Carrie McCormick Real Estate

What Carrie McCormick Real Estate does

Carrie McCormick Real Estate is a privately held boutique luxury residential real estate brokerage headquartered in Chicago, Illinois, founded in 2001 and operated as an individual-agent model under the leadership of founder Carrie McCormick. The firm serves high-net-worth individuals, corporate executives, entrepreneurs and real estate investors, and global buyers seeking luxury homes, penthouses, condominiums, and new developments across Chicago's premier neighborhoods (Gold Coast, Lincoln Park, Streeterville, River North, Old Town) and the North Shore suburbs. The business differentiates through a direct personal-service model in which Carrie personally handles every client engagement with 24/7 availability, eschewing the team-handoff structures common at larger brokerages.

The service offering spans buyer representation, seller representation, new construction consulting, condominium and high-rise sales, single-family and townhome sales, and access to off-market/private listings sourced through private networks. Marketing capabilities include cinematic film, custom property websites, architectural photography, curated events, and strategic press placement. The firm holds a core channel partnership with @properties Christie's International Real Estate, providing global exposure across 45+ countries. The company has no proprietary technology platform — its digital stack is limited to its website, social media presence (Instagram, YouTube), and Zenlist search integration.

Revenue is generated through traditional real estate sales commissions on a transaction basis, with rates negotiated per transaction and not publicly disclosed. Career sales volume exceeds $3.1 billion across 10,000+ transactions over 24+ years, with 2025 sales volume of $325M (independently reported as $310M by The Real Deal, ranking #2 in Chicago). The firm maintains no institutional ownership, has 1-10 employees, has no funding history, and operates with no AI/ML or proprietary technology investment.

Name

Carrie McCormick Real Estate

Legal name

Carrie McCormick Real Estate

Website

https://carriemccormickre.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Luxury Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (531210), Offices of Real Estate Agents and Brokers (53121)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)

akta.pro secondary industry

Buyer Representation Services (BPAJAAAJ)

Keywords

• Luxury real estate brokerage
• Residential property sales
• Buyer representation services
• Seller representation services
• Off-market listings

Headquarters

HQ city

Chicago Park

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations

Revenue model

1. Real Estate Sales Commissions: Traditional real estate commission model. Earns commissions on successful property transactions for both buyers and sellers. Commission rates are not publicly disclosed and negotiated on a per-transaction basis. Revenue is transaction-based and dependent on deal volume and property values in the luxury segment.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Carrie McCormick Real Estate is a boutique luxury residential real estate brokerage providing direct, personalized buyer and seller representation across Chicago's premier neighborhoods and the North Shore suburbs. Services include luxury home buying and selling representation, new construction and development consulting, condominium and high-rise sales, single-family and townhome sales, and access to off-market and pre-market listings. The firm differentiates through bespoke marketing (cinematic film, architectural photography, custom property websites) and global exposure via the Christie's International Real Estate network.

Product overview

Carrie McCormick Real Estate offers a unified luxury residential real estate service focused on Chicago's premier neighborhoods and the North Shore. The core offering combines buyer and seller representation services with new construction consulting, condominium and high-rise sales, and access to off-market listings. The company differentiates through its affiliation with Christie's International Real Estate for global reach, and provides comprehensive marketing including cinematic film, custom property websites, architectural photography, and strategic press placement. All services are delivered through a boutique, personal approach where clients work directly with Carrie McCormick.

Differentiator

Problem solved

Functional benefit

Products and services

• Luxury Home Buying Representation Full-service buyer representation for high-net-worth individuals, providing access to on-market and exclusive off-market listings, strategic guidance on pricing and negotiation, and concierge-level service throughout the purchase process.
• Luxury Home Selling Representation Comprehensive seller representation for luxury properties, including bespoke marketing strategies, cinematic film, custom property websites, architectural photography, global Christie's network exposure, and strategic press placement to maximize property visibility and sale price.
• New Construction & Development Consulting Expert consultation for buyers and sellers involved in new construction properties and development projects, including guidance on building standards, amenities, and long-term value assessment.
• Condominium & High-Rise Sales Specialized representation for luxury condominiums and high-rise residences, with deep expertise in building-level dynamics, HOA structures, views, and investment potential analysis.
• Single-Family & Townhome Sales Sales representation for luxury single-family homes and townhomes across Chicago's premier neighborhoods, including historic greystones, custom estates, and new construction properties.
• Off-Market & Private Listings Access Access to pre-market and discreetly marketed luxury properties through an extensive network of relationships with top agents, developers, and private sellers, particularly in the Gold Coast, Lincoln Park, and North Shore areas.
• Global Christie's International Real Estate Network Exposure Global exposure through Christie's International Real Estate affiliation, connecting clients with affluent buyers across 45+ countries and leveraging worldwide referral networks for luxury property marketing and acquisition.

Quantifiable outcome

• $325 million in 2025 sales
• +3 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Christie's International Real EstatecoreChannel Partner/ Reseller/ DistributorAffiliation with Christie's International Real Estate provides Carrie McCormick with global brand prestige and access to affluent international buyers across 45+ countries. Properties receive worldwide exposure through the network's established referral system and luxury buyer database.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Compass: Technology-forward national brokerage with significant Chicago luxury presence (post-Wolfnet/Engel & Völkers acquisitions). Comparable as a competing luxury platform leveraging proprietary tech, agent tools, and significant marketing investment to capture HNW market share.
• Sotheby's International Realty: Global luxury network affiliated with the Sotheby's auction house. Comparable as the broader institutional counterpart to Christie's in the luxury referral ecosystem, with overlapping international buyer exposure and brand positioning.
• Christie's International Real Estate: Global luxury real estate network with affiliate brokers worldwide. Directly comparable as the international referral and brand infrastructure that powers Carrie's 45+ country buyer reach and luxury positioning.
• @properties Christie's International Real Estate: Carrie McCormick's parent brokerage and Christie's affiliate; the largest independent brokerage in Chicago with thousands of agents. Comparable as the umbrella brand and operational infrastructure that Carrie operates within, providing the Christie's luxury network access.
• Coldwell Banker Realty: Legacy national brokerage with significant Chicago luxury agent count. Comparable as a competing full-service brand with established luxury producer network and comparable global referral partnerships.
• Berkshire Hathaway HomeServices Chicago: Major Chicago brokerage with luxury division. Comparable as an established broad-line competitor with brand recognition, scale, and active presence in the same neighborhoods Carrie serves.

Direct peers

• The Modlin Group: Chicago-based personal-brand luxury team. Comparable as a competing boutique, social-media-driven luxury practice with a similar concierge model and top-producer status within Chicago's high-end segment.
• Jameson Sotheby's International Realty: Chicago's leading Sotheby's-affiliated luxury brokerage, a direct competitor for high-end listings in Lincoln Park, Gold Coast, and the North Shore. Competes head-to-head for the same HNW buyer and seller pool that Carrie serves.
• Engel & Völkers: European-origin luxury brokerage with a strong Chicago presence. Comparable as a competing global luxury brand serving the same HNW clientele with international referral reach and design-forward marketing.
• Dawn McKenna Group (at Coldwell Banker): Chicago luxury team led by a single top-producing principal with comparable concierge model and North Shore / Gold Coast focus. Comparable as a direct individual-brand competitor targeting the same HNW buyers and off-market opportunities in Chicago's luxury segment.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks3 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/carrie-mccormick

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Carrie McCormick Real Estate