Dawn Mckenna Group

What Dawn Mckenna Group does

Dawn McKenna Group (DMG) is a luxury residential real estate brokerage team founded in 2016 by Dawn McKenna, operating as an independent team affiliated with Coldwell Banker Realty. The firm provides buying, selling, rental, vacation rental, and property management services for high-value residential properties across eight offices in six U.S. states, with concentrated presence in premium markets including Chicago's Gold Coast and North Shore, Hinsdale, Naples and 30A/Destin (Florida), Park City (Utah), Lake Geneva (Wisconsin), and Harbor Country (Michigan/Indiana). Since Dawn McKenna's 2003 Coldwell Banker debut, the team has been associated with more than $6.1 billion in real estate sales; DMG currently holds the #20 U.S. Mega Team ranking from WSJ RealTrends, the #3 position within Coldwell Banker (2024), and was named the #1 Luxury Team in the United States by Inman in 2023.

DMG's service offering spans the full luxury real estate value chain: traditional buy- and sell-side representation; investment and second-home acquisitions; turnkey investment homes and vacation rental management via DMG Rentals; and luxury auction representation through a formal partnership with Concierge Auctions (the Sotheby's-backed luxury auction marketplace). Target client segments include ultra-high-net-worth individuals, professional athletes, media personalities, corporate executives, attorneys, and builders/developers. Technology infrastructure is delivered through the Coldwell Banker brokerage platform—providing MLS access, compliance, and global referral network access—and through Luxury Presence digital tools for marketing, listing presentation, and CRM; DMG does not develop proprietary technology products.

DMG generates revenue primarily through transaction commissions on buy-side and sell-side residential closings, with rates negotiated per transaction as a percentage of sale price. Secondary revenue streams include recurring professional-services fees from DMG Rentals (vacation rental and property management) and commissions on luxury property auctions originated through Concierge Auctions. The team's go-to-market is enterprise field sales: 30 specialized advisors serve distinct geographic markets and client segments, leveraging the International Luxury Alliance and The Collective (two invite-only global agent networks in which DMG is a founding member) for cross-border deal flow. The founder maintains active deal leadership and team-level oversight, and the firm is privately held with no disclosed institutional investors or external capital.

Name

Dawn Mckenna Group

Legal name

Dawn McKenna Group

Website

https://dawnmckennagroup.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Dawn McKenna Group is a Coldwell Banker-affiliated luxury residential real estate team serving ultra-high-net-worth buyers and sellers through eight offices in six U.S. states (Illinois, Florida, Michigan, Wisconsin, Utah, and Indiana).

Ownership category

akta.pro rank

Product category

Luxury Residential Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (5312)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Luxury & High-End Residential Brokerage (BPAJAAAC)

akta.pro secondary industry

Real Estate M&A / Joint Venture Advisory (Platform Deals, Partnerships) (BPAJANAF)

Keywords

• Luxury real estate brokerage
• Residential property sales
• Vacation home services
• New development sales
• Property management services

Headquarters

HQ city

Hinsdale

HQ country

United States

HQ region

North America

Offices10 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Real Estate Commission: Traditional real estate commission on buy-side and sell-side residential transactions. Commission is typically a percentage of the property sale price.
2. Property Management & Vacation Rental Services: Turnkey investment homes, vacation rentals, and property management services for clients with multiple properties.
3. Luxury Auction Services: Partnership with Concierge Auctions for luxury property auctions, earning commissions on auction sales.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Dawn McKenna Group is a luxury residential real estate brokerage that buys, sells, and rents high-end properties across premium U.S. markets including Chicago, Hinsdale, the North Shore, Naples, Park City, Lake Geneva, Harbor Country, and 30A. The firm also offers new development sales and marketing, vacation rental and property management, and luxury auction representation through Concierge Auctions. Operations run through Coldwell Banker Realty with a 30-person team across 8 offices.

Product overview

Dawn McKenna Group is a luxury real estate brokerage firm offering residential property buying, selling, and rental services. The company operates across multiple U.S. markets including Chicago, Hinsdale, Naples, Park City, Lake Geneva, and Harbor Country. The firm does not offer distinct software products or modules but provides real estate transaction services through its team of agents and affiliated offices.

Differentiator

Problem solved

Functional benefit

Products and services

• Luxury Residential Real Estate Brokerage Buy-side and sell-side representation for luxury residential properties across Chicago, Hinsdale, the North Shore, Naples, Park City, Lake Geneva, Harbor Country, and 30A, delivered through 30 specialized advisors under Coldwell Banker Realty.
• DMG Rentals and Property Management Turnkey investment homes, vacation rental management, and full-service property management for clients owning multiple properties in DMG's coverage markets.
• Luxury Auction Services via Concierge Auctions Auction representation for luxury properties in partnership with Concierge Auctions (backed by Sotheby's), enabling sellers to dispose of high-value homes through the world's leading luxury real estate auction marketplace.
• New Development Sales and Marketing Sales and marketing representation for luxury new construction developments, advising builders, developers, and financiers on project positioning, pricing, and buyer access across DMG's markets.
• Worldwide Luxury Property Referrals Cross-border luxury property referral service providing DMG clients with vetted representation in 50+ premier luxury markets globally via the International Luxury Alliance and The Collective networks.
• Home Valuation Service Complimentary home valuation service providing property owners with a market assessment and pricing recommendation in preparation for a sale.

Quantifiable outcome

• $6.1B+ in career real estate sales
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and major.

• Concierge AuctionscoreChannel Partner/ Reseller/ DistributorConcierge Auctions is the world's leading luxury real estate marketplace backed by Sotheby's. Dawn McKenna is a member of the firm's exclusive Agent Advisory Board. The partnership enables DMG to offer luxury auction services for high-value properties, with Concierge Auctions holding 85% market share for $5M+ residential property auctions globally.
• International Luxury AlliancecoreStrategic or Co-development PartnerExclusive invite-only agent network connecting Coldwell Banker, Corcoran, and Hampton International's most successful global agents to share leads and best practices. Dawn McKenna is a founding member of this network.
• The CollectivecoreStrategic or Co-development PartnerExclusive invite-only network made up of only the top agent of any agency in the most important luxury markets in the world. Dawn McKenna is a founding member, providing unmatched global reach for clients.
• Collective by Luxury PresencemajorStrategic or Co-development PartnerNetwork of elite real estate agents averaging $170 million in annual production with members having access to over $1 billion in exclusive on- and off-market properties. Covers 50+ premier luxury markets globally with $120B+ in cumulative career sales.
• Coldwell BankercoreChannel Partner/ Reseller/ DistributorDMG operates as a luxury real estate team under Coldwell Banker Realty brokerage. Coldwell Banker provides the brokerage platform, global brand, technology infrastructure, and referral network supporting DMG's operations across 8 offices.

Scale indicators10 records

Recent moves12 records

Expansion highlights5 records

Direct peers

• The Jills Zeder Group: Long-established Coldwell Banker-affiliated luxury mega team based in Naples, Florida — directly competes with DMG in the same Southwest Florida luxury market, representing many of the same high-net-worth buyers and waterfront estates.
• Premier Sotheby's International Realty: Sotheby's-branded luxury brokerage with deep Southwest Florida (Naples) and Park City presence — directly competing for the same UHNW sellers and buyers in DMG's two largest luxury geographies, with the added credibility of the Sotheby's auction brand.
• The Agency: Globally expanding luxury real estate firm with strong Florida (Naples, Miami) and mountain-market (Aspen) presence — competes head-to-head with DMG for UHNW clientele and high-end new development sales mandates.
• SERHANT. Media-forward luxury brokerage led by Ryan Serhant with significant New York and Florida (Naples) presence — competes with DMG for celebrity/athlete/media clients and uses a similar digital marketing and personal-brand-driven approach.
• Hilton & Hyland: Beverly Hills-based ultra-luxury mega team affiliated with Christie's International Real Estate — comparable in operating model (mega team, celebrity/athlete clientele, large agent roster, single dominant geography) to DMG's single-market dominance in Naples.

Broad incumbents

• Compass: Technology-forward national luxury brokerage platform with significant Florida, Chicago, and mountain-market presence — competes with DMG for top-producing agents and luxury listings, while leveraging proprietary tech that DMG lacks.
• Sotheby's International Realty: Global luxury franchise affiliated with the Sotheby's auction house — directly comparable to Coldwell Banker at the network level, with comparable luxury focus, international referral capability, and overlap with DMG's high-net-worth clientele.
• Engel & Völkers: European-headquartered luxury real estate franchise with established U.S. presence in coastal and resort markets — competes with DMG for affluent second-home buyers and international clients in Naples, 30A, and Chicago-adjacent suburbs.
• Christie's International Real Estate: Global luxury real estate network connected to the Christie's auction house — comparable to DMG's positioning at the intersection of luxury brokerage and auction-channel access, with international reach serving similar UHNW clientele.

Regional players

• William Raveis Real Estate: Largest privately held real estate company in the Northeast with growing luxury and new development business — comparable family-led mega-team model and luxury focus, though primarily competing in East Coast geographies that overlap with DMG's Chicago/North Shore markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCT78U7qGIm1JGIeaOxe3Rjg
• Facebookfacebook.com/thedawnmckennagroup
• LinkedInlinkedin.com/company/the-dawn-mckenna-group
• Instagraminstagram.com/thedawnmckennagroup
• Xx.com/dmckennagroup

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dawn Mckenna Group