliant consent capture and preference management, with strong adoption in Europe. It serves overlapping customer segments as Smarter Contracts and competes on similar consent management use cases for marketing, analytics, and tracking compliance.
• Osano: Osano offers a privacy management and consent platform providing consent capture, DSAR management, and vendor risk management. It competes with Smarter Contracts across overlapping enterprise privacy compliance use cases, particularly in GDPR and CCPA-driven deployments.
• Didomi: Didomi provides a consent and preferences management platform serving enterprise customers across multiple verticals. It directly competes with Smarter Contracts on consent orchestration, preference management, and regulatory compliance use cases for both B2C and B2B applications.
• Iubenda: Iubenda provides consent management, cookie policy generation, and privacy compliance tools primarily targeting SMB and mid-market websites. While focused on smaller customers than Smarter Contracts' enterprise wedge, it competes in the same consent management category with similar regulatory drivers.
• OneTrust: OneTrust is the market-leading consent and privacy management platform serving enterprise customers across GDPR, CCPA, and global privacy regulations. It is the most direct competitor to Smarter Contracts' Pulse platform, offering overlapping capabilities in consent management, data subject rights, and regulatory compliance at a much larger scale.
• TrustArc: TrustArc provides a privacy compliance and consent management platform serving enterprise customers with privacy program management, assessment, and consent capture capabilities. It directly competes with Pulse in the same enterprise buyer accounts focused on GDPR and global privacy compliance.
• Cookiebot (Cybot): Cookiebot is a widely deployed consent management platform focused on cookie consent and GDPR compliance for websites. It addresses overlapping use cases to Pulse's marketing permissions module, serving a broad base of customers requiring cookie consent and preference management.

Broad incumbents

• Collibra: Collibra is a data intelligence and governance platform serving large enterprise customers with data catalog, governance, and privacy capabilities. It overlaps with Pulse in the data governance and consent management space as part of a broader enterprise data platform offering.
• BigID: BigID is a data intelligence platform providing data discovery, privacy, and governance capabilities to enterprise customers. While broader in scope than Smarter Contracts' Pulse platform, it includes consent management and data rights functionality that overlaps with several Pulse modules.

Emerging players

• Securiti: Securiti provides an AI-powered data privacy and governance platform with consent management, data mapping, and automated compliance capabilities. It represents a newer, more AI-centric entrant competing for similar enterprise privacy and consent management budgets as Smarter Contracts.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/smartercontracts

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles20 records

Funding overview

Funding rounds6 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Smarter Contracts