ermesaurelia

What ermesaurelia does

Ermes Aurelia is a brand of Gruppo Ceramiche Gresmalt Spa, a privately held Italian ceramic manufacturer headquartered in Casalgrande, Reggio Emilia. The brand distributes approximately 3 million square meters of porcelain stoneware tiles per year to architects, designers, and construction industry buyers across Europe and North America, with active presence at the Cersaie (Bologna) and Coverings (USA) international trade shows. Its product portfolio spans 30+ collections covering stone, wood, marble, cement, and decorative effects, plus an EXTRA product line of 20mm outdoor pavers, and an OLTRE range of 6mm thin tiles. Named proprietary technologies include G3NIUS (eco-design based sustainable manufacturing with a DYCTA Industry 5.0 monitoring system), SO DEEP (multi-digital decoration producing 3D relief effects fused into the tile body), and PRO/Tech surface treatments (anti-slip with easy-clean nanograin finishes). Production is supported by ISO 14001 certification and an Environmental Product Declaration for G3NIUS, with 72% of raw materials sourced in Italy and 100% recycled/recyclable packaging. The legal entity is GRUPPO CERAMICHE GRESMALT SPA (VAT 00133450353, share capital €2.716 million). No founding date, external investors, M&A history, or executive team details are disclosed in the source data.

The business operates as a B2B ceramics manufacturer and distributor. Revenue is generated through one-time sales of tile shipments to architects, designers, and construction trade professionals via direct sales from the Casalgrande showroom, an international distributor network, and trade show engagement. Pricing is quote-based and not publicly disclosed. The company maintains a 600+ sqm showroom exhibiting room settings, a multilingual (IT/EN/FR/DE) website with downloadable technical catalogs, and a documented history of annual trade show participation from 2022 through the announced Coverings 2026 in Las Vegas. No public listing, external funding, M&A activity, or named distribution partners are disclosed.

Name

ermesaurelia

Legal name

GRUPPO CERAMICHE GRESMALT SPA

Website

https://ermesaurelia.it

Company type

Private

Founded year

1961

Operating status

Operating

Headcount range

1–10 employees

Short description

Ermes Aurelia is an Italian porcelain stoneware tile brand of Gruppo Ceramiche Gresmalt Spa, distributing approximately 3 million square meters annually to architects, designers, and construction professionals globally through B2B channels, trade shows, and an international distributor network.

Ownership category

akta.pro rank

Product category

Ceramic Tiles

NAICS

Pottery, Ceramics, and Plumbing Fixture Manufacturing (327110)

SIC

Pottery & Related Products (3260)

akta.pro primary industry

Tile & Stone Specialty Retail (CRAIAGAA)

Keywords

• Porcelain stoneware tiles
• Ceramic floor tiles
• Outdoor porcelain slabs
• Tile collections manufacturing
• Sustainable ceramic surfaces

Headquarters

HQ city

Casalgrande

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Porcelain Stoneware Tile Distribution: B2B distribution of porcelain stoneware tiles and ceramic surfaces for residential and commercial applications. Products include floor tiles, wall tiles, and extra-thick outdoor tiles. Distribution of approximately 3 million square meters worldwide.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Ermesaurelia is an Italian porcelain stoneware tile manufacturer and brand of Gruppo Ceramiche Gresmalt Spa, producing and distributing approximately 3 million square meters of ceramic floor, wall, and outdoor tiles worldwide. The company sells an extensive portfolio of tile collections under its own brand (CLUE, ARIA, OLTRE, BOSCO, CLASSY, etc.) to architects, designers, builders, contractors, distributors, and hospitality clients through a B2B trade model with dedicated showrooms and international distribution.

Product overview

Ermesaurelia is an Italian ceramic tiles manufacturer and brand of Gruppo Ceramiche Gresmalt Spa, distributing approximately 3 million square meters of tiles worldwide. The company offers an extensive portfolio of porcelain stoneware tiles organized into main collections (CLUE, ARIA, OLTRE, BOSCO, DOM.INO+, PIETRA DI LECCE, SO FANCY, SOHO, TIMBER, XYLA, VERTIGO, ROCHE, QUARZITE, QUARTZ STONE, PIETRA, PIERRE ETERNELLE, PIERRE BLEUE, MARNA, I 33100, I PORFIDI, FLAGSTONE, COTTO, CHIANCA, CLAY, CLASSY, CROSSOVER) and an EXTRA product line for extra-thick (20mm) outdoor applications including TRAVERTINO, BOSCO, DOM.INO, ARK., Pierre Bleue, and Pierre Eternelle outdoor variants. Key proprietary technologies include G3NIUS (low-impact eco-design technology for Industry 5.0 compliant sustainable production), SO DEEP (advanced multi-digital decoration system for 3D tactile effects), PRO Surface (anti-slip technology), and TECH Surface (nanograin-based technical finish). The OLTRE collection features ultra-thin 6mm tiles representing the G3NIUS philosophy with reduced environmental impact.

Differentiator

Problem solved

Functional benefit

Brands

• EXTRA: Extra-thick porcelain stoneware (20mm) for outdoor floor applications including screed, elevated, gravel, sand, and grass installations
• G3NIUS
• SO DEEP
• PRO surface
• TECH surface

Products and services

• Classy Color-coordinated porcelain tile modules with range of sizes for interior design applications from timeless classics to contemporary solutions.
• SO FANCY Decorated porcelain stoneware tiles with high-impact design capability using SO DEEP multi-digital decoration technology for 3D visual and tactile effects.
• OLTRE 6mm Ultra-thin 6mm porcelain tiles designed for quick installation with minimal aesthetic, texture-rich materials, and reduced environmental impact.
• CLUE Bold stone-inspired porcelain tile collection in coal, grey, white, and beige colors with veins and natural product nuances.
• ARIA Versatile ceramic tiles in grafite, cenere, talco, sabbia, and taupe colors for interior applications.
• PIETRA DI LECCE Salento region stone-inspired porcelain tiles in warm colors with rustic edge and three modular sizes for indoor and outdoor use.
• BOSCO Authentic wood species replicated in porcelain planks faithful to natural material with glossy and matt finishes for tactile and visual effect.
• XYLA Wood-effect porcelain tiles in noce, faggio, acero, and grigio colors with 20x80.2cm rectified format.
• TIMBER Wood-effect porcelain tiles in ghiaccio, acero, faggio, and rovere colors with 20x60.4cm format.
• DOM.INO+ Cement-inspired porcelain tiles in 10 colors including tortora, platino, gesso, indaco, menta, and nocciola, inspired by the Maison DOM-INO project.
• CROSSOVER FLOOR Ceramic floor tiles with stone and cement aesthetic available in grey, white, and beige colors.
• CROSSOVER WALL Wall tiles with stone and cement aesthetic in black, grey, white, and beige colors.
• MARNA Stone and cement blend porcelain tiles in bianca and beige finishes with modular sizes for interior and exterior use.
• I 33100 Heterogeneous natural material-inspired porcelain tiles with bright, shiny, and neutral matte surfaces in warm/lively and cold/neutral colors featuring weaves and textured patterns.
• I PORFIDI Stone effect porcelain tiles capturing chromatic nuances of natural porfidi stone, resistant to atmospheric agents for floors and walls.
• SOHO WALL Wall tiles in smoke, dust, lime, cobalt, powder, and curry colors with 20x50cm format for decorative wall applications.
• SOHO 45x45 Square porcelain tiles in smoke, dust, and lime colors with 45x45cm format for versatile floor and wall applications.
• QUARZITE Natural stone effect porcelain tiles in two sizes suitable for outdoor laying with beige and grigio color options.
• QUARTZ STONE Porcelain tiles with naturally uneven surfaces and veining effects for indoor and outdoor applications in beige and grey.
• ROCHE Stone-inspired porcelain tiles with deep, contemporary character in grey, beige, taupe, ivory, and white colors.
• VERTIGO Art-inspired porcelain tile collection featuring artistic patterns including HIGH SOCIETY, STARRY NIGHT, MONET, VAN GOGH, RENOIR, DALI, GUERNICA, and CEZANNE.
• PIETRA Stone effect porcelain tiles in grigia, beige, luserna, serizzo, and piasentina colors with 20x40cm modular format.
• PIERRE ETERNELLE Travertine-inspired porcelain tiles with natural, refined surfaces in beige and gris colors suitable for indoor and outdoor use.

Quantifiable outcome

• 3 million square meters distributed worldwide annually
• +2 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Marazzi Group: Largest Italian ceramic tile manufacturer and a direct competitor in porcelain stoneware, with global distribution and broad format/collection range overlapping Ermes Aurelia's portfolio across residential and commercial segments.
• Florim: Italian large-format porcelain tile manufacturer (Floor Gres, Cedit brands) competing across the same B2B specification channel as Ermes Aurelia, with comparable sustainability and large-format innovation.
• Panariagroup: Italian ceramic tile manufacturer with multiple brands (Panaria, Lea, Cotti) targeting premium residential and commercial segments — direct competitor in porcelain stoneware and outdoor 20mm applications.
• Iris Ceramica: Italian premium ceramic tile manufacturer with strong architectural/specifier channel presence, directly comparable to Ermes Aurelia's positioning with designers and high-end projects.
• Keraben Grupo: Spanish ceramic tile group with multiple brands covering porcelain stoneware for residential and commercial applications — direct competitor in mid-to-premium tile segments.
• ABK Group: Italian ceramic tile manufacturer (ABK, Flaviker, Ariana) with design-led porcelain stoneware collections and a similar B2B distribution model targeting architects and designers.
• Cifre Cerámica: Spanish porcelain tile manufacturer with comparable range of collections, formats, and finish technologies, competing in European B2B specification channels.
• Emilgroup: Italian ceramic tile producer (Emilceramica, Ergon) with similar positioning in design-led porcelain stoneware for architects and designers, comparable go-to-market and product breadth.

Broad incumbents

• Porcelanosa: Spanish vertically integrated ceramics and tile incumbent with global distribution; competes with Ermes Aurelia in premium porcelain stoneware across European and international markets.
• Villeroy & Boch: German ceramics and bathroom surfaces incumbent with a broad product portfolio overlapping Ermes Aurelia in premium tile and surface solutions for commercial and residential projects.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/ermesaurelia

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ermesaurelia