Waterlux

What Waterlux does

Waterlux is a Kyiv-based water treatment solutions provider that sells, installs, and services filtration, softening, iron/manganese removal, reverse osmosis, disinfection, and biological wastewater treatment systems for residential, HoReCa, agricultural, municipal, and industrial customers across Ukraine. Its portfolio combines proprietary branded equipment (the Waterlux Iron Clear 250TC, Iron Clear FBF 1044 Premium, and PFC-20BB-TRIO reagent-free iron removal systems) with official Ukrainian distribution of international brands — Calmat electromagnetic softeners by Christiani Wassertechnik GmbH (Germany), Ecowater eVolution Refiner Power softening units, and Global Water Solutions hydroaccumulators — together with pumps, tanks (EcoTank), replacement cartridges, ion-exchange resins, activated carbon, and filter media.

The underlying technology is purely physical-chemical: electromagnetic impulse conditioning (Calmat), reverse osmosis membranes, aeration/oxidation for iron removal, ion exchange for softening, UV disinfection, mechanical filtration, and ultrafiltration. Waterlux has operated since 1999 (the website's Ukrainian version dates representation of international manufacturers to 2002) and projects over 20 years of field experience across hotels, cottage communities, boiler rooms, agricultural complexes, and industrial enterprises.

The business model rests on four revenue streams: one-time equipment sales (€340–€3,533 unit pricing), tiered professional consultation services (free up to 5 minutes, €30 to €2,000 for full project management, with consultation fees credited toward purchases), sale of replacement cartridges and consumables, and installation plus warranty service (minimum one-year guarantee). Sales are conducted exclusively through Waterlux's own e-commerce storefront (waterlux.ua), phone, and Telegram/WhatsApp/Viber messaging, with nationwide delivery via Nova Poshta (free in Kyiv above 2,000 UAH). The company is privately held (legal name "Home Mode"), with 11–50 employees, and discloses no external funding or investor base.

Name

Waterlux

Legal name

Home Mode

Website

https://waterlux.ua

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

Waterlux is a Kyiv-based water treatment solutions provider that sells, installs, and services filtration, softening, reverse osmosis, and wastewater treatment systems for residential, commercial (HoReCa), agricultural, municipal, and industrial customers across Ukraine.

Ownership category

akta.pro rank

Product category

Water Treatment Equipment

NAICS

Plumbing and Heating Equipment and Supplies (Hydronics) Merchant Wholesalers (42372)

SIC

Wholesale-Hardware & Plumbing & Heating Equipment & Supplies (5070)

akta.pro primary industry

Water Softener, Filtration & Treatment System Installation (HSAOAAAH)

akta.pro secondary industries

Whole-House (Point-of-Entry) Water Treatment Systems (CRAJAJAE), Water Filtration, Treatment & Softening Plumbing Products (IMADALAK), Water & Wastewater Treatment Plant Equipment (Clarifiers, Aeration, Membrane Systems) (IMAHAEAJ), Water Systems & Treatment (Pumps/Boilers/Water Heaters/Filtration) (IMAIABAK), Under-Sink Water Filtration Systems (CRAJAJAD)

Keywords

• Water filtration systems
• Water treatment equipment
• Reverse osmosis systems
• Iron removal filters
• Water softening systems

Headquarters

HQ city

Kyiv

HQ country

Ukraine

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Product Sales - Water Treatment Equipment: One-time sales of water filters, softeners, reverse osmosis systems, iron removal units, and accessories. Products range from consumer-grade filters to industrial-scale systems including containerized treatment stations.
2. Professional Consultation Services: Tiered consultation services: free basic consultation, extended standard (from 30 EUR), extended non-standard (from 50 EUR), extended on-site (from 200 EUR), pre-project preparation (from 250 EUR), project management (from 2000 EUR). Consultation fees are credited toward system purchases.
3. Replacement Parts and Consumables: Sale of replacement cartridges for reverse osmosis and main-line filters, ion exchange resins, filter materials, activated carbon, and control valves.
4. Installation and After-Sales Services: Installation, warranty service, and post-warranty maintenance of water treatment systems. Minimum one-year quality guarantee.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Waterlux sells and installs water filtration and treatment systems for residential, commercial, and industrial customers across Ukraine. The product portfolio includes reverse osmosis systems, iron/manganese/hydrogen sulfide removal filters, water softeners (including reagent-free electromagnetic Calmat systems), UV disinfection units, ultrafiltration systems, containerized water treatment stations, and biological wastewater treatment plants. The company also provides tiered professional consultation services, on-site assessments, project management, installation, and after-sales maintenance with consultation fees credited toward equipment purchases.

Product overview

Waterlux пропонує комплексне рішення у сфері водоочищення для побутового, комерційного та промислового застосування. Портфоліо включає системи зворотного осмосу (стандартні та Premium), безреагентні системи очищення води від заліза (Waterlux Iron Clear 250TC, Iron Clear FBF 1044 Premium, PFC-20BB-TRIO, PWG Pallas XaiR 75PRO), екологічні пом'якшувачі води (Ecowater eVolution Refiner Power, Calmat), магістральні фільтри, комерційні та промислові системи (установки розливу, контейнерні станції, модульні системи, ультрафільтрацію, УФ знезараження), станції біологічної очистки стічних вод, а також витратні матеріали (картриджі, іонообмінні смоли, активоване вугілля) та гідроакумулятори. Компанія надає послуги з монтажу, сервісу, професійного підбору обладнання та консультацій.

Differentiator

Problem solved

Functional benefit

Products and services

• Waterlux Iron Clear 250TC Reagent-free water purification system for removal of iron and hydrogen sulfide using innovative technology. Designed for household and commercial use.
• Iron Clear FBF 1044 Premium Premium system for water purification from iron, manganese, and hydrogen sulfide. Designed for treatment of water with elevated iron content.
• PFC-20BB-TRIO Iron Filter Three-stage iron removal filtration system for effective iron extraction from water. Suitable for residential and light commercial applications.
• PWG Pallas XaiR 75PRO Iron Filter Professional filter system for iron, manganese, and hydrogen sulfide removal, providing comprehensive treatment of impurities in water.
• Ecowater eVolution Refiner Power 2-in-1 water softening system combined with activated carbon filtration. Combines water softening and carbon filtering functions for comprehensive water treatment. Ecowater brand premium product.
• Calmat Electromagnetic Water Softener Electromagnetic (electronic) reagent-free water softener requiring no pipe cutting. Productivity of 2.5 m3/hr. Manufactured by Christiani Wassertechnik GmbH (Germany). Operates effectively at water hardness above 20 mgEq/liter where standard ion-exchange softeners fail. 3-year international warranty with unlimited service life.
• Reverse Osmosis Systems (Standard and Premium) Reverse osmosis systems for household and commercial use providing deep water purification at the molecular level. Premium versions include extended features and higher productivity.
• Commercial and Industrial Water Treatment Systems Industrial water treatment equipment including water bottling installations, containerized water treatment stations, commercial reverse osmosis systems, modular water preparation stations, industrial reverse osmosis, ultrafiltration installations, UV disinfection systems, and mechanical filters. For hotels, restaurants, food production, agricultural complexes, and boiler rooms.
• Biological Wastewater Treatment Stations Biological treatment systems for private houses, territorial communities (OTG), settlements, and industrial enterprises. Ecological solution for wastewater treatment.
• Replacement Cartridges and Consumables Cartridges for reverse osmosis and main-line filters, ion exchange resins, filter material, activated carbon, and control valves. Consumable materials for regular system maintenance.

Quantifiable outcome

• Calmat electromagnetic softener operates effectively at water hardness above 20 mgEq/liter where standard ion-exchange softeners fail
• +3 more outcomes

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Global Water SolutionscoreChannel Partner/ Reseller/ Distributor · 1 January 2002Waterlux is an official representative of Global Water Solutions for hydroaccumulators (pressure tanks) in Ukraine. They sell Global Water Solutions hydroaccumulators as part of their water treatment system offerings.
• Christiani Wassertechnik GmbH (Germany)coreTechnology or Integration · 1 January 2002Waterlux is an official representative of the Calmat electromagnetic water softening brand, manufactured by Christiani Wassertechnik GmbH of Germany. The Calmat technology has been on the international market for 35 years with a 3-year international warranty. Waterlux distributes Calmat products throughout Ukraine.
• EcoTankminorChannel Partner/ Reseller/ Distributor · 1 January 2002Waterlux offers EcoTank water storage tanks as part of their product portfolio. EcoTank is a water storage tank brand included in their accessory offerings for water treatment systems.
• EcowatercoreChannel Partner/ Reseller/ Distributor · 1 January 2002Waterlux offers Ecowater products including the eVolution Refiner Power (Refiner) 2-in-1 water softening system with activated carbon. Ecowater is a premium water treatment brand represented by Waterlux in Ukraine.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Pure Aqua Inc: US-headquartered manufacturer and supplier of reverse osmosis and water treatment systems for industrial, commercial and residential applications. Directly comparable industrial RO and containerized treatment offerings.
• Aquaphor (Аквафор): Eastern European/Russian manufacturer of household and commercial water filters, including pitcher, under-sink and reverse osmosis systems. Direct competitor in the CIS/CIS-adjacent market with overlapping product categories and price points.
• BWT (Best Water Technology): European water treatment group offering filtration, softening, and reverse osmosis for residential, hospitality and industrial segments. Comparable product portfolio, geographic overlap in Europe/CIS, and similar eco-friendly positioning.
• EcoWater Systems: US-based manufacturer of water softeners and filtration systems, whose branded products (e.g., eVolution Refiner) Waterlux distributes in Ukraine. Closely aligned in target use cases (whole-home softening, iron removal) and channel model.
• Ecosoft: Ukrainian manufacturer of water filtration and softening systems serving residential, HoReCa and industrial customers. The most direct domestic competitor, with overlapping product lines and an established Ukrainian dealer network.
• Culligan International: Global water treatment company offering whole-house filtration, softening, and reverse osmosis systems for residential, commercial and industrial customers. Directly comparable in product breadth, dealer-distributor business model, and tiered offerings.

Broad incumbents

• Pentair: Global diversified water treatment company covering residential, commercial and industrial filtration, softening, and pool systems. Broader portfolio and direct manufacturer channel, but overlapping end-product categories with Waterlux's offerings.
• Veolia Water Technologies: Global water services and technology provider operating across municipal and industrial water treatment. Overlap with Waterlux's industrial and municipal (OTG) segments, but at a fundamentally different scale and contract structure.
• A.O. Smith Corporation: Global manufacturer of water heating and treatment products for residential and commercial use. Overlaps with Waterlux's residential softening/filtration and water heater lines, but operates at much larger scale with broader portfolio.

Regional players

• Lenntech: Netherlands-based water treatment solutions provider serving industrial and municipal customers across Europe with reverse osmosis, filtration and softening systems. Comparable industrial/municipal offering, primarily serving different geographies.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/waterlux

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Waterlux